Alpha Marketing Partners Ltd

Alpha Marketing Partners Ltd
Director's Report
For the year ended 31 March 2025

Director's report and financial statements

The director presents his/her/their annual report and the financial statements for the year ended 31 March 2025.

Principal activities

Principal activity of the company during the financial year was of ...

Director

The director who served the company throughout the year was as follows:

Paul Elliot

Statement of director's responsibilities

The director is responsible for preparing the directors' report and the financial statements in accordance with applicable law and regulations and in accordance with United Kingdom Generally Accepted Accounting Practice.
Company law requires the director to prepare financial statements for each financial year. Under that law the director has elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the director must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and the profit or loss of the company for that period.

In preparing these financial statements, the director is required to :

select suitable accounting policies and then apply them consistently
make judgements and accounting estimates that are reasonable and prudent
state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements and
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The director is responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. The director is also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

The director is responsible for the maintenance and integrity of the corporate and financial information included on the company's website. Legislation in the United Kingdom, governing the preparation and dissemination of financial statements, may differ from legislation in other jurisdictions

On behalf of the board.

----------------------------------
Paul Elliot
Director

Date approved: 24 December 2025

Alpha Marketing Partners Ltd Accountants' Report For the year ended 31 March 2025
Accountant’s report You consider that the company is exempt from an audit for the year ended 31 March 2025 . You have acknowledged, on the balance sheet, your responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts. These responsibilities include preparing accounts that give a true and fair view of the state of affairs of the company at the end of the financial year and of its profit or loss for the financial year. In accordance with your instructions, we have prepared the accounts which comprise the Profit and Loss Account, the Statement of Comprehensive Income, the Balance Sheet, the Statement of Changes in Equity and the related notes from the accounting records of the company and on the basis of information and explanations you have given to us. We have not carried out an audit or any other review, and consequently we do not express any opinion on these accounts. IGM FINANCIAL SERVICES LTD 31 March 2025 .................................................... IGM FINANCIAL SERVICES LTD 104 Queen Elizabeth Road KIDDERMINSTER DY10 3BG 24 December 2025 3

Alpha Marketing Partners Ltd
Accountants' Report
For the year ended 31 March 2025

Accountant’s report
You consider that the company is exempt from an audit for the year ended 31 March 2025 . You have acknowledged, on the balance sheet, your responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts. These responsibilities include preparing accounts that give a true and fair view of the state of affairs of the company at the end of the financial year and of its profit or loss for the financial year.
In accordance with your instructions, we have prepared the accounts which comprise the Profit and Loss Account, the Statement of Comprehensive Income, the Balance Sheet, the Statement of Changes in Equity and the related notes from the accounting records of the company and on the basis of information and explanations you have given to us.
We have not carried out an audit or any other review, and consequently we do not express any opinion on these accounts.
IGM FINANCIAL SERVICES LTD
31 March 2025

....................................................

IGM FINANCIAL SERVICES LTD
104 Queen Elizabeth Road

KIDDERMINSTER
DY10 3BG
24 December 2025

Alpha Marketing Partners Ltd
Income Statement
For the year ended 31 March 2025

	Notes	2025 £	2024 £
Turnover		508,364	451,850
Cost of sales		(123,192)	(81,309)
Gross profit		385,172	370,541
Selling and distribution costs		(3,179)	(7,521)
Administrative expenses		(150,313)	(161,184)
Other operating expenses		(60)	0
Operating profit	2	231,620	201,836
Profit/(Loss) on ordinary activities before taxation		231,620	201,836
Tax on profit on ordinary activities	4	(50,350)	0
Profit/(Loss) for the financial year		181,270	201,836

Alpha Marketing Partners Ltd
Statement of Financial Position
As at 31 March 2025

	Notes	2025 £	2024 £
Fixed assets
Intangible fixed assets	5	90,000	120,000
Tangible fixed assets	6	19,436	5,014
		109,436	125,014
Current assets
Debtors	7	96,049	(43,010)
Cash at bank and in hand		184,971	115,986
		281,020	72,976
Creditors: amount falling due within one year	8	(1,600)	(1,599)
Net current assets		279,420	71,377

Total assets less current liabilities		388,856	196,391
Net assets		388,856	196,391

Capital and reserves
Profit and loss account	9	388,856	201,836
Shareholders' funds		388,856	201,836

For the year ended 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476.
The director acknowledges their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved by the director on 24 December 2025 and were signed by:

-------------------------------
Paul Elliot
Director

Alpha Marketing Partners Ltd
Notes to the Financial Statements
For the year ended 31 March 2025

General Information

Alpha Marketing Partners Ltd is a private company, limited by shares, registered in , registration number 14772544, registration address , Drayton Court Barrow Hill, Stourbridge, West Midlands, DY9 0BL.

The presentation currency is £ sterling.

Accounting policies

Significant accounting policies

Statement of compliance

These financial statements have been prepared in compliance with FRS 102 – The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006.

Basis of preparation

The financial statements have been prepared under the historical cost convention as modified by the revaluation of land and buildings and certain financial instruments measured at fair value in accordance with the accounting policies.

The financial statements are prepared in sterling which is the functional currency of the company.

Turnover

Turnover comprises the invoiced value of goods and services supplied by the company, net of Value Added Tax and trade discounts.

