The Social Element Limited
Annual Report and Financial Statements
For the year ended 31 March 2025
Company Registration No. 04387433 (England and Wales)
The Social Element Limited
Company Information
Directors
W Christie
E Kramer
(Appointed 25 November 2025)
Company number
04387433
Registered office
35-41 Folgate Street
London
E1 6BX
Auditor
Moore Kingston Smith LLP
Charlotte Building
17 Gresse Street
London
W1T 1QL
The Social Element Limited
Contents
Page
Strategic report
1 - 2
Directors' report
3
Directors' responsibilities statement
4
Independent auditor's report
5 - 8
Group statement of comprehensive income
9
Group balance sheet
10
Company balance sheet
11
Group statement of changes in equity
12
Company statement of changes in equity
13
Group statement of cash flows
14
Notes to the financial statements
15 - 28
The Social Element Limited
Strategic Report
For the year ended 31 March 2025
Page 1
The directors present the strategic report for the year ended 31 March 2025.
Fair review of the business
The Social Element is an award-winning, independent social media agency. It delivers high-quality social media services - including strategy, content, engagement, and insights - to global brands across a range of industry sectors.
The agency has a subsidiary in the USA, called Emoderation Inc., and a joint venture crisis simulation technology company Polpeo Ltd, which simulates crises breaking over digital and social media to help brands successfully manage and protect their reputations during these crises.
The results for the year are set out on page 9 and show consolidated turnover of £12,672,688 (2024: £11,032,685) and a loss for the year of £314,294 (2024: £165,814). The loss for the year includes exceptional items totalling £540,417 (2024: £263,458), which primarily relate to one-off costs incurred in connection with the organisational restructure and agency rebranding.
The consolidated balance sheet on page 10 shows a decrease in net assets at the year end to £2,733,838 (2024: £3,181,465). Cash and cash equivalents at the reporting date amounted to £865,625 (2024: £2,271,904).
During the year, the directors approved the payment of a dividend of £133,333 (2024: £200,000). Further detail in respect of dividends are included in the Directors’ Report.
Principal risks and uncertainties
The agency operates in a highly competitive environment, where there is an on-going risk of losing clients to competitors. It manages the risk by clearly differentiating itself from its competition: driving efficiencies through its innovative virtual model; delivering global social media services in multiple languages, markets and cultures; and innovating and investing in new technologies and services.
Financial risk management
The group's operations expose it to limited financial risks that include credit risk and foreign exchange risk.
Credit risk
Credit risk with clients is addressed through appropriate credit verification procedures and the risk of financial loss is mitigated by careful monitoring of debtors.
Financial risk
The group actively manages its foreign exchange risk.
Employment Policy
It is the company's policy to employ individuals with the necessary qualifications and experience and with full regard to the governing anti-discrimination laws. Full and fair consideration is given to applications for employment made by disabled persons having regard to their particular aptitudes and abilities.
The company recognises the great importance of the contributions made by all employees and aims to keep them informed on matters affecting them and as employees and on developments within the company. Communication and consultation is achieved by a variety of means, within individual departments and on a company-wide basis.
The Social Element Limited
Strategic Report (Continued)
For the year ended 31 March 2025
Page 2
Key performance indicators
The key performance indicator (KPIs) measures are:
a) Gross Profit: £4,519,541 (2024: £4,194,469)
b) Operating Loss: £284,219 (2024: £184,054)
c) Gross Profit Margin: 36.1% (2024: 38.0%)
Future prospects
Investment in key personnel has elevated the business as social media evolves, ensuring we offer new and ground-breaking services to clients. We are moving into new areas around full brand experiences which gives our clients access to a full service from one key agency and brings our quality delivery and reputation to newer areas for our clients.
New opportunities in AI bring huge opportunities to expand our offering to clients and partner with the best technologists. Given our pedigree in social media and commitment to delivering quality services, we are in a unique position to ensure new technology delivers quality services. We anticipate this newer technology will initially reduce the quality available in the market, so this is a good opportunity for us to showcase how using AI in social media can be done effectively. This will work alongside our human services to offer current and future clients all they need to deliver quality social media to their customers.
Events after the reporting period
On 25 November 2025, the shares of The Social Element Ltd was transferred to LVMP Holdings, Inc, resulting in a change in the company’s ultimate ownership and control. This transaction did not impact the results for the year ended 31 March 2025, and has been treated as a post-balance sheet event. Further details in respect of this change in ownership are set out in the notes to the financial statements.
