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Registered number: 03271609
Concrete Media Limited
Financial Statements
For The Year Ended 31 December 2025
Broadwing Accountancy Services Limited
Concrete Media Limited
Contents
Contents

| Page
--- | ---
Balance Sheet | 1—2
Notes to the Financial Statements | 3—7

Page 1
Concrete Media Limited
Balance Sheet
As At 31 December 2025
Balance Sheet
Registered number: 03271609

| 2025 | 2024
--- | --- | ---
| Notes | £ | £ | £ | £
FIXED ASSETS
Intangible Assets | 4 |  | 1,812,788 |  | 1,943,509
Tangible Assets | 5 |  | 2,189 |  | 4,522
|  |  | 1,814,977 |  | 1,948,031
CURRENT ASSETS
Debtors | 6 | 535,081 |  | 537,397 |
Cash at bank and in hand |  | 204,897 |  | 629,726 |
|  | 739,978 |  | 1,167,123 |
Creditors: Amounts Falling Due Within One Year | 7 | (2,022,982 ) |  | (1,593,090 ) |
NET CURRENT ASSETS (LIABILITIES) |  |  | (1,283,004 ) |  | (425,967 )
TOTAL ASSETS LESS CURRENT LIABILITIES |  |  | 531,973 |  | 1,522,064
PROVISIONS FOR LIABILITIES
Deferred Taxation | 8 |  | (453,744 ) |  | (487,008 )
NET ASSETS |  |  | 78,229 |  | 1,035,056
CAPITAL AND RESERVES
Called up share capital |  |  | 26,187 |  | 26,187
Share premium account |  |  | 6,242 |  | 6,242
Capital redemption reserve |  |  | 19 |  | 19
Other reserves |  |  | 21,635 |  | 10,506
Profit and Loss Account |  |  | 24,146 |  | 992,102
SHAREHOLDERS' FUNDS |  |  | 78,229 |  | 1,035,056

Page 1
Page 2
Concrete Media Limited
Balance Sheet (continued)
As At 31 December 2025
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board

Marie Ahlberg Director
18/03/2026

The notes on pages 3 to 7 form part of these financial statements.
Page 2
Page 3
Concrete Media Limited
Notes to the Financial Statements
For The Year Ended 31 December 2025
Notes to the Financial Statements
1. General Information
Concrete Media Limited is a private company, limited by shares, incorporated in England & Wales, registered number 03271609 . The registered office is Second Floor, The Poppy Building Brewhouse Yard, 156-176 St John Street, London, EC1V 4DG.
2. Accounting Policies
2.1. Basis of Preparation of Financial Statements
The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.
2.2. Going Concern Disclosure
The financial statements have been prepared on a going concern basis. The company is dependent on the support of its parent company to continue as a going concern.
2.3. Significant judgements and estimations
The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year. However, the nature of estimation means that actual outcomes could differ from those estimates. In the Directors' opinion there are no significant judgements and no key sources of estimation uncertainty.
2.4. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.
Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
2.5. Intangible Fixed Assets and Amortisation - Other Intangible
Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.
At each reporting date the company assesses whether there is any indication of impairment. If such indication exists, the recoverable amount of the asset is determined which is the higher of its fair value less costs to sell and its value in use. An impairment loss is recognised where the carrying amount exceeds the recoverable amount.
All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.
2.6. Research and Development
In the research phase of an internal project it is not possible to demonstrate that the project will generate future economic benefits and hence all expenditure on research shall be recognised as an expense when it is incurred. Intangible assets are recognised from the development phase of a project if and only if certain specific criteria are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be reliably measured. The capitalised development costs are subsequently amortised on a straight line basis over their useful economic lives, which is 10 years.
If it is not possible to distinguish between the research phase and the development phase of an internal project, the expenditure is treated as if it were all incurred in the research phase only
2.7. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Fixtures & Fittings | 33% per annum straight line basis

