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Registered number: 08290547









INNOVID EU LIMITED









FINANCIAL STATEMENTS

INFORMATION FOR FILING WITH THE REGISTRAR

FOR THE YEAR ENDED 31 DECEMBER 2024

 
INNOVID EU LIMITED
REGISTERED NUMBER: 08290547

BALANCE SHEET
AS AT 31 DECEMBER 2024

2024
2023
Note
£
£

Fixed assets
  

Tangible assets
 4 
3,532
6,868

Current assets
  

Debtors: amounts falling due within one year
 5 
1,133,105
1,067,783

Cash at bank and in hand
 6 
54,128
78,195

  
1,187,233
1,145,978

Creditors: Amounts Falling Due Within One Year
 7 
(88,642)
(75,973)

Net current assets
  
 
 
1,098,591
 
 
1,070,005

Net assets
  
1,102,123
1,076,873


Capital and reserves
  

Called up share capital 
  
100
100

Profit And Loss Account
  
1,102,023
1,076,773

  
1,102,123
1,076,873


The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.

The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The Company has opted not to file the profit and loss account in accordance with provisions applicable to companies subject to the small companies' regime.

The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 



N J Galassi
Director

Date: 19 December 2025

The notes on pages 3 to 9 form part of these financial statements.

Page 1

 
INNOVID EU LIMITED
 

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2024


Called up share capital
Profit and loss account
Total equity

£
£
£


At 1 January 2023
100
931,338
931,438


Comprehensive income for the year

Loss for the year
-
(39,670)
(39,670)
Total comprehensive income for the year
-
(39,670)
(39,670)


Contributions by and distributions to owners

Credit to equity in relation to share based payments
-
185,105
185,105


Total transactions with owners
-
185,105
185,105



At 1 January 2024
100
1,076,773
1,076,873


Comprehensive income for the year

Profit for the year
-
25,250
25,250
Total comprehensive income for the year
-
25,250
25,250


Total transactions with owners
-
-
-


At 31 December 2024
100
1,102,023
1,102,123


The notes on pages 3 to 9 form part of these financial statements.

Page 2

 
INNOVID EU LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

1.


General information

Innovid EU Limited (the Company) is a company incorporated in the United Kingdom under the Companies Act. The Company is a private company limited by shares and is registered in England and Wales. The address of the Company's registered office is Mediaocean Blue Fin Building, 110 Southwark Street, London, England, SE1 0TA.
The principal activity of the Company in the period under review was that of providing sales and marketing services for its parent company.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland' and the requirements of the Companies Act 2006. The disclosure requirements of Section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The following principal accounting policies have been applied:

 
2.2

Going concern

Management have confirmed that they intend to transfer all employees to other group entities and wind up the Company in the forseeable future. 
As a result of the intention to wind up the Company the financial statements have been prepared on a basis other than that of going concern. This basis includes, where applicable, writing the Company’s assets down to net realisable value. No provision has been made for the future costs of terminating the business unless such costs were committed at the reporting date.
The directors have received a guarantee of continued financial support from the Company's ultimate parent company, OceanKey II Corp., and the directors believe that such financial support will continue to be available for the foreseeable future and until such time as the Company is wound up.

Page 3

 
INNOVID EU LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.3

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP, rounded to the nearest whole £.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

 
2.4

Revenue

Revenue represents amounts charged to the Company's parent under an agreement for sales and marketing support provided, excluding value added tax. Revenue is recognised when chargeable costs are incurred.

 
2.5

Pensions

Defined contribution pension plan
The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.
The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown as a liability in the Balance Sheet. The assets of the plan are held separately from the Company in independently administered funds.

