Real Direction Ltd

	Page
Balance Sheet	1—2
Notes to the Financial Statements	3—6

Registered number: 12849833

		2025		2024
	Notes	£	£	£	£
FIXED ASSETS
Intangible Assets	4		69,549		78,621
Tangible Assets	5		1,499		-

			71,048		78,621
CURRENT ASSETS
Debtors	6	210,438		178,346
Cash at bank and in hand		18,142		35,989

		228,580		214,335
Creditors: Amounts Falling Due Within One Year	7	(125,982 )		(2,941 )

NET CURRENT ASSETS (LIABILITIES)			102,598		211,394

TOTAL ASSETS LESS CURRENT LIABILITIES			173,646		290,015

Creditors: Amounts Falling Due After More Than One Year	8		(726,071 )		(501,211 )

NET LIABILITIES			(552,425 )		(211,196 )

CAPITAL AND RESERVES
Called up share capital	10		210		140
Profit and Loss Account			(552,635 )		(211,336 )

SHAREHOLDERS' FUNDS			(552,425)		(211,196)

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Real Direction Ltd

Balance Sheet (continued)

As At 30 September 2025

For the year ending 30 September 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.

On behalf of the board

Mr L Cato

Director

15 June 2026

The notes on pages 3 to 6 form part of these financial statements.

1. General Information

Real Direction Ltd is a private company, limited by shares, incorporated in England & Wales, registered number 12849833 . The registered office and principal place of business is Unit 3 105 Carver Street, Birmingham, B1 3AP.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

The financial statements are presented in pounds sterling which is the functional currency of the Company and rounded to the nearest £.

2.2. Going Concern Disclosure

The concept of going concern is an underlying assumption in the production of financial statements. As there are net liabilities there is a question mark over going concern. Although there is no formal agreement in place, the shareholders have indicated they will continue to provide financial support to the company for at least the next 12 months.

2.3. Turnover

Turnover is measured at the fair value of the consideration received or receivable for services provided, net of value added tax and any trade discounts.

Rendering of services

Turnover represents income earned from the company’s activities as a Ed-Tech Creator. Turnover is recognised when the company satisfies its performance obligations by providing the agreed services.

2.4. Research and Development

In the research phase of an internal project it is not possible to demonstrate that the project will generate future economic benefits and hence all expenditure on research is recognised as an expense when it is incurred. Intangible assets are recognised from the development phase of a project if and only if certain specific criteria are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be reliably measured. The capitalised development costs are subsequently amortised to profit and loss account on a straight line basis over their expected useful economic lives of 10 years.

If it is not possible to distinguish between the research phase and the development phase of an internal project the expenditure is treated as if it were all incurred in the research phase only.

2.5. Tangible Fixed Assets and Depreciation

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Computer Equipment

33% - Straight line

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

At each reporting period end date, the company reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

2.6. Taxation

Income tax credit represents the sum of the tax currently repayable.

Research and development tax relief credits are recognised when there is reasonable assurance that the company will comply with the conditions attaching to them and that the credits will be received. The benefit of research and development tax credits is recognised in the profit and loss account in the period to which the qualifying expenditure relates.

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Real Direction Ltd

Notes to the Financial Statements (continued)

For The Year Ended 30 September 2025

2.7. Pensions

The company operates a defined pension contribution scheme. Contributions are charged to the profit and loss account as they become payable in accordance with the rules of the scheme.

2.8. Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand.

2.9. Trade and other debtors

Trade and other debtors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method, less impairment losses for bad and doubtful debts except where the effect of discounting would be immaterial. In such cases, the receivables are stated at cost less impairment losses for bad and doubtful debts.

2.10. Trade and other creditors

Trade and other creditors are initially recognised at fair value and thereafter stated at amortised cost using the effective interest method unless the effect of discounting would be immaterial, in which case they are stated at cost.

3. Average Number of Employees

Average number of employees, including directors, during the year was: 5 (2024: 3)

4. Intangible Assets

	Internally generated software development costs
	£
Cost
As at 1 October 2024	90,717

As at 30 September 2025	90,717

Amortisation
As at 1 October 2024	12,096
Impairment losses	9,072

As at 30 September 2025	21,168

Net Book Value
As at 30 September 2025	69,549

As at 1 October 2024	78,621

5. Tangible Assets

	Computer Equipment
	£
Cost
As at 1 October 2024	-
Additions	1,700

As at 30 September 2025	1,700

...CONTINUED

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Real Direction Ltd

Notes to the Financial Statements (continued)

For The Year Ended 30 September 2025

Depreciation
As at 1 October 2024	-
Provided during the period	201

As at 30 September 2025	201

Net Book Value
As at 30 September 2025	1,499

As at 1 October 2024	-

6. Debtors

	2025	2024
	£	£
Due within one year
Trade debtors	30,482	9,340
Other debtors	179,956	169,006

	210,438	178,346

7. Creditors: Amounts Falling Due Within One Year

	2025	2024
	£	£
Trade creditors	646	-
Other creditors	109,484	2,941
Taxation and social security	15,852	-

	125,982	2,941

8. Creditors: Amounts Falling Due After More Than One Year

	2025	2024
	£	£
Other loans	726,071	501,211

9. Secured Creditors

Other loans included in creditors due after more than one year are loan notes from the Ford Family Foundation who have fixed and floating charges over all assets of the company.

10. Share Capital

	2025	2024
Allotted, called up and fully paid	£	£
7,000 Ordinary Shares of £ 0.01 each	70	70
7,003 Ordinary B shares of £ 0.01 each	70	70
7,000 Ordinary C shares of £ 0.01 each	70	-

	210	140

11. Related Party Transactions

Included in other debtors are amounts owed by a company under common control of £145,563 (2024: £137,243). This balance is interest free and repayable on demand.

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Real Direction Ltd

Notes to the Financial Statements (continued)

For The Year Ended 30 September 2025

12. Controlling Party

The company's controlling party is the Ford Family Foundation by virtue of their majority ownership of 67% of the issued share capital in the company.

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