Registered number
06306392
SMART IMPACT LIMITED
Abridged Accounts
31 December 2024
SMART IMPACT LIMITED
Registered number: 06306392
Director's Report
The director presents his report and accounts for the year ended 31 December 2024.
Principal activities
The company's principal activity during the year continued to be is providing and supporting elegant and effective CRM systems for organisations.
Directors
The following persons served as directors during the year:
Mr. Ahmed Eltohamay
Director's responsibilities
The director is responsible for preparing the report and accounts in accordance with applicable law and regulations.
Company law requires the director to prepare accounts for each financial year. Under that law the director has elected to prepare the accounts in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the accounts unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these accounts, the director is required to:
select suitable accounting policies and then apply them consistently;
make judgements and estimates that are reasonable and prudent;
prepare the accounts on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The director acknowledges his responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of accounts.The director is responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable him to ensure that the accounts comply with the Companies Act 2006. He is also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
Small company provisions
This report has been prepared in accordance with the provisions in Part 15 of the Companies Act 2006 applicable to companies subject to the small companies regime.
This report was approved by the board on 24 December 2025 and signed on its behalf.
Mr. Ahmed Eltohamay
Director
SMART IMPACT LIMITED
Registered number: 06306392
Balance Sheet
as at 31 December 2024
Notes 2024 2023
£ £
Fixed assets
Intangible assets 3 1,783,933 1,400,812
Tangible assets 4 105,936 103,838
Investments 5 - 47,093
1,889,869 1,551,743
Current assets
Debtors 6 1,579,955 1,315,785
Cash at bank and in hand (14,985) 159,511
1,564,970 1,475,296
Creditors: amounts falling due within one year 7 (2,999,943) (2,430,029)
Net current liabilities (1,434,973) (954,733)
Total assets less current liabilities 454,896 597,010
Creditors: amounts falling due after more than one year 8 (118,275) (110,262)
Net assets 336,621 486,748
Capital and reserves
Called up share capital 1,000 1,000
Profit and loss account 335,621 485,748
Shareholder's funds 336,621 486,748
The director is satisfied that the company is entitled to exemption from the requirement to obtain an audit under section 477 of the Companies Act 2006.
The member has not required the company to obtain an audit in accordance with section 476 of the Act.
The accounts have been prepared and delivered in accordance with the special provisions applicable to companies subject to the small companies regime. The profit and loss account has not been delivered to the Registrar of Companies.
Mr. Ahmed Eltohamay
Director
Approved by the board on 24 December 2025
SMART IMPACT LIMITED
Notes to the Accounts
for the year ended 31 December 2024
1 Accounting policies
Basis of preparation
The accounts have been prepared under the historical cost convention and in accordance with FRS 102, The Financial Reporting Standard applicable in the UK and Republic of Ireland (as applied to small entities by section 1A of the standard).
Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have transferred to the buyer. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Intangible fixed assets
Intangible fixed assets are measured at cost less accumulative amortisation and any accumulative impairment losses.Intangible assets arising from development costs are recognised when the following specific criteria are met:

It must be demonstrated that the project is technically feasible and that the asset can be completed for use or sale. There must be a clear intention to complete the intangible asset and use or sell it. The entity must have the ability to use or sell the intangible asset once completed. It must be probable that the asset will generate future economic benefits, such as revenue or cost savings. The costs attributable to the development phase must be reliably measurable.

Once the above criteria are satisfied, development costs are capitalised as intangible assets. These costs include all directly attributable expenses incurred during the development phase. Capitalised development costs are amortised on a straight-line basis over their expected useful economic lives. The amortisation periods are as follows:

