Vapes-Bars Ltd is engaged in the wholesale of disposable vape bars, premium e-liquids, advanced vape kits, and a variety of essential vaping accessories to retail stores and customers. The company operates internationally through a number of distribution channels as well as across the UK through retail vape shops, distributors, supermarkets, convenience stores and dedicated e-commerce platforms that service consumers directly.
Through a series of strategic acquisitions of plant and machinery, the company has been able to expand its channel breadth and expand its product portfolio. Having fully integrated these acquisitions, and delivering revenue synergy opportunities, the current year has shown exceptional growth in financial performance. This is underpinned by the company's high brand recognition and strong long-term relationships which have yielded new opportunities across its core markets, coupled with continued growth of single use vape products.
Vapes-Bars long-term strategic objective is to establish a strong presence in the vaping industry by offering high-quality, innovative, and compliant products that cater to consumer preferences while ensuring responsible vaping and sustainable growth.
Management has continued to invest in its operations to improve and streamline processes across the organisation. Our continued focus and investment in people, knowledge and skills has seen a continued strengthening leadership team that delivers the required level of skill and diligence to ensure the company has a good balance between corporate governance and entrepreneurial flair when executing its growth plan. The team has many years of experience in successfully delivering excellence in a fast growth sector. As a result, the company is well positioned and confident in its growth prospects and trajectory and has continued to make significant investment in both physical infrastructure, fulfilment, operating technologies and in people, knowledge and skills.
Over the last year, the influence of bodies such as Public Health England who recognise vaping as a safer alternative to smoking and as a means to stop smoking, has remained positive. However, the government carried out a consultation at the end of 2023 with a view to restricting youth access to these products and to minimise the environmental impact of single use products. In January 2024 the government announced its intention to ban the use of single use vapes and plans for further consultation on the regulation of vape flavours, packaging and point of sale. This new regulation comes into force on 01 June 2025 when it will become illegal for businesses in the UK to sell, offer for sale, or possess for sale any single-use or disposable vapes. This ban applies across all sales channels, including online and in-store, and covers all disposable vapes, regardless of whether they contain nicotine. However, reusable vapes, those designed to be recharged and refilled, will remain legal to sell. Vapes-Bars Ltd has always been a strong advocate for responsible vaping and is dedicated to preventing underage access to vape products. Having already implemented strict age verification proves across its B2C operations, we remain focused on ensuring the highest standards of quality and responsibility in our products and services to ensure that adult smokers continue to have access to the right products as part of the smoking cessation journey.
Financial Position
The directors remain satisfied with the company's pre taxation profit position.
- The company maintains a strong cash position, closing the year with cash of £421,895 (2024: 2,338,076).
- The company has a strong net asset position of £13,040,969 (2024: £7,815,032)
- Vapes-Bar strategy focuses on product innovation, regulatory compliance, market expansion, customer engagement, and sustainability initiatives while leveraging strategic partnerships to enhance brand reach and credibility
Key Performance Indicators
The director has identified the following KPIs as critical measures of the company's financial performance:
Turnover for the current year decreased by £9.24m to £162,645,319 (2024: 171,888,144) and gross profit decreased by 1.95% to £32,967,691 (2024: 33,623,208). This resulted in gross profit margin increasing to 20.27% (2024: 19.56%).
Profit on ordinary activities before tax was £6,967,917 in the year ended 29 July 2025 compared to £8,289,204 in the previous year.
Future Outlook
Management plan to develop the activities of the company taking into account the general economic conditions that are likely to exist in the coming year recognising that safety, quality customer experience and service are key to competitiveness.