REGISTERED NUMBER: 16150336 (England and Wales)

Strategic Report, Report of the Directors and

Financial Statements for the Period 23 December 2024 to 31 December 2025

for

LEGO Digital Play Limited

Page

Company Information

1

Strategic Report

2

Report of the Directors

3

Report of the Independent Auditors

5

Income Statement

8

Other Comprehensive Income

9

Balance Sheet

10

Statement of Changes in Equity

11

Notes to the Financial Statements

12

DIRECTORS:

Aaron John Loeb

Salil Kan Mehta

Reeta Nair

REGISTERED OFFICE:

Unit 208 Clerkenwell Workshops

27-31 Clerkenwell Close

London

EC1R 0AT

REGISTERED NUMBER:

16150336 (England and Wales)

AUDITORS:

Krogh & Partners Limited, (Statutory Auditor)

823 Salisbury House

29 Finsbury Circus

London

EC2M 5QQ

The directors present their strategic report for the period 23 December 2024 to 31 December 2025.

REVIEW OF BUSINESS

The company was established in December 2024 and is focused on developing digital play experiences.

During the period, activity primarily related to the establishment of the organisation and the development of operational capabilities. Revenue of GBP 12.4m reflects services provided, resulting in a profit for the period of GBP 1.1m.

The directors are satisfied with the financial performance for the period.

The company will continue to focus on scaling its organisation and capabilities in line with its strategic objectives. Activity levels are expected to increase as the organisation continues to develop.

PRINCIPAL RISKS AND UNCERTAINTIES

As an early-stage company, the principal risks relate to the execution of the organisational buildup and the ability to execute its strategy.

The company’s service arrangements mitigate exposure to significant financial risks.

KEY PERFORMANCE INDICATORS

The company monitors its performance through a limited number of financial and operational metrics.

Key indicators include operating costs relative to budget, headcount development in line with the plan, and progress against strategic priorities. These indicators support the controlled build-up of the organisation.

ON BEHALF OF THE BOARD:

Aaron John Loeb - Director

1 May 2026

The directors present their report with the financial statements of the company for the period 23 December 2024 to 31 December 2025.

INCORPORATION

The company was incorporated on 23 December 2024 .

PRINCIPAL ACTIVITY

The principal activity of the company in the period under review was that of developing digital play experiences.

DIVIDENDS

No dividends will be distributed for the period ended 31 December 2025.

FUTURE DEVELOPMENTS

The company will continue to focus on the development of digital play experiences and the further build-up of its

organisation and capabilities. Activity levels are expected to increase in 2026, reflecting the continued scaling of the

organisation and the execution of strategic priorities.

DIRECTORS

The directors who have held office during the period from 23 December 2024 to the date of this report are as follows:

Jesper Andersen - appointed 23 December 2024

Aaron John Loeb - appointed 28 April 2025

Loren Ian Shuster - appointed 23 December 2024

Dena Wixley - appointed 23 December 2024

Salil Kan Mehta and Reeta Nair were appointed as directors after 31 December 2025 but prior to the date of this report.

Jesper Andersen , Loren Ian Shuster and Dena Wixley ceased to be directors after 31 December 2025 but prior to the date of this report.

STATEMENT OF DIRECTORS' RESPONSIBILITIES

The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law), including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-	select suitable accounting policies and then apply them consistently;

-	make judgements and accounting estimates that are reasonable and prudent;

-	prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS

So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

AUDITORS

The auditor, Krogh & Partners Limited, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.

ON BEHALF OF THE BOARD:

Aaron John Loeb - Director

1 May 2026

Opinion

We have audited the financial statements of LEGO Digital Play Limited (the 'company') for the period ended 31 December 2025 which comprise the Income Statement, Other Comprehensive Income, Balance Sheet, Statement of Changes in Equity and Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

-	give a true and fair view of the state of the company's affairs as at 31 December 2025 and of its profit for the period then ended;

-	have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

-	have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of the audit:

-	the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and

-	the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:

-	adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or

-	the financial statements are not in agreement with the accounting records and returns; or

-	certain disclosures of directors' remuneration specified by law are not made; or

-	we have not received all the information and explanations we require for our audit.

Responsibilities of directors

As explained more fully in the Statement of Directors' Responsibilities set out on page three, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Auditors' responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

-

the engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;

-

we identified the laws and regulations applicable to the company through discussions with directors and other management, and from our commercial knowledge of the business;

-

we focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the company, including the Companies Act 2006 and taxation legislation;

-

we assessed the extent of compliance with the laws and regulations identified above through making enquiries of management and inspecting legal correspondence; and

-

identified laws and regulations were communicated within the audit team regularly and the team remained alert to instances of non-compliance throughout the audit.

We assessed the susceptibility of the company's financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:

-

making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud;

-

considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations.

To address the risk of fraud through management bias and override of controls, we:

-

performed analytical procedures to identify any unusual or unexpected relationships;

-

tested journal entries to identify unusual transactions;

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:

-

agreeing financial statement disclosures to underlying supporting documentation;

-

enquiring of management as to actual and potential litigation and claims;

-

reviewing correspondence with HMRC and relevant regulators

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Use of our report

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.

