Registration number: 04954720

Consumer Intelligence Limited

Contents

Balance Sheet	1 to 2
Notes to the Unaudited Financial Statements	3 to 12

Consumer Intelligence Limited

(Registration number: 04954720)
Balance Sheet as at 31 December 2024

	Note	31 December 2024 £	(As restated) 31 March 2024 £
Fixed assets
Intangible assets	4	1,664,134	1,713,388
Tangible assets	5	44,515	15,453
Investment property	6	277,248	292,444
Investments	7	59	59
		1,985,956	2,021,344
Current assets
Debtors	8	1,911,376	1,469,598
Cash at bank and in hand		61,033	915,238
		1,972,409	2,384,836
Creditors: Amounts falling due within one year	9	(3,248,874)	(3,476,256)
Net current liabilities		(1,276,465)	(1,091,420)
Total assets less current liabilities		709,491	929,924
Creditors: Amounts falling due after more than one year	9	(569,593)	(481,286)
Provisions for liabilities		(200,232)	(281,664)
Net (liabilities)/assets		(60,334)	166,974
Capital and reserves
Called up share capital		101	101
Share premium reserve		22,501	22,501
Retained earnings		(82,936)	144,372
Shareholders' (deficit)/funds		(60,334)	166,974

Consumer Intelligence Limited

(Registration number: 04954720)
Balance Sheet as at 31 December 2024

For the financial period ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

•	The members have not required the company to obtain an audit of its accounts for the period in question in accordance with section 476; and
•	The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the director has not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the director on 23 December 2025
 

Mr IC Hughes Company secretary and director

Consumer Intelligence Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2024 to 31 December 2024

1	General information

The company is a private company limited by share capital, incorporated in England and Wales.

The address of its registered office is:
Freshford House
Redcliffe Way
Bristol
BS1 6NL

These financial statements were authorised for issue by the director on 23 December 2025.

2	Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

The financial statements are prepared in sterling, which is the functional currency of the company and rounded to the nearest £.

Group accounts not prepared

The company has taken advantage of the exemption provided by Section 398 of the Companies Act 2006 and has not prepared group accounts.

Disclosure of long or short period

The company has shortened the year end to the 31 December 2024.

Going concern

The financial statements have been prepared on a going concern basis. As at the date of signing the financial statements, the director confirms that the company is in a position to meet its liabilities for a period of 12 months and that there are no foreseeable events which may give rise to liabilities which exceeds the company’s ability to pay.

Consumer Intelligence Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2024 to 31 December 2024

Prior period errors

It was noted during the planning and preparation of the current period financial statements that the prior period balance sheet and profit and loss account had been mis-stated. This is due to a provision for unused services provided for within a sales contract with a customer being omitted from the financial records, thus overstating sales for the period. The impact of the correction of these errors has been disclosed below.

	Relating to the current period disclosed in these financial statements £	Relating to the prior period disclosed in these financial statements £	Relating to periods before the prior period disclosed in these financial statements £
Retained earnings	-	(196,348)	-
Accruals	-	263,314	-
Corporation tax	-	(66,966)	-

Finance income and costs policy

Interest income and expenses are recognised using the effective interest rate method.

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tax

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Deferred tax is recognised in respect of all timing differences between taxable profits and profits reported in the financial statements.

Unrelieved tax losses and other deferred tax assets are recognised when it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference.

Page 4

Consumer Intelligence Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2024 to 31 December 2024

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class	Depreciation method and rate
Investment property	Not depreciated
Short leasehold property	20% on reducing balance
Fixtures, fittings and equipment	20% on reducing balance
Computer equipment	33% on cost

Investment property

Investment property is carried at fair value, derived from the current market prices for comparable real estate determined annually. The valuers use observable market prices, adjusted if necessary for any difference in the nature, location or condition of the specific asset. Changes in fair value are recognised in profit or loss.

Business combinations

Business combinations are accounted for using the purchase method. The consideration for each acquisition is measured at the aggregate of the fair values at acquisition date of assets given, liabilities incurred or assumed, and equity instruments issued by the group in exchange for control of the acquired, plus any costs directly attributable to the business combination. When a business combination agreement provides for an adjustment to the cost of the combination contingent on future events, the group includes the estimated amount of that adjustment in the cost of the combination at the acquisition date if the adjustment is probable and can be measured reliably.