Page 4

 
INNOVID EU LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.6

Share-based payments

Where share options are awarded to employees, the fair value of the options at the date of grant is charged to profit or loss over the vesting period. Non-market vesting conditions are taken into account by adjusting the number of equity instruments expected to vest at each balance sheet date so that, ultimately, the cumulative amount recognised over the vesting period is based on the number of options that eventually vest. Market vesting conditions are factored into the fair value of the options granted. The cumulative expense is not adjusted for failure to achieve a market vesting condition.
The fair value of the award also takes into account non-vesting conditions. These are either factors beyond the control of either party (such as a target based on an index) or factors which are within the control of one or other of the parties (such as the Company keeping the scheme open or the employee maintaining any contributions required by the scheme).
Where the terms and conditions of options are modified before they vest, the increase in the fair value of the options, measured immediately before and after the modification, is also charged to profit or loss over the remaining vesting period.
Where equity instruments are granted to persons other than employees, profit or loss is charged with fair value of goods and services received.

 
2.7

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Page 5

 
INNOVID EU LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

2.Accounting policies (continued)

 
2.8

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.

The estimated useful lives range as follows:

Computer equipment
-
3
years

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.9

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.10

Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

 
2.11

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.


3.


Employees

The average monthly number of employees, including directors, during the year was 5 (2023 - 10).

Page 6

 
INNOVID EU LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

4.


Tangible fixed assets





Computer equipment

£



Cost or valuation


At 1 January 2024
10,057



At 31 December 2024

10,057



Depreciation


At 1 January 2024
3,189


Charge for the year on owned assets
3,336



At 31 December 2024

6,525



Net book value



At 31 December 2024
3,532



At 31 December 2023
6,868

Page 7

 
INNOVID EU LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

5.


Debtors

2024
2023
£
£


Amounts owed by group undertakings
1,120,307
1,064,475

Other debtors
9,524
1,980

Deferred taxation
3,274
1,328

1,133,105
1,067,783



6.


Cash and cash equivalents

2024
2023
£
£

Cash at bank and in hand
54,128
78,195



7.


Creditors: Amounts falling due within one year

2024
2023
£
£

Trade creditors
391
1,748

Amounts owed to group undertakings
30,409
22,899

Corporation tax
-
11,525

Other taxation and social security
23,760
22,801

Other creditors
-
3,270

Accruals and deferred income
34,082
13,730

88,642
75,973



8.


Pension commitments

The Company operates a defined contribution pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension charge represents contributions payable by the Company to the fund and amounted to £Nil (2023: £16,539). Contributions totalling £Nil (2023: £3,382) were payable to the scheme at the balance sheet date and are included in other creditors.

Page 8

 
INNOVID EU LIMITED
 
 
 
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2024

9.


Post balance sheet events

On 12 February 2025, Innovid Corp was acquired by the MediaOcean group with OceanKey II Corp., a company incorporated in the USA, becoming the ultimate parent company.
Management have confirmed that they intend to transfer all employees to other group entities and wind up the Company in the forseeable future. As a result of the intention to wind up the Company the financial statements have been prepared on a basis other than that of going concern.


10.


Controlling party

At the balance sheet date, the immediate parent company was Innovid, LLC (incorporated in USA). The ultimate parent company was Innovid Corp (incorporated in USA). Innovid Corp was the smallest and largest company for which consolidated accounts including Innovid EU Limited are prepared. The address of Innovid Corp is 120 Broadway, New York, NY 10271.
On 12 February 2025, Innovid Corp was acquired by the MediaOcean group with OceanKey II Corp., a company incorporated in the USA, becoming the ultimate parent company.


11.


Auditor's information

The auditor's report on the financial statements for the year ended 31 December 2024 was unqualified.

In their report, the auditor emphasised the following matter without qualifying their report:

We draw attention to note 2.2 in the financial statements, which explains that there are plans to wind up the Company and therefore the directors do not consider it is appropriate to adopt the going concern basis of accounting in preparing the financial statements. Accordingly, the financial statements have been prepared on a basis other than going concern. Our opinion is not modified in respect of this matter.

The audit report was signed on 30 December 2025 by Karen Cairns (Senior Statutory Auditor) on behalf of Nortons Assurance Limited.

Page 9