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# KEY SPORTS MANAGEMENT LTD

## Company Registration Number:
03708015 (England and Wales)

## Unaudited statutory accounts for the year ended 31 December 2024

## Period of accounts

## Start date: 1 January 2024

## End date: 31 December 2024

# KEY SPORTS MANAGEMENT LTD

## Contents of the Financial Statements

for the Period Ended 31 December 2024

Directors report |
Profit and loss |
Balance sheet |
Additional notes |
Balance sheet notes |

# KEY SPORTS MANAGEMENT LTD

Directors' report period ended 31 December 2024

The directors present their report with the financial statements of the company for the period ended 31 December 2024

Principal activities of the company

The principal activity of the Company during the year was the provision of representation services to premium sporting clients. There has been no material change in the nature of the Company's activity during the year.

Additional information

The profit for the year, after taxation, amounted to £1,414,586 (2023 - £493,025). The directors declared a dividend for the year ending 31 December 2024 of £3,000,000 (2023 : £1,500,000).

Directors

The directors shown below have held office during the whole of the period from
1 January 2024 to 31 December 2024

Ecvet, F.K.H
Ueltzen-Gabell, L.M.C.

The above report has been prepared in accordance with the special provisions in part 15 of the Companies Act 2006

This report was approved by the board of directors on
30 September 2025

And signed on behalf of the board by:
Name: Ecvet, F.K.H
Status: Director

# KEY SPORTS MANAGEMENT LTD

## Profit And Loss Account

for the Period Ended 31 December 2024

| 2024 | 2023
--- | --- | ---
| £ | £
Turnover: | 12,029,013 | 11,413,435
Cost of sales: | ( 9,288,595 ) | ( 8,634,306 )
Gross profit(or loss): | 2,740,418 | 2,779,129
Administrative expenses: | ( 886,334 ) | ( 2,191,408 )
Operating profit(or loss): | 1,854,084 | 587,721
Interest receivable and similar income: | 28,737 | 25,578
Profit(or loss) before tax: | 1,882,821 | 613,299
Tax: | ( 468,235 ) | ( 120,274 )
Profit(or loss) for the financial year: | 1,414,586 | 493,025

# KEY SPORTS MANAGEMENT LTD

## Balance sheet

As at 31 December 2024

| Notes | 2024 | 2023
--- | --- | --- | ---
|  | £ | £
Current assets
Debtors: | 3 | 2,768,179 | 4,041,118
Cash at bank and in hand: |  | 361,684 | 536,226
Total current assets: |  | 3,129,863 | 4,577,344
Creditors: amounts falling due within one year: | 4 | ( 1,486,539 ) | ( 1,348,606 )
Net current assets (liabilities): |  | 1,643,324 | 3,228,738
Total assets less current liabilities: |  | 1,643,324 | 3,228,738
Total net assets (liabilities): |  | 1,643,324 | 3,228,738
Capital and reserves
Called up share capital: |  | 100 | 100
Share premium account: |  | 50 | 50
Profit and loss account: |  | 1,643,174 | 3,228,588
Total Shareholders' funds: |  | 1,643,324 | 3,228,738

The notes form part of these financial statements

# KEY SPORTS MANAGEMENT LTD

## Balance sheet statements

For the year ending 31 December 2024 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

This report was approved by the board of directors on 30 September 2025
and signed on behalf of the board by:

Name: Ecvet, F.K.H
Status: Director

The notes form part of these financial statements

# KEY SPORTS MANAGEMENT LTD

## Notes to the Financial Statements

for the Period Ended 31 December 2024

- ## 1. Accounting policies

  Basis of measurement and preparation

  These financial statements have been prepared in accordance with the provisions of Financial Reporting Standard 101

  Turnover policy

  Turnover is measured at the fair value of consideration received or receivable net of discounts and value added taxes. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. Where a contract has only been partially completed at the reporting date, turnover represents the value of the service provided to date based on a proportion of the total contract value Where payments are received from customers in advance of services provided, the amounts are recognised as deferred income and included as part of creditors due within one year. Profit is recognised on long term contracts if the final outcome can be assessed with reasonable certainty, by including in profit or loss turnover, and related costs, as contract activity progresses. Turnover is calculated by reference to the value of work performed to date as a proportion of the total contract value. Turnover derived from variations on contracts are recognised only when they have been accepted by the customer. Full provision is made for losses on all contracts in the year in which they are first foreseen.

  Tangible fixed assets depreciation policy

  Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management. Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method. The estimated useful lives range as follows: Office equipment - 3 years The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date. Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

  Other accounting policies

  Going concern The Company made a loss on activities after tax of £1,414,586 (2023: profit - £493,025) and has net current assets of £1,643,324 (2023: £3,228,738). The directors have reviewed the Company's budgets and forecasts for the foreseeable future, its liquid resources and medium term plans. The Company continues to have financial support from its ultimate parent company, Wasserman Media Group LLC, for a period of at least 12 months from the signing of these accounts, which has been confirmed in writing and is legally binding. As a result, the annual financial statements have thus been prepared on a going concern basis.

# KEY SPORTS MANAGEMENT LTD

## Notes to the Financial Statements

for the Period Ended 31 December 2024

- ## 2. Employees

  | 2024 | 2023
  --- | --- | ---
  Average number of employees during the period | 23 | 18

# KEY SPORTS MANAGEMENT LTD

## Notes to the Financial Statements

for the Period Ended 31 December 2024

## 3. Debtors

| 2024 | 2023
--- | --- | ---
| £ | £
Trade debtors | 13,904 | 151,214
Prepayments and accrued income | 472,025 | 213,636
Other debtors | 2,282,250 | 3,676,268
Total | 2,768,179 | 4,041,118

# KEY SPORTS MANAGEMENT LTD

## Notes to the Financial Statements

for the Period Ended 31 December 2024

## 4. Creditors: amounts falling due within one year note

| 2024 | 2023
--- | --- | ---
| £ | £
Trade creditors | 494,054 | 155,774
Taxation and social security |  | 181,552
Accruals and deferred income | 956,032 | 980,068
Other creditors | 36,453 | 31,212
Total | 1,486,539 | 1,348,606