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Registered number: 13988690









KRICKET HQ LIMITED









FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE PERIOD ENDED 29 DECEMBER 2024

 
KRICKET HQ LIMITED
REGISTERED NUMBER: 13988690

BALANCE SHEET
AS AT 29 DECEMBER 2024

29 December
31 December
2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 4 
4,755
3,078

  
4,755
3,078

Current assets
  

Debtors: amounts falling due within one year
 5 
56,983
39,037

Cash at bank and in hand
 6 
7,033
2,274

  
64,016
41,311

Creditors: amounts falling due within one year
 7 
(1,573,400)
(683,047)

Net current liabilities
  
 
 
(1,509,384)
 
 
(641,736)

Total assets less current liabilities
  
(1,504,629)
(638,658)

  

Net liabilities
  
(1,504,629)
(638,658)


Capital and reserves
  

Called up share capital 
  
100
100

Profit and loss account
  
(1,504,729)
(638,758)

  
(1,504,629)
(638,658)


Page 1

 
KRICKET HQ LIMITED
REGISTERED NUMBER: 13988690
    
BALANCE SHEET (CONTINUED)
AS AT 29 DECEMBER 2024

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf on 12 December 2025.




R A Campbell
Director

The notes on pages 3 to 7 form part of these financial statements.

Page 2

 
KRICKET HQ LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

1.


General information

Kricket HQ Limited is a private company limited by shares and incorporated in England & Wales (registered number: 13988690). The registered office address of the company is 2nd Floor, 12-14 Denman Street, London, W1D 7HJ.

The financial statements are presented in Pound Sterling, which is the functional currency of the company. 

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Going concern

The financial statements have been prepared on the going concern basis.

Given that the Company is in a net defecit position the company will continue to be supported by other group companies to ensure that the company can operate viably and meet its obligations as they fall due for a period of 12 months from the date of this report. We therefore consider it appropriate to prepare the financial statements on the going concern basis.

 
2.3

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds.

 
2.4

Exceptional items

Exceptional items are transactions that fall within the ordinary activities of the Company but are presented separately due to their size or incidence.

 
2.5

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Page 3

 
KRICKET HQ LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

2.Accounting policies (continued)


2.5
Tangible fixed assets (continued)

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

Depreciation is provided on the following basis:

Fixtures and fittings
-
25%
Computer equipment
-
25%

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.6

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.7

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.8

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.


3.


Employees

The average monthly number of employees, including directors, during the period was 15 (2023 - 12).

Page 4

 
KRICKET HQ LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

4.


Tangible fixed assets







Fixtures and fittings
Computer equipment
Total

£
£
£



Cost or valuation


At 1 January 2024
3,137
868
4,005


Additions
400
2,398
2,798



At 29 December 2024

3,537
3,266
6,803



Depreciation


At 1 January 2024
714
214
928


Charge for the period on owned assets
727
393
1,120



At 29 December 2024

1,441
607
2,048



Net book value



At 29 December 2024
2,096
2,659
4,755



At 31 December 2023
2,423
655
3,078

Page 5

 
KRICKET HQ LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

5.


Debtors

29 December
31 December
2024
2023
£
£


Trade debtors
-
1,527

Amounts owed by group undertakings
7,395
1,834

Other debtors
16,501
4,452

Prepayments and accrued income
33,087
31,224

56,983
39,037



6.


Cash and cash equivalents

29 December
31 December
2024
2023
£
£

Cash at bank and in hand
7,033
2,274

7,033
2,274



7.


Creditors: Amounts falling due within one year

29 December
31 December
2024
2023
£
£

Trade creditors
16,817
4,956

Amounts owed to group undertakings
1,455,255
621,917

Other taxation and social security
2,160
-

Accruals and deferred income
99,168
56,174

1,573,400
683,047



8.


Pension commitments

The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company  in an independently administered fund. The pension cost charge represents contributions payable by the company to the fund and amounted to £9,184 (2023- £6,006). Contributions payable to the fund at the balance sheet date amounted to £Nil (2023 - £Nil).

Page 6

 
KRICKET HQ LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD ENDED 29 DECEMBER 2024

9.


Commitments under operating leases

At 29 December 2024 the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:

29 December
31 December
2024
2023
£
£


Not later than 1 year
63,000
84,000

Later than 1 year and not later than 5 years
-
63,000

63,000
147,000


10.


Auditors' information

The auditors' report on the financial statements for the period ended 29 December 2024 was unqualified.

The audit report was signed on 12 December 2025 by Daniel Walters (Senior Statutory Auditor) on behalf of Harris & Trotter LLP.

 
Page 7