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REGISTERED NUMBER: 04198766 (England and Wales)















UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 30 DECEMBER 2024

FOR

ADVO ONE LIMITED

ADVO ONE LIMITED (REGISTERED NUMBER: 04198766)

CONTENTS OF THE FINANCIAL STATEMENTS
for the Year Ended 30 December 2024










Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4

Chartered Accountants' Report 9

ADVO ONE LIMITED

COMPANY INFORMATION
for the Year Ended 30 December 2024







DIRECTORS: L Bulmer
C Boxall





SECRETARY: L Bulmer





REGISTERED OFFICE: Cobdown House
London Road
Maidstone
ME20 6DQ





REGISTERED NUMBER: 04198766 (England and Wales)





ACCOUNTANTS: BSR Bespoke Chartered Accountants
Linden House
Linden Close
Tunbridge Wells
Kent
TN4 8HH

ADVO ONE LIMITED (REGISTERED NUMBER: 04198766)

BALANCE SHEET
30 December 2024

30.12.24 30.12.23
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 4 844,941 978,918
Tangible assets 5 106,931 68,582
Investments 6 - -
951,872 1,047,500

CURRENT ASSETS
Debtors 7 237,996 123,575
Cash at bank 19,861 -
257,857 123,575
CREDITORS
Amounts falling due within one year 8 3,802,101 1,138,641
NET CURRENT LIABILITIES (3,544,244 ) (1,015,066 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

(2,592,372

)

32,434

CREDITORS
Amounts falling due after more than one
year

9

13,363

1,097,605
NET LIABILITIES (2,605,735 ) (1,065,171 )

CAPITAL AND RESERVES
Called up share capital 100 100
Retained earnings (2,605,835 ) (1,065,271 )
SHAREHOLDERS' FUNDS (2,605,735 ) (1,065,171 )

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 30 December 2024.

The members have not required the company to obtain an audit of its financial statements for the year ended 30 December 2024 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

ADVO ONE LIMITED (REGISTERED NUMBER: 04198766)

BALANCE SHEET - continued
30 December 2024


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 23 December 2025 and were signed on its behalf by:





L Bulmer - Director


ADVO ONE LIMITED (REGISTERED NUMBER: 04198766)

NOTES TO THE FINANCIAL STATEMENTS
for the Year Ended 30 December 2024


1. STATUTORY INFORMATION

advo One Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Revenue is recognised when it is probable that future economic benefits will flow to the company from the provision of contracts for the sale of professional services and is measured as the fair value of consideration which the company expects to receive from those transactions. Revenue is recognised from the provision of services as the value of professional services provided is delivered to the customer. Where the normal criteria for the recognition of revenue are not met or are varied, then revenue is recognised at the point when control has passed to the customer which could be when legal title has passed to the customer or when the business has a right to payment such as on delivery or when cash payment has been made to the company.

When the outcome of a services contract can be estimated reliably, contract revenue and associated expenditure are recognised by reference to the stage of completion of the contract at the reporting date.

When the outcome of a services contract cannot be estimated reliably, contract revenue shall only be recognised to the extent of the amount of associated expenditure incurred and it is probable that the contract revenue will be recoverable.

Provision will be made for all losses arising from a services contract where it is probable that current and future contract expenditure exceeds contract revenue.

Any income which is unbilled at the reporting date is included as accrued income within Debtors and any prepaid income is included as deferred income within Creditors.

Revenue is recognised net of returns and of trade discounts but includes expenses and disbursements and is shown exclusive of value added tax.

Goodwill
Goodwill, being the amount paid in connection with the acquisition of a business in 2001, was being amortised over its estimated useful life of 20 years. After a review of the useful life, this was amended to 5 years in 2016.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

IP Licence is being amortised evenly over its estimated useful life of four years.

ADVO ONE LIMITED (REGISTERED NUMBER: 04198766)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 30 December 2024


2. ACCOUNTING POLICIES - continued

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life or, if held under a finance lease, over the lease term, whichever is the shorter.
Office equipment - 25% on reducing balance
Fixtures and fittings - 25% on reducing balance
Computer equipment - 25% on reducing balance

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Assets obtained under hire purchase contracts or finance leases are capitalised in the balance sheet. Those held under hire purchase contracts are depreciated over their estimated useful lives. Those held under finance leases are depreciated over their estimated useful lives or the lease term, whichever is the shorter.

The interest element of these obligations is charged to profit or loss over the relevant period. The capital element of the future payments is treated as a liability.

Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 31 (2023 - 36 ) .

