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Registered number: 10380004










Brightlocal Services Ltd










Annual report and financial statements

For the year ended 31 December 2024

 
Brightlocal Services Ltd
 

Contents



Page
Company information
 
1
Group strategic report
 
2 - 3
Directors' report
 
4 - 5
Independent auditors' report
 
6 - 9
Consolidated statement of income and retained earnings
 
10
Consolidated balance sheet
 
11
Company balance sheet
 
12
Consolidated statement of changes in equity
 
13 - 14
Company statement of changes in equity
 
15
Consolidated statement of cash flows
 
16
Consolidated analysis of net debt
 
17
Notes to the financial statements
 
18 - 31


 
Brightlocal Services Ltd
 

Company Information


Directors
M Anderson 
E Eliot 




Registered number
10380004



Registered office
First Floor Huntingdon House
20-25 North Street

Brighton

East Sussex

BN1 1EB




Independent auditors
Kreston Reeves Audit LLP

Nile House

Nile Street

Brighton

East Sussex

BN1 1HW




Page 1

 
Brightlocal Services Ltd
 

Group strategic report
For the year ended 31 December 2024

Fair review of the business
 
BrightLocal Services Ltd Group provides local SEO software and related services to small and medium-sized businesses and agencies. Operations are headquartered in the UK, with distributed teams supporting customers primarily in North America, the UK, and Europe.

Performance (summary):
 
Turnover: £12.82m (2023: £11.48m) – see Profit & Loss Account.
Operating profit: £0.44m (2023: £1.19m).
Profit after tax: £0.32m (2023: £0.86m).
Net assets: £2.41m (2023: £2.94m) – see Balance Sheet.
Cash at bank: £3.53m (2023: £3.46m) – see Balance Sheet.
 
Revenue growth was driven by expansion of subscription services and Citation Builder campaigns, though
profitability was impacted by:
 
Higher administrative costs (+33% year-on-year) from team expansion (average headcount up from 59 to
69).
Technical restructuring and platform investment, particularly in engineering, UX, and AI development.
 
The business remains cash-generative, supporting continued investment.

Principal risks and uncertainties
 
The Directors consider the following to be the Group’s principal risks:
 
Market and technology change: Ongoing changes in how search platforms operate, including increasing use
of AI, may affect demand patterns. The Group monitors developments and adapts products and services
where appropriate.
Competition: The sector is competitive, with established providers and new entrants. Pricing and feature
pressure are monitored.
Operational delivery: The Groupy operates distributed teams, including staff in Ukraine. Geopolitical
instability in that region creates a risk of disruption to operations. The Group monitors the situation and
maintains contingency measures.
Foreign exchange: A significant proportion of revenue is denominated in US dollars. Exchange rate
fluctuations may affect reported sterling results. Exposure is overseen through routine treasury processes.
Working capital: As with many businesses, there is a risk of late payments or customer churn affecting cash
flow. This is managed through established credit control procedures.

Page 2

 
Brightlocal Services Ltd
 

Group strategic report (continued)
For the year ended 31 December 2024

Key performance indicators (financial only)
 
Revenue: £12.82m (2023: £11.48m).
Operating margin % (Operating profit ÷ Turnover): 3.4% (2023: 10.4%).
Cash at bank: £3.53m (2023: £3.46m).
Revenue per FTE: ~£186k (2023: ~£195k).
 
These are considered the most relevant financial indicators for the size and complexity of the business. All
amounts cross-refer to the Profit & Loss Account or Balance Sheet.

Other matters of strategic importance

The Group operates in a sector experiencing ongoing technological change, including the wider adoption of AI. The Board keeps these developments under review. No further disclosures are considered necessary.
 

Approval


This report was approved by the board and signed on its behalf.



................................................
M Anderson
Director

Date: 22 May 2026

Page 3

 
Brightlocal Services Ltd
 

 
Directors' report
For the year ended 31 December 2024

The directors present their report and the financial statements for the year ended 31 December 2024.

Principal activity

The Group's principal activity is the provision of software and services for local search engine optimisation (SEO).

Directors

The directors who served during the year were:

M Anderson 
E Eliot 

Results and dividends

The profit for the year, after taxation, amounted to £323,687 (2023 - £860,200). Dividends of £847,158 (2023: £801,135) were paid in the year. No further dividend is recommended.

