Serena Williams-Ellis Limited Filleted accounts for Companies House (small and micro)

COMPANY REGISTRATION NUMBER: 4749023

Serena Williams-Ellis Limited

Filleted Unaudited Financial Statements

30 April 2025

Serena Williams-Ellis Limited

Statement of Financial Position

30 April 2025

	2025		2024
Note	£	£	£

Fixed assets

Tangible assets	5		57,387	74,463

Current assets

Stocks		62,491	77,331
Debtors	6	28,180	69,476
Investments	7	227,747	211,979
Cash at bank and in hand		1,300,317	1,150,129
		-----------	-----------
		1,618,735	1,508,915

Creditors: amounts falling due within one year	8	155,829		182,122
		-----------		-----------
Net current assets			1,462,906	1,326,793
			-----------	-----------
Total assets less current liabilities			1,520,293	1,401,256

Provisions

Taxation including deferred tax	2,088	2,274
	-----------	-----------
Net assets	1,518,205	1,398,982
	-----------	-----------

Capital and reserves

Called up share capital	1	1
Profit and loss account	1,518,204	1,398,981
	-----------	-----------
Shareholders funds	1,518,205	1,398,982
	-----------	-----------

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with Section 1A of FRS 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'.

In accordance with section 444 of the Companies Act 2006, the statement of income and retained earnings has not been delivered.

For the year ending 30th April 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

- The members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476 ;

- The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of financial statements .

Serena Williams-Ellis Limited

Statement of Financial Position (continued)

30 April 2025

These financial statements were approved by the board of directors and authorised for issue on 11 December 2025 , and are signed on behalf of the board by:

Mrs S Williams-Ellis

Director

Company registration number: 4749023

Serena Williams-Ellis Limited

Notes to the Financial Statements

Year ended 30th April 2025

1. General information

The company is a private company limited by shares, registered in England and Wales. The address of the registered office is 5-11 Mortimer Street, London, W1T 3HS.

2. Statement of compliance

These financial statements have been prepared in compliance with Section 1A of FRS 102, 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland'.

3. Accounting policies

(a) Basis of preparation

The financial statements have been prepared on the historical cost basis, as modified by the revaluation of investments. The financial statements are prepared in sterling, which is the functional currency of the entity.

(b) Disclosure exemptions

The entity satisfies the criteria of being a qualifying entity as defined in FRS 102.

(c) Judgements and key sources of estimation uncertainty

The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported.

(d) Revenue recognition

Turnover is measured at the fair value of the consideration received or receivable and represents amounts receivable for goods supplied and services rendered during the period, stated net of discounts and of Value Added Tax.

(e) Taxation

The taxation expense represents the aggregate amount of current and deferred tax recognised in the reporting period. Tax is recognised in profit or loss, except to the extent that it relates to items recognised in other comprehensive income or directly in equity. In this case, tax is recognised in other comprehensive income or directly in equity, respectively. Current tax is recognised on taxable profit for the current and past periods. Current tax is measured at the amounts of tax expected to be paid or recovered using the tax rates and laws that have been enacted or substantively enacted at the reporting date. Deferred tax is recognised in respect of all timing differences at the reporting date. Unrelieved tax losses and other deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date that are expected to apply to the reversal of the timing difference.

(f) Tangible assets

Tangible assets are initially recorded at cost, and subsequently stated at cost less any accumulated depreciation and impairment losses.

(g) Depreciation

Depreciation is calculated so as to write off the cost or valuation of an asset, less its residual value, over the useful economic life of that asset as follows:

Fixtures & Fittings	-	25% to 33% Reducing Balance
Motor Vehicles	-	25% Reducing Balance

(h) Investments

Current assets investments represent investment portfolios of marketable securities and are recorded at fair value being the market value of the underlying investments. Any change in market value is recognised in profit or loss.

(i) Stocks

Stocks are measured at the lower of cost and estimated selling price less costs to complete and sell. Cost includes all costs of purchase, costs of conversion and other costs incurred in bringing the stock to its present location and condition.

(j) Financial instruments

A financial asset or a financial liability is recognised only when the entity becomes a party to the contractual provisions of the instrument.

(k) Defined contribution plans

Contributions to defined contribution plans are recognised as an expense in the period in which the related service is provided.

4. Employee numbers

The average number of persons employed by the company during the year amounted to 4 (2024: 4 ).

5. Tangible assets

	Fixtures and fittings	Motor vehicles	Total
	£	£	£
Cost
At 1st May 2024	55,369	97,925	153,294
Additions	1,573	–	1,573
	-------	-------	--------
At 30th April 2025	56,942	97,925	154,867
	-------	-------	--------
Depreciation
At 1st May 2024	45,861	32,970	78,831
Charge for the year	2,410	16,239	18,649
	-------	-------	--------
At 30th April 2025	48,271	49,209	97,480
	-------	-------	--------
Carrying amount
At 30th April 2025	8,671	48,716	57,387
	-------	-------	--------
At 30th April 2024	9,508	64,955	74,463
	-------	-------	--------

6. Debtors

	2025	2024
	£	£
Trade debtors	7,068	54,560
Other debtors	21,112	14,916
	-------	-------
	28,180	69,476
	-------	-------

7. Investments

	2025	2024
	£	£
Other investments	227,747	211,979
	--------	--------

8. Creditors: amounts falling due within one year

	2025	2024
	£	£
Trade creditors	6,231	8,515
Corporation tax	35,272	29,228
Social security and other taxes	887	55,525
Other creditors	113,439	88,854
	--------	--------
	155,829	182,122
	--------	--------

9. Financial instruments

The carrying amount for each category of financial instrument is as follows:

	2025	2024
	£	£

Financial assets measured at fair value through profit or loss

Financial assets measured at fair value through profit or loss	8,624	4,181
	------	------

10. Profit and loss

The profit & loss account includes £11,717 (2024: £5,249) relating to the market value of an investment portfolio of marketable securities which is not distributable until the investments are sold.