The directors present their annual report and financial statements for the year ended 31 December 2025.

The principal activity of the company continued to be that of promoting and enforcing the highest standards of advertising in all broadcast and non-broadcast media throughout the United Kingdom.

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

Council and Committees structure

The ASA is governed by two Councils: broadcast and non-broadcast. There are twelve members, excluding the Chair, and all sit on both bodies. Two-thirds are independent of industry and the remaining members have a recent or current knowledge of the advertiser, agency or media sectors. Members are appointed through an open recruitment process, with all positions advertised. The members have a wide range of skills and experiences, with representation of all four nations of the UK.

Between 1 January 2025 and 31 December 2025, the members of the Council were:

Baroness Nicola Morgan is the ASA Board Chair.

The Council operates as the Board of the ASA. It meets monthly, with alternate Board meetings devoted to corporate governance issues and regulatory meetings largely concerned with casework and policy matters.

Governance arrangements

The ASA Chair is appointed by the Advertising Standards Board of Finance following an open recruitment process. The 12 members of Council are also appointed following an open process led by the Chair. Council members serve a maximum of two four-year terms. No Council members retired during the year.

In addition to its decision-maker responsibilities in administering the non-broadcast and broadcast Advertising Codes, the ASA Council is responsible for setting strategy and overseeing its delivery. During 2025, it oversaw the delivery of the second year of the ASA’s 2024-2028 strategy by ensuring the organisation’s activity remained aligned to purpose, that systems and processes were effective, and that the Senior Management Team were held to account for the day-to-day operation of the ASA’s activity.

The six strands of the 2024-2028 organisational strategy are:

1. People: We will put people first and prioritise protecting vulnerable people. On matters of offence, we will prioritise only the most serious cases. We will take account of prevailing societal trends and beliefs to inform our regulation and ensure we represent everyone. And we will make sure we have the best people, recruiting, retaining and exploring more flexible working practices for people from both diverse backgrounds and a wider geographical area.  

2. Planet: We will run our Climate change and the environment project throughout the strategy period, as well as continuing to implement our own Net Zero plan.  

3. Online: We will continue to regulate all forms of online advertising that we cover, using our AI-based Active Ad Monitoring system to identify and swiftly act against irresponsible online ads, as well as provide more comprehensive reporting on compliance levels. We will champion how we think the regulatory framework should develop to help meet the challenges we face regulating online ads, bringing greater transparency and broader accountability. We will work closely with other statutory regulators whose remits overlap with ours and play our part in tackling fraud involving online ads. And we will be authoritative and influential in online ad regulation.   

4. Awareness and buy-in: We will be ambitious in increasing public and opinion-former awareness of, and trust in, the nature and extent of our ad regulation in all media. We will continue to make the case for collective ad regulation to the ad industry. And we will continue to invest in our data science capability, more people to address over-leanness in some areas and more people to act on data science insights.  

5. Collective ad regulation: We will continue to work with governments and statutory regulators, including to explore and as necessary address any material gaps in ad regulation. And we will, through our membership of EASA and ICAS, continue our engagement with supranational organisations and institutions.  

6. Operational transformation: We will prioritise proactive regulatory projects that adopt a ‘whole system’ approach on ad-related issues that cause the most detriment to people. We will resolve investigations quicker. And we will fully exploit data science, deploying mature capability and securing access to more ads and better data about them

Sub-committees

The Council is supported by three committees whose role is to closely monitor organisational performance and people, finance and risk matters. The committee chairs provide an update to the Council after each committee meeting.

Appointments, Remuneration and People Committee

Appointments, Remuneration and People Committee comprising a minimum of three Council members and the ASA Chair who is also committee Chair. The committee meets not less than three times a year.

The purpose of the Appointments, Remuneration and People Committee is to oversee organisation-level people-related issues, including the development and delivery of the People Strategy. The Committee also reviews the results of the ASA employee surveys and management’s response and considers updates from the Equality, Diversity and Inclusion Working Group. The Committee receives reports from the Chair and Chief Executive on Chief Executive, Directors and staff remuneration and periodically reviews Council member remuneration. The committee comprises a minimum of three Council members and the ASA Chair.