W Christie
Director
23 December 2025
The Social Element Limited
Directors' Report
For the year ended 31 March 2025
Page 3
The directors present their annual report and financial statements for the year ended 31 March 2025.
Principal activities
The principal activity of the group continued to be that of the provision of twenty-four hour community management and support on a variety of digital platforms.
Directors
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
T Littleton
(Resigned 25 November 2025)
T Hales
(Resigned 25 November 2025)
W Christie
E Kramer
(Appointed 25 November 2025)
Results and dividends
During the year, the directors declared and paid a dividend of £133,333 (2024: £200,000). In recommending this distribution, the directors carefully considered the group's financial position and were satisfied that it would not have a negative impact on the group's ability to meet its ongoing obligations, having regard to the level of cash reserves and projected operating costs. The decision was further supported by forecasted increases in profitability post year-end, which have since been realised and evidenced in the group's management accounts.
The directors do not recommend payment of a further dividend.
Auditor
Moore Kingston Smith LLP were appointed as auditor to the group and in accordance with section 485 of the Companies Act 2006, a resolution proposing that they be re-appointed will be put at a General Meeting.
Statement of disclosure to auditor
So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the auditor of the company is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the auditor of the company is aware of that information.
On behalf of the board
W Christie
Director
23 December 2025
The Social Element Limited
Directors' Responsibilities Statement
For the year ended 31 March 2025
Page 4
The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulations.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the group and company, and of the profit or loss of the group for that period. In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and accounting estimates that are reasonable and prudent;
state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The Social Element Limited
Independent Auditor's Report
To the Members of The Social Element Limited
Page 5
Opinion
We have audited the financial statements of The Social Element Limited (the 'parent company') and its subsidiaries (the 'group') for the year ended 31 March 2025 which comprise the Group Statement of Comprehensive Income, the Group Balance Sheet, the Company Balance Sheet, the Group Statement of Changes in Equity, the Company Statement of Changes in Equity, the Group Statement of Cash Flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
In our opinion the financial statements:
give a true and fair view of the state of the group's and the parent company's affairs as at 31 March 2025 and of the group's loss for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company’s ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
The Social Element Limited
Independent Auditor's Report (Continued)
To the Members of The Social Element Limited
Page 6
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of our audit:
the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.
Matters on which we are required to report by exception
In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:
adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
the parent company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.
Responsibilities of directors
As explained more fully in the Directors' Responsibilities Statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the group's and parent company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the group or parent company or to cease operations, or have no realistic alternative but to do so.
Auditor's responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
The Social Element Limited
Independent Auditor's Report (Continued)
To the Members of The Social Element Limited
Page 7
Auditor's responsibilities for the audit of the financial statements
Auditor's responsibilities for the audit of the financial statements (continued)
As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional scepticism throughout the audit. We also:
Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purposes of expressing an opinion on the effectiveness of the company’s internal control.
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.
Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the group's or the parent company’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the group or the parent company to cease to continue as a going concern.
Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.
Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the group to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision and performance of the group audit. We remain solely responsible for our audit opinion.
We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.
Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities,
including fraud is detailed below.
The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company.
The Social Element Limited
Independent Auditor's Report (Continued)
To the Members of The Social Element Limited
Page 8
Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud (continued)
Our approach was as follows:
We obtained an understanding of the legal and regulatory requirements applicable to the company and considered that the most significant are the Companies Act 2006, UK financial reporting standards as issued by the Financial Reporting Council, and UK taxation legislation.
We obtained an understanding of how the company complies with these requirements by discussions with management and those charged with governance.
We assessed the risk of material misstatement of the financial statements, including the risk of material misstatement due to fraud and how it might occur, by holding discussions with management and those charged with governance.
We inquired of management and those charged with governance as to any known instances of noncompliance or suspected non-compliance with laws and regulations.
Based on this understanding, we designed specific appropriate audit procedures to identify instances of non-compliance with laws and regulations. This included making enquiries of management and those charged with governance and obtaining additional corroborative evidence as required.
There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.
Other matters which we are required to address
The comparative figures have not been audited as there was no statutory requirement for the financial statements to be audited in the prior year.
