Registered number: 12268335
For the Year Ended 31 March 2025
Company Information
Contents
Strategic Report
For the Year Ended 31 March 2025
Gemporia Craft Limited is a specialist retailer operating within the sewing, jewellery, hobby and craft sectors. The company trades through five distinct brands: Jewellery Maker, Sewing Street, HobbyMaker, Visible Image and the newly established B2B brand, Arden Creative Studio. Each brand is focused on delivering high-quality, customer-focused experiences for creative audiences.
The business model is centred around live demonstrations designed to inspire and educate viewers. These are broadcast across both television and digital platforms and are supported by comprehensive e-commerce functionality. Customers are able to engage with content through live streams, on-demand watch-back services and real-time purchasing via dedicated websites and a central call centre. Gemporia Craft owns and operates its own broadcast and fulfilment facilities, located in the United Kingdom.
Craft’s Mission Statement
At Gemporia Craft Limited, our mission is to educate, inspire and engage through the joy of creativity. We believe crafting is a powerful form of self-expression and personal development, and we are committed to making it accessible to all.
Through our portfolio of specialist brands, we provide opportunities for individuals to explore their passions, learn new skills and connect with a vibrant community of makers. Alongside our direct-to-consumer channels, we are expanding into business-to-business partnerships and international markets, enabling us to share our creative vision with a growing global audience.
The business model is centred around live demonstrations designed to inspire and educate viewers. These are broadcast across both television and digital platforms and are supported by comprehensive e-commerce functionality. Customers are able to engage with content through live streams, on-demand watch-back services and real-time purchasing via dedicated websites and a central call centre. Gemporia Craft owns and operates its own broadcast and fulfilment facilities, located in the United Kingdom.
Craft’s Mission Statement
At Gemporia Craft Limited, our mission is to educate, inspire and engage through the joy of creativity. We believe crafting is a powerful form of self-expression and personal development, and we are committed to making it accessible to all.
Through our portfolio of specialist brands, we provide opportunities for individuals to explore their passions, learn new skills and connect with a vibrant community of makers. Alongside our direct-to-consumer channels, we are expanding into business-to-business partnerships and international markets, enabling us to share our creative vision with a growing global audience.
Page 1
Strategic Report (continued)
For the Year Ended 31 March 2025
The performance achieved during the year is set out in the Statement of comprehensive income on page 9.
At 31 March 2025, the Company had net assets of £3,231,447 (2024 - £2,032,880).
Strategic Overview
The Company has delivered its strongest trading year to date, achieving record sales and continuing to build momentum across its core brands. This performance reflects the strength of our multi-channel model and the growing demand for specialist content and products in the hobby and craft sector.
We have further reinforced our position as a market leader, supported by strategic investment in both our platforms and people. HobbyMaker and Sewing Street have seen significant growth, reflecting a shift in customer engagement across the Company. Jewellery Maker remains a valued part of the portfolio, while the success of our wider brand mix has created a more balanced and resilient business.
Profitability has improved year on year, driven by top-line growth and greater operational efficiency. However, increased input and production costs have moderated some of the gains. We continue to manage these pressures carefully while investing in long-term capability and scalability.
The year also marked the launch of Arden Creative Studio, a new B2B brand focused on international growth. Arden opens fresh opportunities for global distribution and strategic partnerships, positioning the Company for further expansion beyond the UK market. Looking ahead, we remain committed to delivering innovation, deepening customer connection and driving sustainable growth across all areas of the growing and emerging business.
At 31 March 2025, the Company had net assets of £3,231,447 (2024 - £2,032,880).
Strategic Overview
The Company has delivered its strongest trading year to date, achieving record sales and continuing to build momentum across its core brands. This performance reflects the strength of our multi-channel model and the growing demand for specialist content and products in the hobby and craft sector.
We have further reinforced our position as a market leader, supported by strategic investment in both our platforms and people. HobbyMaker and Sewing Street have seen significant growth, reflecting a shift in customer engagement across the Company. Jewellery Maker remains a valued part of the portfolio, while the success of our wider brand mix has created a more balanced and resilient business.
