The directors present the strategic report for the year ended 31 December 2024.
Salt Creating Futures Limited is a leading specialist digital recruiter that represents everything that is innovative and emerging in the digital world. Whether ecommerce and customer insight, digital marketing, online advertising, web technologies or cloud, we truly understand the challenges and opportunities of digital. Our teams are specialists, and work collaboratively with our clients to achieve their digital transformation or create cutting edge digital products & services, covering technical, marketing, creative and sales positions across contract and temporary assignments.
The company has traded for many years, operating in a high growth market designed to meet the challenges of existing and emerging technology. Customer demand has been impacted by a slow-down as new product development stalled. Consultancies continue to change globally, and businesses work on their digital transformations; all whilst access to talent is often seen as a bottleneck.
The company, as part of a large International group has good client diversity; developing long-term, direct relationships with many of the world’s fastest growing, blue-chip and emerging companies. Salt Contracts Limited provides contract solutions across creative, marketing, sales and technology, building teams for tech companies and covering all areas from customer experience, ecommerce, data analytics, AI (Artificial Intelligence), software engineering, consulting, transformation, cyber security, VR (virtual reality) to IOT (Internet of Things).
During the year the company were not immune to the market slow-down with operating profits of £59k (2023: £64k losses). The company has a strong team, a loyal customer base and being a specialist contract digital recruiter is well placed heading into 2025 and 2026.
Economic headwinds remain strong, and lower growth forecasts meant demand continued to decline in 2024 but are expected to hold in 2025 and then beyond into 2026. Whilst these headwinds are impactive, the company will continue to offset this by a combination of:
Continued demand and supply imbalances in the digital job market;
NFI generated from contract placements; and
Control of costs; and
By remaining focussed on core contract digital recruitment activities.
The company, as part of a large international group has strong management structures in place to control and react to risk and market changes; and the strength of the Salt brand, with over 1 million followers on LinkedIn, and the experience of the Leadership team means the group is well placed to meet these risks as demonstrated over many years.
Economic and market risk
The recruitment market is driven by economic cycles and business confidence, and as a consequence the company is subject to risks associated with an economic downturn. The company addresses this risk through ensuring non- dependence on any one client or service, by offering a broad range of services within the sectors in which it operates together with a focus on quality and performance of delivery.
Competitive risk
The markets in which the company operate are competitive and fragmented and, as a consequence, the company is subject to a number of risks including the impact of competitor activity, key staff attraction and retention. The company addresses this risk through regularly monitoring competitor rates and margins and by attracting and retaining quality staff through incentive and retention initiatives, although the company accept a moderate level of attrition may arise given the focus on achievement, quality and compliance. Risks are regularly reviewed and assessed by the management team to ensure that adverse effects are minimised.
Credit risk
The company policies are set to minimise exposure to credit risk, and in particular over bad debts. The company addresses this risk through monitoring the creditworthiness of customers, working with customers to ensure debt is within acceptable credit limits and taking remedial action where necessary. Credit risk is regularly reviewed through an efficient management process of financial control, invoicing and debt recovery.
Foreign exchange risk
The company has exposure to foreign exchange risk. The company addresses this risk on a monthly basis through continued review of the company’s strategy, reviewing exchange rates, and ensuring costs and revenues are delivered in the same local currency.
The recruitment market is dynamic and the directors track a range of key performance indicators on a periodic basis. The more important KPI’s include Net Fee Income (“NFI”); operating profit and EBITDA; contractor numbers and margins; and written business, all of which are measured on a regular basis against budget metrics.
Financial indicators may be extracted from the company Statement of Comprehensive Income on page 8; other performance indicators are market sensitive and not for disclosure.
The company’s operation exposes it to a variety of financial risk that include the effects of credit risk, currency risk and liquidity risk. The directors seek to limit the effects of credit and liquidity risk by monitoring turnover and debtor days. The risks in relation to currency have been less material to the company in the year as currency movements have appreciated in favour of the company on its debt movements. The directors seek to limit the effects on the financial performance of the company by regularly monitoring levels of exposure to identified financial risks.
On behalf of the board
The directors present their annual report and financial statements for the year ended 31 December 2024.
The results for the year are set out on page 8.
No interim dividends were paid. The directors do not recommend payment of a final dividend.
