The market conditions that the business, and all peers, continue to operate in have settled in the financial year. There remains the expectation that the total addressable market will gradually continue to decline in the long term for reasons stated above, but material changes are not expected in the medium term.
The size of the addressable market remains considerable. There are notable opportunities for organic and inorganic growth and conditions remain favourable for the business to play a major role in consolidating the market.
There have been several successful new major contract wins, in a competitive process, from existing and new Partners in the target insurance sector and the firm’s profile and reputation as a quality supplier of customer services delivered in a commercial and pragmatic manner continues to strengthen in this core market segment.
The performance of the business in responding with agility to the prior year’s reduction in claim volumes and returning to profitability and with a strong FY25 exit rate, is highly pleasing to see.
The Board has invested considerable time in the year developing a long-term value creation plan and has established a mature framework which shapes every decision made in the business and provides the Board with confidence that there is material growth ahead for FY26, FY27 and beyond if the value creation plan is well-executed.
The four strategic initiatives which underpin the value creation plan are:
Market – Demonstrate the positive market conditions for organic & inorganic growth
Financial - Delivery of strong financial performance, outperforming the market with a compelling growth opportunity to deliver
Operational - A scalable and efficient model empowered by technology, to support the delivery of positive customer outcomes
Strategic - A high-performance and growth orientated leadership team, with a demonstrable positive culture
Principal risks
The principal risks of the business continue to actively be overseen by the Board and managed across seven key risk areas, namely: conduct, financial, operational, people, regulatory, strategic and technology risk.
The risks of primary focus during FY25 remains on monitoring the risks emanating from the reducing addressable market in the long term and the impact the national economic and geo-political environment can have on the sector.
Governance
The internal control framework is well-embedded, with the primary focus of all key decision making within the regular Board and Executive meetings.
The Board has developed the long-term value creation plan which it oversees and is a regular focus with the Executive team who has been empowered to deliver the plan and supporting suite of key deliverables.
The Board are collectively accountable for maintaining a continuous focus on the long-term best interests of the company, its key stakeholders, and the environment. In FY25 this approach has been amplified by the creation of the value creation plan.
The Board however, remains responsible for ensuring the business maintains the right balance between addressing its short-term priorities, while operating within a framework guiding effective long-term decisions in the best interest of the company and its key stakeholders.
The Board is currently reviewing the vision for the company, so it aligns with the value creation plan and articulates the positive benefits intended to be delivered for all key stakeholders in the long term.
The Board has continued to ensure the s.172 duties are considered by using the company’s clearly defined and embedded purpose, culture, values, and business principles, which all underpin the strategy, as an objective framework for all decisions to be made against. The commitment remains to ensure the company is a good business but also a business doing good.
The FY25/FY26 corporate objectives consider the needs of the key stakeholders, namely to:
Be a cash generative profitable and sustainable business.
Be a business doing good for all stakeholders.
Employ the best and engaged people.
Deliver the best possible customer experience.
Intelligently and efficiently help our customers.
Work in collaboration with the best partners
The key stakeholders are engaged in a variety of different manners, according to their own unique needs, including the:
Workforce
An engaged workforce remains the foundation of success for the business, whether the colleagues are based in Wilmslow, Halifax or the growing presence in Cape Town.
The business remains accredited with Gold standard from Investors in People and continued to deliver very strong results, including:
The average response rate to internal workforce surveys was 95%.
The average workforce engagement score was an impressive 85%.
Customers
Several KPIs are used to allow the Board to monitor and manage customer service levels including complaints, net promoter score, service level agreement adherence and customer satisfaction.
The creation of an enhanced Customer Outcome Dashboard as well as a Key Client SLA Dashboard has provided even greater levels of visibility and confidence on how customer service standards remain very positive.
Community and environment
The business has always had a very strong genuine commitment to its local community, and this remains a core aspect of the culture of workforce proposition.
