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Registered number:
FOR THE YEAR ENDED 31 AUGUST 2025
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UNFORGETTABLE TRAVEL COMPANY LIMITED
COMPANY INFORMATION
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UNFORGETTABLE TRAVEL COMPANY LIMITED
CONTENTS
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UNFORGETTABLE TRAVEL COMPANY LIMITED
GROUP STRATEGIC REPORT
FOR THE YEAR ENDED 31 AUGUST 2025
The year to August 2025 represented a significant milestone in Unforgettable Travel Company’s continued rise among the world’s leading luxury travel companies. In a dynamic and ever-evolving global market, the business delivered record-breaking turnover, expanded its worldwide footprint, and further cemented its reputation for crafting extraordinary journeys with trust, expertise, and distinction.
Revenue reached £25.0 million, representing a 15% increase on the prior year and continuing the trajectory of double-digit growth. Gross profit grew to £8.0 million, maintaining a healthy 31% gross margin, well above UK industry averages. Profit before tax rose to £2.1 million (2024: £1.5m), reflecting disciplined cost management alongside continued investment in marketing, technology, and staff expansion. After tax, profit for the year stood at £1.6 million, with a recommended dividend of £600,000 to shareholders. The business now operates four established brands:
∙Unforgettable Croatia
∙Cruise Croatia
∙Unforgettable Greece
∙Unforgettable Travel
In recognition of 10 years of trading and to further elevate our brand position in the market, the company hired creative agency 80 Days to redevelop the company’s branding, and to create a unified house of brands approach which would align the various unforgettable brands under one umbrella company structure. This represented a significant investment in the future of the company and the ability to firmly position ourselves in the HNW and UHNW market.
Over the past 12 months, the company has continued to pick up several awards including:
∙Best Specialist Cruise Line at the Wave Awards for the third year in a row
∙Nominated to the Travel & Leisure A-List, one of the most coveted and curated lists
∙Conde Nast Top Travel Specialist for our Croatia destination expertise
∙Travel Weekly Magellan Award for Travel Planning
∙Travel Weekly Magellan Award for Destination Expansion
∙Travel Weekly Magellan Award for Small Ship Cruising
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UNFORGETTABLE TRAVEL COMPANY LIMITED
GROUP STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2025
The business continues to actively manage risk through a range of proactive and well-established strategies.
Foreign exchange exposure is mitigated through a robust hedging programme, helping to protect both client pricing and company margins from market volatility. Regulatory risk remains carefully controlled, with the successful renewal of ATOL (7583) and ABTOT (5381) licences reinforcing customer confidence and financial protection. External factors including geopolitical instability, terrorism, health crises, and extreme weather events are closely monitored using guidance from the UK Foreign, Commonwealth & Development Office and the US State Department. The global scale and diversification of the Unforgettable Travel brand further enhances resilience by reducing reliance on any single destination or market. The business also recognises the importance of retaining key personnel, ensuring that high performance is appropriately rewarded and recognised. Strong commercial relationships with suppliers are maintained through close ongoing collaboration, while risk is minimised by avoiding over-dependence on any individual supplier or region.
The company retains a strong balance sheet with £11.0 million cash at bank (2024: £10.1m), £2.9 million in net assets, and no external debt. Customer payments are settled pre-departure, meaning credit risk is minimal and liquidity remains favourable.
he Board remains confident in the company’s long-term growth trajectory and strategic direction. Key priorities for 2026 include the rollout of the company’s refreshed brand identity, alongside investment in new websites across its portfolio of brands.
The business also plans to invest in a new reservations platform to support continued scale and operational efficiency, while further strengthening the executive and senior leadership team through targeted recruitment. In addition, the company is exploring the launch of a new specialist brand aimed at accelerating growth within an emerging market segment aligned to the business’s long-term expansion strategy.
This report was approved by the board and signed on its behalf.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
DIRECTOR'S REPORT
FOR THE YEAR ENDED 31 AUGUST 2025
The director presents her report and the financial statements for the year ended 31 August 2025.
The director is responsible for preparing the Group Strategic Report, the Director's Report and the consolidated financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the director is required to:
∙select suitable accounting policies for the Group's financial statements and then apply them consistently;
∙make judgments and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.
The director is responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable her to ensure that the financial statements comply with the Companies Act 2006. She is also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The profit for the year, after taxation, amounted to £1,625,502 (2024 - £1,217,242).
Directors have recommended a dividend amounting to £600,000 (2024: £500,000) for the financial year.
The director who served during the year was:
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UNFORGETTABLE TRAVEL COMPANY LIMITED
DIRECTOR'S REPORT (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2025
The auditors, Xeinadin Audit Limited, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.
This report was approved by the board and signed on its behalf.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF UNFORGETTABLE TRAVEL COMPANY LIMITED
We have audited the financial statements of Unforgettable Travel Company Limited (the 'parent Company') and its subsidiaries (the 'Group') for the year ended 31 August 2025, which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Statement of Financial Position, the Company Statement of Financial Position, the Consolidated Statement of Cash Flows, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in Equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
In auditing the financial statements, we have concluded that the director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the Parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the director with respect to going concern are described in the relevant sections of this report.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF UNFORGETTABLE TRAVEL COMPANY LIMITED (CONTINUED)
The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' Report thereon. The director is responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Group Strategic Report and the Director's Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Group Strategic Report and the Director's Report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group Strategic Report or the Director's Report.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF UNFORGETTABLE TRAVEL COMPANY LIMITED (CONTINUED)
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UNFORGETTABLE TRAVEL COMPANY LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF UNFORGETTABLE TRAVEL COMPANY LIMITED (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
∙Enquiry of management and those charged with governance around actual and potential litigation and claims;
∙Performing audit work over the risk of management override of controls, including testing of journal entries and other adjustments for appropriateness, evaluating the business rationale of significant transactions outside the normal course of business and reviewing accounting estimates for bias;
∙Enquiry of management and those charged with governance to identify any instances of non-compliance with laws and regulations.