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken for no purpose other than to draw to the attention of the company’s members those matters we are required to include in an auditor's report addressed to them. To the fullest extent permitted by law, we do not accept or assume responsibility to any party other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have formed.
Joanna Cosgrove (Senior Statutory Auditor)
for and on behalf of Moore Kingston Smith LLP
23 December 2025
Chartered Accountants
Statutory Auditor
Charlotte Building
17 Gresse Street
London
W1T 1QL
The Social Element Limited
Group Statement of Comprehensive Income
For the year ended 31 March 2025
Page 9
2025
2024
Notes
£
£
Turnover
3
12,672,688
11,032,685
Cost of sales
(8,153,147)
(6,838,216)
Gross profit
4,519,541
4,194,469
Administrative expenses
(4,263,343)
(4,115,065)
Exceptional item
4
(540,417)
(263,458)
Operating loss
7
(284,219)
(184,054)
Interest receivable and similar income
8
32,610
6,105
Loss before taxation
(251,609)
(177,949)
Tax on loss
10
(62,685)
12,135
Loss for the financial year
(314,294)
(165,814)
Loss for the financial year is all attributable to the owners of the parent company.
Total comprehensive income for the year is all attributable to the owners of the parent company.
The Statement of Comprehensive Income has been prepared on the basis that all operations are continuing operations.
The Social Element Limited
Group Balance Sheet
As at 31 March 2025
Page 10
2025
2024
Notes
£
£
£
£
Fixed assets
Intangible assets
12
7,483
13,026
Tangible assets
13
9,530
16,615
17,013
29,641
Current assets
Debtors
17
3,634,638
2,579,598
Cash at bank and in hand
865,625
2,271,904
4,500,263
4,851,502
Creditors: amounts falling due within one year
18
(1,783,438)
(1,699,678)
Net current assets
2,716,825
3,151,824
Net assets
2,733,838
3,181,465
Capital and reserves
Called up share capital
20
900
900
Capital redemption reserve
100
100
Profit and loss reserves
2,732,838
3,180,465
Total equity
2,733,838
3,181,465
The financial statements were approved by the board of directors and authorised for issue on 23 December 2025 and are signed on its behalf by:
23 December 2025
W Christie
Director
The Social Element Limited
Company Balance Sheet
As at 31 March 2025
31 March 2025
Page 11
2025
2024
Notes
£
£
£
£
Fixed assets
Intangible assets
12
7,483
13,026
Tangible assets
13
9,530
16,615
Investments
14
9,745
9,745
26,758
39,386
Current assets
Debtors
17
3,591,610
2,578,547
Cash at bank and in hand
629,118
1,922,911
4,220,728
4,501,458
Creditors: amounts falling due within one year
18
(2,050,137)
(1,756,783)
Net current assets
2,170,591
2,744,675
Net assets
2,197,349
2,784,061
Capital and reserves
Called up share capital
20
900
900
Capital redemption reserve
100
100
Profit and loss reserves
2,196,349
2,783,061
Total equity
2,197,349
2,784,061
As permitted by s408 Companies Act 2006, the company has not presented its own profit and loss account and related notes. The company’s loss for the year was £453,379 (2024 - £305,202 loss).