Directors' responsibilities statement

The directors are responsible for preparing the Group strategic report, the Directors' report and the consolidated financial statements in accordance with applicable law and regulations.
 
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted Accounting Practice), including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for that period.

 In preparing these financial statements, the directors are required to:


select suitable accounting policies for the Group's financial statements and then apply them consistently;

make judgments and accounting estimates that are reasonable and prudent;

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and the Group and to enable them to ensure that the financial statements comply with the Companies Act 2006They are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Political contributions

The Group made no political donations or incurred political expenditure during the year (2023: £nil).

Future developments

The Company intends to focus on organic growth within its existing markets while continuing to improve operational efficiency. Man agement is investing in technology, including automation and artificial intelligence, where this can improve customer value and cost efficiency. The Directors remain mindful of potential challenges, including changes in economic conditions, and will continue to monitor these as part of the ongoing management of the business.

Page 4

 
Brightlocal Services Ltd
 

 
Directors' report (continued)
For the year ended 31 December 2024

Disclosure of information to auditors

Each of the persons who are directors at the time when this Directors' report is approved has confirmed that:
 
so far as the director is aware, there is no relevant audit information of which the Company and the Group's auditors are unaware, and

the director has taken all the steps that ought to have been taken as a director in order to be aware of any relevant audit information and to establish that the Company and the Group's auditors are aware of that information.

Auditors

The audit registration of Kreston Reeves LLP was transferred to Kreston Reeves Audit LLP on 6 October 2025. Kreston Reeves Audit LLP were formally appointed as auditor to the company 6 October 2025.

The auditor, Kreston Reeves Audit LLP, will be proposed for reappoinment in accordance with section 485 of the Companies Act 2006.

This report was approved by the board and signed on its behalf.
 





................................................
M Anderson
Director
Date: 22 May 2026

Page 5

 
Brightlocal Services Ltd
 

 
Independent auditors' report to the members of Brightlocal Services Ltd
 

Opinion


We have audited the financial statements of Brightlocal Services Ltd (the 'Parent Company') and its subsidiaries (the 'Group') for the year ended 31 December 2024, which comprise the Consolidated statement of income and retained earnings, the Consolidated analysis of net debt, the Consolidated balance sheet, the Company balance sheet, the Consolidated statement of cash flows, the Consolidated statement of changes in equity, the Company statement of changes in equity and the related notes, including a summary of significant accounting policiesThe financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).


In our opinion the financial statements:


give a true and fair view of the state of the Group's and of the Parent Company's affairs as at 31 December 2024 and of the Group's profit for the year then ended;
have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
have been prepared in accordance with the requirements of the Companies Act 2006.


Basis for opinion


We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.


Conclusions relating to going concern


In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.


Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the Parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.


Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.


Page 6

 
Brightlocal Services Ltd
 

 
Independent auditors' report to the members of Brightlocal Services Ltd (continued)


Other information


The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' report thereon. The directors are responsible for the other information contained within the Annual ReportOur opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.


We have nothing to report in this regard.


Opinion on other matters prescribed by the Companies Act 2006
 

In our opinion, based on the work undertaken in the course of the audit:


the information given in the Group strategic report and the Directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
the Group strategic report and the Directors' report have been prepared in accordance with applicable legal requirements.


Matters on which we are required to report by exception
 

In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Group strategic report or the Directors' report.


We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:


adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been received from branches not visited by us; or
the Parent Company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors' remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.


Responsibilities of directors
 

As explained more fully in the Directors' responsibilities statement set out on page 4, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.


In preparing the financial statements, the directors are responsible for assessing the Group's and the Parent Company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but to do so.


Page 7

 
Brightlocal Services Ltd
 

 
Independent auditors' report to the members of Brightlocal Services Ltd (continued)


Auditors' responsibilities for the audit of the financial statements
 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these Group financial statements.


Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Capability of the audit in detecting irregularities, including fraud

Based on our understanding of the Group, Company and industry, and through discussion with the directors and other management (as required by auditing standards), we identified that the principal risks of non-compliance with laws and regulations related to anti-bribery and employment law. We considered the extent to which non-compliance might have a material effect on the financial statements. We also considered those laws
and regulations that have a direct impact on the preparation of the financial statements such as the Companies
Act 2006 and taxation legislation. We communicated identified laws and regulations throughout our team and
remained alert to any indications of non-compliance throughout the audit. We evaluated management’s
incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of override
of controls) and determined that the principal risks were related to posting inappropriate journal entries to
revenue or expenditure and management bias in judgemental areas of the financial statements such as the deferrment of income. Audit procedures performed by the engagement team included:
 
Discussions with management and assessment of known or suspected instances of non-compliance with
laws and regulations and fraud, and review of the reports made by
management; and
Assessment of identified fraud risk factors: and
Challenging assumptions and judgements made by management in its significant accounting areas; and
Confirmation of related parties with management, and review of transactions throughout the period to identify
any previously undisclosed transactions with related parties outside the normal course of business; and
Performing analytical procedures with automated data analytics tools to identify any unusual or unexpected
relationships, including related party transactions, that may indicate risks of material misstatement due to
fraud; and
Review of significant and unusual transactions and evaluation of the underlying financial rationale supporting
the transactions; and
Identifying and testing journal entries, in particular any manual entries made at the year-end for financial
statement preparation.


As part of an audit in accordance with ISAs (UK), we exercise professional judgment and maintain professional scepticism throughout the audit. We also:


Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.
Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion of the effectiveness of the Company's internal control.
Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.
Page 8

 
Brightlocal Services Ltd
 

 
Independent auditors' report to the members of Brightlocal Services Ltd (continued)


Conclude on the appropriateness of the directors' use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Company's ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our Auditors' report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our Auditors' report. However, future events or conditions may cause the Company to cease to continue as a going concern.
Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.
Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the Group to express an opinion on the consolidated financial statementsWe are responsible for the direction, supervision and performance of the Group audit. We remain solely responsible for our audit opinion.


We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.


Other matters 
 

The financial statements of the Group and Company for the year ending 31 December 2023 were not audited.


Use of our report
 

This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.





Wendy Bamford BSc FCA (Senior statutory auditor)
for and on behalf of
Kreston Reeves Audit LLP
Statutory Auditor
Brighton

29 May 2026
Page 9

 
Brightlocal Services Ltd
 

Consolidated statement of income and retained earnings
For the year ended 31 December 2024

2024
2023
£
£

  

Turnover
  
12,815,446
11,477,543

Cost of sales
  
(4,886,890)
(4,638,391)

Gross profit
  
7,928,556
6,839,152

Administrative expenses
  
(7,493,028)
(5,650,633)

Operating profit
  
435,528
1,188,519

Interest receivable and similar income
  
23,451
24,920

Profit before tax
  
458,979
1,213,439

Tax on profit
 5 
(135,292)
(353,239)

Profit after tax
  
323,687
860,200

Retained earnings
  

-  as previously stated
  
3,326,379
3,072,617

-  correction of a prior period error
  
(393,234)
(198,537)

At the beginning of the year as restated
  
2,933,145
2,874,080

  

Profit for the year attributable to the owners of the Parent Company
  
323,687
860,200

Dividends declared and paid
  
(847,158)
(801,135)

Retained earnings at the end of the year
  
2,409,674
2,933,145

  

The notes on pages 18 to 31 form part of these financial statements.

Page 10

 
Brightlocal Services Ltd
Registered number: 10380004

Consolidated balance sheet
As at 31 December 2024

2024
2023
Note
£
£

Fixed assets
  

Intangible assets
 6 
-
-

Tangible assets
 7 
262,678
14,080

Investments
 12 
994
994

  
263,672
15,074

Current assets
  

Debtors: amounts falling due within one year
 8 
808,629
572,777

Cash at bank and in hand
  
3,532,472
3,458,016

  
4,341,101
4,030,793

Creditors: amounts falling due within one year
 9 
(2,157,170)
(1,110,691)

Net current assets
  
 
 
2,183,931
 
 
2,920,102

Total assets less current liabilities
  
2,447,603
2,935,176

Provisions for liabilities
  

Deferred tax
 10 
(35,898)
-

  
 
 
(35,898)
 
 
-

Net assets
  
2,411,705
2,935,176


Capital and reserves
  

Called up share capital 
 11 
2,031
2,031

Profit and loss account
 13 
2,409,674
2,933,145

  
2,411,705
2,935,176


The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 




................................................
M Anderson
Director
Date: 22 May 2026

The notes on pages 18 to 31 form part of these financial statements.