Smart Products: 10 years
Development Costs: 10 years

Amortisation begins when the intangible asset is available for use. This is defined as the point at which the asset is in the location and condition necessary for it to be utilised in the manner intended by management.
Tangible fixed assets
Tangible fixed assets are measured at cost less accumulative depreciation and any accumulative impairment losses. Depreciation is provided on all tangible fixed assets, other than freehold land, at rates calculated to write off the cost, less estimated residual value, of each asset evenly over its expected useful life, as follows:
Freehold buildings over 50 years
Leasehold land and buildings over the lease term
Plant and machinery over 5 years
Fixtures, fittings, tools and equipment over 5 years
Investments
Investments in subsidiaries, associates and joint ventures are measured at cost less any accumulated impairment losses. Listed investments are measured at fair value. Unlisted investments are measured at fair value unless the value cannot be measured reliably, in which case they are measured at cost less any accumulated impairment losses. Changes in fair value are included in the profit and loss account.
Debtors
Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortised cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.
Creditors
Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortised cost determined using the effective interest method.
Taxation
A current tax liability is recognised for the tax payable on the taxable profit of the current and past periods. A current tax asset is recognised in respect of a tax loss that can be carried back to recover tax paid in a previous period. Deferred tax is recognised in respect of all timing differences between the recognition of income and expenses in the financial statements and their inclusion in tax assessments. Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference, except for revalued land and investment property where the tax rate that applies to the sale of the asset is used. Current and deferred tax assets and liabilities are not discounted.
Provisions
Provisions (ie liabilities of uncertain timing or amount) are recognised when there is an obligation at the reporting date as a result of a past event, it is probable that economic benefit will be transferred to settle the obligation and the amount of the obligation can be estimated reliably.
Leased assets
A lease is classified as a finance lease if it transfers substantially all the risks and rewards incidental to ownership. All other leases are classified as operating leases. The rights of use and obligations under finance leases are initially recognised as assets and liabilities at amounts equal to the fair value of the leased assets or, if lower, the present value of the minimum lease payments. Minimum lease payments are apportioned between the finance charge and the reduction in the outstanding liability using the effective interest rate method. The finance charge is allocated to each period during the lease so as to produce a constant periodic rate of interest on the remaining balance of the liability. Leased assets are depreciated in accordance with the company's policy for tangible fixed assets. If there is no reasonable certainty that ownership will be obtained at the end of the lease term, the asset is depreciated over the lower of the lease term and its useful life. Operating lease payments are recognised as an expense on a straight line basis over the lease term.
Pensions
Contributions to defined contribution plans are expensed in the period to which they relate.
2 Employees 2024 2023
Number Number
Average number of persons employed by the company 56 40
3 Intangible fixed assets £
Smart Products & other Smart Impact IP's:
Development Cost Smart Products & other Smart Impact IP's Total
Cost
At 1 January 2024 517,173 1,039,284 1,556,457
Additions 307,617 291,013 598,630
At 31 December 2024 824,790 1,330,297 2,155,087
Amortisation
At 1 January 2024 51,717 103,928 155,645
Provided during the year 82,479 133,030 215,509
At 31 December 2024 134,196 236,958 371,154
Net book value
At 31 December 2024 690,594 1,093,339 1,783,933
At 31 December 2023 465,456 935,356 1,400,812
4 Tangible fixed assets
Plant and machinery etc Furniture and fixtures Total
£ £ £
Cost
At 1 January 2024 156,744 74,191 230,935
Additions 23,815 1,537 25,352
At 31 December 2024 180,559 75,728 256,287
Depreciation
At 1 January 2024 84,289 42,808 127,097
Charge for the year 17,328 5,926 23,254
At 31 December 2024 101,617 48,734 150,351
Net book value
At 31 December 2024 78,942 26,994 105,936
At 31 December 2023 72,455 31,383 103,838
5 Investments
Investments in
subsidiary
undertakings
£
Cost
At 1 January 2024 47,093
Disposals (47,093)
At 31 December 2024 -
6 Debtors 2024 2023
£ £
Trade debtors 581,257 653,451
Other debtors 998,698 662,334
1,579,955 1,315,785
7 Creditors: amounts falling due within one year 2024 2023
£ £
Loans and overdrafts 311,292 294,666
Trade creditors 1,359,563 881,000
Other creditors 1,329,088 1,254,363
2,999,943 2,430,029
8 Creditors: amounts falling due after one year 2024 2023
£ £
Loans and overdrafts 118,275 110,262
9 Loans to directors
The following advances and credits to directors subsisted during the period ended 31 December 2024.
Description and conditions B/fwd Paid Repaid C/fwd
£ £ £ £
Mr. Ahmed Eltohamay
Director's Advances, Credits and Guarantees. (312,883) - (312,883)
(312,883) - - (312,883)
10 Related party transactions
As at the year end 31 December 2024, the company had given a loan of £312883 to directors, a
company in which Mr. Ahmed Eltohamay is director, owns 60% share capital.
11 Other information
SMART IMPACT LIMITED is a private company limited by shares and incorporated in England. Its registered office is:
First Floor,
3 Orchard Place
London
SW1H 0BF
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