REGISTERED NUMBER: 13261246 (England and Wales)

THE.DIRECT LIMITED

UNAUDITED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 MARCH 2025

Page

Company Information

1

Balance Sheet

2

Notes to the Financial Statements

3

to

4

DIRECTOR:

Mr H J Cannon

REGISTERED OFFICE:

85 Great Portland Street, First Floor

London

W1W 7LT

REGISTERED NUMBER:

13261246 (England and Wales)

ACCOUNTANTS:

Gibbons Mannington & Phipps LLP

Chartered Accountants

Landgate Chambers

24 Landgate

Rye

East Sussex

TN31 7LJ

FIXED ASSETS

Tangible assets

4

1,419

1,892

CURRENT ASSETS

Debtors

5

5,359

20,341

Cash at bank

9,505

13,877

14,864

34,218

CREDITORS

Amounts falling due within one year

6

34,433

36,565

NET CURRENT LIABILITIES

(19,569

)

(2,347

)

TOTAL ASSETS LESS CURRENT LIABILITIES

(18,150

)

(455

)

PROVISIONS FOR LIABILITIES

355

473

NET LIABILITIES

(18,505

)

(928

)

CAPITAL AND RESERVES

Called up share capital

7

100

100

Retained earnings

(18,605

)

(1,028

)

SHAREHOLDERS' FUNDS

(18,505

)

(928

)

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 March 2025.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 March 2025 in accordance with Section 476 of the Companies Act 2006.

The director acknowledges his responsibilities for:

(a)	ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and

(b)

preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 30 December 2025 and were signed by:

Mr H J Cannon - Director

1.	STATUTORY INFORMATION

The.direct Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2.	ACCOUNTING POLICIES

BASIS OF PREPARING THE FINANCIAL STATEMENTS

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

TURNOVER

Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

TANGIBLE FIXED ASSETS

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Fixtures and fittings

-

25% on reducing balance

TAXATION

Taxation for the year comprises only current tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

GOING CONCERN

The company made a loss in the year and the company is therefore reliant on the support of its creditors who have confirmed their support the the foreseeable future. The directors therefore consider it appropriate to prepare the accounts on a going concern basis.

3.	EMPLOYEES AND DIRECTORS

The average number of employees during the year was 1 (2024 - 1 ) .

4.	TANGIBLE FIXED ASSETS

Fixtures

and

fittings

£

COST

At 1 April 2024

and 31 March 2025

3,005

DEPRECIATION

At 1 April 2024

1,113

Charge for year

473

At 31 March 2025

1,586

NET BOOK VALUE

At 31 March 2025

1,419

At 31 March 2024

1,892

5.

DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

2025

2024

£

£

Trade debtors

-

14,982

Other debtors

5,359

5,359

5,359

20,341

6.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

2025

2024

£

£

Bank loans and overdrafts

-

496

Trade creditors

936

390

Taxation and social security

539

2,618

Other creditors

32,958

33,061

34,433

36,565

7.	CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:

Number:

Class:

Nominal

2025

2024

value:

£

£

1,000

Ordinary

0.10

100

100

8.	RELATED PARTY DISCLOSURES

At the balance sheet date Velloy Ltd owed the company £3,949 (2024 : £3,949).