The financial statements were approved by the board of directors and authorised for issue on 23 December 2025 and are signed on its behalf by:
23 December 2025
W Christie
Director
Company Registration No. 04387433 (England and Wales)
The Social Element Limited
Group Statement of Changes in Equity
For the year ended 31 March 2025
Page 12
Share capital
Capital redemption reserve
Profit and loss reserves
Total
Notes
£
£
£
£
Balance at 1 April 2023
900
100
3,546,279
3,547,279
Year ended 31 March 2024:
Loss and total comprehensive income for the year
-
-
(165,814)
(165,814)
Dividends
11
-
-
(200,000)
(200,000)
Balance at 31 March 2024
900
100
3,180,465
3,181,465
Year ended 31 March 2025:
Loss and total comprehensive income for the year
-
-
(314,294)
(314,294)
Dividends
11
-
-
(133,333)
(133,333)
Balance at 31 March 2025
900
100
2,732,838
2,733,838
The Social Element Limited
Company Statement of Changes in Equity
For the year ended 31 March 2025
Page 13
Share capital
Capital redemption reserve
Profit and loss reserves
Total
Notes
£
£
£
£
Balance at 1 April 2023
900
100
3,288,263
3,289,263
Year ended 31 March 2024:
Loss and total comprehensive income for the year
-
-
(305,202)
(305,202)
Dividends
11
-
-
(200,000)
(200,000)
Balance at 31 March 2024
900
100
2,783,061
2,784,061
Year ended 31 March 2025:
Loss and total comprehensive income for the year
-
-
(453,379)
(453,379)
Dividends
11
-
-
(133,333)
(133,333)
Balance at 31 March 2025
900
100
2,196,349
2,197,349
The Social Element Limited
Group Statement of Cash Flows
For the year ended 31 March 2025
Page 14
2025
2024
Notes
£
£
£
£
Cash flows from operating activities
Cash (absorbed by)/generated from operations
24
(1,144,262)
293,568
Income taxes paid
(158,820)
(235,990)
Net cash (outflow)/inflow from operating activities
(1,303,082)
57,578
Investing activities
Purchase of tangible fixed assets
(2,474)
(12,961)
Interest received
32,610
6,105
Net cash generated from/(used in) investing activities
30,136
(6,856)
Financing activities
Dividends paid to equity shareholders
(133,333)
(200,000)
Net cash used in financing activities
(133,333)
(200,000)
Net decrease in cash and cash equivalents
(1,406,279)
(149,278)
Cash and cash equivalents at beginning of year
2,271,904
2,421,182
Cash and cash equivalents at end of year
865,625
2,271,904
The Social Element Limited
Notes to the Group Financial Statements
For the year ended 31 March 2025
Page 15
1
Accounting policies
Company information
The Social Element Limited (“the company”) is a private limited company domiciled and incorporated in England and Wales. The registered office is 35-41 Folgate Street, London, E1 6BX.
The group consists of The Social Element Limited and all of its subsidiaries, as detailed in note 15.
1.1
Accounting convention
These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
The financial statements have been prepared on the historical cost convention. The principal accounting policies adopted are set out below.
1.2
Business combinations
The consolidated financial statements incorporate those of The Social Element Limited and all of its subsidiaries (i.e. entities that the Group controls through its power to govern the financial and operating policies so as to obtain economic benefits). All financial statements are made up to 31 March 2025.
All intra-group transactions, balances and unrealised gains on transactions between group companies are eliminated on consolidation. Unrealised losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred.
Where necessary, adjustments are made to the financial statements of subsidiaries to bring the accounting policies used into line with those used by other members of the Group.
The cost of a business combination is the fair value at the acquisition date of the assets given, equity instruments issued and liabilities incurred or assumed, plus costs directly attributable to the business combination. The excess of the cost of a business combination over the fair value of the identifiable assets, liabilities and contingent liabilities acquired is recognised as goodwill.
The cost of the combination includes the estimated amount of contingent consideration that is probable and can be measured reliably, and is adjusted for changes in contingent consideration after the acquisition date.
Entities in which the group holds an interest and which are jointly controlled by the group and one or more other venturers under a contractual arrangement are treated as joint ventures. In the group financial statements, joint ventures are accounted for using the equity method.
1.3
Going concern
At the time of approving the financial statements, the directors have a reasonable expectation that the group has adequate resources to continue in operational existence for the foreseeable future. The directors expect the company to have sufficient funds to settle all of its liabilities as they fall due for at least 12 months from signing the accounts. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 16
1.4
Turnover
Turnover represents amounts receivable for services in the principal activity of the company net of VAT and trade discounts.
Fee income represents revenue earned under a wide variety of contracts to provide professional services. Revenue is recognised as earned when, and to the extent that, the firm obtains the right to consideration in exchange for its performance under these contracts. It is measured at the fair value of the right to consideration, which represents amounts chargeable to clients, including expenses and disbursements but excluding value added tax.
Revenue is generally recognised based on number of hours worked on each contract. For such contracts the amount of revenue reflects the accrual of the right to consideration by reference to the value of hours worked. Revenue not billed to clients is included in debtors and payments on account in excess of the relevant amount of revenue are included in creditors.
1.5
Intangible fixed assets other than goodwill
Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.
Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.
Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Website and software development
10 - 33% straight line
1.6
Tangible fixed assets
Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.
Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:
Plant and machinery
33% straight line
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.