Profitability has improved year on year, driven by top-line growth and greater operational efficiency. However, increased input and production costs have moderated some of the gains. We continue to manage these pressures carefully while investing in long-term capability and scalability.
The year also marked the launch of Arden Creative Studio, a new B2B brand focused on international growth. Arden opens fresh opportunities for global distribution and strategic partnerships, positioning the Company for further expansion beyond the UK market. Looking ahead, we remain committed to delivering innovation, deepening customer connection and driving sustainable growth across all areas of the growing and emerging business.
The Company operates in a competitive retail and broadcasting environment and is exposed to a range of financial and operational risks.
These are monitored through regular review of performance and cash flow.
The principal financial risk relates to cash flow and liquidity, reflecting the timing of inventory purchases and sales receipts, and is managed through careful cash planning and expenditure control.
The Company is also exposed to changes in customer demand, habits and the competitive landscape, influenced by economic conditions and evolving market dynamics. Sales trends, stock levels and key performance indicators are monitored closely to support timely responses.
These are monitored through regular review of performance and cash flow.
The principal financial risk relates to cash flow and liquidity, reflecting the timing of inventory purchases and sales receipts, and is managed through careful cash planning and expenditure control.
The Company is also exposed to changes in customer demand, habits and the competitive landscape, influenced by economic conditions and evolving market dynamics. Sales trends, stock levels and key performance indicators are monitored closely to support timely responses.
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Strategic Report (continued)
For the Year Ended 31 March 2025
The business monitors a wide range of key performance indicators to optimise performance.
The Directors are aware that owing to the retailing nature of the business the principal risks are due to changes in customer buying habits and available disposal income for non-essential purchases.
A number of key performance indicators are monitored that help to identify changes in customer trends; these would include sales call volumes, new customer numbers and sales turnover. The business has an ability to react quickly to changes in these key performance indicators to minimise the risk to the Company.
The Company has controls to monitor stocks and other operational aspects of the business to ensure that it meets its regulatory requirements.
The Directors are aware that owing to the retailing nature of the business the principal risks are due to changes in customer buying habits and available disposal income for non-essential purchases.
A number of key performance indicators are monitored that help to identify changes in customer trends; these would include sales call volumes, new customer numbers and sales turnover. The business has an ability to react quickly to changes in these key performance indicators to minimise the risk to the Company.
The Company has controls to monitor stocks and other operational aspects of the business to ensure that it meets its regulatory requirements.
This report was approved by the board on 23 December 2025 and signed on its behalf.
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Directors' Report
For the Year Ended 31 March 2025
The directors present their report and the financial statements for the year ended 31 March 2025 .
The profit for the year, after taxation, amounted to £1,198,567 (2024 - £1,179,680).
No dividends were declared in the current or preceding year.
The directors who served during the year were:
The directors are responsible for preparing the Strategic Report, the Directors' Report and the financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the directors are required to:
∙select suitable accounting policies for the Company's financial statements and then apply them consistently;
∙make judgements and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The Company continues to promote its product range and seeks to increase its market share including by product diversification and by ensuring that its products are aligned to customer preferences and affordability.
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Directors' Report (continued)
For the Year Ended 31 March 2025
There have been no significant events affecting the Company since the year end.
The auditor, Dains Audit Limited, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.
This report was approved by the board on 23 December 2025 and signed on its behalf.
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Independent Auditor's Report to the Members of Gemporia Craft Limited
We have audited the financial statements of Gemporia Craft Limited (the 'Company') for the year ended 31 March 2025, which comprise the Statement of Comprehensive Income, the Balance Sheet, the Statement of Changes in Equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
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Independent Auditor's Report to the Members of Gemporia Craft Limited (continued)
The other information comprises the information included in the Annual Report other than the financial statements and our Auditor's Report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.
