The year under review represents a significant period of continued investment and development for the company as it focused on building proprietary systems, technology and infrastructure.
The company has continued to design and develop high-performance racing simulation systems, integrating custom-built hardware, software and computing solutions not readily available within the standard commercial market. This is in preparation for a rollout of stable, automated simulation experiences that aim to reduce staff overhead and resources required to deploy a simulation session. This will in turn increase profit margins and provide stability in an operationally flawed industry.
In addition, substantial investment has been made into the development and fit-out of the company’s headquarters to support these advanced systems and to enable immersive, large-scale simulation experiences.
Turnover for the year totalled £9,737 (2024: £1,300), reflecting early-stage commercial activity. Sales were primarily hardware (gaming computers, sim hardware and private experiential sessions).
The company reported a loss for the year of £12,504 (2024: £5,262 loss), primarily driven by strategic expenditure on research and development, premises, marketing and technology.
A significant proportion of these costs relate to the development of proprietary intellectual property and systems, which the directors expect to underpin future revenue generation and scalability.
The directors consider these investments to be essential in establishing a differentiated market position and long-term growth platform.