John Lindegaard (Senior Statutory Auditor)

for and on behalf of Krogh & Partners Limited, (Statutory Auditor)

823 Salisbury House

29 Finsbury Circus

London

EC2M 5QQ

1 May 2026

TURNOVER

3

12,360,568

Administrative expenses

10,990,596

OPERATING PROFIT

6

1,369,972

Interest receivable and similar income

51,371

1,421,343

Interest payable and similar expenses

7

1,234

PROFIT BEFORE TAXATION

1,420,109

Tax on profit

8

356,002

PROFIT FOR THE FINANCIAL PERIOD

1,064,107

PROFIT FOR THE PERIOD

1,064,107

OTHER COMPREHENSIVE INCOME

-

TOTAL COMPREHENSIVE INCOME FOR THE PERIOD

1,064,107

CURRENT ASSETS

Debtors

9

12,731,681

Cash at bank

546,408

13,278,089

CREDITORS

Amounts falling due within one year

10

4,713,982

NET CURRENT ASSETS

8,564,107

TOTAL ASSETS LESS CURRENT LIABILITIES

8,564,107

CAPITAL AND RESERVES

Called up share capital

12

250,000

Share premium

7,250,000

Retained earnings

1,064,107

SHAREHOLDERS' FUNDS

8,564,107

The financial statements were approved by the Board of Directors and authorised for issue on 1 May 2026 and were signed on its behalf by:

Aaron John Loeb - Director

Salil Kan Mehta - Director

Reeta Nair - Director

Called up

share

Retained

Share

Total

capital

earnings

premium

equity

£

£

£

£

Changes in equity

Issue of share capital

250,000

-

7,250,000

7,500,000

Total comprehensive income

-

1,064,107

-

1,064,107

Balance at 31 December 2025

250,000

1,064,107

7,250,000

8,564,107

1.	STATUTORY INFORMATION

LEGO Digital Play Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2.	ACCOUNTING POLICIES

Basis of preparing the financial statements

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Financial Reporting Standard 102 - reduced disclosure exemptions

The company has taken advantage of the following disclosure exemption in preparing these financial statements, as permitted by FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":

•

the requirements of Section 7 Statement of Cash Flows.

Related party exemption

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

Going concern

The financial statements have been prepared on the going concern basis which assumes that the company will continue in operational existence for the foreseeable future being at least 12 months from the date of signing these accounts. On this basis, the directors consider it appropriate to prepare the financial statements on a going concern basis. Accordingly, these financial statements do not include any adjustments to the carrying amounts and classification of assets and liabilities that may arise if the company was unable to continue as a going concern. LEGO Digital Play Limited is a limited risk distributor per definition from the Transfer Pricing setup in the Group continuing at least a year after signing date of the financial statement.

Turnover

Turnover derives form the principal activity of the Company and is represented by invoiced sales excluding Value Added Tax.

Administrative expenses

Administrative expenses include expenses relating to the entity's ordinary activities, including expenses for

salaries, premises, stationery and office supplies, etc.

Staff costs

Staff costs comprise salaries and wages, and social security contributions, pension contributions, etc. for entity staff.

Pension costs and other post-retirement benefits

The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Interest and similar income and charges

Interest and similar income and charges are recognised in the profit and loss account over the term of such instruments at a constant rate on the carrying amount.

Foreign currencies

Transactions denominated in foreign currencies are translated into sterling at the rate of exchange ruling at the date of the transaction. Assets and liabilities in foreign currencies are translated into sterling at rates of exchange ruling at the end of the financial year. All exchange differences are dealt with in the profit and loss account.

Taxation

Taxation for the period comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Debtors

Debtors are valued individually and these are made provision according to this valuation.

Cash at bank

Cash at bank include deposits held at call with banks.

Creditors

Creditors are carried at payment or settlement amounts.

3.

TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the company and arose wholly in the Europe.

4.	EMPLOYEES AND DIRECTORS

£

Wages and salaries

5,326,258

Social security costs

760,084

Other pension costs

230,547

6,316,889

The average number of employees during the period was as follows:

Management incl. support

6

5.	DIRECTORS' EMOLUMENTS

Only one director received remuneration from the company, which therefore represents the total remuneration of £2,251,250.

6.	OPERATING PROFIT

The operating profit is stated after charging:

£

Foreign exchange differences

22,446

Operating lease expense

241,855

Auditors' remuneration - in total

10,000

7.

INTEREST PAYABLE AND SIMILAR EXPENSES

£

Other financial costs

1,234

8.

TAXATION

Analysis of the tax charge

The tax charge on the profit for the period was as follows:

£

Current tax:

UK corporation tax

588,668

Deferred tax

(232,666

)

Tax on profit

356,002

Reconciliation of total tax charge included in profit and loss

The tax assessed for the period is higher than the standard rate of corporation tax in the UK. The difference is explained below:

£

Profit before tax

1,420,109

Profit multiplied by the standard rate of corporation tax in the UK of 25%

355,027

Effects of:

Expenses not deductible for tax purposes

277,794

Capital allowances in excess of depreciation

(44,153

)

Deferred tax movement

(232,666

)

Total tax charge

356,002

9.

DEBTORS

£

Amounts falling due within one year:

Amounts owed by group undertakings

12,360,568

VAT

63,253

Deferred tax asset

232,666

12,656,487

Amounts falling due after more than one year:

Deposits

75,194

Aggregate amounts

12,731,681

10.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

£

Trade creditors

298,539

Amounts owed to group undertakings

399,160

Tax

588,668

Other creditors

307,916

Accruals

3,119,699

4,713,982

11.	LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:

£

Within one year

239,335

Between one and five years

114,237

353,572

12.	CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:

Number:

Class:

Nominal

value:

£

250,000

Ordinary

1

250,000

13.	ULTIMATE CONTROLLING PARTY

The immediate parent undertaking is LEGO Digital Play Holding A/S, a company incorporated and registered in Denmark.

KIRKBI A/S (incorporated in Denmark) is the smallest group to consolidate these financial statements and copies can be obtained from:

KIRKBI A/S

Koldingvej 2

7190 Billund

Denmark