REGISTERED NUMBER: 10781585 (England and Wales)

Financial Statements for the Year Ended 31 December 2024

for

Assura Financial Ltd

Page

Company Information

1

Balance Sheet

2

Notes to the Financial Statements

3

DIRECTOR:

C J Donley

REGISTERED OFFICE:

86 Gloucester Place

London

W1U 6HP

REGISTERED NUMBER:

10781585 (England and Wales)

SENIOR STATUTORY AUDITOR:

Michael Marcus FCA FCCA

AUDITORS:

TC Group

Statutory Auditor

First Floor

Spitalfields House

Stirling Way

Borehamwood

Hertfordshire

WD6 2FX

CURRENT ASSETS

Debtors

4

9,536,358

7,220,996

Cash at bank and in hand

430,002

31,633

9,966,360

7,252,629

CREDITORS

Amounts falling due within one year

5

(1,723,041

)

(3,482,715

)

NET CURRENT ASSETS

8,243,319

3,769,914

TOTAL ASSETS LESS CURRENT LIABILITIES

8,243,319

3,769,914

CAPITAL AND RESERVES

Called up share capital

7

1

1

Other reserves

6,174,754

1,629,202

Retained earnings

2,068,564

2,140,711

SHAREHOLDERS' FUNDS

8,243,319

3,769,914

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 24 December 2025 and were signed by:

C J Donley - Director

1.	STATUTORY INFORMATION

Assura Financial Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).

2.	ACCOUNTING POLICIES

Basis of preparing the financial statements

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Significant judgements and estimates

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

Trade debtors: The recoverability of trade debtors has been assessed as at the year end and up until the date of signing these financial statements. Management have based their decision to provide for any amounts based on their judgement of all the available information, and their experience of the specific nature of trade debtors in question.

Data assets: The revaluation of data assets is supported by assumptions prepared by Management based on publicly available data and their judgement of market values.

Polocy lapses: Policy lapses relating to policies in force at the year end and is based on experience of lapses over the year.

Turnover

Turnover comprises non-indeminity commssion on policies sold. It is measured at the fair value of the consideration received or receivable, excluding discountss, rebates, value added tax and other taxes. Lapses and other clawbacks are included in cost of sales.

Debtors

The non-indemnity commssion is receivable in equal installments over a 48 month period.

Financial instruments

The company has elected to apply the provisions of Section 11 'Basic Financial Instruments' and Section 12

'Other Financial Instruments Issues' of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's statement of financial position when the company

becomes party to the contractual provisions of the instrument. Financial assets and liabilities are offset , with

the net amounts presented in the financial statements , when there is a legally enforceable right to set off the

recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the

liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at

transaction price including transaction costs and are subsequently carried at amortised cost using the

effective interest method unless the arrangement constitutes a financing transaction, where the transaction

is measured at the present value of the future receipts discounted at a market rate of interest. Financial

assets classified as receivable within one year are not amortised.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or

are settled, or when the company transfers the financial asset and substantially all the risks and rewards of

ownership to another entity, or if some significant risks and rewards of ownership are retained but control of

the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third

party.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and

preference shares that are classified as debt, are initially recognised at transaction price unless the

arrangement constitutes a financing transaction, where the debt instrument is measured at the present value

of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within

one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of

business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year

or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at

transaction price and subsequently measured at amortised cost using the effective interest method.

Derecognition of financial liabilities

Financial liabilities are derecognised when the company's contractual obligations expire or are discharged or

cancelled.

Taxation

Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Pension costs and other post-retirement benefits

The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Going concern

The directors have considered the company's financial resources and performance and believe that the company is well placed to manage its business risks successfully and that the company has adequate resources to continue in operational existence for the foreseeable future. Consequently, they continue to adopt the going concern basis of accounting in preparing the annual financial statements.

3.	EMPLOYEES AND DIRECTORS

The average number of employees during the year was 9 (2023 - 13 ) .

4.

DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.24

31.12.23

£

£

Trade debtors

8,470,364

5,371,716

Amounts owed by group undertakings

910,843

1,650,708

Other debtors

155,151

198,572

9,536,358

7,220,996

Included in Trade debtors of £8,470,364 (2023: £5,371,716) is £7,587,724 (2023:£4,342,627) due beween one and due in more than one year. And analysis of this is £2,295,610 (2023: £3,742,514) between one and four years,£6,174,754 (2023:£1,629,202) between one and twenty years.

5.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.24

31.12.23

£

£

Amounts owed to group undertakings

1,036,237

2,888,378

Social security and other taxes

100,292

86,305

Other creditors

10,058

4,841

Provision for known post year-

end CFO's/lapse's

569,854

496,391

Accruals and deferred income

6,600

6,800

1,723,041

3,482,715

6.	SECURED DEBTS

There is a fixed and floating charge over the assets of the company as security for group borrowings.

7.	CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:

Number:

Class:

Nominal

31.12.24

31.12.23

value:

£

£

1

Ordinary

£1

1

1

8.	DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Michael Marcus FCA FCCA (Senior Statutory Auditor)

for and on behalf of TC Group

9.	RELATED PARTY DISCLOSURES

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

10.	ULTIMATE CONTROLLING PARTY

The parent undertaking is Assura Protect Limited, a company registered in England and Wales.

Assura Protect Limited prepares consolidated accounts which includes the results of the company and subsidiaries. The group financial statements are available at the parent company's registered office, Spitalfields House, Stirling Way, Borehamwood, Hertfordshire, WD6 2FX.