1.7
Fixed asset investments
In the parent company financial statements, investments in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses.
A subsidiary is an entity controlled by the group. Control is the power to govern the financial and operating policies of the entity so as to obtain benefits from its activities.
Entities in which the group has a long term interest and shares control under a contractual arrangement are classified as jointly controlled entities.
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 17
1.8
Impairment of fixed assets
At each reporting period end date, the group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.
The carrying amount of the investments accounted for using the equity method is tested for impairment as a single asset. Any goodwill included in the carrying amount of the investment is not tested separately for impairment.
1.9
Cash and cash equivalents
Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.
1.10
Financial instruments
The group only has basic financial instruments measured at amortised cost, with no financial instruments classified as other or basic instruments measured at fair value.
1.11
Equity instruments
Equity instruments issued by the group are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the group.
1.12
Taxation
The tax expense represents the sum of the tax currently payable and deferred tax.
Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.
Deferred tax
Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.
The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset if, and only if, there is a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 18
1.13
Employee benefits
The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.
The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.
Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.
1.14
Retirement benefits
Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.
1.15
Share-based payments
Equity-settled share-based payments are measured at fair value at the date of grant by reference to the fair value of the equity instruments granted using the Black Scholes model. The fair value determined at the grant date is expensed on a straight-line basis over the vesting period, based on the estimate of shares that will eventually vest. A corresponding adjustment is made to equity.
When the terms and conditions of equity-settled share-based payments at the time they were granted are subsequently modified, the fair value of the share-based payment under the original terms and conditions and under the modified terms and conditions are both determined at the date of the modification. Any excess of the modified fair value over the original fair value is recognised over the remaining vesting period in addition to the grant date fair value of the original share-based payment. The share-based payment expense is not adjusted if the modified fair value is less than the original fair value.
Cancellations or settlements (including those resulting from employee redundancies) are treated as an acceleration of vesting and the amount that would have been recognised over the remaining vesting period is recognised immediately.
1.16
Leases
Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.
1.17
Foreign exchange
Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.
1.18
Invoice discounting facility
The company operates an invoice discounting facility to manage its short-term financing requirements. Under this arrangement, the company receives funding based on its outstanding trade debtors.
In accordance with FRS 102, the company recognises the proceeds from the invoice discounting facility as a liability. The amount recognised as a liability represents the funds advanced by the lender, which is secured against the company’s trade debtors. The facility is classified as a financial liability at amortised cost. The liability is recognised within other creditors.
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 19
2
Judgements and key sources of estimation uncertainty
In the application of the group’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
Critical judgements
The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.
Debtors recoverability
The company makes an estimate of the recoverable value of trade and other debtors. When assessing impairment of trade and other debtors, management considers factors including the current credit rating of the debtor, the ageing profile of debtors and historical experience.
Revenue recognition
Revenue from contracts is assessed on an individual basis with revenue earned being ascertained based on the stage of completion of the contract which is estimated using a combination of the milestones in the contract and the time spent to date compared to the total time expected to be required to undertake the contract. Estimates of the total time required to undertake the contracts are made on a regular basis and subject to management review. These estimates may differ from the actual results due to a variety of factors such as efficiency of working, accuracy of assessment of progress to date and client decision making.
3
Turnover and other revenue
An analysis of the group's turnover is as follows:
2025
2024
£
£
Turnover analysed by class of business
Community management and digital support
12,672,688
11,032,685
2025
2024
£
£
Turnover analysed by geographical market
United Kingdom
7,114,146
5,949,884
United States of America
5,558,542
5,082,801
12,672,688
11,032,685
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
3
Turnover and other revenue
(Continued)
Page 20
2025
2024
£
£
Other revenue
Interest income
32,610
6,105
4
Exceptional item
2025
2024
£
£
Expenditure
Restructuring costs
540,417
263,458
540,417
263,458
The exceptional costs in the year relate to one-off expenditures arising from the organisational restructure and agency rebranding.
5
Auditor's remuneration
2025
2024
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the group and company
29,500
23,550
For other services
Taxation compliance services
4,200
4,575
All other non-audit services
4,500
78,263
8,700
82,838
6
Directors' remuneration
2025
2024
£
£
Remuneration for qualifying services
445,558
324,209
Remuneration disclosed above includes the following amounts paid to the highest paid director:
2025
2024
£
£
Remuneration for qualifying services
177,638
175,590
Company pension contributions to defined contribution schemes
3,522
1,321
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
6
Directors' remuneration
(Continued)
Page 21
The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 2 (2024 - 2).