Page 11

 
Brightlocal Services Ltd
Registered number: 10380004

Company balance sheet
As at 31 December 2024

2024
2023
Note
£
£

Fixed assets
  

Investments
 12 
1,005
1,005

  
1,005
1,005

Current assets
  

Debtors: amounts falling due within one year
 8 
337,635
337,635

  
337,635
337,635

Creditors: amounts falling due within one year
 9 
(336,609)
(336,609)

Net current assets
  
 
 
1,026
 
 
1,026

Total assets less current liabilities
  
2,031
2,031

  

  

Net assets
  
2,031
2,031


Capital and reserves
  

Called up share capital 
 11 
2,031
2,031

Profit for the year
  
847,158
801,135

Dividends

  

(847,158)
(801,135)

Profit and loss account carried forward
  
-
-

  
2,031
2,031


The financial statements were approved and authorised for issue by the board and were signed on its behalf by: 


................................................
M Anderson
Director

Date: 22 May 2026

The notes on pages 18 to 31 form part of these financial statements.

Page 12
 

 
Brightlocal Services Ltd


 

Consolidated statement of changes in equity
For the year ended 31 December 2024



Called up share capital
Profit and loss account
Total equity


£
£
£


At 1 January 2024 (as previously stated)
2,031
3,326,379
3,328,410


Prior year adjustment - correction of error (see note 18)
-
(393,234)
(393,234)


At 1 January 2024 (as restated)
2,031
2,933,145
2,935,176



Comprehensive income for the year


Profit for the year
-
323,687
323,687

Total comprehensive income for the year
-
323,687
323,687



Contributions by and distributions to owners


Dividends
-
(847,158)
(847,158)



Total transactions with owners
-
(847,158)
(847,158)



At 31 December 2024
2,031
2,409,674
2,411,705



The notes on pages 18 to 31 form part of these financial statements.

Page 13

 

 
Brightlocal Services Ltd


 

Consolidated statement of changes in equity
For the year ended 31 December 2023



Called up share capital
Profit and loss account
Total equity


£
£
£


At 1 January 2023 (as previously stated)
2,031
3,072,617
3,074,648


Prior year adjustment - correction of error (see note 18)
-
(198,537)
(198,537)


At 1 January 2023 (as restated)
2,031
2,874,080
2,876,111



Comprehensive income for the year


Profit for the year
-
860,200
860,200

Total comprehensive income for the year
-
860,200
860,200



Contributions by and distributions to owners


Dividends
-
(801,135)
(801,135)



Total transactions with owners
-
(801,135)
(801,135)



At 31 December 2023
2,031
2,933,145
2,935,176



The notes on pages 18 to 31 form part of these financial statements.

Page 14
 
Brightlocal Services Ltd
 

Company statement of changes in equity
For the year ended 31 December 2024


Called up share capital
Profit and loss account
Total equity

£
£
£


At 1 January 2023
2,031
-
2,031


Comprehensive income for the year

Profit for the year
-
801,135
801,135
Total comprehensive income for the year
-
801,135
801,135


Contributions by and distributions to owners

Dividends
-
(801,135)
(801,135)


Total transactions with owners
-
(801,135)
(801,135)



At 1 January 2024
2,031
-
2,031


Comprehensive income for the year

Profit for the year
-
847,158
847,158
Total comprehensive income for the year
-
847,158
847,158


Contributions by and distributions to owners

Dividends
-
(847,158)
(847,158)


Total transactions with owners
-
(847,158)
(847,158)


At 31 December 2024
2,031
-
2,031


The notes on pages 18 to 31 form part of these financial statements.

