Registration number: 05519578

Sporting Ads Limited

Contents

Company Information	1
Balance Sheet	2
Notes to the Unaudited Financial Statements	3 to 7

Sporting Ads Limited

Company Information

Director

Mr C D Clayton

Registered office

32 Orchard Road Lytham St Annes Lancashire FY8 1PF

Accountants

Red Dot Accountants Ltd Chartered Accountants15 Olympic Court Whitehills Business Park Blackpool Lancashire FY4 5GU

Sporting Ads Limited

(Registration number: 05519578)
Balance Sheet as at 31 July 2025

	Note	2025 £	2024 £
Fixed assets
Tangible assets	4	51,627	84,307
Investment property	5	165,957	418,929
		217,584	503,236
Current assets
Debtors	6	3,690,985	3,234,154
Cash at bank and in hand		453,103	236,727
		4,144,088	3,470,881
Creditors: Amounts falling due within one year	7	(1,734,737)	(1,606,006)
Net current assets		2,409,351	1,864,875
Total assets less current liabilities		2,626,935	2,368,111
Provisions for liabilities		(9,809)	(16,018)
Net assets		2,617,126	2,352,093
Capital and reserves
Called up share capital	8	2	2
Retained earnings		2,617,124	2,352,091
Shareholders' funds		2,617,126	2,352,093

For the financial year ending 31 July 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Director's responsibilities:

•	The members have not required the company to obtain an audit of its accounts for the year in question in accordance with section 476; and
•	The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the director has not delivered to the registrar a copy of the Profit and Loss Account.

Approved and authorised by the director on 13 April 2026
 

......................................... Mr C D Clayton Director

Sporting Ads Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2025

1	General information

The company is a private company limited by share capital, incorporated in England.

The address of its registered office is:
32 Orchard Road
Lytham St Annes
Lancashire
FY8 1PF

The principal place of business is:
32 Orchard Road
Lytham St Annes
Lancashire
FY8 1PF

These financial statements were authorised for issue by the director on 13 April 2026.

2	Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of value added tax, returns, rebates and discounts.

The company recognises revenue when the amount of revenue can be reliably measured; it is probable that future economic benefits will flow to the entity; and specific criteria have been met for each of the company's activities.

Tax

The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date.

Sporting Ads Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2025

Deferred income tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying amounts in the financial statements and on unused tax losses or tax credits in the company. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the reporting date.

Tangible assets

Tangible assets are stated in the statement of financial position at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class	Depreciation method and rate
Motor vehicles	25% on reducing balance
LED boards	15-20% on cost
Fixtures & fittings	20% on reducing balance
Vehicles	25% on reducing balance

Investment property

Investment property is carried at fair value, derived from the current market prices for comparable real estate determined annually by the Director. The Director uses observable market prices, adjusted if necessary for any difference in the nature, location or condition of the specific asset. Changes in fair value are recognised in profit or loss.

Trade debtors

Trade debtors are amounts due from customers for goods sold or services performed in the ordinary course of business.

Trade debtors are recognised at the transaction price. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities.

Leases

Leases in which substantially all the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments made under operating leases are charged to profit or loss on a straight-line basis over the period of the lease.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.

Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

Sporting Ads Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2025

3	Staff numbers

The average number of persons employed by the company (including the director) during the year, was 2 (2024 - 2).

4	Tangible assets

	Furniture, fittings and equipment  £	Motor vehicles  £	Total £
Cost or valuation
At 1 August 2024	608,076	2,500	610,576
Additions	15,746	-	15,746
Disposals	(36,050)	-	(36,050)
At 31 July 2025	587,772	2,500	590,272
Depreciation
At 1 August 2024	524,559	1,710	526,269
Charge for the year	19,388	198	19,586
Eliminated on disposal	(7,210)	-	(7,210)
At 31 July 2025	536,737	1,908	538,645
Carrying amount
At 31 July 2025	51,035	592	51,627
At 31 July 2024	83,517	790	84,307

Sporting Ads Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2025

5	Investment properties

	2025 £
At 1 August	418,929
Disposals	(252,972)
At 31 July	165,957

6

Debtors

	Note	2025 £	2024 £
Trade debtors		406,013	958,951
Amounts owed by group undertakings and undertakings in which the company has a participating interest	9	2,966,880	2,089,191
Prepayments		250,425	35,000
Other debtors		67,667	151,012
		3,690,985	3,234,154

Sporting Ads Limited

Notes to the Unaudited Financial Statements for the Year Ended 31 July 2025

7

Creditors

Creditors: amounts falling due within one year

	2025 £	2024 £
Due within one year
Trade creditors	208,390	18,556
Taxation and social security	536,664	568,042
Accruals and deferred income	5,724	35,348
Other creditors	983,959	984,060
	1,734,737	1,606,006

8	Share capital

Allotted, called up and fully paid shares

	2025		2024
	No.	£	No.	£
Ordinary shares of £1 each	2	2	2	2

9	Related party transactions

Transactions with the director

2025	At 1 August 2024 £	Advances to director £	Repayments by director £	At 31 July 2025 £
Mr C D Clayton
Advances	88,451	59,206	(88,451)	59,206

2024	At 1 August 2023 £	Advances to director £	Repayments by director £	At 31 July 2024 £
Mr C D Clayton
Advances	166,417	88,451	(166,417)	88,451