Company registration number 06661625 (England and Wales)
ELEVEN MILES LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
ELEVEN MILES LIMITED
COMPANY INFORMATION
Directors
Mr J L Russell
Mrs T Ashmore
(Appointed 14 February 2025)
Mr C L Sher
(Appointed 14 February 2025)
Company number
06661625
Registered office
Avalon
26-32 Oxford Road
Bournemouth
Dorset
United Kingdom
BH8 8EZ
Auditor
Azets Audit Services
Third Floor, Gateway House
Tollgate
Chandlers Ford
Hampshire
United Kingdom
SO53 3TG
ELEVEN MILES LIMITED
CONTENTS
Page
Strategic report
1
Directors' report
2
Directors' responsibilities statement
3
Independent auditor's report
4 - 6
Statement of comprehensive income
7
Balance sheet
8
Statement of changes in equity
9
Notes to the financial statements
10 - 22
ELEVEN MILES LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2025
- 1 -
The directors present the strategic report for the year ended 31 March 2025.
Review of the business
The key financial performance measures used by the company are as follows.
2025 2024
Revenue £11,935,948 £14,568,388
Gross profit £10,880,341 £12,589,730
EBIDTA £2,945,657 £4,394,027
Despite the challenging macro economic climate, the company has remained resilient and is well positioned to benefit from growth opportunities as they arise.
As described in note 1.2 of the Financial Statements, and highlighted by our Auditors, there is a material uncertainty which indicates the uncertainty to the group's ability to meet financial covenant tests which in turn may cast doubt over the company's ability to continue as a going concern, The directors have identified continuous cost reduction activities to ensure that the business meets its obligations through restructuring and remedial activity whilst also investing in growth, The business works closely with its lenders to ensure alignment on covenants and liquidity as well as having full support from the Shareholders which has been demonstrated by additional investments since the year-end. While the directors remain confident in the business strategy and transformation, they are also continuously reviewing forecasts and business performance to ensure meeting of obligations.
Principal risks and uncertainties
Effective risk management aids decision-making and underpins the delivery of our strategy and objectives. The principal risks are identified below:
Technology Risk – The company operates in a fast moving environment and remains aware of changing technology, industry and consumer trends. Technology can become obsolete and failure to design and maintain systems may result in disruption to business processes. The company looks to actively monitor and enhances technology infrastructure and the effectiveness of our systems to ensure they are fit for purpose and support the company’s strategy.
Client Risk – Management continuously assesses the company's competitive position in relation to price, client service and quality of delivery. The company looks to establish and maintain a long term relationship with all it’s clients through a highly dedicated client services team. Client risk is an area that the company consistently looks to mitigate by establishing a clear objective of delivery with the client in addition to serving this through a highly skilled team. Ensuring the delivery team understands the clients business is of great value and importance in allowing the company to best support it’s client’s needs.
Staff Risk – The company operates in a specialist sector and the sector continues to remain competitive and challenging in recruitment. The company continues to focus on employee wellbeing through a robust, adaptive, flexible and engaging work approach. In addition to this the company is focused on ensuring there is a platform for learning and development opportunities for employees within the company. The business recognises the challenges in the labour market facing many businesses including the impact of the economic environment and cost pressures on our colleagues and the company is actively engaged in understanding critical factors for staff retention and recruitment.
Mr J L Russell
Director
12 December 2025
ELEVEN MILES LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 MARCH 2025
- 2 -
The directors present their annual report and financial statements for Eleven Miles Limited for the year ended 31 March 2025.
Principal activities
The principal activity of the company continued to be that of marketing services.
Results and dividends
The results for the year are set out on page 7.
No ordinary dividends were paid. The directors do not recommend payment of a final dividend.
Directors
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
Mr A R Hill
(Resigned 16 May 2025)
Mr S Coughlan
(Resigned 14 February 2025)
Mr J L Russell
Mr N Dennis
(Resigned 14 February 2025)
Mr M A Epps
(Resigned 12 July 2024)
Mrs T Ashmore
(Appointed 14 February 2025)
Mr C L Sher
(Appointed 14 February 2025)
Auditor
In accordance with the company's articles, a resolution proposing that Azets Audit Services be reappointed as auditor of the company will be put at a General Meeting.
