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Company No: 07021610 (England and Wales)

# KEEPCUP LIMITED

### Unaudited Financial Statements
For the financial year ended 30 June 2025
Pages for filing with the registrar

KEEPCUP LIMITED

## Unaudited Financial Statements

For the financial year ended 30 June 2025

Contents

KEEPCUP LIMITED

## COMPANY INFORMATION

For the financial year ended 30 June 2025
KEEPCUP LIMITED

## COMPANY INFORMATION (continued)

For the financial year ended 30 June 2025

Director | A Forsyth

Registered office | 27 Capworth Street
| London
| E10 5AN
| United Kingdom

Company number | 07021610 (England and Wales)

Accountant | Kreston Reeves LLP
| 2nd Floor
| 168 Shoreditch High Street
| London
| E1 6RA

KEEPCUP LIMITED

## BALANCE SHEET

As at 30 June 2025
KEEPCUP LIMITED

## BALANCE SHEET (continued)

As at 30 June 2025

| Note | 2025 |  | 2024
|  | £ |  | £
Current assets |  |  |  |
Stocks | 5 | 602,945 |  | 424,924
Debtors | 6 | 3,484,160 |  | 3,712,376
Cash at bank and in hand | 7 | 276,413 |  | 203,308
|  | 4,363,518 |  | 4,340,608
Creditors: amounts falling due within one year | 8 | ( 138,029) |  | ( 141,360)
Net current assets |  | 4,225,489 |  | 4,199,248
Total assets less current liabilities |  | 4,225,489 |  | 4,199,248
Net assets |  | 4,225,489 |  | 4,199,248
Capital and reserves |  |  |  |
Called-up share capital | 9 | 80 |  | 80
Capital redemption reserve | 11 | 20 |  | 20
Profit and loss account |  | 4,225,389 |  | 4,199,148
Total shareholder's funds |  | 4,225,489 |  | 4,199,248

For the financial year ending 30 June 2025 the Company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

- The member has not required the Company to obtain an audit of its financial statements for the financial year in accordance with section 476;
- The director acknowledges their responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements; and
- These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime and a copy of the Profit and Loss Account has not been delivered.

The financial statements of KeepCup Limited (registered number: 07021610) were approved and authorised for issue by the Director on 04 March 2026. They were signed on its behalf by:

A Forsyth Director |

KEEPCUP LIMITED

## NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 30 June 2025
KEEPCUP LIMITED

## NOTES TO THE FINANCIAL STATEMENTS

For the financial year ended 30 June 2025

##### 1. Accounting policies

The principal accounting policies are summarised below. They have all been applied consistently throughout the financial year and to the preceding financial year, unless otherwise stated.

##### General information and basis of accounting

KeepCup Limited (the Company) is a private company, limited by shares, incorporated in the United Kingdom under the Companies Act 2006 and is registered in England and Wales. The address of the Company's registered office is 27 Capworth Street, London, E10 5AN, United Kingdom.
The financial statements have been prepared under the historical cost convention, modified to include the revaluation of freehold properties and to include investment properties and certain items at fair value, and in accordance with Section 1A of Financial Reporting Standard 102 (FRS 102) ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland’ issued by the Financial Reporting Council and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.
The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

##### Foreign currency

Transactions in foreign currencies are recorded at the rate of exchange at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the Balance Sheet date are reported at the rates of exchange prevailing at that date.
Exchange differences are recognised in the Profit and Loss Account in the period in which they arise except for exchange differences arising on gains or losses on non-monetary items which are recognised in the Statement of Comprehensive Income.

##### Turnover

Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.
Turnover is recognised when the significant risks and rewards are considered to have been transferred to the customer.

##### Taxation

Current tax
Current tax is provided at amounts expected to be paid (or recoverable) using the tax rates and laws that have been enacted or substantively enacted at the Balance Sheet date.

##### Tangible fixed assets

Tangible fixed assets are stated at cost or valuation, net of depreciation and any provision for impairment. Depreciation is provided on all tangible fixed assets, other than investment property and freehold land, at rates calculated to write off the cost or valuation, less estimated residual value, of each asset on a straight-line or reducing balance basis over its expected useful life, as follows:

Land and buildings | depreciated over the life of the lease
Plant and machinery | 40 % reducing balance
Office equipment | 40 % reducing balance

Residual value represents the estimated amount which would currently be obtained from disposal of an asset, after deducting estimated costs of disposal, if the asset were already of the age and in the condition expected at the end of its useful life.
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

##### Impairment of assets

Assets, other than those measured at fair value, are assessed for indicators of impairment at each Balance Sheet date. If there is objective evidence of impairment, an impairment loss is recognised in the Profit and Loss Account as described below.