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Independent Auditor's Report to the Members of Gemporia Craft Limited (continued)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditor's Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:
∙the senior statutory auditor ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;
∙we identified the laws and regulations applicable to the Company through discussions with directors and other management, and from our commercial knowledge and experience of the retail sector;
∙we focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the Company, including the financial reporting legislation, Companies Act 2006, taxation legislation, anti-bribery, employment, and environmental and health and safety legislation;
∙we assessed the extent of compliance with the laws and regulations identified above through making enquiries of management and inspecting legal correspondence; and
∙identified laws and regulations were communicated within the audit team regularly and the team remained alert to instances of non-compliance throughout the audit.
We assessed the susceptibility of the Company’s financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:
∙making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud; and
∙considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.
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Independent Auditor's Report to the Members of Gemporia Craft Limited (continued)
Auditor's responsibilities for the audit of the financial statements (continued)
To address the risk of fraud through management bias and override of controls, we:
∙performed analytical procedures to identify any unusual or unexpected relationships;
∙tested journal entries to identify unusual transactions;
∙assessed whether judgements and assumptions made in determining the accounting estimates set out in Note 3 were indicative of potential bias; and
∙investigated the rationale behind significant or unusual transactions.
In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:
∙agreeing financial statement disclosures to underlying supporting documentation;
∙enquiring of management as to actual and potential litigation and claims; and
∙reviewing correspondence with HMRC, relevant regulators and the Company’s legal advisors.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditor's Report.
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditor's Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Statutory Auditor
Chartered Accountants
Birmingham
Page 9
Statement of Comprehensive Income
For the Year Ended 31 March 2025
Page 10
Balance Sheet
As at 31 March 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf on 23 December 2025 .
The notes on pages 13 to 28 form part of these financial statements.
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Statement of Changes in Equity
For the Year Ended 31 March 2025
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Notes to the Financial Statements
For the Year Ended 31 March 2025
Gemporia Craft Limited is a private company, limited by shares and incorporated in England and Wales. The address of the registered office can be found on the Company Information page. The Company's principal activity is the retail of Jewellery, Sewing, Hobby & Craft supplies.
2.Accounting policies
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgement in applying the Company's accounting policies (see note 3).
Amounts presented in the financial statements have been rounded to the nearest £1.
The following principal accounting policies have been applied:
The Company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
∙the requirements of Section 7 Statement of Cash Flows;
∙the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d);
∙the requirements of Section 11 Financial Instruments paragraphs 11.42, 11.44 to 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and 11.48(c);
∙the requirements of Section 12 Other Financial Instruments paragraphs 12.26 to 12.27, 12.29(a), 12.29(b) and 12.29A;
∙the requirements of Section 33 Related Party Disclosures paragraph 33.7.
This information is included in the consolidated financial statements of Gemporia Partnership Limited as at 31 March 2025 and these financial statements may be obtained from Eagle Road Studios, Unit 2D Eagle Road, Moons Moat North Industrial Estate, Redditch, Worcestershire, B98 9HF.
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Notes to the Financial Statements
For the Year Ended 31 March 2025
2.Accounting policies (continued)
The Company has recorded a profit for the year of £1,198,567 (2024 - £1,179,680) and at the balance sheet date has net assets of £3,231,447 (2024 - £2,032,880).
As detailed in the Business Review, the Company has delivered its strongest trading year to date, achieving record sales and continuing to build momentum across its core brands.
The directors have prepared consolidated forecasts to 31 March 2027, making certain assumptions regarding prudent possible changes in trading performance, level of demand for the Company’s products and the efficiency measures continuing to be being implemented.
The forecasts demonstrate that the Company can continue to trade within its finance facilities for a period of at least 12 months from the date of approval of the financial statements and therefore the directors have concluded that it is reasonable to continue to adopt the going concern basis in preparing the Company’s financial statements.
As detailed in the Business Review, the Company has delivered its strongest trading year to date, achieving record sales and continuing to build momentum across its core brands.
The directors have prepared consolidated forecasts to 31 March 2027, making certain assumptions regarding prudent possible changes in trading performance, level of demand for the Company’s products and the efficiency measures continuing to be being implemented.
