The charity became the legal owners of the Sgt Peppers Gypsy Caravan (previously owned by John Lennon) in June 2014. With the authentication, provenance and ownership confirmed the charity is now in the position of being able to commit to the development of the Peacing Together project which will not just restore this unique cultural icon, but transform it into a catalyst and totem for a message of peace.
The Peacing Together project is the restoration and documentary of John Lennon's Sgt Peppers Caravan for a number of peace initiatives. The potential of this project is significant in its range of possible mediums to reach out to the public. The initial investigation into the Beatles market alone suggests a potential reach to many millions of people and so careful planning and consideration of partners has been needed to ensure that the caravan is preserved and protected as a unique and special asset, and to further establish strong commercial partnerships that can help the charity to develop the beautiful projects through which the public can enjoy and interact with the caravan.
The whole of 2017 was spent trying to find the right investment for the restoration and the documentary film. A number of offers were received and the Trustees went quite a long way down the line with a number of potential venture capitalists in terms of contract negotiations. In the end, the Trustees decided not to go with any of the deals as potentially no funds would have been generated for the charity. The decision was made to try and self fund the restoration. The Delight Makers Limited (DML, a company owned by Ms Koshare-Edouardes) began acting as the fundraiser and financier for the film, raising seed funding through a special purpose vehicle film company, Dove Tale Joint Limited (DTJ, also a company owed by Ms Koshare-Edouardes). This approach will provide the charity with greater control of the film.
DML's plan is to generate sponsorship, which will go towards the restoration of the caravan, make the film and get the caravan on the road for its tour. Included within the sponsorship is some very special handmade jewellery - waste fragments were taken from the caravan restoration and set in to jewellery. This is the Piece Keeper Collection. Sales of the collection have showed promising signs of both revenue generation and overall interest in Beatles memorabilia for the fifth year in a row. The restoration work is being undertaken and filmed by DTJ.
The charity was originally set up to complete two main projects - the vision of Peacing Together and Bedtime Stories. The latter was a project put on hold to take on the caravan, with the idea being that the caravan would be restored and sold to generate funds for the project. However, when we traced the story of the caravan we discovered that its origins were in bedtime stories; John Lennon's favourite childhood story was Wind in the Willows. This was a real 'goosebumps' moment for the Trustees; the link couldn't have felt more magical. Also, we noted an interview that John Lennon gave in 1972, in which he said that when he was older he wanted to write children's bedtime stories, a dream stolen from him, but one that we felt we could now pick up the torch for. So Bedtime Stories fits perfectly into the caravan project, it becoming a literal vehicle for a better world story; we envisage that we can invite storytellers to come and tell stories, sing songs, read poetry from the caravan. The Bedtime Stories project was relaunched now the caravan restoration is underway.
The Peacing Together project continues to be in motion, the charity has begun researching potential charity partners and developing the outline for the first project. The concept in development is a collaboration book by writers of mixed abilities, from school children to professionals, to 'Piece Together' a book, or possibly a collection of books. It is thoughts the book(s) will contain short stories, songs and poetry in the style of John Lennon and The Beatles, the content of which will relate to the caravan's inspiration and origin.