ACCOUNTS - Final Accounts preparation

Company registration number: 12406179

	FINANCIAL STATEMENTS
	FOR THE YEAR ENDED 31 DECEMBER 2024

	QUESTIONPRO UK LIMITED


QUESTIONPRO UK LIMITED

COMPANY INFORMATION

Directors	V Bhaskaran
	A Badshah


Registered number	12406179


Registered office	4th Floor
	95 Gresham Street
	London
	EC2V 7AB


Trading Address	5 Merchant Square
	London
	W2 1AY



Independent auditors	Menzies LLP
	Chartered Accountants & Statutory Auditor
	4th Floor
	95 Gresham Street
	London
	EC2V 7AB


QUESTIONPRO UK LIMITED

CONTENTS

	Page
Statement of Financial Position	1
Notes to the Financial Statements	2 - 6


QUESTIONPRO UK LIMITED REGISTERED NUMBER:12406179

STATEMENT OF FINANCIAL POSITION

AS AT 31 DECEMBER 2024

		2024		2023
Note		£		£

Fixed assets
Intangible assets	4		110,021		-
Tangible assets	5		2,454		2,435
			112,475		2,435
Current assets
Debtors: amounts falling due within one year	6	209,779		420,894
Cash at bank and in hand		1,733,546		1,089,754
		1,943,325		1,510,648
Creditors: amounts falling due within one year	7	(1,799,245)		(1,310,172)
Net current assets			144,080		200,476
Total assets less current liabilities			256,555		202,911

Net assets			256,555		202,911

Capital and reserves
Called up share capital	75,000	75,000
Profit and loss account	181,555	127,911
	256,555	202,911

The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the statement of income and retained earnings in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by:

................................................

A Badshah

Director

Date: 18 December 2025

The notes on pages 2 to 6 form part of these financial statements.

Page 1


QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

1.	General information

QuestionPro UK Limited is a private company, limited by shares, registered in England & Wales, company registration number 12406179. The registered office and the trading address are disclosed on the company information page.

2.Accounting policies

2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

2.2

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Statement of Income and Retained Earnings within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

2.3

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is generated by providing information technology services and is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Page 2


QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

2.4

Pensions

Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Company in independently administered funds.

2.5

Taxation

Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the Company operates and generates income.

2.6

Intangible assets

Goodwill

Goodwill represents the difference between amounts paid on the cost of a business combination and the acquirer’s interest in the fair value of its identifiable assets and liabilities of the acquiree at the date of acquisition. Subsequent to initial recognition, goodwill is measured at cost less accumulated amortisation and accumulated impairment losses. Goodwill is amortised on a straight-line basis to the Statement of Income and Retained Earnings over its useful economic life.

Other intangible assets

Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.

The estimated useful lives range as follows:

Goodwill

years

2.7

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Page 3


QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

2.7

Tangible fixed assets (continued)

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a reducing balance basis.

Depreciation is provided on the following basis:

Computer equipment

33%

Reducing balance

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

Employees

The average monthly number of employees, including directors, during the year was 7 (2023 - 7).

4.	Intangible assets

		Goodwill
		£
	Cost
	Additions	112,842
	At 31 December 2024	112,842
	Amortisation
	Charge for the year on owned assets	2,821
	At 31 December 2024	2,821
	Net book value
	At 31 December 2024	110,021
	At 31 December 2023	-

On 30 September 2024, QuestionPro UK Ltd acquired the business assets of Tactix SAS for total consideration of £112,842. The fair value of Tactix SAS's net assets was £nil at acquisition and so the entire consideration has been accounted for as goodwill.

Page 4


QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

5.	Tangible fixed assets

		Computer equipment
		£
	Cost or valuation
	At 1 January 2024	4,453
	Additions	915
	At 31 December 2024	5,368
	Depreciation
	At 1 January 2024	2,018
	Charge for the year on owned assets	896
	At 31 December 2024	2,914
	Net book value
	At 31 December 2024	2,454
	At 31 December 2023	2,435

Debtors

					2024	2023
					£	£


Trade debtors	199,163	177,123
Amounts owed by group undertakings	-	238,706
Other debtors	4,170	4,170
Prepayments and accrued income	6,446	895
	209,779	420,894

Page 5


QUESTIONPRO UK LIMITED

NOTES TO THE FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2024

7.	Creditors: Amounts falling due within one year
		2024	2023
		£	£

Trade creditors	13,981	2,649
Amounts owed to group undertakings	38,981	-
Corporation tax	27,065	15,055
Other taxation and social security	74,571	54,025
Other creditors	79,178	4,068
Accruals and deferred income	1,565,469	1,234,375
	1,799,245	1,310,172

8.	Controlling party

The smallest group in which the company is a member for which consolidated accounts are prepared, is QuestionPro Inc, a company incorporated in the USA. The parent company's registered office is 9450 SW Gemini Drive #62790, OR 97008-7105, USA.

9.	Auditors' information

The auditors' report on the financial statements for the year ended 31 December 2024 was unqualified.

The audit report was signed on 23 December 2025 by Nimita Chan FCCA (Senior Statutory Auditor) on behalf of Menzies LLP.

Page 6