The Shook Agency LLP
Annual Report and Unaudited Financial Statements
For the year ended 31 March 2025
Pages for Filing with Registrar
Limited Liability Partnership Registration No. OC431196 (England and Wales)
The Shook Agency LLP
Contents
Page
Balance sheet
1
Reconciliation of members' interests
2 - 3
Notes to the financial statements
4 - 8
The Shook Agency LLP
Balance Sheet
As at 31 March 2025
Page 1
2025
2024
Notes
£
£
£
£
Fixed assets
Tangible assets
3
5,115
6,433
Current assets
Debtors
4
661,404
704,392
Cash and cash equivalents
295,328
18,104
956,732
722,496
Creditors: amounts falling due within one year
5
(932,103)
(819,055)
Net current assets/(liabilities)
24,629
(96,559)
Total assets less current liabilities and net assets/(liabilities) attributable to members
29,744
(90,126)
Represented by:
Loans and other debts due to members within one year
Amounts due in respect of profits
29,744
(90,126)

The members of the limited liability partnership have elected not to include a copy of the profit and loss account within the financial statements.

For the financial year ended 31 March 2025 the limited liability partnership was entitled to exemption from audit under section 477 of the Companies Act 2006 (as applied by the Limited Liability Partnerships (Accounts and Audit) (Application of Companies Act 2006) Regulations 2008) relating to small limited liability partnerships.

The members acknowledge their responsibilities for complying with the requirements of the Act (as applied to limited liability partnerships) with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to limited liability partnerships subject to the small limited liability partnerships regime.

The financial statements were approved by the members and authorised for issue on 23 December 2025 and are signed on their behalf by:
23 December 2025
D Statt
It's All Good Holdings Limited
Designated member
Designated Member
Limited Liability Partnership Registration No. OC431196
The Shook Agency LLP
Reconciliation of Members' Interests
For the year ended 31 March 2025
Page 2
Current financial year
EQUITY
DEBT
TOTAL
Members' other interests
Loans and other debts due to members less any amounts due from members in debtors
Members'
Interests
Other reserves
Other amounts
Total
Total
2025
£
£
£
£
Members' interests at 1 April 2024
-
(90,126)
(90,126)
(90,126)
Members' remuneration charged as an expense, including employment costs and retirement benefit costs
-
180,000
180,000
180,000
Profit for the financial year available for discretionary division among members
70,375
-
-
70,375
Members' interests after profit and remuneration for the year
70,375
89,874
89,874
160,249
Allocation of profit for the financial year
(70,375)
70,375
70,375
-
Drawings on account and distributions of profit
-
(130,505)
(130,505)
(130,505)
Members' interests at 31 March 2025
-
29,744
29,744
29,744
The Shook Agency LLP
Reconciliation of Members' Interests (Continued)
For the year ended 31 March 2025
Page 3
Prior financial year
EQUITY
DEBT
TOTAL
Members' other interests
Loans and other debts due to members less any amounts due from members in debtors
Members'
Interests
Other reserves
Other amounts
Total
Total
2024
£
£
£
£
Members' interests at 1 April 2023
-
13,105
13,105
13,105
Members' remuneration charged as an expense, including employment costs and retirement benefit costs
-
180,000
180,000
180,000
Loss for the financial year available for discretionary division among members
(166,031)
-
-
(166,031)
Members' interests after loss and remuneration for the year
(166,031)
193,105
193,105
27,074
Allocation of loss for the financial year
166,031
(166,031)
(166,031)
-
Drawings on account and distributions of profit
-
(117,200)
(117,200)
(117,200)
Members' interests at 31 March 2024
-
(90,126)
(90,126)
(90,126)
The Shook Agency LLP
Notes to the Financial Statements
For the year ended 31 March 2025
Page 4
1
Accounting policies
Limited liability partnership information

The Shook Agency LLP is a limited liability partnership incorporated in England and Wales. The registered office is 71 Collier Street, London, N1 9BE.

 

The limited liability partnership's principal activities are disclosed in the Members' Report.

1.1
Accounting convention

These financial statements have been prepared in accordance with the Statement of Recommended Practice "Accounting by Limited Liability Partnerships" issued in December 2021, together with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the limited liability partnership. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Going concern

At the time of approving the financial statements, the members have a reasonable expectation that the limited liability partnership has adequate resources to continue in operational existence for the foreseeable future. Thus the members continue to adopt the going concern basis of accounting in preparing the financial statements.