The potential effect of these laws and regulations on the financial statements varies considerably. Firstly, the Group is subject to laws and regulations that directly affect the financial statements including financial reporting legislation (including related companies legislation), distributable profits legislation and taxation legislation and we assessed the extent of compliance with these laws and regulations as part of our procedures on the related financial statement items. Secondly, the Group is subject to many other laws and regulations where the consequence of non compliance could have a material effect on amounts or disclosures in the financial statements, for instance the imposition of fines or litigation. Auditing standards limit the required audit procedures to identify non-compliance with these laws and regulations to enquiry of the directors and other management and inspection of regulatory and legal correspondence, if any. Therefore, if a breach of operational regulations is not disclosed to us or evident from relevant correspondence, an audit will not detect that breach. Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation. We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF UNFORGETTABLE TRAVEL COMPANY LIMITED (CONTINUED)
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Chartered Accountants
Statutory Auditors
Level 5a
Maple House
149 Tottenham Court Road
W1T 7NF
28 May 2026
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UNFORGETTABLE TRAVEL COMPANY LIMITED
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 AUGUST 2025
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UNFORGETTABLE TRAVEL COMPANY LIMITED
REGISTERED NUMBER: 09738411
CONSOLIDATED STATEMENT OF FINANCIAL POSITION
AS AT 31 AUGUST 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 19 to 34 form part of these financial statements.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
REGISTERED NUMBER: 09738411
COMPANY STATEMENT OF FINANCIAL POSITION
AS AT 31 AUGUST 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 19 to 34 form part of these financial statements.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 AUGUST 2025
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UNFORGETTABLE TRAVEL COMPANY LIMITED
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 AUGUST 2024
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UNFORGETTABLE TRAVEL COMPANY LIMITED
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 AUGUST 2025
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UNFORGETTABLE TRAVEL COMPANY LIMITED
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 AUGUST 2024
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UNFORGETTABLE TRAVEL COMPANY LIMITED
CONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 AUGUST 2025
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UNFORGETTABLE TRAVEL COMPANY LIMITED
CONSOLIDATED STATEMENT OF CASH FLOWS (CONTINUED)
FOR THE YEAR ENDED 31 AUGUST 2025
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
Unforgettable Travel Company Limited is a private company limited by shares incorporated in England and Wales, United Kingdom. The nature of the company's operations and principal activities are that of a specialist tour operator.
The address of the registered office is given in the company information page of these financial statements.
2.Accounting policies
The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires Group management to exercise judgment in applying the Group's accounting policies (see note 3).
The Company has taken advantage of the exemption allowed under section 408 of the Companies Act 2006 and has not presented its own Statement of Comprehensive Income in these financial statements.
The following principal accounting policies have been applied:
The consolidated financial statements present the results of the Company and its own subsidiaries ("the Group") as if they form a single entity. Intercompany transactions and balances between group companies are therefore eliminated in full.
The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Statement of Financial Position, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations are included in the Consolidated Statement of Comprehensive Income from the date on which control is obtained. They are deconsolidated from the date control ceases.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
2.Accounting policies (continued)
Functional and presentation currency
Transactions and balances
Turnover represents amounts receivable and received for holidays travelled in the year excluding value added tax. Income is recognised on a departure date basis. Cancellation income is recognised at the date of cancellation.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
2.Accounting policies (continued)
If it is not possible to distinguish between the research phase and the development phase of an internal project, the expenditure is treated as if it were all incurred in the research phase only.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
2.Accounting policies (continued)
All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.
Amortisation is provided on the following basis:
Development expenditure - 33% straight line
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
2.Accounting policies (continued)
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
All revenue relating to tours with departure dates after the year end are treated as advance receipts at the balance sheet date and are separately disclosed in other creditors. Payments made to suppliers in respect of these tours are included in prepayments and accrued income.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
2.Accounting policies (continued)
Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
The Group has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.
Financial instruments are recognised in the Group's Statement of Financial Position when the Group becomes party to the contractual provisions of the instrument.
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.
Discounting is omitted where the effect of discounting is immaterial. The Group's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.
Basic financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Group after the deduction of all its liabilities.
Basic financial liabilities, which include trade and other creditors, bank loans, other loans and loans due to fellow group companies are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.
Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.
Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
2.Accounting policies (continued)
due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of revision and future periods where the revision affects both current and future periods. Critical judgements The directors are of the view that there are no further critical judgements (apart from those involving estimates) in applying their accounting policies that have had a significant effect on amounts recognised in the financial statements. Key sources of estimation uncertainty The directors are of the view that there are no estimates or assumptions that have a significant risk of causing a material adjustment to the carrying amount of assets and liabilities.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
Analysis of turnover by country of destination:
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
Page 27
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
Page 28
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
11.Taxation (continued)
There were no factors that may affect future tax charges.
Page 29
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
Page 30
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
Page 31
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
Page 32
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
Profit and loss account
The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the company in an independently administered fund. The pension cost charge represents contributions payable by the company to the fund and amounted to £46,979 (2024: £28,680). Contributions totalling £11,836 (2024: £7,414) were payable to the fund at the balance sheet date.
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UNFORGETTABLE TRAVEL COMPANY LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 AUGUST 2025
The ultimate controlling party is J Shikina, a director and shareholder of the Company.
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