Statement of disclosure to auditor
So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.
Strategic report
The company has chosen in accordance with Companies Act 2006, s. 414C(11) to set out in the company's strategic report information required by Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008, Sch. 7 to be contained in the directors' report. It has done so in respect of the fair review of business, performance and outlook and the principal risks and uncertainties.
Small companies exemption
This report has been prepared in accordance with the provisions applicable to companies entitled to the small companies exemption.
On behalf of the board
Mr J L Russell
Director
12 December 2025
ELEVEN MILES LIMITED
DIRECTORS' RESPONSIBILITIES STATEMENT
FOR THE YEAR ENDED 31 MARCH 2025
- 3 -
The directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and accounting estimates that are reasonable and prudent;
state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
ELEVEN MILES LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF ELEVEN MILES LIMITED
- 4 -
Opinion
We have audited the financial statements of Eleven Miles Limited (the 'company') for the year ended 31 March 2025 which comprise the statement of comprehensive income, the balance sheet, the statement of changes in equity and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
In our opinion the financial statements:
give a true and fair view of the state of the company's affairs as at 31 March 2025 and of its profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Material uncertainty related to going concern
We draw attention to Note 1.2 in the financial statements, which indicates the uncertainty relating to the group's ability to meet financial covenant tests over its credit facilities in the rolling twelve months to March 2026, June 2026, and September 2026. As stated in Note 1.2, these events or conditions, along with other matters as set forth in Note 1.2, indicate that a material uncertainty exists that may cast significant doubt on the company’s ability to continue as a going concern. Our opinion is not modified in respect of this matter.
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of our audit:
the information given in the strategic report and the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the strategic report and the directors' report have been prepared in accordance with applicable legal requirements.
ELEVEN MILES LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF ELEVEN MILES LIMITED
- 5 -
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors' report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:
adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or
the financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.
Responsibilities of directors
As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.
Auditor's responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.
ELEVEN MILES LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF ELEVEN MILES LIMITED
- 6 -
Extent to which the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above and on the Financial Reporting Council’s website, to detect material misstatements in respect of irregularities, including fraud.
We obtain and update our understanding of the entity, its activities, its control environment, and likely future developments, including in relation to the legal and regulatory framework applicable and how the entity is complying with that framework. Based on this understanding, we identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. This includes consideration of the risk of acts by the entity that were contrary to applicable laws and regulations, including fraud.
In response to the risk of irregularities and non-compliance with laws and regulations, including fraud, we designed procedures which included:
Enquiry of management and those charged with governance around actual and potential litigation and claims as well as actual, suspected and alleged fraud;
Assessing the extent of compliance with the laws and regulations considered to have a direct material effect on the financial statements or the operations of the company through enquiry and inspection;
Reviewing financial statement disclosures and testing to supporting documentation to assess compliance with applicable laws and regulations;
Performing audit work over the risk of management bias and override of controls, including testing of journal entries and other adjustments for appropriateness, evaluating the business rationale of significant transactions outside the normal course of business and reviewing accounting estimates for indicators of potential bias.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.
Jon Noble
Senior Statutory Auditor
For and on behalf of Azets Audit Services
15 December 2025
Chartered Accountants
Statutory Auditor
Third Floor, Gateway House
Tollgate
Chandlers Ford
Hampshire
United Kingdom
SO53 3TG
ELEVEN MILES LIMITED
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2025
- 7 -
2025
2024
Notes
£
£
Turnover
3
11,935,948
14,568,388
Cost of sales
(1,055,607)
(1,978,658)
Gross profit
10,880,341
12,589,730
Administrative expenses
(8,036,304)
(8,256,843)
Profit before taxation
2,844,037
4,332,887
Tax on profit
8
(8,117)
(2,457)
Profit for the financial year
2,835,920
4,330,430
The profit and loss account has been prepared on the basis that all operations are continuing operations.