##### Stocks

Stocks are stated at the lower of cost and estimated selling price less costs to sell, which is equivalent to the net realisable value. Cost includes materials, direct labour and an attributable proportion of manufacturing overheads based on normal levels of activity. Cost is calculated using the FIFO (first-in, first-out) method. Provision is made for obsolete, slow-moving or defective items where appropriate.
At each reporting date, an assessment is made for impairment. Any excess of the carrying amount of stocks over its estimated selling price less costs to complete and sell is recognised as an impairment loss in profit or loss. Reversals of impairment losses are also recognised in profit or loss.

##### Trade and other debtors

Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method less impairment losses for bad and doubtful debts, except where the effect of discounting would be immaterial. In such cases the receivables are stated at cost less impairment losses for bad and doubtful debts.

##### Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in creditors: amounts falling due within one year.

##### Trade and other creditors

Trade and other creditors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest rate method, unless the effect of discounting would be immaterial, in which case they are stated at cost.

##### Financial instruments

Financial assets and financial liabilities are recognised when the Company becomes a party to the contractual provisions of the instrument.
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all of its liabilities.
Financial assets and liabilities are only offset in the Balance Sheet when, and only when there exists a legally enforceable right to set off the recognised amounts and the Company intends either to settle on a net basis, or to realise the asset and settle the liability simultaneously.

##### Pensions

##### Defined contribution pension plan

The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.
The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance sheet. The assets of the plan are held separately from the Company in independently administered funds.

#### 2. Critical accounting judgements and key sources of estimation uncertainty

In the application of the Company’s accounting policies, the director is required to make judgements that have a significant impact on the amounts recognised. The following are the critical judgements that the director has made in the process of applying the Company’s accounting policies and that have the most significant effect on the amounts recognised in the financial statements.

#### 3. Employees

| 2025 |  | 2024
| Number |  | Number
Monthly average number of persons employed by the Company during the year, including the director | 32 |  | 34

#### 4. Tangible assets

| Land and buildings |  | Plant and machinery |  | Office equipment |  | Total
| £ |  | £ |  | £ |  | £
Cost |  |  |  |  |  |  |
At 01 July 2024 | 137,119 |  | 122,978 |  | 57,067 |  | 317,164
At 30 June 2025 | 137,119 |  | 122,978 |  | 57,067 |  | 317,164
Accumulated depreciation |  |  |  |  |  |  |
At 01 July 2024 | 137,119 |  | 122,978 |  | 57,067 |  | 317,164
At 30 June 2025 | 137,119 |  | 122,978 |  | 57,067 |  | 317,164
Net book value |  |  |  |  |  |  |
At 30 June 2025 | 0 |  | 0 |  | 0 |  | 0
At 30 June 2024 | 0 |  | 0 |  | 0 |  | 0

#### 5. Stocks

| 2025 |  | 2024
| £ |  | £
Stocks | 602,945 |  | 424,924

#### 6. Debtors

| 2025 |  | 2024
| £ |  | £
Trade debtors | 164,948 |  | 105,674
Prepayments | 7,359 |  | 6,117
Other debtors | 3,311,853 |  | 3,600,585
| 3,484,160 |  | 3,712,376

#### 7. Cash and cash equivalents

| 2025 |  | 2024
| £ |  | £
Cash at bank and in hand | 276,413 |  | 203,308

#### 8. Creditors: amounts falling due within one year

| 2025 |  | 2024
| £ |  | £
Trade creditors | 40,917 |  | 166
Accruals | 51,599 |  | 72,041
Taxation and social security | 45,259 |  | 67,577
Other creditors | 254 |  | 1,576
| 138,029 |  | 141,360

#### 9. Called-up share capital

| 2025 |  | 2024
| £ |  | £
Allotted, called-up and fully-paid |  |  |
80 Ordinary shares of £ 1.00 each | 80 |  | 80

#### 10. Related party transactions

The company has a trading balance with Keepcup Pty Limited, a company under common control. The balance at 30 June 2025 is £2,671,653 (2024: £2,952,926) and this is included within 'Other debtors'.
The company has an interest free loan to Keepcup US, a company under common control. The balance at 30 June 2025 is £573,154 (2024: £581,540) and this is included within 'Other debtors'.
The company has a loan with S Forsyth, brother of A Forsyth. The loan is for 5 years and accrues interest at 1.5% per annum. The balance at 30 June 2025 is £65,155 (2024: £65,155) and this is included within 'Other debtors'.

#### 11. Reserves

Capital redemption reserve

This reserve records the nominal value of shares repurchased by the company.

Profit and Loss account

This reserve comprises all current and prior period retained profits and losses after deducting any distributions.

Share capital

This represents the nominal value of shares that have been issued by the company.

#### 12. Controlling party

The company is under the control of its director, Abigail Forsyth.