The forecasts demonstrate that the Company can continue to trade within its finance facilities for a period of at least 12 months from the date of approval of the financial statements and therefore the directors have concluded that it is reasonable to continue to adopt the going concern basis in preparing the Company’s financial statements.
All borrowing costs are recognised in the Statement of comprehensive income in the year in which they are incurred.
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Notes to the Financial Statements
For the Year Ended 31 March 2025
2.Accounting policies (continued)
Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.
Negative goodwill is calculated as the amount by which the fair value of assets acquired exceeds the cost of investment and is being amortised in line with the use of the assets to which it relates.
Channel broadcasting rights and Domain names are amortised over 20 years.
Negative goodwill is calculated as the amount by which the fair value of assets acquired exceeds the cost of investment and is being amortised in line with the use of the assets to which it relates.
Channel broadcasting rights and Domain names are amortised over 20 years.
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight line method.
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
At each balance sheet date, stocks are assessed for impairment. If stock is impaired, the carrying amount is reduced to its selling price less costs to complete and sell. The impairment loss is recognised immediately in the Statement of comprehensive income.
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Notes to the Financial Statements
For the Year Ended 31 March 2025
2.Accounting policies (continued)
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, and loans to and from group undertakings.
Functional and presentation currency
Transactions and balances
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Notes to the Financial Statements
For the Year Ended 31 March 2025
2.Accounting policies (continued)
Defined contribution pension plan
The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.
The contributions are recognised as an expense in the Statement of Comprehensive Income when they fall due. Amounts not paid are shown as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds.
The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.
The contributions are recognised as an expense in the Statement of Comprehensive Income when they fall due. Amounts not paid are shown as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds.
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Notes to the Financial Statements
For the Year Ended 31 March 2025
Depreciation
Tangible fixed assets are depreciated over their useful lives taking into account residual values where appropriate. The actual lives of the assets and residual values are assessed annually and may vary depending on a number of factors. In re-assessing the asset lives, factors such as technological innovation, product life cycles and maintenance programmes are taken into account. Residual values consider such things as future market conditions, the remaining life of the asset and projected disposal values.
Sales returns
Management is required to exercise significant judgement in estimating the expected level of sales returns, and hence the required provision, which is based on analysis of historical sales data, market conditions, and other relevant factors, to estimate the percentage of sales that are likely to be returned.
Actual results may differ from these estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that period, or in the period of revision and future periods if the revision affects both current and future periods.
Analysis of turnover by country of destination:
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Notes to the Financial Statements
For the Year Ended 31 March 2025
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Notes to the Financial Statements
For the Year Ended 31 March 2025
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Notes to the Financial Statements
For the Year Ended 31 March 2025
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Notes to the Financial Statements
For the Year Ended 31 March 2025
11.Taxation (continued)
There were no factors that may affect future tax charges.
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Notes to the Financial Statements
For the Year Ended 31 March 2025
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Notes to the Financial Statements
For the Year Ended 31 March 2025
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Notes to the Financial Statements
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Notes to the Financial Statements
For the Year Ended 31 March 2025
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Notes to the Financial Statements
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Profit and loss account
The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £126,409 (2024 - £120,224). Contributions totalling £27,515 (2024 - £24,828) were payable to the fund at the balance sheet date and are included in creditors.
Page 27
Notes to the Financial Statements
For the Year Ended 31 March 2025
At 31 March 2025, the ultimate parent undertaking is Gemporia Partnership Limited, a company incorporated in England and Wales and registered in England and Wales.
The parent undertaking of the smallest and largest group to consolidate their financial statements is Gemporia Partnership Limited, a company incorporated in England and Wales and registered in England and Wales. Copies of these financial statements can be obtained from Eagle Road Studios, Unit 2D Eagle Road, Moons Moat North Industrial Estate, Redditch, Worcestershire, B98 9HF.
At 31 March 2025, the Directors considered the ultimate controlling party to be TGGC Employee Ownership Trust. TGGC EOT Ltd, a company incorporated in England and Wales and holding shares in Gemporia Partnership Limited, has been incorporated purely as a corporate trustee acting on behalf of the beneficiaries of the Trust.
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