Risk and Audit Committee

Risk and Audit Committee comprising a minimum three council members, one of whom is Chair, plus the ASA Chair. The committee meets not less than three times a year.

The purpose of the Risk and Audit Committee is to examine the ASA’s revenues and costs and advise on areas such as business continuity and risk management. It also monitors the ASA’s internal controls and financial reporting. Any significant findings or identified weaknesses are closely examined so that appropriate action can be taken, monitored, and reported to the Board. The Committee also reviews the draft financial statements and post-audit findings before their presentation to the Board and advises the Board on the appointment of external auditors.

During the year the Committee carried out a deep-dive into the ASA's cyber-security arrangements.

Performance Review Committee

Performance Review Committee comprising a minimum three council members, one of whom is Chair, plus the ASA Chair. The committee meets not less than twice a year.

The purpose of the Risk and Audit Committee is to review the ASA’s full and half year performance reports on behalf of Council.

All meetings held in 2025 were quorate.

Governance review

In 2024 the Senor Independent Director carried out a review of the ASA’s governance arrangements. It was not intended to be a full, external evaluation of board effectiveness, but to provide the Council and its incoming chair with an assessment of current practices and practical proposals for possible adjustments.

Although the review found that the ASA’s governance arrangements were compliant with relevant standards and considered highly effective by both non-executive directors and senior executives, it also identified several opportunities to further strengthen the organisation’s governance. These included enhancing transparency in reporting and establishing improved processes to support board effectiveness. The recommended changes were scheduled for implementation over a 12–18-month period. During 2025, a number of related initiatives were undertaken, including revisions to board programming, enhanced disclosures within the statutory accounts, and the development of formal Board Terms of Reference and a Code of Conduct.

Oversight of strategic risks

Oversight of strategic risks is delegated by Council to the Risk and Audit Committee which reviews the organisational risk register twice a year.

The most significant risks at the end of the financial year related to:

• Insufficient funding (cyclical or structural); mitigation for which includes making a compelling case for contribution to and investment in the ASA system by advertisers and digital platforms and robust financial planning and monitoring.

• Ineffective regulation of scam ads and/or website and social media claims; mitigation for which includes collaborative working with government and other regulators and the effective regulation of LHF advertising

• Statutory regulation of sensitive sector ads; mitigated by demonstrating and communicating our effectiveness and working collaboratively with other regulatory bodies

• The ASA system being seen as anti-growth; mitigation for which includes demonstrating that the contribution that the ASA self-regulatory system is making to the Creative Industries Sector Plan.

• Cybersecurity and data protection; mitigated by continued adherence to NCSC guidance, external audit and accreditation and a robust IT strategy.

• Change management; mitigation for which includes a commitment to transparency, maintaining our increased L&D budget and robust oversight of organisational culture.

• JR loss; mitigated by continued investment in legal and management resource

Remuneration

Council member remuneration

Council members receive remuneration of £20,000 per annum for an average time commitment of three days per month. A supplement of £500 is paid to members based outside London and the home counties. Remuneration is reviewed every three years with consideration of available benchmarks. Council remuneration was last reviewed in April 2024.

The Chair receives remuneration of £137,760 for an average time commitment of 14 hours per week. The Chair’s remuneration is set by the Advertising Standards Board of Finance which operates at arm’s length from the Advertising Standards Authority.

Staff remuneration

The ASA’s remuneration policy is developed by the Director of Corporate Services in conjunction with the Chief Executive and Senior Management Team and is designed to support our strategic objective to attract and retain the best talent whist upholding principles of fairness, transparency and sustainability. All roles are periodically benchmarked against comparable roles in the regulation sector and, as appropriate, beyond. This exercise, alongside a comprehensive job evaluation exercise and review of the organisation’s benefits package, was last concluded in 2025.