ADVO ONE LIMITED (REGISTERED NUMBER: 04198766)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 30 December 2024


4. INTANGIBLE FIXED ASSETS
IP
Goodwill Licence Totals
£    £    £   
COST
At 31 December 2023
and 30 December 2024 1,328,368 36,000 1,364,368
AMORTISATION
At 31 December 2023 360,700 24,750 385,450
Amortisation for year 124,977 9,000 133,977
At 30 December 2024 485,677 33,750 519,427
NET BOOK VALUE
At 30 December 2024 842,691 2,250 844,941
At 30 December 2023 967,668 11,250 978,918

5. TANGIBLE FIXED ASSETS
Fixtures
Office and Motor Computer
equipment fittings vehicles equipment Totals
£    £    £    £    £   
COST
At 31 December 2023 16,909 35,473 - 82,220 134,602
Additions 3,818 11,504 81,023 12,997 109,342
Disposals - (3,164 ) (31,420 ) (690 ) (35,274 )
At 30 December 2024 20,727 43,813 49,603 94,527 208,670
DEPRECIATION
At 31 December 2023 14,402 10,154 - 41,464 66,020
Charge for year 1,594 8,435 12,401 13,289 35,719
At 30 December 2024 15,996 18,589 12,401 54,753 101,739
NET BOOK VALUE
At 30 December 2024 4,731 25,224 37,202 39,774 106,931
At 30 December 2023 2,507 25,319 - 40,756 68,582

ADVO ONE LIMITED (REGISTERED NUMBER: 04198766)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 30 December 2024


5. TANGIBLE FIXED ASSETS - continued

Fixed assets, included in the above, which are held under hire purchase contracts are as follows:
Computer
equipment
£   
COST
At 31 December 2023
and 30 December 2024 59,935
DEPRECIATION
At 31 December 2023 26,222
Charge for year 8,428
At 30 December 2024 34,650
NET BOOK VALUE
At 30 December 2024 25,285
At 30 December 2023 33,713

6. FIXED ASSET INVESTMENTS
Shares in
group
undertak-
ings
£   
COST
Additions 648,386
Disposals (648,386 )
At 30 December 2024 -
NET BOOK VALUE
At 30 December 2024 -

7. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
30.12.24 30.12.23
£    £   
Trade debtors 77,961 52,859
Other debtors 75,832 1,650
Corporation tax 100 -
Prepayments and accrued income 84,103 69,066
237,996 123,575

ADVO ONE LIMITED (REGISTERED NUMBER: 04198766)

NOTES TO THE FINANCIAL STATEMENTS - continued
for the Year Ended 30 December 2024


8. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
30.12.24 30.12.23
£    £   
Bank loans and overdrafts - 87,544
Hire purchase contracts (see note 10) 8,686 14,984
Trade creditors 90,625 164,235
Amounts owed to group undertakings 2,888,273 526,724
Corporation tax - 19,069
Social security and other taxes 91,689 -
VAT 189,258 -
Other creditors 513,603 278,968
Accrued expenses 19,967 47,117
3,802,101 1,138,641

9. CREDITORS: AMOUNTS FALLING DUE AFTER MORE THAN ONE
YEAR
30.12.24 30.12.23
£    £   
Bank loans - 2-5 years - 1,078,875
Hire purchase contracts (see note 10) 13,363 18,730
13,363 1,097,605

10. LEASING AGREEMENTS

Minimum lease payments under hire purchase fall due as follows:

30.12.24 30.12.23
£    £   
Net obligations repayable:
Within one year 8,686 14,984
Between one and five years 13,363 18,730
22,049 33,714

11. SECURED DEBTS

The company has given a fixed and floating charge dated 1 October 2019 over all of the assets of the company.

CHARTERED ACCOUNTANTS' REPORT TO THE BOARD OF DIRECTORS
ON THE UNAUDITED FINANCIAL STATEMENTS OF
ADVO ONE LIMITED


The following reproduces the text of the report prepared for the directors in respect of the company's annual unaudited financial statements. In accordance with the Companies Act 2006, the company is only required to file a Balance Sheet. Readers are cautioned that the Income Statement and certain other primary statements and the Report of the Directors are not required to be filed with the Registrar of Companies.

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of advo One Limited for the year ended 30 December 2024 which comprise the Income Statement, Balance Sheet, Statement of Changes in Equity and the related notes from the company's accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed within the ICAEW's regulations and guidance at http://www.icaew.com/en/membership/regulations-standards-and-guidance.

This report is made solely to the Board of Directors of advo One Limited, as a body, in accordance with our terms of engagement. Our work has been undertaken solely to prepare for your approval the financial statements of advo One Limited and state those matters that we have agreed to state to the Board of Directors of advo One Limited, as a body, in this report in accordance with ICAEW Technical Release 07/16AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than advo One Limited and its Board of Directors, as a body, for our work or for this report.

It is your duty to ensure that advo One Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and loss of advo One Limited. You consider that advo One Limited is exempt from the statutory audit requirement for the year.

We have not been instructed to carry out an audit or a review of the financial statements of advo One Limited. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.






BSR Bespoke Chartered Accountants
Linden House
Linden Close
Tunbridge Wells
Kent
TN4 8HH


29 December 2025