ELEVEN MILES LIMITED
BALANCE SHEET
AS AT
31 MARCH 2025
31 March 2025
- 8 -
2025
2024
Notes
£
£
£
£
Fixed assets
Intangible assets
9
267,430
Tangible assets
10
105,393
148,399
Investments
11
6,206,611
6,206,611
6,579,434
6,355,010
Current assets
Debtors
13
10,821,305
7,572,169
Cash at bank and in hand
29,073
76,821
10,850,378
7,648,990
Creditors: amounts falling due within one year
14
(2,533,811)
(1,947,283)
Net current assets
8,316,567
5,701,707
Total assets less current liabilities
14,896,001
12,056,717
Provisions for liabilities
Deferred tax liability
15
13,786
10,422
(13,786)
(10,422)
Net assets
14,882,215
12,046,295
Capital and reserves
Called up share capital
18
100
100
Profit and loss reserves
14,882,115
12,046,195
Total equity
14,882,215
12,046,295
The financial statements were approved by the board of directors and authorised for issue on 12 December 2025 and are signed on its behalf by:
Mr J L Russell
Director
Company Registration No. 06661625
ELEVEN MILES LIMITED
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2025
- 9 -
Share capital
Profit and loss reserves
Total
£
£
£
Balance at 1 April 2023
100
7,715,765
7,715,865
Year ended 31 March 2024:
Profit and total comprehensive income for the year
-
4,330,430
4,330,430
Balance at 31 March 2024
100
12,046,195
12,046,295
Year ended 31 March 2025:
Profit and total comprehensive income for the year
-
2,835,920
2,835,920
Balance at 31 March 2025
100
14,882,115
14,882,215
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
- 10 -
1
Accounting policies
Company information
Eleven Miles Limited is a private company limited by shares incorporated in England and Wales. The registered office is Avalon, 26-32 Oxford Road, Bournemouth, Dorset, United Kingdom, BH8 8EZ.
1.1
Accounting convention
These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.
This company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirements:
Section 7 ‘Statement of Cash Flows’: Presentation of a statement of cash flow and related notes and disclosures;
Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instrument Issues’: Carrying amounts, interest income/expense and net gains/losses for each category of financial instrument; basis of determining fair values; details of collateral, loan defaults or breaches, details of hedges, hedging fair value changes recognised in profit or loss and in other comprehensive income;
Section 26 ‘Share based Payment’: Share based payment arrangements required under FRS 102 paragraphs 26.18(b), 26.19 to 26.21 and 26.23;
Section 33 ‘Related Party Disclosures’: Compensation for key management personnel.
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
1
Accounting policies
(Continued)
- 11 -
1.2
Going concern
The financial statements have been prepared on the going concern basis. The directors have a reasonable expectation that the company will continue in operational existence for the foreseeable future. However, the directors are aware of certain material uncertainties which may cause doubt on the company’s ability to continue as a going concerntrue
The company is a subsidiary of This is Gain Topco (formerly Sideshow Topco Limited) and has entered into guarantees in relation to group borrowings as detailed in the financial commitment note. In assessing the going concern status of the company the directors have therefore considered the position of the group on 31 March 2025 together with the group results post year end and that budgeted for a period of 12 months from sign of off these accounts. It is important to note, post year end a strategic internal reorganisation has been executed to re-charge the operational and trading results of the subsidiaries of This is Gain Global Limited (formerly Sideshow Group Ltd) under a single new entity, This is Gain Limited. This is Gain Limited is owned 100% by This is Gain Global Limited (formerly Sideshow Group Ltd). As a result of this change, the individual trading income and costs for the company will be re-charged to This is Gain Limited. This restructuring is the first step towards a planned end state where This is Gain Limited will serve as the UK's primary trading entity. Whilst this will result in minimal trading reported activity in the company, the company continues to operate as a Going concern and service its commitments and has full Group support and commitment to meet all commitments and obligations.