Annual pay awards, which comprise a cost of living and individual performance award element, are agreed by the Senior Management Team on the recommendation of the Director of Corporate Services. An average 5% total award was made in 2025.

Staff are also eligible for a core benefits package comprising life assurance, income protection and private medical insurance and an employer’s pension contribution of up to 9% (Senior Management Team 15%) according to the level of employee contribution.

Chief Executive and Executive Directors remuneration

Chief Executive and Executive Directors’ remuneration is set in the same way as staff pay. These roles are also eligible for a non-consolidated performance bonus of up to 10%, awarded on the basis of individual and organisational performance. Combined 2025 pay and bonus for staff who were Directors at 31 December 2025 fell into the following bands.

Pay multiples

The table below discloses the relationship between the total remuneration of the highest-paid director against the 25th percentile, median and 75th percentile of remuneration of our workforce. The middle of the banded remuneration of the highest-paid director has been used for the ratio calculation.

Gender and ethnicity pay gap

We voluntarily report our gender and ethnicity pay gaps.

Our latest median gender pay gap (2025) was 4.6% and the mean gender pay gap was 15%, both in favour of male employees. The median gender bonus gap for 2025 was 7.2% and the mean gender bonus gap is 35.2% (both in favour of male employees).

Our latest median ethnicity pay gap (2025) was 1.9% and our mean ethnicity pay gap is 1.1%, both in favour of white employees. The median bonus gap was 2.5% and our mean bonus gap was 0.4%, both in favour of ethnic minority employees.

A detailed analysis of the company's activity, performance and future plans is contained within the ASA and CAP annual report, which can be found at www.asa.org.uk

The auditor, Moore Kingston Smith LLP, is deemed to be reappointed under section 487(2) of the Companies Act 2006.

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.

This report has been prepared in accordance with the provisions applicable to companies entitled to the small companies exemption.

The Council members and Directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.

Company law requires the Council members and Directors to prepare financial statements for each financial year. Under that law the Council members and Directors elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the Council members and Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the surplus or deficit of the company for that period. In preparing these financial statements, the Council members and Directors arerequired to:

• select suitable accounting policies and then apply them consistently;

• make judgements and accounting estimates that are reasonable and prudent;

• state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;

• prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The Council members and Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the surplus or deficit of the company for that period.

In preparing these financial statements, the directors are required to:

• select suitable accounting policies and then apply them consistently;

• make judgements and accounting estimates that are reasonable and prudent; and

• prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

We have audited the financial statements of The Advertising Standards Authority (Broadcast) Limited (the 'company') for the year ended 31 December 2025 which comprise the Statement of Income and Retained Earnings, the Balance Sheet and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

• give a true and fair view of the state of the company's affairs as at 31 December 2025 and of its deficit for the year then ended;

• have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

• have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

• the information given in the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and

• the Directors' Report has been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Directors' Report. We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

• adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or

• the financial statements are not in agreement with the accounting records and returns; or

• certain disclosures of directors' remuneration specified by law are not made; or

• we have not received all the information and explanations we require for our audit; or

• the directors were not entitled to prepare the financial statements in accordance with the small companies regime and take advantage of the small companies' exemption in preparing the Directors' Report and from the requirement to prepare a Strategic Report.

As explained more fully in the Statement of Council members' and Directors' Responsibilities, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional scepticism throughout the audit. We also:

• Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

• Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purposes of expressing an opinion on the effectiveness of the company’s internal control.

• Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.

• Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the company’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the company to cease to continue as a going concern.

• Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below.

The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company.

Our approach was as follows:

• We obtained an understanding of the legal and regulatory requirements applicable to the company and considered that the most significant are the Companies Act 2006, UK financial reporting standards as issued by the Financial Reporting Council, and UK taxation legislation.

• We obtained an understanding of how the company complies with these requirements by discussions with management and those charged with governance.

• We assessed the risk of material misstatement of the financial statements, including the risk of material misstatement due to fraud and how it might occur, by holding discussions with management and those charged with governance.

