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Registered number: 08500751
Upstream Demand Group Limited
Unaudited Financial Statements
For The Year Ended 31 December 2024
Contents
Page
Balance Sheet 1
Notes to the Financial Statements 2—3
Page 1
Balance Sheet
Registered number: 08500751
2024 2023
Notes £ £ £ £
FIXED ASSETS
Investments 4 73 73
73 73
CURRENT ASSETS
Debtors 5 50 200
50 200
Creditors: Amounts Falling Due Within One Year 6 (595 ) (745 )
NET CURRENT ASSETS (LIABILITIES) (545 ) (545 )
TOTAL ASSETS LESS CURRENT LIABILITIES (472 ) (472 )
NET LIABILITIES (472 ) (472 )
CAPITAL AND RESERVES
Called up share capital 7 72 72
Profit and Loss Account (544 ) (544 )
SHAREHOLDERS' FUNDS (472) (472)
For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board
Mr Andrew Greening
Director
23rd December 2025
The notes on pages 2 to 3 form part of these financial statements.
Page 1
Page 2
Notes to the Financial Statements
1. General Information
Upstream Demand Group Limited is a private company, limited by shares, incorporated in England & Wales, registered number 08500751 . The registered office is 82, Wandsworth Bridge Road, London, SW6 2TF.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
The financial statements present information about the company as an indiviual undertaking and not about its group. The company and its subsidiary comprise a small size group. The company has therefore taken advantage of the exemptions provided by section 399 of the Companies Act 2006 not to prepare group accounts.
2.2. Taxation
Income tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.
Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.
Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.
Current and deferred tax are recognised in profit or loss for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.
2.3. Investments
Investments in subsidiaries, associates and joint ventures are measured at cost less any accumulated impairment osses. Listed investments are measured at fair value. Unlisted investments are measured at fair value unless the value cannot be measured reliably, in which case they are measured at cost less any accumulated impairment losses. Changes in fair value are included in the profit and loss account.
3. Average Number of Employees
Average number of employees, including directors, during the year was: NIL (2023: NIL)
- -
4. Investments
Subsidiaries
£
Cost or Valuation
As at 30 December 2023 73
As at 31 December 2024 73
Provision
As at 30 December 2023 -
As at 31 December 2024 -
...CONTINUED
Page 2
Page 3
Net Book Value
As at 31 December 2024 73
As at 30 December 2023 73
5. Debtors
2024 2023
£ £
Due within one year
Other debtors 50 200
6. Creditors: Amounts Falling Due Within One Year
2024 2023
£ £
Amounts owed to group undertakings 595 745
7. Share Capital
2024 2023
Allotted, called up and fully paid £ £
125 Ordinary A shares of £ 0.01 each 1 1
70 Ordinary B shares of £ 1.00 each 70 70
75 Ordinary C shares of £ 0.01 each 1 1
72 72
Page 3