The Directors have therefore considered the group’s business activities, together with the factors likely to affect its future development, performance and position. The group meets its day-to-day working capital requirements through the management of its daily cashflows with the added security of having the availability of an RCF facility. The current economic conditions create uncertainty particularly over (a) the level of demand for the company’s services; (b) the technology risk; and c) competition for staff.
The group’s forecasts and projections, which have been prepared based on expected levels of performance across the group, demonstrate that the group should be able to operate within the level of its current facility and to continue to meet its obligations under its borrowing agreements. However, while the Directors believe the group covenant measures will be met at each quarter date through to September 2026, other matters such as the current economic conditions do create a material uncertainty. The Directors feel that there is sufficient headroom within these facilities and expect any downturn in performance to be managed through close control of costs.
The Directors will continue to maintain open and transparent communications with the lenders about its performance and future borrowing needs and no matters have been drawn to its attention to suggest that continued support will not be forthcoming. The Directors also have the full support of its shareholders, which has been demonstrated with some additional group investment since the year end.
The directors therefore feel that despite the challenges of the current economic environment, they have a reasonable expectation that the company and group has adequate resources to continue in operational existence for the foreseeable future, and to meet its liabilities as and when they fall due. In this regard the Directors of this company have received a letter of support from the group confirming this ongoing support for a period of 12 months from the signing of these accounts. Thus they continue to adopt the going concern basis of accounting in preparing the annual financial statements.
1.3
Turnover
Turnover represents the value of services provided under contracts to the extent that there is a right to consideration.
Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that it is probable will be recovered.
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
1
Accounting policies
(Continued)
- 12 -
Where a contract has only been partially completed at the balance sheet date, turnover represents the value of services provided to date based on a proportion of the total expected consideration at completion. Where payments are received in advance from customers, the amounts are recorded as deferred income and included as part of creditors due within one year.
1.4
Research and development expenditure
All research and development expenditure is written off as it is incurred. Identifiable development expenditure is capitalised to the extent that the technical, commercial and financial feasibility can be demonstrated.
1.5
Intangible fixed assets other than goodwill
Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.
Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.
Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Development costs
33% on cost
1.6
Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.
Depreciation is recognised so as to write off the cost of assets less their residual values over their useful lives on the following bases:
Leasehold improvements
20% on cost
Office equipment
10% on cost
Computers
33% on cost
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.
1.7
Fixed asset investments
Interests in subsidiaries are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.
A subsidiary is an entity controlled by the company. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.
At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
1
Accounting policies
(Continued)
- 13 -
1.8
Cash and cash equivalents
Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts.
1.9
Financial instruments
The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include debtors, cash and bank balances, and balances with group undertakings, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.
Impairment of financial assets
Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.
Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.
If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.
Derecognition of financial assets
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.
Classification of financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
1
Accounting policies
(Continued)
- 14 -
Basic financial liabilities
Basic financial liabilities, including creditors, and loans from fellow group companies, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.
Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
Derecognition of financial liabilities
Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.
1.10
Equity instruments
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
1.11
Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.
Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.
Deferred tax
Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.
The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
1
Accounting policies
(Continued)
- 15 -
1.12
Employee benefits
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.
The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.
Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.
1.13
Retirement benefits
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.
1.14
Share-based payments
For cash-settled share-based payments, a liability is recognised for the services acquired, measured initially at the fair value of the liability. At the balance sheet date until the liability is settled, and at the date of settlement, the fair value of the liability is remeasured, with any changes in fair value recognised in profit or loss for the year.
1.15
Leases
Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.
1.16
Foreign exchange
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.
2
Judgements and key sources of estimation uncertainty
In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
Critical judgements
The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.
Revenue recognition - stage of completion
Judgement is required in selected the appropriate timing and amount of revenue recognised. For fixed price contracts for the provision of professional services with defined deliverables revenue is recognised based on the stage of completion of the project using estimates of time and material costs to be incurred. These estimates are reviewed and revised on a regular basis.
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
2
Judgements and key sources of estimation uncertainty
(Continued)
- 16 -
Key sources of estimation uncertainty
The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.