Page 15

 
Brightlocal Services Ltd
 

Consolidated statement of cash flows
For the year ended 31 December 2024

2024
2023
£
£

Cash flows from operating activities

Profit for the financial year
323,687
860,200

Adjustments for:

Depreciation of tangible assets
47,283
7,398

Interest received
(23,451)
(24,920)

Taxation charge
135,292
353,239

(Increase) in debtors
(235,852)
(163,884)

Increase in creditors
940,964
359,939

Corporation tax received/(paid)
6,121
(577,170)

Net cash generated from operating activities

1,194,044
814,802


Cash flows from investing activities

Purchase of tangible fixed assets
(295,881)
(21,118)

Purchase of unlisted and other investments
-
(994)

Interest received
23,451
24,920

Net cash from investing activities

(272,430)
2,808

Cash flows from financing activities

Dividends paid
(847,158)
(801,135)

Net cash used in financing activities
(847,158)
(801,135)

Net increase in cash and cash equivalents
74,456
16,475

Cash and cash equivalents at beginning of year
3,458,016
3,441,541

Cash and cash equivalents at the end of year
3,532,472
3,458,016


Cash and cash equivalents at the end of year comprise:

Cash at bank and in hand
3,532,472
3,458,016

3,532,472
3,458,016


The notes on pages 18 to 31 form part of these financial statements.

Page 16

 
Brightlocal Services Ltd
 

Consolidated analysis of net debt
For the year ended 31 December 2024




At 1 January 2024
Cash flows
At 31 December 2024
£

£

£

Cash at bank and in hand

3,458,016

16,475

3,474,491

Debt due within 1 year

-

-

-


3,458,016
16,475
3,474,491

The notes on pages 18 to 31 form part of these financial statements.

Page 17

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

1.


General information

Brightlocal Services Ltd is a private company, limited by shares, incorporated in England & Wales, registered number 10380004. The registered office is First Floor Huntingdon House, 20-25 North Street, Brighton, East Sussex, BN1 1EB.

2.Accounting policies

 
2.1

Basis of preparation of financial statements

The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.

The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires Group management to exercise judgment in applying the Group's accounting policies.

The following principal accounting policies have been applied:

 
2.2

Basis of consolidation

The consolidated financial statements present the results of the Company and its own subsidiaries ("the Group") as if they form a single entity. Intercompany transactions and balances between group companies are therefore eliminated in full.

The consolidated financial statements incorporate the results of business combinations using the purchase method. In the Balance sheet, the acquiree's identifiable assets, liabilities and contingent liabilities are initially recognised at their fair values at the acquisition date. The results of acquired operations are included in the Consolidated statement of income and retained earnings from the date on which control is obtained. They are deconsolidated from the date control ceases.

 
2.3

Going concern

At the time of approving the financial statements, the directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for the forseeable future.  Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

 
2.4

Revenue

Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Group and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:

Rendering of services

Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
the amount of revenue can be measured reliably;
it is probable that the Group will receive the consideration due under the contract;
the stage of completion of the contract at the end of the reporting period can be measured reliably; and
the costs incurred and the costs to complete the contract can be measured reliably.

Page 18

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

2.Accounting policies (continued)

 
2.5

Operating leases: the Group as lessee

Rentals paid under operating leases are charged to profit or loss on a straight-line basis over the lease term.

 
2.6

Development costs

Expenditure on research and development is capitalised and amortised over three years.

 
2.7

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives.

Depreciation is provided on the following basis:

Long-term leasehold property
-
over the term of the lease
Plant and machinery
-
33%
Straight line
Fixtures and fittings
-
20%
Reducing balance
Office equipment
-
20%
Reducing balance
Computer equipment
-
33%
Straight line

The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.

 
2.8

Debtors

Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.

 
2.9

Cash

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.

In the Consolidated statement of cash flows, cash and cash equivalents are shown net of bank overdrafts that are repayable on demand and form an integral part of the Group's cash management.

 
2.10

Financial instruments

The Group has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.

Page 19

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

2.Accounting policies (continued)

 
2.11

Creditors

Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.

 
2.12

Dividends

Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.

 
2.13

Foreign currency translation

Functional and presentation currency

The Company's functional and presentational currency is GBP.

Transactions and balances

Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.

At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.

Foreign exchange gains and losses resulting from the settlement of transactions and from the translation at period-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit or loss except when deferred in other comprehensive income as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Consolidated statement of income and retained earnings within 'finance income or costs'. All other foreign exchange gains and losses are presented in profit or loss within 'other operating income'.

On consolidation, the results of overseas operations are translated into Sterling at rates approximating to those ruling when the transactions took place. All assets and liabilities of overseas operations are translated at the rate ruling at the reporting date. Exchange differences arising on translating the opening net assets at opening rate and the results of overseas operations at actual rate are recognised in other comprehensive income.

 
2.14

Pensions

Defined contribution pension plan

The Group operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. Once the contributions have been paid the Group has no further payment obligations.

