Company registration number 10821824 (England and Wales)
WISDOM & EFFORT RETAIL LIMITED
FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
PAGES FOR FILING WITH REGISTRAR
WISDOM & EFFORT RETAIL LIMITED
COMPANY INFORMATION
Directors
M E Brigham
R Brigham
E Brigham
Company number
10821824
Registered office
47 Brunel Avenue
Salford
Lancashire
United Kingdom
M5 4BE
Auditor
Azets
Ship Canal House
98 King Street
Manchester
M2 4WU
WISDOM & EFFORT RETAIL LIMITED
CONTENTS
Page
Balance sheet
1
Notes to the financial statements
2 - 8
WISDOM & EFFORT RETAIL LIMITED
BALANCE SHEET
AS AT
30 JUNE 2025
30 June 2025
- 1 -
2025
2024
Notes
£
£
£
£
Fixed assets
Tangible assets
3
343,601
85,829
Current assets
Debtors
4
175,685
77,389
Cash at bank and in hand
34,586
36,129
210,271
113,518
Creditors: amounts falling due within one year
5
(627,576)
(147,710)
Net current liabilities
(417,305)
(34,192)
Total assets less current liabilities
(73,704)
51,637
Provisions for liabilities
6
(54,103)
(15,607)
Net (liabilities)/assets
(127,807)
36,030
Capital and reserves
Called up share capital
7
1
1
Profit and loss reserves
(127,808)
36,029
Total equity
(127,807)
36,030

The directors of the company have elected not to include a copy of the profit and loss account within the financial statements.true

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The financial statements were approved by the board of directors and authorised for issue on 10 November 2025 and are signed on its behalf by:
R Brigham
Director
Company Registration No. 10821824
WISDOM & EFFORT RETAIL LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
- 2 -
1
Accounting policies
Company information

Wisdom & Effort Retail Limited is a private company limited by shares incorporated in England and Wales. The registered office is 47 Brunel Avenue, Salford, Lancashire, United Kingdom, M5 4BE.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime. The disclosure requirements of section 1A of FRS 102 have been applied other than where additional disclosure is required to show a true and fair view.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary a mounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

1.2
Going concern

A true t the time of approving the financial statements, t he directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus t he directors continue to adopt the going concern basis of accounting in preparing the financial statements.

1.3
Turnover

Turnover is recognised at the fair value of the consideration received or receivable for goods and services provided in the normal course of business, and is shown net of VAT and other sales related taxes. The fair value of consideration takes into account trade discounts, settlement discounts and volume rebates.

Revenue from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer (usually on dispatch of the goods), the amount of revenue can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the entity and the costs incurred or to be incurred in respect of the transaction can be measured reliably.

1.4
Tangible fixed assets

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Leasehold improvements
Straight line over 5 years
Fixtures and fittings
15% reducing balance

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

1.5
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

WISDOM & EFFORT RETAIL LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
1
Accounting policies
(Continued)
- 3 -
1.6
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Impairment of financial assets

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

WISDOM & EFFORT RETAIL LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
1
Accounting policies
(Continued)
- 4 -
Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future paymen ts discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. A m ounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Derecognition of financial liabilities

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

1.7
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.8
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the profit and loss account, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

WISDOM & EFFORT RETAIL LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
1
Accounting policies
(Continued)
- 5 -
1.9
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or fixed assets.

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.10
Retirement benefits

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

1.11
Leases

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the lease s asset are consumed.

1.12
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

2
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2025
2024
Number
Number
Total
8
6
WISDOM & EFFORT RETAIL LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
- 6 -
3
Tangible fixed assets
Land and buildings
Plant and machinery etc
Total
£
£
£
Cost
At 1 July 2024
47,779
56,007
103,786
Additions
227,172
60,941
288,113
At 30 June 2025
274,951
116,948
391,899
Depreciation and impairment
At 1 July 2024
9,556
8,401
17,957
Depreciation charged in the year
20,915
9,426
30,341
At 30 June 2025
30,471
17,827
48,298
Carrying amount
At 30 June 2025
244,480
99,121
343,601
At 30 June 2024
38,223
47,606
85,829
4
Debtors
2025
2024
Amounts falling due within one year:
£
£
Other debtors
175,685
77,389
5
Creditors: amounts falling due within one year
2025
2024
£
£
Trade creditors
20,187
36
Amounts owed to group undertakings
557,610
112,376
Taxation and social security
5,569
16,938
Other creditors
44,210
18,360
627,576
147,710
WISDOM & EFFORT RETAIL LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
- 7 -
6
Deferred taxation

The following are the major deferred tax liabilities and assets recognised by the company and movements thereon:

Liabilities
Liabilities
2025
2024
Balances:
£
£
Accelerated capital allowances
54,103
15,624
Short term timing differences
-
(17)
54,103
15,607
2025
Movements in the year:
£
Liability at 1 July 2024
15,607
Charge to profit or loss
38,496
Liability at 30 June 2025
54,103

The deferred tax liability set out above is expected to reverse within 12 months and relates to accelerated capital allowances that are expected to mature within the same period.