Impairment of investments
At each balance sheet date fixed asset investments are assessed to determine whether there is any indication that the asset or related cash generating unit may be impaired, for example trading losses or reduction in cash generation. If there is such an indication the carrying value is compared to the recoverable amount and value in use to determine whether an impairment write down is required. The recoverable amount is based on values that market participants may be expected to pay in respect of similar businesses. Value is used in based on expected future cash flows discounted as appropriate. Estimation uncertainty relates to assumptions about future operating results and the determination of a suitable discount rate.
3
Turnover
All turnover arises from the provision of digital media services.
2025
2024
£
£
Turnover analysed by geographical market
United Kingdom
10,709,548
13,548,601
Europe
1,124,000
874,103
Rest of the world
102,400
145,684
11,935,948
14,568,388
4
Operating profit
2025
2024
Operating profit for the year is stated after charging:
£
£
Exchange losses
13,616
14,614
Depreciation of owned tangible fixed assets
59,367
61,140
Amortisation of intangible assets
42,253
-
Operating lease charges
81,475
76,575
5
Employees
The average monthly number of persons (including directors) employed by the company during the year was:
2025
2024
Number
Number
Strategic
1
2
Technical
9
8
Creative
28
24
Operations & Delivery
40
51
Total
78
85
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
5
Employees
(Continued)
- 17 -
Their aggregate remuneration comprised:
2025
2024
£
£
Wages and salaries
3,651,099
4,020,181
Social security costs
378,867
414,877
Pension costs
148,202
130,662
4,178,168
4,565,720
6
Directors' remuneration
2025
2024
£
£
Remuneration for qualifying services
123,240
276,549
Company pension contributions to defined contribution schemes
5,230
29,840
128,470
306,389
The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 1 (2024 - 2).
Remuneration disclosed above include the following amounts paid to the highest paid director:
2025
2024
£
£
Remuneration for qualifying services
n/a
150,134
Company pension contributions to defined contribution schemes
n/a
25,745
As total directors' remuneration was less than £200,000 in the current year, no disclosure is provided for that year.
7
Auditor's remuneration
2025
2024
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the company
14,500
13,750
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
- 18 -
8
Taxation
2025
2024
£
£
Current tax
UK corporation tax on profits for the current period
101
Adjustments in respect of prior periods
4,652
Total current tax
4,753
Deferred tax
Origination and reversal of timing differences
3,364
2,457
Total tax charge
8,117
2,457
The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:
2025
2024
£
£
Profit before taxation
2,844,037
4,332,887
Expected tax charge based on the standard rate of corporation tax in the UK of 25.00% (2024: 25.00%)
711,009
1,083,222
Tax effect of expenses that are not deductible in determining taxable profit
12,408
6,443
Group relief
(731,609)
(1,094,919)
Depreciation on assets not qualifying for tax allowances
16,309
7,711
Taxation charge for the year
8,117
2,457
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
- 19 -
9
Intangible fixed assets
Development costs
£
Cost
At 1 April 2024
Additions
309,683
At 31 March 2025
309,683
Amortisation and impairment
At 1 April 2024
Amortisation charged for the year
42,253
At 31 March 2025
42,253
Carrying amount
At 31 March 2025
267,430
At 31 March 2024
10
Tangible fixed assets
Leasehold improvements
Office equipment
Computers
Total
£
£
£
£
Cost
At 1 April 2024
68,328
100,507
205,945
374,780
Additions
698
15,663
16,361
At 31 March 2025
68,328
101,205
221,608
391,141
Depreciation and impairment
At 1 April 2024
15,970
66,287
144,124
226,381
Depreciation charged in the year
8,430
11,716
39,221
59,367
At 31 March 2025
24,400
78,003
183,345
285,748
Carrying amount
At 31 March 2025
43,928
23,202
38,263
105,393
At 31 March 2024
52,358
34,220
61,821
148,399
11
Fixed asset investments
2025
2024
Notes
£
£
Investments in subsidiaries
12
6,206,611
6,206,611
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
- 20 -
12
Subsidiaries
Details of the company's subsidiaries at 31 March 2025 are as follows:
Name of undertaking