Page 3
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Concrete Media Limited
Notes to the Financial Statements (continued)
For The Year Ended 31 December 2025
2.8. Financial Instruments
The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from related parties and investments in ordinary shares.
Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the Statement of Comprehensive Income.
For financial assets measured at cost less impairment, the impairment loss is measured as the difference between an asset's carrying amount and best estimate of the recoverable amount, which is an approximation of the amount that the Company would receive for the asset if it were to be sold at the reporting date.
Financial assets and liabilities are offset and the net amount reported in the Statement of Financial Position when there is an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
2.9. Foreign Currencies
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.
2.10. Taxation
Income tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.
Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.
Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.
Current and deferred tax are recognised in profit or loss for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.
2.11. Pensions
The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.
The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Statement of Financial Position. The assets of the plan are held separately from the Company in independently administered funds.
2.12. Government Assistance
R&D expenditure tax credit incurred is recognised immediately in other operating income, under the accrual model.
All grants in the profit and loss account are recognised when all conditions for receipt have been complied with.
2.13. Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.
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Concrete Media Limited
Notes to the Financial Statements (continued)
For The Year Ended 31 December 2025
2.14. Trade Debtors
Trade debtors are amounts due from customers for services performed in the ordinary course of business.
Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.
2.15. Trade Creditors
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.
Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.
2.16 Share options
The cost and corresponding increase in equity in respect of equity-settled share-based payment transactions with employees are measured by reference to the fair value of equity instruments issued at the date of grant. Amounts are expensed on a straight line basis over the vesting period based on the estimate of shares that will eventually vest and adjusted for the effect of non market-based vesting conditions. The corresponding credit is recognised in other reserves as a component of equity for company employees. Where equity instruments are granted to subsidiary employees, the relevant credit is recognised in other reserves and the corresponding debit as an increase in the cost of investment in subsidiaries.
3. Average Number of Employees
Average number of employees, including directors, during the year was: 24 (2024: 28)
24 28
4. Intangible Assets

| Other
--- | ---
| £
Cost
As at 1 January 2025 | 10,695,318
Additions | 233,616
As at 31 December 2025 | 10,928,934
Amortisation
As at 1 January 2025 | 8,751,809
Provided during the period | 364,337
As at 31 December 2025 | 9,116,146
Net Book Value
As at 31 December 2025 | 1,812,788
As at 1 January 2025 | 1,943,509

Page 5
Page 6
Concrete Media Limited
Notes to the Financial Statements (continued)
For The Year Ended 31 December 2025
5. Tangible Assets

| Fixtures & Fittings
--- | ---
| £
Cost
As at 1 January 2025 | 6,998
As at 31 December 2025 | 6,998
Depreciation
As at 1 January 2025 | 2,476
Provided during the period | 2,333
As at 31 December 2025 | 4,809
Net Book Value
As at 31 December 2025 | 2,189
As at 1 January 2025 | 4,522

6. Debtors

| 2025 |  | 2024
--- | --- | --- | ---
| £ |  | £
Due within one year
Trade debtors | 403,957 |  | 422,539
Prepayments and accrued income | 2,868 |  | 14,762
Other debtors | 32,194 |  | 32,194
Corporation tax recoverable assets | 71,762 |  | 61,712
VAT | 12,878 |  | -
Amounts owed by group undertakings | 11,422 |  | 6,190
| 535,081 |  | 537,397

7. Creditors: Amounts Falling Due Within One Year

| 2025 |  | 2024
--- | --- | --- | ---
| £ |  | £
Trade creditors | 9,617 |  | 7,634
Other taxes and social security | 59,073 |  | 68,859
Other creditors | 3,707 |  | -
Accruals and deferred income | 710,297 |  | 868,767
Amounts owed to group undertakings | 1,240,288 |  | 647,830
| 2,022,982 |  | 1,593,090

8. Deferred Taxation
The provision for deferred tax is made up as follows:

| 2025 |  | 2024
--- | --- | --- | ---
| £ |  | £
Other timing differences | 453,744 |  | 487,008

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Concrete Media Limited
Notes to the Financial Statements (continued)
For The Year Ended 31 December 2025
9. Other Commitments
The total of future minimum lease payments under non-cancellable operating leases are as following:

| 2025 |  | 2024
--- | --- | --- | ---
| £ |  | £
Not later than one year | 192,000 |  | 96,000
Later than one year and not later than five years | 342,710 |  | 227,613
| 534,710 |  | 323,613

10. Dividends
There were no dividends paid or proposed in either the current year or previous year.
11. Ultimate Controlling Party
The company's ultimate and immediate parent is Quinyx AB, incorporated in Sweden.
The registered addresss for Quinyx Holding AB is as follows:
Vattugatan 17
S-111 52 Stockholm
Sweden
The parent of the smallest group in which these financial statements are consolidated is Quinyx Holding AB, incorporated in Sweden.
The address of Quinyx Holding AB is:
Vattugatan 17
S-111 52 Stockholm
Sweden
12. Audit Information
The auditor's report on the accounts of Concrete Media Limited for the year ended 31 December 2025 was unqualified.
The auditor's report was signed by David Wheeler (Senior Statutory Auditor) for and on behalf of Bourner Bullock , Statutory Auditor.
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