7
Operating loss
2025
2024
£
£
Operating loss for the year is stated after charging:
Exchange losses
43,776
82,968
Depreciation of owned tangible fixed assets
9,559
8,612
Amortisation of intangible assets
5,543
5,544
Operating lease charges
74,690
49,111
8
Interest receivable and similar income
2025
2024
£
£
Interest income
Interest on bank deposits
32,610
4,902
Other interest income
-
1,203
Total income
32,610
6,105
9
Employees
The average monthly number of persons (including directors) employed by the group and company during the year was:
Group
Company
2025
2024
2025
2024
Number
Number
Number
Number
Administration and operations
203
153
85
84
Their aggregate remuneration comprised:
Group
Company
2025
2024
2025
2024
£
£
£
£
Wages and salaries
5,627,763
5,688,995
3,096,190
3,048,928
Social security costs
587,087
475,371
405,274
338,254
Pension costs
36,993
50,590
36,993
50,590
6,251,843
6,214,956
3,538,457
3,437,772
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 22
10
Taxation
2025
2024
£
£
Current tax
Adjustments in respect of prior periods
(66,298)
Foreign current tax on profits for the current period
63,579
54,163
Adjustments in foreign tax in respect of prior periods
(894)
Total current tax
62,685
(12,135)
The actual charge/(credit) for the year can be reconciled to the expected credit for the year based on the profit or loss and the standard rate of tax as follows:
2025
2024
£
£
Loss before taxation
(251,609)
(177,949)
Expected tax credit based on the standard rate of corporation tax in the UK of 25.00% (2024: 25.00%)
(62,902)
(44,487)
Tax effect of expenses that are not deductible in determining taxable profit
48,773
4,447
Adjustments in respect of prior years
(894)
(66,298)
Other permanent differences
252
Effect of overseas tax rates
13,136
5,775
Losses carried back
87,235
Movement in deferred tax not recognised
64,572
941
Taxation charge/(credit)
62,685
(12,135)
11
Dividends
2025
2024
£
£
Interim dividend
133,333
200,000
133,333
200,000
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 23
12
Intangible fixed assets
Group and company
Website and software development
Cost
£
At 1 April 2024 and 31 March 2025
89,002
Amortisation and impairment
At 1 April 2024
75,976
Amortisation charged for the year
5,543
At 31 March 2025
81,519
Carrying amount
At 31 March 2025
7,483
At 31 March 2024
13,026
13
Tangible fixed assets
Group and company
Plant and machinery
£
Cost
At 1 April 2024
114,845
Additions
2,474
Disposals
(76,765)
At 31 March 2025
40,554
Depreciation and impairment
At 1 April 2024
98,230
Depreciation charged in the year
9,559
Eliminated in respect of disposals
(76,765)
At 31 March 2025
31,024
Carrying amount
At 31 March 2025
9,530
At 31 March 2024
16,615
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 24
14
Fixed asset investments
Group
Company
2025
2024
2025
2024
Notes
£
£
£
£
Investments in subsidiaries
15
9,745
9,745
Movements in fixed asset investments
Company
Shares in group undertakings
£
Cost or valuation
At 1 April 2024 and 31 March 2025
9,745
Carrying amount
At 31 March 2025
9,745
At 31 March 2024
9,745
15
Subsidiaries
Details of the company's subsidiaries at 31 March 2025 are as follows:
Name of undertaking
Registered office
Nature of business
Class of shares held
% Held
Emoderation Inc.
1
Community management and digital support
Ordinary
100.00
Emoderation Pty Ltd
2
Dormant
Ordinary
100.00
The Social Element Collective, S.L.
