Company Registration No. 12739098 (England and Wales)
All Sports Finance Ltd
Unaudited financial statements
for the year ended 31 December 2024
Pages for filing with the registrar
All Sports Finance Ltd
Contents
Page
Balance sheet
2
Notes to the financial statements
3 - 7
All Sports Finance Ltd
Accountants' report to the Board of Directors on the preparation of the unaudited statutory financial statements of All Sports Finance Ltd for the year ended 31 December 2024
1

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of All Sports Finance Ltd for the year ended 31 December 2024 which comprise, the balance sheet and the related notes from the company’s accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed at icaew.com/regulation.

This report is made solely to the B oard of D irectors of All Sports Finance Ltd, as a body, in accordance with the terms of our engagement letter dated 17 March 2021. Our work has been undertaken solely to prepare for your approval the financial statements of All Sports Finance Ltd and state those matters that we have agreed to state to the B oard of D irectors of All Sports Finance Ltd, as a body, in this report in accordance with ICAEW Technical Release 07/16 AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than All Sports Finance Ltd and its B oard of D irectors as a body, for our work or for this report.

It is your duty to ensure that All Sports Finance Ltd has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and profit of All Sports Finance Ltd. You consider that All Sports Finance Ltd is exempt from the statutory audit requirement for the year.

We have not been instructed to carry out an audit or a review of the financial statements of All Sports Finance Ltd. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory f inancial statements.

Saffery LLP
9 February 2026
71 Queen Victoria Street
London
EC4V 4BE
All Sports Finance Ltd
Balance sheet
As at 31 December 2024
2
2024
2023
Notes
£
£
£
£
Fixed assets
Intangible assets
3
763,061
283,297
Current assets
Debtors
4
7,465
43,082
Cash at bank and in hand
19,484
46,222
26,949
89,304
Creditors: amounts falling due within one year
5
(593,028)
(817,777)
Net current liabilities
(566,079)
(728,473)
Net assets/(liabilities)
196,982
(445,176)
Capital and reserves
Called up share capital
6
2
2
Share premium account
1,330,626
499,985
Other reserves
160,000
500,462
Profit and loss reserves
(1,293,646)
(1,445,625)
Total equity
196,982
(445,176)

The directors of the company have elected not to include a copy of the profit and loss account within the financial statements.true

For the financial year ended 31 December 2024 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

The directors acknowledge their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.

T he members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved by the board of directors and authorised for issue on 8 February 2026 and are signed on its behalf by:
Justin Watkins
Director
Company Registration No. 12739098
All Sports Finance Ltd
Notes to the financial statements
For the year ended 31 December 2024
3
1
Accounting policies
Company information

All Sports Finance Ltd is a private company limited by shares incorporated in England and Wales. The registered office is 71 Queen Victoria Street, London, United Kingdom, EC4V 4BE.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary a mounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention, modified to include certain financial instruments at fair value. The principal accounting policies adopted are set out below.

1.2
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

Revenue from contracts for the provision of professional services is recognised by reference to the stage of completion when the stage of completion, costs incurred and costs to complete can be estimated reliably. The stage of completion is calculated by comparing costs incurred, mainly in relation to contractual hourly staff rates and materials, as a proportion of total costs. Where the outcome cannot be estimated reliably, revenue is recognised only to the extent of the expenses recognised that it is probable will be recover ed.

1.3
Research and development expenditure

Research expenditure is written off against profits in the year in which it is incurred. Identifiable development expenditure is capitalised to the extent that the technical, commercial and financial feasibility can be demonstrated.

1.4
Intangible fixed assets other than goodwill

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives. The intangible asset is amortised from the moment it is available for use. This is done on the following bases:

Software and platform development costs
Five years straight line
1.5
Impairment of fixed assets

At each reporting period end date, the company reviews the carrying amounts of its tangible and intangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

All Sports Finance Ltd
Notes to the financial statements (continued)
For the year ended 31 December 2024
1
Accounting policies (continued)
4

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

1.6
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.7
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future paymen ts discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. A m ounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

All Sports Finance Ltd
Notes to the financial statements (continued)
For the year ended 31 December 2024
1
Accounting policies (continued)
5
1.8
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.9
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.10
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.11
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the lease s asset are consumed.

1.12
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

2
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2024
2023
Number
Number
Total
2
3
All Sports Finance Ltd
Notes to the financial statements (continued)
For the year ended 31 December 2024
6
3
Intangible fixed assets
Software and platform development costs
£
Cost
At 1 January 2024
309,350
Additions
543,135
At 31 December 2024
852,485
Amortisation and impairment
At 1 January 2024
26,053
Amortisation charged for the year
63,371
At 31 December 2024
89,424
Carrying amount
At 31 December 2024
763,061
At 31 December 2023
283,297
4
Debtors
2024
2023
Amounts falling due within one year:
£
£
Trade debtors
7,463
43,079
Other debtors
2
3
7,465
43,082
5
Creditors: amounts falling due within one year
2024
2023
£
£
Trade creditors
214,966
77,421
Taxation and social security
65,996
187,524
Other creditors
312,066
552,832
593,028
817,777

Included within other creditors is a loan owed to the Sarah Jane Retirement Trust. Interest on the loan accrues at a rate of 1.66% per month on the outstanding principal balance.

Included within other creditors is a loan owed to the subscribers Matthew Perrucio and Nathalie Perrucio. Interest on the loan accrues at a rate of 5% per quarter on the outstanding principal balance.

All Sports Finance Ltd
Notes to the financial statements (continued)
For the year ended 31 December 2024
7
6
Called up share capital
2024
2023
2024
2023
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of 0.0001p each
2,389,790
2,227,217
2
2

During the year, 162,573 ordinary shares of 0.0001p each were issued at a premium of £830,641.

7
Operating lease commitments
Lessee

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, as follows:

2024
2023
£
£
15,343
23,712
8
Reserves

Other reserves relates to subscriptions received awaiting share allotment,with the year end balance being £160,000 (2023: £500,462).

9
Events after the reporting date

Between the year end and the date of authorisation of the financial statements, 17,520 ordinary shares of 0.0001p each were issued.

10
Related party transactions

Included in other debtors is a balance of £2 which is due from the directors at 31 December 2024 (2023: £2).

Included in creditors falling due within one year is a loan due to a related party through mutual control. The balance due at 31 December 2024 is £4,176 (2023: £7,975). There is no accrued interest due or to be charged on the loan.

The directors were paid consultancy fees totalling £127,625 in the year (2023: £nil).

11
Ultimate controlling party

The ultimate controlling parties as at 31 December 2024 were the directors.

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