7
Called up share capital
2025
2024
2025
2024
Ordinary share capital
Number
Number
£
£
Issued and fully paid
of £1 each
1
1
1
1
8
Audit report information

As the income statement has been omitted from the filing copy of the financial statements, the following information in relation to the audit report on the statutory financial statements is provided in accordance with s444(5B) of the Companies Act 2006:

The auditor's report was unqualified.

Senior Statutory Auditor:
Helen Davies
Statutory Auditor:
Azets
WISDOM & EFFORT RETAIL LIMITED
NOTES TO THE FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
- 8 -
9
Operating lease commitments
Lessee

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, as follows:

2025
2024
£
£
549,276
435,110
10
Events after the reporting date

After the balance sheet date, the trade of Wisdom & Effort Retail Limited has moved to Wisdom and Effort Limited.

11
Related party transactions

Transactions with related parties

Transactions with other related companies within the Ellis Brigham Holdings Limited group are not disclosed as consolidated accounts are prepared for the group and the company has taken advantage of the exemption under FRS102 para. 33.2.

At the balance sheet date £57,235, £124,664, £288,851 and £86,859 (2024: £35,667, £9,205, £67,503 and £nil) were owed to Ellis Brigham Mountain Sports Limited, Wisdom and Effort Limited, Ellis Brigham Holdings Limited and Ellis Brigham Limited respectively.

12
Parent company

At the current and previous year ends the company's parent company was Ellis Brigham Holdings Limited. There is no ultimate controlling party.

The consolidated financial statements of the group are available to the public and may be obtained from the Registrar of Companies, Companies House, Crown Way, Maindy, Cardiff CF4 3UZ.

2025-06-30 2024-07-01 false false false 12 November 2025 CCH Software CCH Accounts Production 2025.300 No description of principal activity M E Brigham R Brigham E Brigham 10821824 2024-07-01 2025-06-30 10821824 bus:Director1 2024-07-01 2025-06-30 10821824 bus:Director2 2024-07-01 2025-06-30 10821824 bus:Director3 2024-07-01 2025-06-30 10821824 bus:RegisteredOffice 2024-07-01 2025-06-30 10821824 2025-06-30 10821824 2024-06-30 10821824 core:LandBuildings 2025-06-30 10821824 core:OtherPropertyPlantEquipment 2025-06-30 10821824 core:LandBuildings 2024-06-30 10821824 core:OtherPropertyPlantEquipment 2024-06-30 10821824 core:CurrentFinancialInstruments core:WithinOneYear 2025-06-30 10821824 core:CurrentFinancialInstruments core:WithinOneYear 2024-06-30 10821824 core:CurrentFinancialInstruments 2025-06-30 10821824 core:CurrentFinancialInstruments 2024-06-30 10821824 core:ShareCapital 2025-06-30 10821824 core:ShareCapital 2024-06-30 10821824 core:RetainedEarningsAccumulatedLosses 2025-06-30 10821824 core:RetainedEarningsAccumulatedLosses 2024-06-30 10821824 core:ShareCapitalOrdinaryShareClass1 2025-06-30 10821824 core:ShareCapitalOrdinaryShareClass1 2024-06-30 10821824 core:LeaseholdImprovements 2024-07-01 2025-06-30 10821824 core:FurnitureFittings 2024-07-01 2025-06-30 10821824 2023-07-01 2024-06-30 10821824 core:LandBuildings 2024-06-30 10821824 core:OtherPropertyPlantEquipment 2024-06-30 10821824 2024-06-30 10821824 core:LandBuildings 2024-07-01 2025-06-30 10821824 core:OtherPropertyPlantEquipment 2024-07-01 2025-06-30 10821824 bus:OrdinaryShareClass1 2024-07-01 2025-06-30 10821824 bus:OrdinaryShareClass1 2025-06-30 10821824 bus:OrdinaryShareClass1 2024-06-30 10821824 core:OtherGroupMember1 2024-07-01 2025-06-30 10821824 core:OtherGroupMember2 2024-07-01 2025-06-30 10821824 core:ParentEntities 2024-07-01 2025-06-30 10821824 core:OtherGroupMember3 2024-07-01 2025-06-30 10821824 core:OtherGroupMember1 2025-06-30 10821824 core:OtherGroupMember2 2025-06-30 10821824 core:ParentEntities 2025-06-30 10821824 core:OtherGroupMember3 2025-06-30 10821824 core:OtherGroupMember1 2024-06-30 10821824 core:OtherGroupMember2 2024-06-30 10821824 core:ParentEntities 2024-06-30 10821824 bus:PrivateLimitedCompanyLtd 2024-07-01 2025-06-30 10821824 bus:SmallCompaniesRegimeForAccounts 2024-07-01 2025-06-30 10821824 bus:FRS102 2024-07-01 2025-06-30 10821824 bus:Audited 2024-07-01 2025-06-30 10821824 bus:FullAccounts 2024-07-01 2025-06-30 xbrli:pure xbrli:shares iso4217:GBP