3
Dormant
Ordinary
100.00
Emoderation Limited
4
Dormant
Ordinary
100.00
1: 15303 Ventura Blvd, STE 900, Sherman Oaks, CA 91403
2: Level 4, Unit 2, 39 Martin Place, Sydney, NSW 2000
3. Alcacer, N. 19, 46389 Turis, Valencia
4. 35-41 Folgate Street, London, United Kingdom, E1 6BX
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 25
16
Joint ventures
Details of joint ventures at 31 March 2025 are as follows:
Name of undertaking
Registered office
Nature of business
Interest
% Held
held
Direct
Polpeo Limited
Thomas House, 84 Eccleston Square, London, England, SW1V 1PX
Media representation services
Ordinary
50.00
17
Debtors
Group
Company
2025
2024
2025
2024
Amounts falling due within one year:
£
£
£
£
Trade debtors
3,024,362
2,010,683
3,024,362
2,010,683
Corporation tax recoverable
108,270
66,298
66,298
66,298
Other debtors
246,387
185,335
245,331
184,284
Prepayments and accrued income
255,619
317,282
255,619
317,282
3,634,638
2,579,598
3,591,610
2,578,547
18
Creditors: amounts falling due within one year
Group
Company
2025
2024
2025
2024
£
£
£
£
Trade creditors
484,499
421,543
484,499
421,543
Amounts owed to group undertakings
271,444
116,013
Corporation tax payable
54,163
Other taxation and social security
362,566
266,867
362,566
266,867
Other creditors
395,607
368,550
390,862
368,550
Accruals and deferred income
540,766
588,555
540,766
583,810
1,783,438
1,699,678
2,050,137
1,756,783
19
Retirement benefit schemes
2025
2024
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
36,993
50,590
A defined contribution pension scheme is operated for all qualifying employees. The assets of the scheme are held separately from those of the group in an independently administered fund.
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 26
20
Share capital
Group and company
2025
2024
2025
2024
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of £1 each
900
900
900
900
21
Share-based payment transactions
Company
Number of share options
Weighted average exercise price
2025
2024
2025
2024
Number
Number
£
£
Outstanding at 1 April 2024
379
379
2,206.00
2,206.00
Forfeited
(24)
-
1,950.00
-
Expired
(23)
-
930.00
-
Outstanding at 31 March 2025
332
379
2,489.00
2,206.00
Exercisable at 31 March 2025
-
-
-
-
The company operates both an EMI share option scheme & an unapproved option scheme.
The EMI scheme is eligible for certain employees. All options under the scheme vest and become exercisable either upon the sale of the company, the listing of the company on a recognised stock exchange or if the control of the company changes. The options lapse on the earlier of 10 years and the cessation of employment.
The options outstanding at 31 March 2025 have an exercise price ranging from £1,950 to £2,779, and a remaining contractual life ranging from 0 to 7 years.
No share based payment charge has been recognised on the grounds that the charge is immaterial.
After the year-end, on 11 April 2025, all remaining share options were surrendered. In their place, 393 share options were granted at an exercise price of £619.30. These options vested and were exercised on 25 November 2025, immediately prior to the change in control of the company.
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 27
22
Related party transactions
Remuneration of key management personnel
The remuneration of key management personnel is as follows.
2025
2024
£
£
Aggregate compensation
786,293
775,140
Other information
During the year a director was paid dividends of £133,333 (2024: £200,000).
During the year the company made sales of £47,132 (2024: £87,166) to an associated company. At the year end £229,780 (2024: £183,032) was due from the associate.
The company has taken the exemption under Section 33 Related Party Disclosures paragraph 33.1A from disclosing transactions with other members of a wholly owned group.
23
Controlling party
As at the year-end date, the company was controlled by T Littleton, director of the company, by virtue of her 100% shareholding.
As at the date of signature, the company is wholly owned by LVMP Holdings, Inc.
24
Cash (absorbed by)/generated from group operations
2025
2024
£
£
Loss for the year after tax
(314,294)
(165,814)
Adjustments for:
Taxation charged/(credited)
62,685
(12,135)
Investment income
(32,610)
(6,105)
Amortisation and impairment of intangible assets
5,543
5,544
Depreciation and impairment of tangible fixed assets
9,559
8,612
Movements in working capital:
(Increase)/decrease in debtors
(1,013,068)
352,310
Increase in creditors
137,923
111,156
Cash (absorbed by)/generated from operations
(1,144,262)
293,568
The Social Element Limited
Notes to the Group Financial Statements (Continued)
For the year ended 31 March 2025
Page 28
25
Analysis of changes in net funds - group
1 April 2024
Cash flows
31 March 2025
£
£
£
Cash at bank and in hand
2,271,904
(1,406,279)
865,625
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