Address
Class of
% Held
shares held
Direct
Indirect
Bunnyfoot Ltd
1
Ordinary
100.00
-
Strawberrysoup Limited
1
Ordinary
100.00
-
VL Digital Limited
1
Ordinary
100.00
-
Thinking Juice Holdings Limited
1
Ordinary
100.00
-
Thinking Juice Limited
1
Ordinary
0
100.00
Registered office addresses (all UK unless otherwise indicated):
1
Avalon, Oxford Road, Bournemouth, BH8 8EZ
13
Debtors
2025
2024
Amounts falling due within one year:
£
£
Trade debtors
1,817,185
1,747,245
Gross amounts owed by contract customers
392,160
730,758
Corporation tax recoverable
152,432
973,065
Amounts owed by group undertakings
8,371,163
4,015,198
Other debtors
2,949
5,758
Prepayments and accrued income
85,416
100,145
10,821,305
7,572,169
14
Creditors: amounts falling due within one year
2025
2024
Notes
£
£
Bank loans and overdrafts
128,726
Trade creditors
333,312
228,600
Amounts owed to group undertakings
659,400
5,418
Taxation and social security
256,117
363,834
Deferred income
16
914,936
681,965
Other creditors
23,891
Accruals
370,046
514,849
2,533,811
1,947,283
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
- 21 -
15
Deferred taxation
The following are the major deferred tax liabilities and assets recognised by the company and movements thereon:
Liabilities
Liabilities
2025
2024
Balances:
£
£
Accelerated capital allowances
13,786
24,345
Retirement benefit obligations
-
(2,266)
Share based payments
-
(11,657)
13,786
10,422
2025
Movements in the year:
£
Liability at 1 April 2024
10,422
Charge to profit or loss
3,364
Liability at 31 March 2025
13,786
The deferred tax liability set out above is expected to reverse in due course and relates to accelerated capital allowances that are expected to mature within the same period.
16
Deferred income
2025
2024
£
£
Other deferred income
914,936
681,965
17
Retirement benefit schemes
2025
2024
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
148,202
130,662
The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.
18
Share capital
2025
2024
2025
2024
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary of £1 each
100
100
100
100
ELEVEN MILES LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
18
Share capital
(Continued)
- 22 -
Ordinary share carry full voting rights, with no restriction on the distribution of dividends or the repayment of capital.
19
Operating lease commitments
Lessee
At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:
2025
2024
£
£
Within one year
30,594
73,425
Between two and five years
30,594
30,594
104,019
20
Financial commitments, guarantees and contingent liabilities
The company, together with other group companies, has entered into fixed and floating charges over its property and undertakings relating to security over borrowings in another group company. At the year end the total of secured borrowings was £90,150,000 (2024 - £90,150,000).
21
Events after the reporting date
As detailed in note 1.2 following a strategic internal reorganisation the trade of this company will move to This is Gain Limited from 1 April 2025 and any trading income and costs that remains within this business will be re-charged to This is Gain from that point onwards. Following the completion of this re-organisation all assets and liabilities will be transferred to This is Gain Limited and this company will eventually become dormant.
22
Related party transactions
The company has taken advantage of the exemption under FRS 102 whereby it has not disclosed transactions with any wholly owned subsidiary undertaking of the group.
23
Ultimate controlling party
The company’s immediate parent undertaking is This Is Gain Global Limited (Formerly Sideshow Group Limited).
The smallest group in which the results of the company are consolidated is that headed by This Is Gain Global Limited (Formerly Sideshow Group Limited). Copies of the financial statements of This Is Gain Global Limited (Formerly Sideshow Group Limited) can be obtained from Companies House.
The largest group in which the results of the company are consolidated is that headed by Waterland Private Equity Fund VII CV. The registered office of this company is Brediuisweg 31, 1401 AB Bessum, Netherlands. The accounts of this entity are not publicly available.
The directors consider there not to be a singular controlling entity or controlling party.
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