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Registered number: 04709509 (England and Wales)
MARKET FORCE INFORMATION (EUROPE) LIMITED
DIRECTORS' REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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MARKET FORCE INFORMATION (EUROPE) LIMITED
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COMPANY INFORMATION
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ZEDRA Corporate Reporting Services (UK) Limited
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MARKET FORCE INFORMATION (EUROPE) LIMITED
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CONTENTS
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Statement of Changes in Equity
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Notes to the Financial Statements
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MARKET FORCE INFORMATION (EUROPE) LIMITED
REGISTERED NUMBER:04709509
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BALANCE SHEET
AS AT 31 DECEMBER 2024
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Debtors due within one year
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Creditors: amounts falling due within one year
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Total assets less current liabilities
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Provisions for liabilities
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MARKET FORCE INFORMATION (EUROPE) LIMITED
REGISTERED NUMBER:04709509
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BALANCE SHEET (CONTINUED)
AS AT 31 DECEMBER 2024
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Capital contribution reserve
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The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.
The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 4 to 10 form part of these financial statements.
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MARKET FORCE INFORMATION (EUROPE) LIMITED
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STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024
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Capital contribution reserve
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MARKET FORCE INFORMATION (EUROPE) LIMITED
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NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
1.Accounting policies
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Basis of preparation of financial statements
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The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgement in applying the Company's accounting policies (see note 2).
The following principal accounting policies have been applied:
Market Force Information (Europe) Limited is reliant upon continuing support from its ultimate parent company, Marlowe National, LC. The Company's accumulated losses have created a material uncertainty in relation to the Company's ability to continue as a going concern. The directors continue to monitor the performance of the entity and their measures to reduce the costs of the business have had an impact, enabling the business to be profitable in the current year, however, there is still some uncertainty.
The Company has received written confirmation from its parent company indicating that they will provide support for a period of at least 12 months from the date of signing these financial statements. The Company also has access to facilities from its ultimate parent company's associated undertakings which may be called upon should they be required. As a result, these financial statements are prepared on the going concern basis.
Turnover is recognised to the extent that it is probable that the economic benefits will flow to the Company and the turnover can be reliably measured. Turnover is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before turnover is recognised:
Rendering of services
Turnover from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
∙the amount of turnover can be measured reliably;
∙it is probable that the Company will receive the consideration due under the contract;
∙the stage of completion of the contract at the end of the reporting period can be measured reliably; and
∙the costs incurred and the costs to complete the contract can be measured reliably.
Turnover is derived from three separate services, customer intelligence consulting services, merchandising services and customer contact services.
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MARKET FORCE INFORMATION (EUROPE) LIMITED
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NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
1.Accounting policies (continued)
Customer intelligence consulting services relates to customer intelligence data gathering which is charged on an occurrence basis when information is validated and delivered to the customer.
Merchandising services relates to the in-store auditing services which is charged on an occurrence basis when the services has been completed.
Customer contact services relates to a contact centre for client’s customers to monitor the performance of client’s brands standards and customer satisfaction.
Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.
All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.
The estimated useful lives range as follows:
Short-term debtors are measured at transaction price, less any impairment. Amounts owed by group undertakings are unsecured, interest bearing and repayable on demand.
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Cash and cash equivalents
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Cash is represented by cash in hand and deposits with financial institutions.
Short-term creditors are measured at the transaction price. Amounts owed to group undertakings are intercompany loans measured at cost. These loans are unsecured, interest bearing and repayable on demand.
Creditors falling due after more than one year are initially measured at transaction price and then subsequently at amortised cost.
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MARKET FORCE INFORMATION (EUROPE) LIMITED
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NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
1.Accounting policies (continued)
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Foreign currency translation
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Functional and presentation currency
The Company's functional and presentational currency is GBP.
Transactions and balances
Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.
At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.
Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss.
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Leased assets: the Company as lessee
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Assets obtained under hire purchase contracts and finance leases are capitalised as tangible fixed assets. Assets acquired by finance lease are depreciated over the shorter of the lease term and their useful lives. Assets acquired by hire purchase are depreciated over their useful lives. Finance leases are those where substantially all of the benefits and risks of ownership are assumed by the company. Obligations under such agreements are included in creditors net of the finance charge allocated to future periods. The finance element of the rental payment is charged to profit or loss so as to produce a constant periodic rate of charge on the net obligation outstanding in each period.
Defined contribution pension plan
The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.
The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds.
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Provisions for liabilities
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Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
Increases in provisions are generally charged as an expense to profit or loss.
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MARKET FORCE INFORMATION (EUROPE) LIMITED
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NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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Judgements in applying accounting policies and key sources of estimation uncertainty
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The preparation of financial statements in conformity with FRS102 requires management to make judgements, estimates and assumptions that affect the application of policies and reported amounts of assets and liabilities, income and expenses. Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to be reasonable under circumstances.
Recognition of deferred tax assets:
At 31 December 2024, the Company had unused trade losses of £3,317,930. Management have determined that the profitability of relieving these in the short term is as yet uncertain and therefore have not recognised a deferred tax asset.
The auditors' report on the financial statements for the year ended 31 December 2024 was unqualified, though the auditor drew attention to note 1.2 to these financial statements which indicates that a material uncertainty exists in relation to the Company's ability to continue as a going concern.
The audit report was signed on 23 December 2025 by Edward Wallis ACA (Senior Statutory Auditor) on behalf of ZEDRA Corporate Reporting Services (UK) Limited.
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The average monthly number of employees during the year was 16 (2023 - 23).
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MARKET FORCE INFORMATION (EUROPE) LIMITED
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NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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Amortisation charge for the year
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MARKET FORCE INFORMATION (EUROPE) LIMITED
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NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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Amounts owed by group undertakings
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Prepayments and accrued income
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Creditors: Amounts falling due within one year
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Amounts owed to group undertakings
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Other taxation and social security
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Obligation under finance lease
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Accruals and deferred income
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Charged to profit or loss
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The Company has made a provision in respect of a leased asset which has been disposed of there is a probable but uncertain outflow of resources to settle this liability.
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MARKET FORCE INFORMATION (EUROPE) LIMITED
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NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024
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Allotted, called up and fully paid
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50,001 (2023 - 50,001) Ordinary shares of £1.00 each
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12,761 (2023 - 12,761) Ordinary non-voting shares of £1.25 each
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Capital contribution reserve
In 2023, the directors finalised the rationalisation of the intercompany loan position effective as at the acquisition date of the Market Force Group by Marlowe National, LC. The result of this was that the intercompany loan due from Market Force Information (Europe) Limited to Market Force Acquisition Sub Limited, was reflected as a capital contribution which is not repayable.
Market Force Information LLC is the parent of the smallest group for which consolidated financial statements are drawn up of which the Company is a member. The parent company is registered in the United States.
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Post balance sheet events
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Following the year end, the Company received a claim against a copier lease, the matter is under negotiation but the directors have determined that there is a probably but uncertain outflow of funds and as such a provision for £102,000 has been recognised, see note 7.
There were no other adjusting or non-adjusting events occurring between the end of the reporting period and the date these financial statements were approved.
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