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Company Registration No. 09001292 (England and Wales)
Hearts and Minds London Ltd Unaudited accounts for the year ended 30 April 2025
Hearts and Minds London Ltd Unaudited accounts Contents
Page
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Hearts and Minds London Ltd Company Information for the year ended 30 April 2025
Director
A S George
Company Number
09001292 (England and Wales)
Registered Office
Studio Smithfield 1 East Poultry Avenue London EC1A 9PT England
Accountants
Roger H Baxter Ltd 1 Mill Lane Bradley Keighley Yorkshire BD20 9EE
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Hearts and Minds London Ltd Statement of financial position as at 30 April 2025
2025 
2024 
Notes
£ 
£ 
Fixed assets
Tangible assets
7,919 
7,523 
Investments
52,040 
84,863 
59,959 
92,386 
Current assets
Debtors
175,056 
85,932 
Cash at bank and in hand
51,137 
202,912 
226,193 
288,844 
Creditors: amounts falling due within one year
(39,715)
(73,303)
Net current assets
186,478 
215,541 
Total assets less current liabilities
246,437 
307,927 
Creditors: amounts falling due after more than one year
(1,433)
(10,033)
Net assets
245,004 
297,894 
Capital and reserves
Called up share capital
100 
100 
Profit and loss account
244,904 
297,794 
Shareholders' funds
245,004 
297,894 
For the year ending 30 April 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board and authorised for issue on 29 April 2026 and were signed on its behalf by
A S George Director Company Registration No. 09001292
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Hearts and Minds London Ltd Notes to the Accounts for the year ended 30 April 2025
1
Statutory information
Hearts and Minds London Ltd is a private company, limited by shares, registered in England and Wales, registration number 09001292. The registered office is Studio Smithfield, 1 East Poultry Avenue, London, EC1A 9PT, England.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
Presentation currency
The accounts are presented in £ sterling.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
4
Tangible fixed assets
Fixtures & fittings 
Computer equipment 
Total 
£ 
£ 
£ 
Cost or valuation
At cost 
At cost 
At 1 May 2024
3,524 
15,214 
18,738 
Additions
- 
3,036 
3,036 
At 30 April 2025
3,524 
18,250 
21,774 
Depreciation
At 1 May 2024
3,021 
8,194 
11,215 
Charge for the year
126 
2,514 
2,640 
At 30 April 2025
3,147 
10,708 
13,855 
Net book value
At 30 April 2025
377 
7,542 
7,919 
At 30 April 2024
503 
7,020 
7,523 
5
Investments
Other investments 
£ 
Valuation at 1 May 2024
84,863 
Fair value adjustments
(32,823)
Valuation at 30 April 2025
52,040 
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Hearts and Minds London Ltd Notes to the Accounts for the year ended 30 April 2025
6
Debtors
2025 
2024 
£ 
£ 
Amounts falling due within one year
Trade debtors
175,056 
61,207 
Accrued income and prepayments
- 
24,725 
175,056 
85,932 
7
Creditors: amounts falling due within one year
2025 
2024 
£ 
£ 
Bank loans and overdrafts
9,397 
14,315 
VAT
9,728 
26,606 
Trade creditors
1,816 
11,571 
Taxes and social security
13,683 
13,167 
Other creditors
66 
66 
Loans from directors
(499)
378 
Accruals
5,524 
7,200 
39,715 
73,303 
8
Creditors: amounts falling due after more than one year
2025 
2024 
£ 
£ 
Bank loans
1,433 
10,033 
9
Average number of employees
During the year the average number of employees was 5 (2024: 5).
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