Development costs

Product development is recognised separately as an intangible asset. Expenditure is only capitalised if costs can be measured reliably, if the product is technically and commercially feasible, if future economic benefits are probable and if the company has sufficient resources to complete development and use the asset. Product development costs are expensed to the profit and loss account on a straight line basis for a maximum period of no more than five years.

Amortisation

Amortisation commences once the development has been completed and the asset becomes revenue generating. Development expenditure is amortised on a straight line basis so that it is expenses to the profit and loss account over its useful life as follows:

Asset class	Amortisation method and rate
Development costs	20% on cost

Consumer Intelligence Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2024 to 31 December 2024

Investments

Investments in equity shares which are publicly traded or where the fair value can be measured reliably are initially measured at fair value, with changes in fair value recognised in profit or loss. Investments in equity shares which are not publicly traded and where fair value cannot be measured reliably are measured at cost less impairment.

Interest income on debt securities, where applicable, is recognised in income using the effective interest method. Dividends on equity securities are recognised in income when receivable.

Research and development

Research and development expenditure is written off as incurred, except that development expenditure incurred on an individual project is capitalised as an intangible asset when the company can demonstrate the technical feasibility of completing the intangible asset so that it will be available for use or sale, its intention to complete and its ability to use or sell the asset, how the asset will generate future economic benefits, the availability of resources to complete the asset and the ability to measure reliably the expenditure during development.

Following initial recognition of the development expenditure as an asset, the cost model is applied requiring the asset to be carried at cost less any accumulated amortisation and accumulated impairment losses. Amortisation of the asset begins when development is complete and the asset is available for use. It is amortised evenly over the period of expected future benefit. During the period of development the asset is tested for impairment annually.

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Debtors

Trade debtors are amounts due from customers for services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Consumer Intelligence Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2024 to 31 December 2024

Borrowings

Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the profit and loss account over the period of the relevant borrowing.

Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.

Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

Revenue recognition

Revenue comprises the fair value of the consideration received or receivable for the provision of services in the ordinary course of the company’s activities. Revenue is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue from the provision of services in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
a) the amount of revenue can be reliably measured;
b) it is probable that future economic benefit will flow to the company;
c) the stage of completion of the contract at the end of the reporting period can be reliably measured; and
d) the costs incurred and the costs to complete the contract can be reliably measured.
 

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

3	Staff numbers

The average number of persons employed by the company (including the director) during the period was 44 (2024 - 50).

Consumer Intelligence Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2024 to 31 December 2024

4	Intangible assets

	Development costs  £	Total £
Cost or valuation
At 1 April 2024	10,384,627	10,384,627
Additions	410,861	410,861
At 31 December 2024	10,795,488	10,795,488
Amortisation
At 1 April 2024	8,671,239	8,671,239
Amortisation charge	460,115	460,115
At 31 December 2024	9,131,354	9,131,354
Carrying amount
At 31 December 2024	1,664,134	1,664,134
At 31 March 2024	1,713,388	1,713,388

5	Tangible assets

	Short leasehold land and buildings £	Fixtures, fittings and equipment £	Computer equipment £	Total £
Cost or valuation
At 1 April 2024	-	12,358	38,477	50,835
Additions	3,301	34,822	3,721	41,844
At 31 December 2024	3,301	47,180	42,198	92,679
Depreciation
At 1 April 2024	-	5,817	29,565	35,382
Charge for the period	734	7,340	4,708	12,782
At 31 December 2024	734	13,157	34,273	48,164
Carrying amount
At 31 December 2024	2,567	34,023	7,925	44,515
At 31 March 2024	-	6,541	8,912	15,453

Consumer Intelligence Limited

Notes to the Unaudited Financial Statements for the Period from 1 April 2024 to 31 December 2024

6	Investment properties

	31 December 2024 £
At 1 April	292,444
Fair value adjustments	(15,196)
At 31 December	277,248

The property was valued as at 31 December 2024 by Mr I C Hughes, director, on an open market basis.

7	Investments

	31 December 2024 £	31 March 2024 £
Investments in subsidiaries	59	59