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Registration number: 10008955

Direct 2 Action Limited

Unaudited Filleted Financial Statements

for the Year Ended 31 March 2025

 

Direct 2 Action Limited

Contents

Company Information

1

Balance Sheet

2 to 3

Notes to the Unaudited Financial Statements

4 to 11

 

Direct 2 Action Limited

Company Information

Directors

Mr C Corbould

Mrs L Corbould

Registered office

Faveo House, 2 Somerville Court
Banbury Business Park
Adderbury
Banbury
Oxfordshire
OX17 3SN

Accountants

Periscope Group Limited
Faveo House, 2 Somerville Court
Banbury Business Park
Adderbury
Oxfordshire
OX17 3SN

 

Direct 2 Action Limited

(Registration number: 10008955)
Balance Sheet as at 31 March 2025

Note

2025
£

2024
£

Fixed assets

 

Intangible assets

4

4,000

-

Tangible assets

5

101,619

132,629

Investments

6

50

50

Other financial assets

7

722,939

722,939

 

828,608

855,618

Current assets

 

Stocks

8

-

150

Debtors

9

111,962

21,923

Cash at bank and in hand

 

506,973

561,219

 

618,935

583,292

Creditors: Amounts falling due within one year

10

(5,918)

(18,216)

Net current assets

 

613,017

565,076

Total assets less current liabilities

 

1,441,625

1,420,694

Provisions for liabilities

(50,903)

(50,903)

Net assets

 

1,390,722

1,369,791

Capital and reserves

 

Called up share capital

11

100

100

Retained earnings

1,390,622

1,369,691

Shareholders' funds

 

1,390,722

1,369,791

For the financial year ending 31 March 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the directors have not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the Board on 30 December 2025 and signed on its behalf by:
 

 

Direct 2 Action Limited

(Registration number: 10008955)
Balance Sheet as at 31 March 2025

.........................................
Mr C Corbould
Director

.........................................
Mrs L Corbould
Director

 

Direct 2 Action Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

1

General information

The company is a private company limited by share capital, incorporated in United Kingdom.

The address of its registered office is:
Faveo House, 2 Somerville Court
Banbury Business Park
Adderbury
Banbury
Oxfordshire
OX17 3SN

These financial statements were authorised for issue by the Board on 30 December 2025.

2

Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Going concern

The financial statements have been prepared on a going concern basis.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.

The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Foreign currency transactions and balances

Transactions in foreign currencies are initially recorded at the functional currency rate prevailing at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are retranslated into the respective functional currency of the entity at the rates prevailing on the reporting period date. Non-monetary items carried at fair value that are denominated in foreign currencies are retranslated at the rate on the date when the fair value is re-measured.

Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.

Tax

The tax expense for the period comprises tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

 

Direct 2 Action Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Deferred tax is recognised in respect of all timing differences between taxable profits and profits reported in the financial statements.

Unrelieved tax losses and other deferred tax assets are recognised when it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference.

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class

Depreciation method and rate

Plant & Machinery

25% Reducing Balance

Office Equipment

25% Reducing Balance

Motor Vehicles

25% Reducing Balance

Land & Buildings

25 Years Straight Line

Business combinations

Business combinations are accounted for using the purchase method. The consideration for each acquisition is measured at the aggregate of the fair values at acquisition date of assets given, liabilities incurred or assumed, and equity instruments issued by the group in exchange for control of the acquired, plus any costs directly attributable to the business combination. When a business combination agreement provides for an adjustment to the cost of the combination contingent on future events, the group includes the estimated amount of that adjustment in the cost of the combination at the acquisition date if the adjustment is probable and can be measured reliably.

Amortisation

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:

Investments

Investments in equity shares which are publicly traded or where the fair value can be measured reliably are initially measured at fair value, with changes in fair value recognised in profit or loss. Investments in equity shares which are not publicly traded and where fair value cannot be measured reliably are measured at cost less impairment.


Interest income on debt securities, where applicable, is recognised in income using the effective interest method. Dividends on equity securities are recognised in income when receivable.

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

 

Direct 2 Action Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.

Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost is determined using the first-in, first-out (FIFO) method.

The cost of finished goods and work in progress comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition. At each reporting date, stocks are assessed for impairment. If stocks are impaired, the carrying amount is reduced to its selling price less costs to complete and sell; the impairment loss is recognised immediately in profit or loss.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.

Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Dividends

Dividend distribution to the company’s shareholders is recognised as a liability in the financial statements in the reporting period in which the dividends are declared.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

3

Staff numbers

The average number of persons employed by the company (including directors) during the year, was 3 (2024 - 3).

 

Direct 2 Action Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

4

Intangible assets

Other intangible assets
 £

Total
£

Cost or valuation

Additions acquired separately

4,000

4,000

At 31 March 2025

4,000

4,000

Amortisation

Carrying amount

At 31 March 2025

4,000

4,000

 

Direct 2 Action Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

5

Tangible assets

Land and buildings
£

Furniture, fittings and equipment
 £

Motor vehicles
 £

Other tangible assets
£

Total
£

Cost or valuation

At 1 April 2024

12,621

33,979

146,315

182,423

375,338

At 31 March 2025

12,621

33,979

146,315

182,423

375,338

Depreciation

At 1 April 2024

2,019

24,352

81,306

135,031

242,708

Charge for the year

505

2,406

16,252

11,848

31,011

At 31 March 2025

2,524

26,758

97,558

146,879

273,719

Carrying amount

At 31 March 2025

10,097

7,221

48,757

35,544

101,619

At 31 March 2024

10,601

9,627

65,009

47,392

132,629

Included within the net book value of land and buildings above is £10,097 (2024 - £10,601) in respect of freehold land and buildings.
 

 

Direct 2 Action Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

6

Investments

2025
£

2024
£

Investments in associates

50

50

Associates

£

Cost

At 1 April 2024

50

Provision

Carrying amount

At 31 March 2025

50

At 31 March 2024

50

 

Direct 2 Action Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

7

Other financial assets (current and non-current)

Financial assets at fair value through profit and loss
£

Financial assets at cost less impairment
£

Total
£

Non-current financial assets

Cost or valuation

At 1 April 2024

717,436

5,503

722,939

At 31 March 2025

717,436

5,503

722,939

Impairment

Carrying amount

At 31 March 2025

717,436

5,503

722,939

8

Stocks

2025
£

2024
£

Work in progress

-

150

9

Debtors

Current

2025
£

2024
£

Trade debtors

2,340

1,289

Prepayments

4,028

9,544

Other debtors

105,594

11,090

 

111,962

21,923

10

Creditors

Creditors: amounts falling due within one year

2025
£

2024
£

Due within one year

Trade creditors

2,239

1,156

Taxation and social security

-

5,336

Accruals and deferred income

-

7,910

Other creditors

3,679

3,814

5,918

18,216

 

Direct 2 Action Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 March 2025

11

Share capital

Allotted, called up and fully paid shares

2025

2024

No.

£

No.

£

A Ordinary shares of £1 each

41

41

41

41

B Ordinary shares of £1 each

41

41

41

41

C Ordinary shares of £1 each

9

9

9

9

D Ordinary shares of £1 each

9

9

9

9

100

100

100

100