The commitment to the environment has continued to play a greater feature in the day-to-day operation of the business and the business has committed to attain its first external accreditation to provide greater confidence and objectivity that the business is protecting the environment through its actions of the business and those of its key suppliers.
Business Partners
The business Partners who introduce their customers to the company are made aware of the culture, purpose, vision, and values at the inception of a relationship and through the regular key account review meetings. In FY26 the key Partners will be engaged in the value creation plan and how this will further enhance the quality of outcomes delivered for them and their customers.Suppliers
The importance of key suppliers to the business and the delivery of positive customer outcomes considering the business model remains critical and a new Dashboard has been created to enhance the monitoring of their performance and to also drive improved standards of operating in a sustainable manner.
Suppliers
The importance of key suppliers to the business and the delivery of positive customer outcomes considering the business model remains critical and a new Dashboard has been created to enhance the monitoring of their performance and to also drive improved standards of operating in a sustainable manner.
Regulators
All FCA communications continue to be promptly assessed, analysed and reported to the Board, Executive and workforce as appropriate.
Industry bodies
There remains ongoing regular engagement at the most senior level with a variety of trade bodies across the motor claims, hire & repair, and civil justice sector. This affords the company the opportunity to gain the necessary insights into the current and long-term trends, as well as contributing to the discussions on the appropriate customer-centric regulatory and policy-making processes.
Following the decision to increase the focus on participating in industry bodies and events, the business has secured several additional roles which have provided further positive profile and to ensure deeper levels of market insights are gained to support the growth strategy, identify and manage key risks and deliver positive customer outcomes.
Auditors and bank
The auditors and bank are always actively and transparently engaged on a regular basis, and their external and independent scrutiny continues to be welcomed to ensure key-decisions are subjected to debate and challenge, to improve the integrity of those decisions in the long-term best interests of the company.
The directors present the strategic report for the year ended 31 December 2025.
The UK motor claims market continues to experience structural declines in claims frequency, driven by improved vehicle safety technology, enhanced road safety measures and changing vehicle ownership patterns. The Group mitigates this risk through diversification of service lines, increased penetration of existing client relationships, disciplined cost management and a scalable operating model designed to remain resilient under lower‑volume scenarios. Declining claims frequency represents the single most significant structural headwind to the sector and the drivers of this trend, as outlined in the 2024 Strategic Report, continue to persist and are expected to influence market dynamics for the foreseeable future.
The impact of higher cost of living.
Increased vehicle safety features such as AEB & ADAS.
Increased road safety measures.
Changing dynamics in the new vehicle sales.
Despite these headwinds, the business delivered a material financial turnaround during the period, achieving a greater than £1 million improvement in profitability compared with the prior year. This improvement was principally driven by disciplined margin management by customer, targeted overhead control, and productivity gains delivered through operational efficiencies and offshore expansion. These actions more than offset the impact of lower overall claims volumes.
The Directors will continue to execute and accelerate this turnaround strategy during 2026 and into 2027 and remain confident that the business is well positioned to deliver further improvements in financial performance, notwithstanding ongoing market pressure on volumes.
The strategy is to deliver sustainable profitability in the UK motor claims market through a scalable, digitally enabled service model, disciplined margin management, and operational efficiency. The Directors believe that the strategy, business model, and governance framework provide appropriate mitigation against these principal risks and enable the business to respond dynamically to ongoing market uncertainty.
New Sales Initiatives: During the period under review, the business successfully onboarded three new insurer clients, reflecting continued confidence in its service proposition and delivery capability. In addition, material growth was delivered across two existing client relationships, driven by service expansion and strengthened operational performance. The business enters 2026 with strong commercial momentum and forecasts further growth from two additional existing relationships supported by a high level of engagement with key insurer partners. Alongside this, the business maintains a robust and diversified pipeline of new business opportunities with confidence in the sustainability of future revenue growth.
Margin: The competitive nature of the insurance services market continues to place pressure on pricing and margins. The business actively manages this risk through regular margin review at customer level, disciplined pricing methodologies, alignment of service delivery with commercial returns, and ongoing operational efficiency initiatives.