• We inquired of management and those charged with governance as to any known instances of non-compliance or suspected non-compliance with laws and regulations.

• Based on this understanding, we designed specific appropriate audit procedures to identify instances of non-compliance with laws and regulations. This included making enquiries of management and those charged with governance and obtaining additional corroborative evidence as required.

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

Use of our report

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.

The income and expenditure account has been prepared on the basis that all operations are continuing operations.

These financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The Advertising Standards Authority (Broadcast) Limited is a private company limited by guarantee incorporated in England and Wales. The registered office is Castle House, Paul Street, London, England, EC2A 4LS.

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006 as applicable to companies subject to the small companies regime.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

The ASAtrue(B) Chair, the Risk and Audit Committee Chair, the Chief Executive and the Company Secretary work closely with the Broadcast Advertising Standards Board of Finance (BASBOF) on the preparation of multi-year forecasts to ensure that the ASA(B) is sustainably funded and are confident that the business can continue to trade and meet its liabilities as they fall due for at least one year from the date of approval of the financial statements. Therefore, BASBOF has pledged to support the company for at least 12 months from the date of approval of these financial statements. It will continue to make available such funds as are needed by the company to enable the company to continue in operational existence for the foreseeable future. With this support, the directors and council members are confident that the company will remain in operation for the foreseeable future, and therefore consider it appropriate to continue to adopt going concern basis for accounting.

Cash received from BASBOF is credited to the profit an loss account in accordance with the amounts agreed with them for the financial year.

All expenditure is recognised on a accruals basis.

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

The carrying values of tangible fixed assets are reviewed for impairment when events or changes in circumstances indicate the carrying value may not be recoverable.

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

The company only has basic financial instruments measured at amortised cost, with no financial instruments classified as other or basic instruments measured at fair value.

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

Provisions are recognised when the company has a legal or constructive present obligation as a result of a past event, it is probable that the company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the reporting end date, taking into account the risks and uncertainties surrounding the obligation. Where the effect of the time value of money is material, the amount expected to be required to settle the obligation is recognised at present value. When a provision is measured at present value, the unwinding of the discount is recognised as a finance cost in surplus or deficit in the period in which it arises.

The company utilises a defined contribution pension scheme. Contributions to the defined contribution scheme are charged to the statement of comprehensive income as they become payable.

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.

Cash received from ASBOF has been recognised as revenue within the accounts as opposed to grant income. The money has been received in exchange for the service of a regulator and there are no conditions linked to how the money being transferred should be spent.

The total turnover of the company for the year has been derived from its principal activity wholly undertaken in the England and Wales.

The average monthly number of persons (including Council members and Directors) employed jointly by the company and The Advertising Standards Authority Limited during the year was:

Their aggregate remuneration comprised:

The total emoluments and fees paid to the Council members, including the Chair, were £149,048 (2024 - £152,090). The emoluments (including benefits) in respect of the Chair, being the highest paid director, were £54,997(2024 - £57,528) and £nil (2024 - £nil) to defined contribution pension schemes. Council members, other than the Chair, were remunerated from £7,000 to £7,175 per annum.

In 2013 the company introduced a flexible benefit scheme and changed the pension scheme to a Group Personal Pension Plan with Aegon. The company's contributions to this scheme are fixed at a maximum of 9% of pensionable salary for staff (15% for senior management). Members' contributions are variable. The company does not owe anything (2024: £nil) at the year end.

The company is limited by guarantee, not having a share capital and consequently the liability of members is limited, subject to an undertaking by each member to contribute to the net assets or liabilities of the company on winding up such amounts as may be required not exceeding £1.

There is no ultimate controlling party of the association.

During the year the company was charged £4,067,983 (2024: £3,700,625) by The Advertising Standards Authority Limited (ASA) a company under common control, for shared costs apportioned according to advertising revenue on broadcast.

At the balance sheet date, the amount due from the ASA was £21,624 (2024: due to £159,782).