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Registered number:
FOR THE YEAR ENDED 31 MARCH 2025
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NORFOLK BROADS DIRECT LIMITED
COMPANY INFORMATION
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NORFOLK BROADS DIRECT LIMITED
CONTENTS
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NORFOLK BROADS DIRECT LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2025
The directors present their Strategic Report for the year ended 31 March 2025.
The principal activities of the company are those of boat hirers, boat builders, inland navigation, marina operators and allied activities.
As expected, the 2024/25 season presented significant challenges – showing a continued decline on the high point experienced during 2022/23 following the pandemic. The cold and wet weather along with the almost permanently high-water levels affecting operations at the start of the season, delayed customer commitment, and left the business more reliant on last-minute bookings - which tend to be weather-dependent and are subject to demands for discounts based on customer knowledge of availability across the industry.
Rising costs were also a key feature of the year, with wages and Broads navigation charges in particular rising well above inflation. With the rising cost of living also affecting consumer spending capacity, the outcome for 2025 was reduced turnover and increased costs compared to 2024, resulting in a reduced bottom line. However, this was anticipated and planned for at the start of the year. The Directors expect FY 2026 to be challenging but steady – calendar year 2025 started off with good weather which continued throughout the season and improved the advance holidays bookings. The budget announcements created uncertainty in economic activity and going into July & August our focus was on the level last minute bookings as well as visitor numbers for day boats and passenger boat trips, which saw performance in line with budget despite these challenges. These patterns seem to reflect the wider experience of other holiday businesses in the Broads and beyond, but regional tourism data indicates that Norfolk Broads Direct continues to punch above its weight; we believe that this reflects the company’s proactive marketing strategies, efficient business practices and excellent customer service. The Directors continue to be confident that their strategy will ensure the future growth of the business. The directors view turnover and profit before tax as the company's key performance indicators. 2025 2024 Turnover: £4,362,574 £4,689,496 Profit before tax: £775,465 £1,019,700 The directors are pleased with the results for the year and consider the financial position of the company at the year end to be satisfactory.
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NORFOLK BROADS DIRECT LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
The directors have taken steps to ensure the day-to-day risks which face the company, such as commercial risks, are managed comprehensively. To do this the management and board review financial performance which will alert them to adverse developments in trading performance and cash management. The company continues to rely on the domestic holiday market and its continued growth depends on the future disposable income of its customers.
The principal risks facing the company include: Economic risk The level of tourism activity is largely linked to the general performance of the economy. A cyclical downturn can lead to uncertainty and lower levels of disposable income of the general public, which in turn affects the number and type of holidays taken. Loss of key staff Failure to retain key staff can adversely affect any business. Short lines of communication are maintained between the directors and key staff to mitigate the risk. Liquidity risk The company's cash balances and short term deposits are held in such a way that enables the correct balance of access to working capital and a competitive rate of interest to be achieved. Working capital requirements are constantly monitored and there is a sufficient resource within the group should any additional working capital be required. As such, the directors do not consider there to be a significant liquidity risk. Credit risk Although the company has large numbers of small customers, the directors believe that credit risk is mitigated by the fact that customers are required to pay before taking the holiday. Operational health and safety Failure to maintain a trained workforce could adversely affect the company, and therefore health and safety is reviewed on a regular basis.
This report was approved by the board and signed on its behalf.
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NORFOLK BROADS DIRECT LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 MARCH 2025
The directors present their report and the financial statements for the year ended 31 March 2025.
The profit for the year, after taxation, amounted to £571,235 (2024 - £738,353).
Dividends paid in the year amounted to £Nil (2024 - £400,000).
The directors who served during the year were:
In accordance with section 414C (11) of the Companies Act 2006, information on exposure to risks and future developments is covered in the strategic report.
On 22 August 2025 the shares in the parent company, Norfolk Broads Holdings Limited, were sold by Craft Leisure Limited to Broads Ventures Limited.
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NORFOLK BROADS DIRECT LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 MARCH 2025
The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the directors are required to:
∙select suitable accounting policies for the company's financial statements and then apply them consistently;
∙make judgments and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
This report was approved by the board and signed on its behalf.
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NORFOLK BROADS DIRECT LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF NORFOLK BROADS DIRECT LIMITED
We have audited the financial statements of Norfolk Broads Direct Limited (the 'company') for the year ended 31 March 2025, which comprise the Statement of Income and Retained Earnings, the Statement of Financial Position and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
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NORFOLK BROADS DIRECT LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF NORFOLK BROADS DIRECT LIMITED (CONTINUED)
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.
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NORFOLK BROADS DIRECT LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF NORFOLK BROADS DIRECT LIMITED (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud.