Overhead: The Cape Town operation in South Africa continues to deliver meaningful cost arbitrage benefits while maintaining service quality and operational resilience. This offshore capability is now an embedded and strategically important element of the operating model. In addition, the business commenced a structured exploration of AI‑enabled productivity initiatives during the year, focusing on claims handling and administrative processes. These initiatives are expected to support margin resilience and scalability as investment and implementation accelerate during 2026.
The business continues to operate in the motor insurance claims environment with a mix of customers ranging from insurers, MGA’s and brokers. The business operates a blended model comprising:
– Insurance Services, which generate contracted and predictable revenue streams; and
– Credit Services, which represent a smaller, tightly controlled, and risk‑based portfolio.
Our Insurance Services digitally serviced product suite includes: First Notification of Loss, Repair Triage, Repair Management, Desktop Engineering, Total Loss & Salvage Management, Third Party Capture, Third Party Property Defence, Subrogation, and Uninsured Loss Recovery.
The business has, and will, continue to invest where appropriately in both our people and technology. Our multi-site footprint (Wilmslow, Halifax, and Cape Town) offers a mix of office based, hybrid, and remote working patterns to assist in the recruitment of the best talent. We have maintained our Investors in People Gold accreditation throughout the year.
Our proprietary “Future Pathways” development programme saw the second cohort graduate and the programme’s framework has been adopted by other industry stakeholders with our people providing implementation support.
Our commitment to the local community and good causes continued with £91,367 raised by our people for good causes during the year.
The business completed and embedded its Net Zero Action Plan during the year, enabling the tracking of progress and delivery of measurable outcomes. In addition, the business achieved ISO 14001 environmental management certification.
Environmental responsibility remains an integral element of business operations, supporting client procurement requirements, regulatory expectations, and long‑term operational sustainability.
The business continues to invest in technology to support productivity, service quality, and security. The business remains ISO 27001 certified, reflecting its ongoing commitment to robust information security frameworks which are critical to insurer and broker partnerships.
These accounts report the 12-month trading period (as opposed to a 16-month period in 2024). The improvement in EBITDA and operating profit reflects the successful execution of the turnaround strategy, cost control measures, and operational efficiency initiatives during the period.
Performance figures |
|
|
|
|
| 2025 | % of turnover | 2024 | % of turnover |
Turnover | £41,082,414 |
| £44,985,481 |
|
Operating profit | £769,140 | 1.9% | (£194,837) | (0.4%) |
Profit before Tax | £547,363 | 1.3% | (£483,622) | (1.1%) |
EBITDA | £827,034 | 2.0% | (£81,555) | (0.2%) |
On behalf of the board
The directors present their annual report and financial statements for the year ended 31 December 2025.
The results for the year are set out on page 12.
Ordinary dividends were paid amounting to £180,000. The directors do not recommend payment of a further dividend.
The directors who held office during the year and up to the date of signature of the financial statements were as follows:
The auditor, Azets Audit Services, is deemed to be reappointed under section 487(2) of the Companies Act 2006.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.
In preparing these financial statements, the directors are required to:
select suitable accounting policies and then apply them consistently;
make judgements and accounting estimates that are reasonable and prudent; and
prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
We have audited the financial statements of S & G Response Limited (the 'company') for the year ended 31 December 2025 which comprise the profit and loss account, the statement of comprehensive income, the balance sheet, the statement of changes in equity, the statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).
Basis for opinion
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
Other information
Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of our audit:
the information given in the strategic report and the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the strategic report and the directors' report have been prepared in accordance with applicable legal requirements.
A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.
Extent to which the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above and on the Financial Reporting Council’s website, to detect material misstatements in respect of irregularities, including fraud.
We obtain and update our understanding of the entity, its activities, its control environment, and likely future developments, including in relation to the legal and regulatory framework applicable and how the entity is complying with that framework. Based on this understanding, we identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. This includes consideration of the risk of acts by the entity that were contrary to applicable laws and regulations, including fraud.