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
In accordance with the company's articles, a resolution proposing that Beavis Morgan Audit Limited be reappointed as auditor of the company will be put at a General Meeting.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.
In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and accounting estimates that are reasonable and prudent; and
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
We have audited the financial statements of Salt Creating Futures Limited (the 'company') for the year ended 31 December 2024 which comprise the statement of comprehensive income, the balance sheet, the statement of changes in equity and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
Basis for opinion
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
Other information
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of our audit:
the information given in the strategic report and the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the strategic report and the directors' report have been prepared in accordance with applicable legal requirements.
The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.
Discussions with and enquiries of management and those charged with governance were held with a view to identifying those laws and regulations that could be expected to have a material impact on the financial statements. During the engagement team briefing, the outcomes of these discussions and enquiries were shared with the team, as well as consideration as to where and how fraud may occur in the entity.
The following laws and regulations were identified as being of significance to the entity:
Those laws and regulations considered to have a direct effect on the financial statements include UK financial reporting standards, company law, tax and pensions legislation.
Those laws and regulations for which non-compliance may be fundamental to the operating aspects of the business and therefore may have a material effect on the financial statements include tax legislation and the Conduct of Employment Agencies and Employment Businesses Regulations 2003.
Audit procedures undertaken in response to the potential risks relating to irregularities (which include fraud and non-compliance with laws and regulations) comprised of: inquiries of management and those charged with governance as to whether the entity complies with such laws and regulations; enquiries with the same concerning any actual or potential litigation or claims; inspection of relevant legal correspondence; review of board minutes; testing the appropriateness of journal entries; and the performance of analytical review to identify unexpected movements in account balances which may be indicative of fraud.
No instances of material non-compliance were identified. However, the likelihood of detecting irregularities, including fraud, is limited by the inherent difficulty in detecting irregularities, the effectiveness of the entity’s controls, and the nature, timing and extent of the audit procedures performed. Irregularities that result from fraud might be inherently more difficult to detect than irregularities that result from error. As explained above, there is an unavoidable risk that material misstatements may not be detected, even though the audit has been planned and performed in accordance with ISAs (UK).
A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.
Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.
The profit and loss account has been prepared on the basis that all operations are continuing operations.
Salt Creating Futures Limited is a private company limited by shares incorporated in England and Wales. The registered office is 9 Wootton Street, London, SE1 8TG.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
This company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirements:
Section 7 ‘Statement of Cash Flows’ – Presentation of a statement of cash flow and related notes and disclosures;
The financial statements of the company are consolidated in the financial statements of Salt Solutions Group Limited. These consolidated financial statements are available from Companies House.
Basic financial assets, which include trade debtors, loans advanced to fellow group members and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
Basic financial liabilities, including trade and other creditors, loans from fellow group members and invoice finance facilities are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.
Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
Estimates have been used in respect of the recoverability of outstanding debtors and whether there is any need for provisions against bad debts. See note 9 for the carrying amount of debtors.
An analysis of the company's turnover is as follows:
The average monthly number of persons (including directors) employed by the company during the year was:
Their aggregate remuneration comprised:
From 1 April 2023 the tax rate increased from 19% to 25%. This gives an average tax rate of 23.52% for the reporting period.
The actual charge/(credit) for the year can be reconciled to the expected credit for the year based on the profit or loss and the standard rate of tax as follows:
Other borrowings relates to an invoice financing facility which is secured by fixed and floating charges over the assets of the company.
The invoice discounting facility is secured by a fixed and floating charge over the assets of the company.
The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.
Salt Contracts Limited is party to a cross guarantee for fellow subsidiary companies of Salt Solutions Group Limited in respect of amounts owed under an invoice finance agreement.
The amount guaranteed by the company under this agreement at 31 December 2024 was £158,372 (2023: £323,911), which is secured by fixed and floating charges over the assets of the company and its fellow subsidiary companies as per a debenture dated 10 January 2017.
As permitted under FRS102 s33.1A, the financial statements do not disclose transactions with the parent undertaking and fellow wholly owned subsidiaries.
Net amounts owed from group undertakings were £2,876,439 (2023: £2,126,452) as detailed in notes 9 and 10.
The ultimate parent company is Salt Solutions Group Limited, a company registered in England and Wales. At 31 December 2024 there was no one overall controlling party.