The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance sheet. The assets of the plan are held separately from the Group in independently administered funds.

Page 20

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

2.Accounting policies (continued)

 
2.15

Interest income

Interest income is recognised in profit or loss using the effective interest method.

 
2.16

Provisions for liabilities

Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made.

Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account the related risks and uncertainties.
 
Increases in provisions are generally charged as an expense to profit or loss.

 
2.17

Current and deferred taxation

The tax expense for the year comprises current and deferred tax. Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company and the Group operate and generate income.

Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date, except that:
The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits;
Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met; and
Where they relate to timing differences in respect of interests in subsidiaries, associates, branches and joint ventures and the Group can control the reversal of the timing differences and such reversal is not considered probable in the foreseeable future.

Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Page 21

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

3.


Employees

Staff costs, including directors' remuneration, were as follows:


Group
Group
2024
2023
£
£


Wages and salaries
4,053,767
2,414,349

Social security costs
462,173
327,863

Cost of defined contribution scheme
63,460
50,690

4,579,400
2,792,902


The average monthly number of employees, including the directors, during the year was as follows:


        2024
        2023
            No.
            No.







Directors
67
57



Staff
2
2

69
59


4.


Directors' remuneration

2024
2023
£
£

Directors' emoluments
18,764
18,764

Group contributions to defined contribution pension schemes
131
131

18,895
18,895


During the year retirement benefits were accruing to 2 directors (2023 - 2) in respect of defined contribution pension schemes.

Page 22

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

5.


Taxation


2024
2023
£
£

Corporation tax


Current tax on profits for the year
99,394
353,239


99,394
353,239


Total current tax
99,394
353,239

Deferred tax


Origination and reversal of timing differences
35,898
-

Total deferred tax
35,898
-


Tax on profit
135,292
353,239

Factors affecting tax charge for the year

The tax assessed for the year is higher than (2023 - higher than) the standard rate of corporation tax in the UK of 25% (2023 - 23.52%). The differences are explained below:

2024
2023
£
£


Profit on ordinary activities before tax
458,979
1,213,439


Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 25% (2023 - 23.52%)
114,745
285,401

Effects of:


Expenses not deductible for tax purposes, other than goodwill amortisation and impairment
17,982
7,398

Capital allowances for year in excess of depreciation
3,520
-

Difference on tax charges following prior period adjustment where tax not adjusted
-
45,793

Other differences leading to an increase (decrease) in the tax charge
-
14,647

Group relief
(955)
-

Total tax charge for the year
135,292
353,239

Page 23

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

6.


Intangible assets

Group and Company





Development expenditure

£



Cost


At 1 January 2024
320,218



At 31 December 2024

320,218



Amortisation


At 1 January 2024
320,218



At 31 December 2024

320,218



Net book value



At 31 December 2024
-



At 31 December 2023
-



Page 24

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

7.


Tangible fixed assets

Group






Long-term leasehold property
Plant and machinery
Fixtures and fittings
Office equipment
Computer equipment
Total

£
£
£
£
£
£



Cost or valuation


At 1 January 2024
-
50,552
104,792
-
58,349
213,693


Additions
157,003
35,700
18,907
3,066
81,205
295,881


Disposals
-
-
-
-
(58,349)
(58,349)



At 31 December 2024

157,003
86,252
123,699
3,066
81,205
451,225



Depreciation


At 1 January 2024
-
36,472
104,792
-
58,349
199,613


Charge for the year on owned assets
18,030
13,970
2,455
304
12,524
47,283


Disposals
-
-
-
-
(58,349)
(58,349)



At 31 December 2024

18,030
50,442
107,247
304
12,524
188,547



Net book value



At 31 December 2024
138,973
35,810
16,452
2,762
68,681
262,678



At 31 December 2023
-
14,080
-
-
-
14,080


8.


Debtors

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£


Trade debtors
254,445
79,247
-
-

Amounts owed by group undertakings
-
-
337,635
337,635

Other debtors
183,567
69,183
-
-

Prepayments and accrued income
370,617
424,347
-
-

808,629
572,777
337,635
337,635


Page 25

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

9.