In response to the risk of irregularities and non-compliance with laws and regulations, including fraud, we designed procedures which included:
Enquiry of management and those charged with governance around actual and potential litigation and claims as well as actual, suspected and alleged fraud;
Assessing the extent of compliance with the laws and regulations considered to have a direct material effect on the financial statements or the operations of the company through enquiry and inspection;
Reviewing financial statement disclosures and testing to supporting documentation to assess compliance with applicable laws and regulations;
Performing audit work over the risk of management bias and override of controls, including testing of journal entries and other adjustments for appropriateness, evaluating the business rationale of significant transactions outside the normal course of business and reviewing accounting estimates for indicators of potential bias.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.
The profit and loss account has been prepared on the basis that all operations are continuing operations.
S & G Response Limited is a private company limited by shares incorporated in England and Wales. The registered office is St Anns House, Parsonage Green, Wilmslow, Cheshire, United Kingdom, SK9 1HG.
In the prior period the accounting period was extended to end on 31 December 2024. Therefore, the comparative figures in the financial statements represent a 16 month period, compared to a 12 month period in the current financial year.
The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.
The company recognises revenue from the following major sources:
Provision of third-party claims handling services
The nature, timing of satisfaction of performance obligations and significant payment terms of the company's major sources of revenue are as follows:
The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.
Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.
Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.
Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.
Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.
Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.
Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessees. All other leases are classified as operating leases.
Assets held under finance leases are recognised as assets at the lower of the assets fair value at the date of inception and the present value of the minimum lease payments. The related liability is included in the balance sheet as a finance lease obligation. Lease payments are treated as consisting of capital and interest elements. The interest is charged to profit or loss so as to produce a constant periodic rate of interest on the remaining balance of the liability.
In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
The estimates and assumptions which have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities are as follows.
An element of turnover is fully recognised on recovery rather than on invoice. The business includes a WIP balance in the accounts to recognise the timing difference.
The estimates and associated assumptions are based on historical experience and any other factors that are considered relevant.
Actual results may differ from these estimates however given the estimates and underlying assumptions are reviewed on an ongoing basis any risk should be minimised.
Estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
An analysis of the company's turnover is as follows:
The average monthly number of persons (including directors) employed by the company during the year was:
Their aggregate remuneration comprised:
The actual charge/(credit) for the year can be reconciled to the expected charge/(credit) for the year based on the profit or loss and the standard rate of tax as follows:
Tangible fixed assets includes assets held under finance leases or hire purchase contracts, as follows:
Included within other creditors is a balance of £2,285,228 (2024: £3,469,667) owed to an invoice financing facility which is secured by a fixed and floating charge over the company's assets.
Bank loans and overdraft are secured on the assets of the company and a personal guarantee from the directors.
Finance lease payments represent rentals payable by the company for motor vehicles. Leases include purchase options at the end of the lease period, restrictions are in place regarding maximum mileage on the use of the assets. All leases are on a fixed repayment basis and no arrangements have been entered into for contingent rental payments.
Deferred tax assets and liabilities are offset where the company has a legally enforceable right to do so. The following is the analysis of the deferred tax balances (after offset) for financial reporting purposes:
The deferred tax liability set out above is expected to reverse within 12 months and relates to accelerated capital allowances that are expected to mature within the same period.
Deferred income relates to payments on account made by customers that the entity is not yet entitled to.
The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.
At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:
Included within other debtors is an amount of £40,462 (2024: £20,000) due from The Rehabilitation Company Ltd. These are companies in which directors A Whatmough, N Stone and N Griffiths are also directors.
Included in directors remuneration are fees of £40,000 (2024: £86,833) charged by Charles Layfield Limited for the services provided by Charles Layfield who is also a non-executive director of the company.
Dividends totalling £180,000 (2024 - £90,000) were paid in the year (2024 - period) in respect of shares held by the company's directors.