Visitwiltshire Limited

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Directors' Report	1—2
Income Statement	3
Statement of Financial Position	4
Notes to the Financial Statements	5

The directors present their report and the financial statements for the year ended 31 March 2025.

Review of the Business

Following a detailed review, consultation and appraisal exercise conducted by the VisitWiltshire Board in 2023/24, reviewing a number of business options, structures and mergers, the VisitWiltshire Ltd Board agreed to combine VisitWiltshire Ltd with Great West Way Ltd. Following Wiltshire Council’s withdrawal of funding and strategic support for tourism, the VisitWiltshire Board unanimously agreed this as the preferred option for being able to maintain an effective, sustainable VisitWiltshire destination management and marketing function. This option also had the benefit of allowing VisitWiltshire to meet VisitEngland’s criteria for being accredited as a Local Visitor Economy Partnership at such time as Wiltshire Council decided to support tourism (accredited LVEP status was awarded to VisitWiltshire in May 2025). To enable this, the VisitWiltshire Ltd Board approved a transfer of £93k to Great West Way Ltd in-line with an Asset Transfer Agreement drawn up by Wilsons and approved by the VisitWiltshire Ltd Board through which a number of critical VisitWiltshire / Wiltshire branded tourism assets and services could be continued.

This new arrangement through which VisitWiltshire Ltd becomes dormant and is replaced by ‘VisitWiltshire’ as a ring-fenced trading arm of Great West Way Ltd, was the VisitWiltshire Board's preferred option for retaining VisitWiltshire brands and channels (including websites and digital assets), and for ensuring that despite Wiltshire Council ceasing to support tourism, for existing Partners, business activity could continue as normal. Details and change of operating status were communicated to Partners via activity that included a detailed Q&A, with the move and rationale being fully supported by public and private sector partners alike. As part of the transfer and move to dormancy status, most of the VisitWiltshire Ltd Board resigned on 31 March 2024 to make way for a new Wiltshire LVEP Advisory Board. In anticipation of being elected as a Wiltshire Councillor, Peter Wragg announced he would stand down as VisitWiltshire Chair if elected in the May 2025 unitary elections.

In-line with VisitEngland best practice and accreditation criteria, and supported by Wiltshire Council and supporting Wiltshire Towns, in 2024/25 VisitWiltshire recruited for and established a new Wiltshire LVEP Advisory Board with agreed terms of reference, an independent private sector Chair, public sector Vice Chair and 20 town and business board members.

Directors

The directors who held office during the year were as follows:

Mr David Andrews
Mr Peter Wragg	Resigned	23/05/2025

Statement of Directors' Responsibilities

The directors are responsible for preparing the Directors' Report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the surplus or deficit of the company for that period. In preparing the financial statements the directors are required to:

select suitable accounting policies and then apply them consistently;
make judgments and accounting estimates that are reasonable and prudent;
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

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Visitwiltshire Limited

Directors' Report (continued)

For The Year Ended 31 March 2025

The directors are responsible for the maintenance and integrity of the corporate and financial information included on the company's website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Small Company Rules

This report has been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

On behalf of the board

Mr David Andrews

Director

17/12/2025

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Visitwiltshire Limited

Income Statement

For The Year Ended 31 March 2025

Income Statement

		2025	2024
	Notes	£	£
TURNOVER		-	388,880

GROSS SURPLUS		-	388,880

Distribution costs		-	(335,654 )
Administrative expenses		-	(46,823 )
Other operating income		1	-
Other operating expenses		(93,592 )	-

OPERATING (DEFICIT)/SURPLUS		(93,591 )	6,403
Other interest receivable and similar income		-	1,693

(DEFICIT)/SURPLUS FOR THE FINANCIAL YEAR		(93,591 )	8,096

The notes on page 5 form part of these financial statements.

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Visitwiltshire Limited

Statement of Financial Position

As At 31 March 2025

Statement of Financial Position

		2025		2024
	Notes	£	£	£	£
CURRENT ASSETS
Debtors	4	-		33,662
Cash at bank and in hand		-		209,717

		-		243,379
Creditors: Amounts Falling Due Within One Year	5	-		(149,788 )

NET CURRENT ASSETS (LIABILITIES)			-		93,591

TOTAL ASSETS LESS CURRENT LIABILITIES			-		93,591

NET ASSETS			-		93,591

Income Statement			-		93,591

MEMBERS' FUNDS			-		93,591

For the year ending 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

On behalf of the board

Mr David Andrews

Director

17/12/2025

The notes on page 5 form part of these financial statements.

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Visitwiltshire Limited

Notes to the Financial Statements

For The Year Ended 31 March 2025

Notes to the Financial Statements

1. General Information

Visitwiltshire Limited is a private company, limited by guarantee, incorporated in England & Wales, registered number 07458523 . The registered office is 33 The Clarendon Centre, Salisbury Business Park, Dairy Meadow Lane, Salisbury, Wiltshire, SP1 2TJ.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

2.2. Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Sale of goods

Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.

Rendering of services

Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.

3. Average Number of Employees

Average number of employees, including directors, during the year was: NIL (2024: 5)

4. Debtors

	2025	2024
	£	£
Due within one year
Trade debtors	-	19,580
Other debtors	-	14,082

	-	33,662

5. Creditors: Amounts Falling Due Within One Year

	2025	2024
	£	£
Trade creditors	-	18,106
Other creditors	-	125,935
Taxation and social security	-	5,747

	-	149,788

6. Company limited by guarantee

The company is limited by guarantee and has no share capital.

Every member of the company undertakes to contribute to the assets of the company, in the event of a winding up, such an amount as may be required not exceeding £1.

7. Exceptional Items

On the 1st April 2024 VisitWiltshire Limited ceased trading as it will no longer receive its principal grant income. It also agreed to transfer the activities, operations and undertakings of its operations together with all property, rights and assets to Great West Way Limited as a going concern.

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