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COMPANY REGISTRATION NUMBER: 06588820

First Idea International Limited

Filleted Unaudited Financial Statements

31 December 2024

First Idea International Limited

Financial Statements

Year ended 31 December 2024

Contents | Page

Statement of financial position | 1

Notes to the financial statements | 3

First Idea International Limited

Statement of Financial Position

31 December 2024

| 2024 | 2023
Note | £ | £

Fixed assets

Tangible assets | 5 | 2,445 | 1,706
Investments | 6 | 1,969,250 | 1,735,215
| ------------ | ------------
| 1,971,695 | 1,736,921

Current assets

Debtors | 7 | 15,121,362 | 14,545,362
Cash at bank and in hand | 2,010,128 | 3,421,919
| ------------- | -------------
| 17,131,490 | 17,967,281

Creditors: amounts falling due within one year | 8 | 9,638,080 | 10,271,153
| ------------- | -------------
Net current assets | 7,493,410 | 7,696,128
| ------------ | ------------
Total assets less current liabilities | 9,465,105 | 9,433,049

Creditors: amounts falling due after more than one year | 9 | 9,457,329 | 9,432,823
| ------------ | ------------
Net assets | 7,776 | 226
| ------------ | ------------

Capital and reserves

Called up share capital | 10,000 | 10,000
Profit and loss account | ( 2,224) | ( 9,774)
| -------- | --------
Shareholder funds | 7,776 | 226
| -------- | --------

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with Section 1A of FRS 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'.
In accordance with section 444 of the Companies Act 2006, the statement of comprehensive income has not been delivered.
For the year ending 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
Director's responsibilities:
- The member has not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476 ;
- The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of financial statements .

First Idea International Limited

Statement of Financial Position (continued)

31 December 2024
These financial statements were approved by the board of directors and authorised for issue on 4 February 2026 , and are signed on behalf of the board by:

J Gray |
Director |

Company registration number: 06588820

First Idea International Limited

Notes to the Financial Statements

Year ended 31 December 2024
1. General information
The company is a private company limited by shares, registered in England and Wales. The address of the registered office is Suite 1, First Floor, 1 Duchess Street, London, W1W 6AN, England.
2. Statement of compliance
These financial statements have been prepared in compliance with Section 1A of FRS 102, 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland'.
3. Accounting policies
Basis of preparation
The financial statements have been prepared on the historical cost basis, as modified by the revaluation of certain financial assets and liabilities and investment properties measured at fair value through profit or loss.
The financial statements are prepared in sterling, which is the functional currency of the entity.
Consolidation
The company has taken advantage of the option not to prepare consolidated financial statements contained in Section 398 of the Companies Act 2006 on the basis that the company and its subsidiary undertakings comprise a small group.
Judgements and key sources of estimation uncertainty
The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported. These estimates and judgements are continually reviewed and are based on experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances.
Revenue recognition
Turnover is measured at the fair value of the consideration received or receivable and represents amounts receivable for services rendered, stated net of discounts and of Value Added Tax. Revenue from the rendering of services is measured by reference to the stage of completion of the service transaction at the end of the reporting period provided that the outcome can be reliably estimated. When the outcome cannot be reliably estimated, revenue is recognised only to the extent that it is probable the expenses recognised will be recovered.
Foreign currencies
Foreign currency transactions are initially recorded in the functional currency, by applying the spot exchange rate as at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are translated at the exchange rate ruling at the reporting date, with any gains or losses being taken to the profit and loss account.
Tangible assets
Tangible assets are initially recorded at cost, and subsequently stated at cost less any accumulated depreciation and impairment losses. Any tangible assets carried at revalued amounts are recorded at the fair value at the date of revaluation less any subsequent accumulated depreciation and subsequent accumulated impairment losses. An increase in the carrying amount of an asset as a result of a revaluation, is recognised in other comprehensive income and accumulated in equity, except to the extent it reverses a revaluation decrease of the same asset previously recognised in profit or loss. A decrease in the carrying amount of an asset as a result of revaluation, is recognised in other comprehensive income to the extent of any previously recognised revaluation increase accumulated in equity in respect of that asset. Where a revaluation decrease exceeds the accumulated revaluation gains accumulated in equity in respect of that asset, the excess shall be recognised in profit or loss.
Depreciation
Depreciation is calculated so as to write off the cost or valuation of an asset, less its residual value, over the useful economic life of that asset as follows:

| Fixtures and fittings | - | 25% straight line
| Equipment | - | 25% straight line

