Company Registration No. 10903332 (England and Wales)
Gener8 Ads Limited
Unaudited accounts
for the period from 1 September 2025 to 31 December 2025
Gener8 Ads Limited
Unaudited accounts
Contents
Gener8 Ads Limited
Company Information
for the period from 1 September 2025 to 31 December 2025
Directors
Sam Nicholas George Jones
Margaret Walker McPherson
Company Number
10903332 (England and Wales)
Registered Office
Floor 2, Gener8, (Stephens & Associates)
28 Charing Cross Road
London
WC2H 0DB
England
Gener8 Ads Limited
Statement of financial position
as at 31 December 2025
Tangible assets
22,006
24,940
Cash at bank and in hand
1,784,619
788,014
Creditors: amounts falling due within one year
(447,473)
(387,977)
Net current assets
1,491,367
757,188
Net assets
1,513,373
782,128
Called up share capital
310
291
Share premium
12,960,375
11,458,154
Capital contribution reserve
155,192
140,734
Profit and loss account
(11,602,504)
(10,817,051)
Shareholders' funds
1,513,373
782,128
For the period ending 31 December 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board of Directors and authorised for issue on 29 May 2026 and were signed on its behalf by
Sam Nicholas George Jones
Director
Company Registration No. 10903332
Gener8 Ads Limited
Notes to the Accounts
for the period from 1 September 2025 to 31 December 2025
Gener8 Ads Limited is a private company, limited by shares, registered in England and Wales, registration number 10903332. The registered office is Floor 2, Gener8, (Stephens & Associates), 28 Charing Cross Road, London, WC2H 0DB, England.
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Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous period, and also have been consistently applied within the same accounts.
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
The accounts are presented in £ sterling.
The directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future. The Company therefore continues to adopt the going concern basis in preparing its financial statements.
Turnover is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. Turnover from the sale of goods is recognised when goods have been delivered to customers such that risks and rewards of ownership have transferred to them. Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
Fixtures & fittings
20% Straight Line
Computer equipment
20% Straight Line
The company operates a defined contribution scheme for the benefit of its employees. Contributions payable are recognised in the profit and loss account when due.
Basic financial instruments are recognised at amortised cost, except for investments in non-convertible preference and non-puttable ordinary shares which are measured at fair value, with changes recognised in profit or loss. Derivative financial instruments are initially recorded at cost and thereafter at fair value with changes recognised in profit or loss.
Expenditure on research and development is written off in the year in which it is incurred.
Gener8 Ads Limited
Notes to the Accounts
for the period from 1 September 2025 to 31 December 2025
Research and development tax credit
During the financial year, Gener8 Ads Limited received a tax credit for qualifying research and development expenditure under the Research and Development tax relief scheme. This is presented as a tax repayment in the Income Statement in line with disclosure requirements under FRS 102.
Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rates of exchange ruling at the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.
The company operates an EMI qualifying share option scheme. As at 31 December 2025, the company had granted 17,510 share options to 19 employees.
The share options have vesting periods of between 1-5 years dependent on the employee/advisor.
The share based payment charge within the period was £14,458 (August 2025: £54,572).
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Tangible fixed assets
Fixtures & fittings
Computer equipment
Total
Cost or valuation
At cost
At cost
At 1 September 2025
25,681
45,410
71,091
At 31 December 2025
25,681
46,727
72,408
At 1 September 2025
16,316
29,835
46,151
Charge for the period
1,712
2,539
4,251
At 31 December 2025
18,028
32,374
50,402
At 31 December 2025
7,653
14,353
22,006
At 31 August 2025
9,365
15,575
24,940
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Debtors
31/12/2025
31/08/2025
Amounts falling due within one year
Trade debtors
63,898
290,497
Accrued income and prepayments
65,320
52,279
Other debtors
14,108
14,108
Gener8 Ads Limited
Notes to the Accounts
for the period from 1 September 2025 to 31 December 2025
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Creditors: amounts falling due within one year
31/12/2025
31/08/2025
Trade creditors
70,599
47,900
Taxes and social security
80,990
47,397
Other creditors
3,595
3,575
Loans from directors
(420)
(420)
Deferred income
290,702
277,184
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Share capital
31/12/2025
31/08/2025
Allotted, called up and fully paid:
3,102,991 Ordinary shares of £0.0001 each
310.29
291.01
Shares issued during the period:
192,843 Ordinary shares of £0.0001 each
19.28
The loan is interest-free and repayable on demand.
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Average number of employees
During the period the average number of employees was 17 (31/08/2025: 22).