Creditors: Amounts falling due within one year

Group
Group
Company
Company
2024
2023
2024
2023
£
£
£
£

Trade creditors
448,857
81,066
-
-

Amounts owed to group undertakings
-
-
336,609
336,609

Corporation tax
118,754
13,239
-
-

Other taxation and social security
103,581
104,407
-
-

Other creditors
107,494
70,791
-
-

Accruals and deferred income
1,378,484
841,188
-
-

2,157,170
1,110,691
336,609
336,609



10.


Deferred taxation


Group



2024


£






Charged to profit or loss
(35,898)



At end of year
(35,898)

Company


2024






At end of year
-
The deferred taxation balance is made up as follows:

Group
2024
£

Accelerated capital allowances
(35,898)

(35,898)

Page 26

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

11.


Share capital

2024
2023
£
£
Allotted, called up and fully paid



2,020 (2023 - 2,020) Ordinary shares of £1.00 each
2,020.00
2,020.00
2 (2023 - 2) Ordinary B shares of £1.00 each
2.00
2.00
2 (2023 - 2) Ordinary C shares of £1.00 each
2.00
2.00
2 (2023 - 2) Ordinary D shares of £1.00 each
2.00
2.00
2 (2023 - 2) Ordinary E shares of £1.00 each
2.00
2.00
2 (2023 - 2) Ordinary F shares of £1.00 each
2.00
2.00
1 (2023 - 1) Ordinary G share of £0.01
0.01
0.01
1 (2023 - 1) Ordinary H share of £1.00
1.00
1.00

2,031.01

2,031.01


The Company's Ordinay shares rank pari passu with each other.


12.


Investments

Group





Investments in subsidiary company

£



Cost


At 1 January 2024
994



At 31 December 2024
994




Bright Little Light Ltd

The company purchased 100% of the ordinary voting share capital of Bright Little Light Ltd on 16 September 2016, which was controlled by the Directors, by issuing additional share capital in the company in the sum of £10 in exchange for the shares in Bright Little Light Ltd.

BrightLocal Ltd

The company owns 100% of the subscriber ordinary voting share capital of BrightLocal Ltd in the sum of £1 that was incorporated on 16 September 2016.

Brightlocal Poland Ltd

The company owns 100% of the subscriber ordinary voting share capital of Brightlocal Poland Ltd in the sum of £994 that was incorporated on 16 October 2023 in Poland.  Brightlocal Poland Ltd, a wholly owned subsidiary of the Company, has not been included in the consolidation on the grounds of immateriality. The exclusion of this subsidiary does not affect the true and fair view of the consolidated financial statements.

Page 27

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024
Company





Investments in subsidiary companies

£



Cost or valuation


At 1 January 2024
1,005



At 31 December 2024
1,005





Subsidiary undertakings


The following were subsidiary undertakings of the Company:

Name

Class of shares

Holding

Brightlocal Poland Ltd
Ordinary
100%
Brightlocal Ltd
Ordinary
100%
Bright Little Light Ltd
Ordinary
100%

The aggregate of the share capital and reserves as at 31 December 2024 and the profit or loss for the year ended on that date for the subsidiary undertakings were as follows:

Name
Aggregate of share capital and reserves
Profit/(Loss)
£
£

Brightlocal Poland Ltd
994
30,049

Brightlocal Ltd
1
323,687

Bright Little Light Ltd
10
-


13.


Reserves

Profit and loss account

The profit and loss account comprises all current and previous profits and losses of the Group, all of which are considered distributable.


14.


Pension commitments

The Group operates a defined pension contribution scheme. The assets of the scheme are held
separately from those of the Group in an independently administered fund. Pension contributions due at
the year end amounted to £12,921 (2023: £10,991). Total contributions payable by the Group for the year totalled £63,460 (2023: £50,690). 

Page 28

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

15.


Commitments under operating leases

At 31 December 2024 the Group and the Company had future minimum lease payments due under non-cancellable operating leases for each of the following periods:


Group
Group
2024
2023
£
£

Not later than 1 year
130,800
71,072

Later than 1 year and not later than 5 years
174,400
284,300

Later than 5 years
-
26,418

305,200
381,790


16.


Related party transactions

Parent Company and Subsidiaries
The consolidated financial statements include the results of the Company and its subsidiaries, other than Brightlocal Poland Ltd. Transactions and balances between group entities have been eliminated on consolidation and are not disclosed in these financial statements, in accordance with FRS 102 Section 33, as the consolidated financial statements are publicly available.