The objectives of our audit in respect of fraud are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both the management and those charged with governance of the group. Due to the field in which the company operates, we identified the areas most likely to have a direct material impact on the financial statements as compliance with UK tax legislation, UK accounting standards and the Companies Act 2006. In addition, we considered the provisions of other laws and regulations which, whilst not having a direct impact on the financial statements, are fundamental to the company's ability to operate including health and safety, Broads Authority regulations, employment law and GDPR. Our approach to identifying and assessing the risk of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, included the following:
∙Enquiries with management about any known or suspected instances of non-compliance with laws and regulations including issues with the Broads Authority, accidents in the workplace, potential litigation or claims and fraud;
∙Reviewing legal and professional fees for indicators of litigation;
∙Reviewing financial statement disclosures and testing to supporting documentation to assess compliance with applicable laws and regulations;
∙Assessing the risk of material misstatement of the financial statements, including the risk of material misstatement due to fraud and how it might occur, by holding discussions with management and those charged with governance;
∙Challenging assumptions and judgements made by management in their significant accounting estimates, in particular in relation to the depreciation of tangible fixed assets;
∙Auditing the risk of management override of controls, including through testing journal entries and other adjustments for appropriateness and evaluating the business rationale of significant transactions outside the normal course of business.
Due to the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.
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NORFOLK BROADS DIRECT LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF NORFOLK BROADS DIRECT LIMITED (CONTINUED)
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Chartered Accountants
Statutory Auditors
Berry & Warren
54 Thorpe Road
NR1 1RY
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NORFOLK BROADS DIRECT LIMITED
STATEMENT OF INCOME AND RETAINED EARNINGS
FOR THE YEAR ENDED 31 MARCH 2025
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NORFOLK BROADS DIRECT LIMITED
REGISTERED NUMBER: 00923416
STATEMENT OF FINANCIAL POSITION
AS AT 31 MARCH 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 11 to 26 form part of these financial statements.
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Norfolk Broads Direct Limited is a private company, limited by shares, registered in England and Wales, registration number 00923416. The registered office is Loynes House, The Bridge, Wroxham, Norfolk, NR12 8RX.
2.Accounting policies
The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the company's accounting policies (see note 3).
The following principal accounting policies have been applied:
The company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
∙the requirements of Section 7 Statement of Cash Flows;
∙the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d);
∙the requirements of Section 33 Related Party Disclosures paragraph 33.7.
This information is included in the consolidated financial statements of Craft Leisure Limited as at 31 March 2025 and these financial statements may be obtained from Companies House.
The directors have prepared forecasts for the future and taken into consideration the financial strength of the company and the wider group, alongside recent management information and future bookings. Based on the above and the cash position at the date of signing the accounts, the directors believe it is appropriate to continue to prepare the financial statements on a going concern basis.
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
2.Accounting policies (continued)
Turnover from hire of boats and properties is recognised in the period in which the services are provided.
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
2.Accounting policies (continued)
Land is not depreciated. Depreciation on other assets is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on the following basis:.
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
2.Accounting policies (continued)
At each reporting date, stocks are assessed for impairment. If stock is impaired, the carrying amount is reduced to its selling price less costs to complete and sell. The impairment loss is recognised immediately in profit or loss. Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
2.Accounting policies (continued)
Basic financial instruments
The company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans to related parties and investments in ordinary shares. The judgements, estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year are addressed below. Depreciation of tangible fixed assets An allowance for depreciation is made against tangible fixed assets and charged to the Statement of income and retained earnings over the useful economic lives of the assets. The useful economic life assessment of an asset is based on the time in which benefits of the asset are realised to the company and are amended when necessary to reflect technological advancement, future investments and the physical condition of the assets. Investment property valuations The company carries investment property at fair value, with changes being recognised In the Statement of income and retained earnings. The valuation of the company's properties is inherently subjective due to, among other factors, the individual nature of each property, its location and the expected future revenues from that particular property. As a result. the valuations are subject to a degree of uncertainty and are made on the basis of assumptions which may not prove to be accurate.
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
The whole of the turnover is attributable to the principal activities of the company and arose within the United Kingdom.
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
9.Taxation (continued)
There were no factors that may affect future tax charges.
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Page 21
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
The 2025 valuations were made by the Directors, on an open market value for existing use basis.
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Page 23
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
Profit and loss account
The company operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the company in an independently administered fund. The pension cost charge represents contributions payable by the company to the fund and amounted to £24,887 (2024 - £23,477). Contributions totalling £4,066 (2024 - £8,009) were payable to the fund at the reporting date and are included in creditors.
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NORFOLK BROADS DIRECT LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2025
23.Guarantees and other financial commitments
On 3 December 2019, the company entered into an unlimited cross-guarantee in respect of the group's bank borrowings. At 31 March 2025, the amount of borrowings in respect of this arrangement amounted to £2,965,757 (2024 - £3,768,409).
At the year end the ultimate parent company was Craft Leisure Limited is jointly controlled by Mr L Funnell and Mrs H Funnell by virtue of their majority shareholding.
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