1.3
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that it is probable will be recovered.

1.4
Members' participating interests

Members' participation rights are the rights of a member against the LLP that arise under the members' agreement (for example, in respect of amounts subscribed or otherwise contributed remuneration and profits).

 

Members' participation rights in the earnings or assets of the LLP are analysed between those that are, from the LLP's perspective, either a financial liability or equity, in accordance with section 22 of FRS 102. A member's participation rights including amounts subscribed or otherwise contributed by members, for example members' capital, are classed as liabilities unless the LLP has an unconditional right to refuse payment to members, in which case they are classified as equity.

The Shook Agency LLP
Notes to the Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 5

All amounts due to members that are classified as liabilities are presented within 'Loans and other debts due to members' and, where such an amount relates to current year profits, they are recognised within ‘Members' remuneration charged as an expense’ in arriving at the relevant year’s result. Undivided amounts that are classified as equity are shown within ‘Members' other interests’. Amounts recoverable from members are presented as debtors and shown as amounts due from members within members’ interests.

Once an unavoidable obligation has been created in favour of members through allocation of profits or other means, any undrawn profits remaining at the reporting date are shown as ‘Loans and other debts due to members’ to the extent they exceed debts due from a specific member.

1.5
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Fixtures and fittings
33% Straight Line
Computers
33% Straight Line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is recognised in the profit and loss account.

1.6
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.7
Financial instruments

The company has only basic financial instruments measured at amortised cost, with no financial

instruments classified as other, or basic financial instruments measured at fair value.

Impairment of financial assets

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

 

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

 

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

The Shook Agency LLP
Notes to the Financial Statements (Continued)
For the year ended 31 March 2025
1
Accounting policies
(Continued)
Page 6
Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the limited liability partnership transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Other financial liabilities

Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.

 

Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.

Derecognition of financial liabilities

Financial liabilities are derecognised when the limited liability partnership’s obligations expire or are discharged or cancelled.

1.8
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the limited liability partnership is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.9
Retirement benefits and post retirement payments to members

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.10
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

1.11
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

The Shook Agency LLP
Notes to the Financial Statements (Continued)
For the year ended 31 March 2025
Page 7
2
Employees

The average number of persons (excluding members) employed by the partnership during the year was:

2025
2024
Number
Number
Total
11
10
3
Tangible fixed assets
Plant and machinery etc
£
Cost
At 1 April 2024
27,010
Disposals
(1,758)
At 31 March 2025
25,252
Depreciation and impairment
At 1 April 2024
20,577
Depreciation charged in the year
3,256
Eliminated in respect of disposals
(3,696)
At 31 March 2025
20,137
Carrying amount
At 31 March 2025
5,115
At 31 March 2024
6,433
4
Debtors
2025
2024
Amounts falling due within one year:
£
£
Trade debtors
517,007
627,224
Other debtors
575
56,653
Prepayments and accrued income
143,822
20,515
661,404
704,392
The Shook Agency LLP
Notes to the Financial Statements (Continued)
For the year ended 31 March 2025
Page 8
5
Creditors: amounts falling due within one year
2025
2024
£
£
Trade creditors
61,770
41,740
Taxation and social security
115,984
92,369
Other creditors
235,803
235,803
Accruals and deferred income
518,546
449,143
932,103
819,055
6
Loans and other debts due to members

In the event of a winding up the amounts included in "Loans and other debts due to members" will rank equally with unsecured creditors.

7
Operating lease commitments
Lessee

At the reporting end date the limited liability partnership had outstanding commitments for future minimum lease payments under non-cancellable operating leases, as follows:

2025
2024
£
£
39,342
133,762
8
Related party transactions
Transactions with related parties

As permitted by FRS 102 Section 33 "related party disclosures", the financial statements do not disclose transactions with other members of a wholly owned group.

 

At the year end, the company owed £118,431 (2023: £136,840) to Hope&Glory PR Limited, a connected company by virtue of shared ownership.

 

9
Parent company

The immediate and ultimate controlling party of The Shook Agency LLP is It's All Good Holdings Ltd.

 

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