During the year, the Group entered into transactions with related parties outside the consolidated group, namely Brightlocal Poland Ltd. These transactions were made on normal commercial terms. Details are as follows:

Brightlocal Poland Ltd

Brightlocal Poland Ltd is fully owned by BrightLocal Services Ltd.

During the year the company provided financial assistance to Brightlocal Poland Ltd of £30,049 (2023: £18,011). At the year end Brightlocal Poland Ltd owed the company £51,719 (2023: £21,670).

Key Management Personnel Compensation

The directors and other members of key management personnel are those persons having authority and responsibility for planning, directing and controlling the activities of the company, directly or indirectly. This includes the directors (executive and non-executive) and members of the senior management team.

The total compensation paid to key management personnel during the year was £616,195 (2023: £461,779).


17.


Controlling party

The company's ultimate controlling parties are M Anderson and S Anderson by virtue of their joint ownership of 70.1% of the issued share capital in the company.

Page 29

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024

18.


Change in accounting estimate

During the year, the depreciation method for Computer equipment changed from 50% Straight Line
method to 33.3% Straight Line method. The cause for this change was due to all previous assets
depreciated in full under the historic method being disposed of within the year, and management reassessing the useful economic life of this type of asset.

During the year, the depreciation method for Fixtures and fittings changed from 33.3% Straight Line
method to 20% Reducing Balance method. The cause for this change was due to all assets being
depreciated in full under the historic method and new assets purchased within the year, and management reassessing the useful economic life of this type of asset.


19.


Prior year adjustments

During the year, a prior period restatement was identified arising from the incorrect application of the company’s accruals accounting policies. In particular, the recognition of accrued income, deferred income, prepayments and accruals had not been consistently or correctly applied in prior financial periods. This resulted in income and expenditure being recognised in accounting periods that did not appropriately reflect the underlying transactions.

The error related primarily to the timing of recognition rather than the validity of the underlying balances. Consequently, profits reported in prior years were overstated due to income being recognised prematurely and certain costs not being fully accrued in the appropriate accounting periods.

In accordance with FRS 102 Section 10 Accounting Policies, Estimates and Errors, the prior period misstatement has been corrected. Comparative figures have been restated as if the accounting policies had been correctly applied in the periods concerned. A reconciliation is presented below showing the original position, the prior year adjustment, and the resulting restated position, as follows:

As previously stated
Prior period adjustment
As restated 
        £
        £
        £
31 December 2023

Turnover

11,598,879

(121,336)

11,477,543
 
Cost of sales

(4,549,315)

(89,076)

(4,638,391)
 
Gross profit

7,049,564

(210,412)

6,839,152
 
Administrative expenses

(5,666,348)

15,715

(5,650,633)
 
Operating Profit

1,384,192

(194,697)

1,189,495
 
Profit before tax

1,408,136

(194,697)

1,213,439
 
Profit for the financial year

1,054,897

(194,697)

860,200
 
Debtors

305,268

267,509

572,777
 
Total current assets

3,763,284

267,509

4,030,793
 
Net current assets

3,313,336

(393,234)

2,920,102
 
Creditors

(449,948)

(660,743)

(1,110,691)
 
Net assets

3,328,410

(393,234)

2,935,176
 
Profit and loss account

(3,326,379)

393,234

(2,933,145)
 
Total equity

(3,328,410)

393,234

(2,935,176)
 

Page 30

 
Brightlocal Services Ltd
 

 
Notes to the financial statements
For the year ended 31 December 2024
As previously stated
Prior period adjustment
As restated 
        £
        £
        £
1 Janaury 2023

Profit and loss account

(3,072,617)

198,537

(2,933,145)
 
Debtors

-

223,651

223,651
 
Creditors

-

(422,188)

(422,188)
 

These amounts represent the net effect of movements in accrued income, deferred income, prepayments and accruals, reflecting the reversal of income recognised prematurely and the recognition of costs not previously accrued.

The net effect of the adjustments has been reflected in the restated comparative figures presented in the financial statements. A corresponding adjustment has been made to opening reserves at 1 January 2023, to ensure retained earnings accurately reflect the results that would have been reported had the accounting policies been correctly applied. This is set out on the statement of changes in equity on pages 13 and 14.


Page 31