Taxation

Taxation represents the sum of tax currently payable and deferred tax. Tax is recognised in the statement of income, except to the extent that it relates to items recognised in other comprehensive income or directly in capital and reserves.
The company’s liability for current tax is calculated using the tax rates and laws that have been enacted or substantively enacted at the reporting date.
Current and deferred tax assets and liabilities are not discounted

Intangible assets

Intangible assets (including purchased goodwill and patents) are amortised at rates calculated to write off the assets on a straight line basis over their estimated useful economic lives. Impairment of intangible assets is only reviewed where circumstances indicate that the carrying value of an asset may not be fully recoverable.

Goodwill
Acquired goodwill is stated at cost less amortisation. Amortisation is calculated on a straight line basis over the estimated expected useful economic life of the goodwill of years.

Tangible fixed assets

Tangible fixed assets, other than freehold land, are stated at cost or valuation less depreciation and any provision for impairment. Depreciation is provided at rates calculated to write off the cost or valuation of fixed assets, less their estimated residual value, over their expected useful lives on the following basis:

Plant and Machinery	20% Straight Line
Fixtures and Fittings	20% Straight Line
Computer Equipment	20% Straight Line

Operating profit/(loss)

	2025 £	2024 £
The operating profit is stated after charging:
Depreciation of tangible fixed assets	36,520	1,200
Directors emoluments	72,000	106,077

3.	Average number of employees Average number of employees during the year was 2 (2024 : 2).

Tax on profit on ordinary activities

	2025 £		2024 £
UK Corporation Tax	50,350		0
	50,350		0

Intangible fixed assets

Cost	Goodwill	Total
	£	£
At 01 April 2024	120,000	120,000
Additions	-	-
Disposals	-	-
At 31 March 2025	120,000	120,000
Amortisation
At 01 April 2024	-	-
Charge for year	30,000	30,000
On disposals	-	-
At 31 March 2025	30,000	30,000
Net book values
At 31 March 2025	90,000	90,000
At 31 March 2024	120,000	120,000

Tangible fixed assets

Cost or valuation	Plant and Machinery	Fixtures and Fittings	Computer Equipment	Total
	£	£	£	£
At 01 April 2024	-	10,710	10,496	21,206
Additions	5,950	-	-	5,950
Disposals	-	-	-	-
At 31 March 2025	5,950	10,710	10,496	27,156
Depreciation
At 01 April 2024	-	3,231	3,299	6,530
Charge for year	1,190	-	-	1,190
On disposals	-	-	-	-
At 31 March 2025	1,190	3,231	3,299	7,720
Net book values
Closing balance as at 31 March 2025	4,760	7,479	7,197	19,436
Opening balance as at 01 April 2024	-	-	5,014	5,014

Debtors: amounts falling due within one year

	2025 £		2024 £
PAYE & Social Security	15,961		288
	15,961		288

Debtors: amounts falling due after one year

	2025 £		2024 £
Directors Loan Accounts	80,088		(43,298)
	80,088		(43,298)

Creditors: amount falling due within one year

	2025 £	2024 £
Accrued Expenses	1,600	1,600
Other Creditors	0	(1)
	1,600	1,599

Profit and loss account

	2025 £
Balance at 01 April 2024	207,586
Profit for the year	181,270
Balance at 31 March 2025	388,856

Alpha Marketing Partners Ltd
Detailed Income Statement
For the year ended 31 March 2025

	2025 £		2024 £
Turnover
Sales		508,364		451,850
		508,364		451,850
Cost of sales
Direct Wages & Salaries	42,440		48,776
Employer's PAYE & NI Contributions	12,393		18,583
Depreciation Charge: Fixtures & Fittings	36,520		0
Depreciation Charge: Computer Equipment	0		1,200
Sub-Contract Cost	29,330		12,750
Rent	1,500		0
Other Direct Costs	1,009		0
		(123,192)		(81,309)
Gross profit		385,172		370,541
Selling and distribution costs
Advertising	3,179		4,890
Entertainment	0		2,631
		(3,179)		(7,521)
Administrative expenses
Directors Salaries	72,000		106,077
Accountancy Fees	1,900		1,600
Legal and Professional Fees (Allowable)	1,161		22,767
Management & Consultancy fees	25,560		0
Cleaning of Premises	1,964		820
Use of Home as Office	0		1,500
Motor Repairs and Servicing	9,479		9,575
General Travel Expenses	26,892		13,698
Overseas Travel	7,486		0
Bank Charges	(162)		55
Computer Expenses	2,069		224
Stationery & Postage	511		916
Telephone, Fax & Internet	1,313		2,793
Sundry Expenses	0		1,159
Donations	140		0
		(150,313)		(161,184)
Other operating expenses
Repairs & Maintenance	60		0
		(60)		0
Operating profit		231,620		201,836
Profit/(Loss) on ordinary activities before taxation		231,620		201,836
Tax on profit on ordinary activities
UK Corporation Tax	50,350		0
		(50,350)		0
Profit/(Loss) for the financial year		181,270		201,836

Registered Number: 14772544

ALPHA MARKETING PARTNERS LTD

Report of the Director and Unaudited Financial Statements

Period of accounts Start date: 01 April 2024 End date: 31 March 2025