Deep Innovations Ltd Filleted Accounts Cover
Deep Innovations Ltd
Company No. 10950228
Information for Filing with The Registrar
31 December 2024
Deep Innovations Ltd Directors Report Registrar
The Directors present their report and the accounts for the year ended 31 December 2024.
Principal activities
The principal activity of the company during the year under review was business software development.
Directors
The Directors who served at any time during the year were as follows:
A. Norton
A. Norton
S. Weitzman
The above report has been prepared in accordance with the provisions applicable to companies subject to the small companies regime as set out in Part 15 of the Companies Act 2006.
Signed on behalf of the board
S. Weitzman
Director
29 December 2025
Deep Innovations Ltd Balance Sheet Registrar
at
31 December 2024
Company No.
10950228
Notes
2024
2023
$
$
Fixed assets
Intangible assets
4
65,26774,067
Tangible assets
5
22,547-
87,81474,067
Current assets
Debtors
6
107,888119,461
Cash at bank and in hand
5,15639,626
113,044159,087
Creditors: Amount falling due within one year
7
(1,845,816)
(1,773,127)
Net current liabilities
(1,732,772)
(1,614,040)
Total assets less current liabilities
(1,644,958)
(1,539,973)
Creditors: Amounts falling due after more than one year
8
(26,181)
(29,107)
Net liabilities
(1,671,139)
(1,569,080)
Capital and reserves
Called up share capital
135135
Profit and loss account
10
(1,671,274)
(1,569,215)
Total equity
(1,671,139)
(1,569,080)
These accounts have been prepared in accordance with the special provisions applicable to companies subject to the small companies regime of the Companies Act 2006.
For the year ended 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.
As permitted by section 444 (5A)of the Companies Act 2006 the directors have not delivered to the Registrar a copy of the company's profit and loss account.
Approved by the board on 29 December 2025 and signed on its behalf by:
S. Weitzman
Director
29 December 2025
Deep Innovations Ltd Notes to the Accounts Registrar
for the year ended 31 December 2024
1
General information
Deep Innovations Ltd is a private company limited by shares and incorporated in England and Wales.
Its registered number is: 10950228
Its registered office is:
2nd Floor
201 Haverstock Hill
London
England
NW3 4QG
The accounts have been prepared in accordance with FRS 102 Section 1A - The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006.
2
Accounting policies
Turnover
Turnover is measured at the fair value of the consideration received or receivable. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Revenue from the sale of goods is recognised when all the following conditions are satisfied:
• the Company has transferred to the buyer the significant risks and rewards of ownership of the
goods;
• the Company retains neither continuing managerial involvement to the degree usually associated
with ownership nor effective control over the goods sold;
• the amount of revenue can be measured reliably;
• it is probable that the economic benefits associated with the transaction will flow to the Company;
and
• the costs incurred or to be incurred in respect of the transaction can be measured reliably.

Specifically, revenue from the sale of goods is recognised when goods are delivered and legal title is passed.
Intangible fixed assets
Intangible fixed assets are carried at cost less accumulated amortisation and impairment losses.
Tangible fixed assets and depreciation
Tangible fixed assets held for the company's own use are stated at cost less accumulated depreciation and accumulated impairment losses.

At each balance sheet date, the company reviews the carrying amount of its tangible fixed assets to determine whether there is any indication that any items have suffered an impairment loss. If any such indication exists, the recoverable amount of an asset is estimated in order to determine the extent of the impairment loss.
Depreciation is provided at the following annual rates in order to write off the cost or valuation less the estimated residual value of each asset over its estimated useful life:
Furniture, fittings and equipment
25%% Straight line
Research and development costs
Expenditure on research and development is written off in the year it is incurred unless it meets the criteria to allow it to be capitalised. Costs of research are always written off in the year in which they are incurred. Where development costs are recognised as an asset, they are amortised over the period expected to benefit from them. Amortisation of the capitalised costs begins once the developed product comes into use, typically at rate of 33.33% straight line.
Taxation
Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the profit and loss account because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The Company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable temporary differences. Deferred tax assets are generally recognised for all deductible timing differences to the extent that it is probable that taxable profits will be available against which those deductible temporary differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period.

Current or deferred tax for the year is recognised in profit or loss, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in other comprehensive income or directly in equity respectively.
Trade and other debtors
Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method, less impairment losses for bad and doubtful debts.
Trade and other creditors
Short term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.
Foreign currencies
The functional and presentational currency of the company is US Dollar. The accounts are rounded to the nearest dollar.
Transactions in currencies, other than the functional currency of the Company, are recorded at the rate of exchange on the date the transaction occurred. Monetary items denominated in other currencies are translated at the rate prevailing at the end of the reporting period. all differences are taken to the profit and loss account. Non-monetary items that are measured at historic cost in a foreign currency are not retranslated.
3
Employees
2024
2023
Number
Number
The average monthly number of employees (including directors) during the year was:
22
4
Intangible fixed assets
Other
Total
$
$
Cost
At 1 January 2024
88,00088,000
At 31 December 2024
88,00088,000
Amortisation and impairment
At 1 January 2024
13,93313,933
Charge for the year
8,8008,800
At 31 December 2024
22,73322,733
Net book values
At 31 December 2024
65,26765,267
At 31 December 2023
74,06774,067
5
Tangible fixed assets
Fixtures, fittings and equipment
Total
$
$
Cost or revaluation
Additions
27,75027,750
At 31 December 2024
27,75027,750
Depreciation
Charge for the year
5,2035,203
At 31 December 2024
5,2035,203
Net book values
At 31 December 2024
22,54722,547
6
Debtors
2024
2023
$
$
Trade debtors
44517,650
VAT recoverable
5,3912,053
Other debtors
102,05299,758
107,888119,461
7
Creditors:
amounts falling due within one year
2024
2023
$
$
Bank loans and overdrafts
12,52112,740
Trade creditors
135,042251,419
Loans from directors
1,644,1811,471,737
Other creditors
51,17234,331
Accruals and deferred income
2,9002,900
1,845,8161,773,127
8
Creditors:
amounts falling due after more than one year
2024
2023
$
$
Bank loans and overdrafts
26,18129,107
26,18129,107
9
Share Capital
Ordinary shares
10
Reserves
Profit and loss account - includes all current and prior period retained profits and losses.
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