Investments
Fixed asset investments are initially recorded at cost, and subsequently stated at cost less any accumulated impairment losses.
Impairment of fixed assets
A review for indicators of impairment is carried out at each reporting date, with the recoverable amount being estimated where such indicators exist. Where the carrying value exceeds the recoverable amount, the asset is impaired accordingly. Prior impairments are also reviewed for possible reversal at each reporting date.
Financial instruments
A financial asset or a financial liability is recognised only when the entity becomes a party to the contractual provisions of the instrument. Basic financial instruments are initially recognised at the transaction price, unless the arrangement constitutes a financing transaction, where it is recognised at the present value of the future payments discounted at a market rate of interest for a similar debt instrument. Debt instruments are subsequently measured at amortised cost. Financial assets that are measured at cost or amortised cost are reviewed for objective evidence of impairment at the end of each reporting date. If there is objective evidence of impairment, an impairment loss is recognised in profit or loss immediately.
Defined contribution plans
Contributions to defined contribution plans are recognised as an expense in the period in which the related service is provided. Prepaid contributions are recognised as an asset to the extent that the prepayment will lead to a reduction in future payments or a cash refund. When contributions are not expected to be settled wholly within 12 months of the end of the reporting date in which the employees render the related service, the liability is measured on a discounted present value basis. The unwinding of the discount is recognised as a finance cost in profit or loss in the period in which it arises.
4. Employee numbers
The average number of persons employed by the company during the year amounted to 3 (2023: 4 ).
5. Tangible assets

| Fixtures and fittings | Equipment | Total
| £ | £ | £
Cost |  |  |
At 1 January 2024 | 639 | 13,174 | 13,813
Additions | – | 1,659 | 1,659
Disposals | ( 639) | ( 8,839) | ( 9,478)
| ---- | -------- | --------
At 31 December 2024 | – | 5,994 | 5,994
| ---- | -------- | --------
Depreciation |  |  |
At 1 January 2024 | 639 | 11,468 | 12,107
Charge for the year | – | 921 | 921
Disposals | ( 639) | ( 8,840) | ( 9,479)
| ---- | -------- | --------
At 31 December 2024 | – | 3,549 | 3,549
| ---- | -------- | --------
Carrying amount |  |  |
At 31 December 2024 | – | 2,445 | 2,445
| ---- | -------- | --------
At 31 December 2023 | – | 1,706 | 1,706
| ---- | -------- | --------

6. Investments

| Shares in group undertakings | Other investments other than loans | Total
| £ | £ | £
Cost |  |  |
At 1 January 2024 | 1,080,972 | 654,243 | 1,735,215
Additions | – | 244,691 | 244,691
Revaluations | – | ( 10,656) | ( 10,656)
| ------------ | --------- | ------------
At 31 December 2024 | 1,080,972 | 888,278 | 1,969,250
| ------------ | --------- | ------------
Impairment |  |  |
At 1 January 2024 and 31 December 2024 | – | – | –
| ------------ | --------- | ------------

Carrying amount |  |  |
At 31 December 2024 | 1,080,972 | 888,278 | 1,969,250
| ------------ | --------- | ------------
At 31 December 2023 | 1,080,972 | 654,243 | 1,735,215
| ------------ | --------- | ------------

The company owns 100% of First Idea Entertainment Limited, a company registered in England and Wales. The company was dormant during this period.
The company owns 100% of First Idea France, a company registered in France.
The company owns 100% of JG Group SAS, a company registered in France.
The company owns 100% of First Idea Business Services LLC, a company registered in Saudi Arabia.
First Idea International Limited is a member of The Hideaway LLC, incorporated in the United States of America.
7. Debtors

| 2024 | 2023
| £ | £
Trade debtors | 10,700,403 | 9,814,445
Amounts owed by group undertakings and undertakings in which the company has a participating interest | 2,610,126 | 2,405,629
Other debtors | 1,810,833 | 2,325,288
| ------------- | -------------
| 15,121,362 | 14,545,362
| ------------- | -------------

8. Creditors: amounts falling due within one year

| 2024 | 2023
| £ | £
Trade creditors | 8,300,540 | 7,759,518
Corporation tax | 218,391 | 180,478
Social security and other taxes | 21,119 | 14,318
Other creditors | 1,098,030 | 2,316,839
| ------------ | -------------
| 9,638,080 | 10,271,153
| ------------ | -------------

9. Creditors: amounts falling due after more than one year

| 2024 | 2023
| £ | £
Other creditors | 9,457,329 | 9,432,823
| ------------ | ------------

10. Director's advances, credits and guarantees
Included in Other Debtors is a loan amount of £1,796,735 due from the director. The loan was repaid after the year end.
11. Related party transactions
Mr J Gray exerts significant influence over First Idea SAS France. During the year management charges of £542,731 were paid to this entity. This amount is included within management charges to the statement of income and retained earnings.
12. Controlling party
The company was under the control of Mr J Gray throughout the year.