Registered number: 01618411
FOR THE YEAR ENDED 30 JUNE 2025
EVENT MERCHANDISING LIMITED
COMPANY INFORMATION
EVENT MERCHANDISING LIMITED
CONTENTS
EVENT MERCHANDISING LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 30 JUNE 2025
Event Merchandising Limited specialises in the sale of merchandise for a diverse range of events, including entertainment and sporting occasions. The company provides a comprehensive suite of services encompassing creative design, production, merchandise management, and e-commerce solutions..
Event Merchandising Ltd (EM) is a globally recognised leader in branded merchandise and retail services, celebrated for its excellence with numerous industry accolades. With over 40 years of experience, EM has established partnerships with some of the most prominent brands and events worldwide.
EM offers a wide range of services, including the design and production of bespoke merchandise for corporate and consumer needs. Our expertise extends to managing merchandise sales at live events, operating permanent retail stores and pop-up shops, and implementing licensing programs. Additionally, EM manages global e-commerce platforms, ensuring seamless direct-to-consumer experiences.
We are committed to delivering exceptional products and services that exceed client expectations, enhance fan engagement, and elevate brand perceptions. Our team excels in design, procurement, quality control, logistics, and shipping, while our agile approach ensures consistently outstanding results. At EM, our mission is to turn every interaction into a memorable event.
Through our proprietary software, we have streamlined ordering, processing, and supply chain operations, enabling rapid and efficient fulfilment for our clients. Our customer base spans multiple industries, including sports, entertainment, corporate events, film, and charities.
EM offers a wide range of services, including the design and production of bespoke merchandise for corporate and consumer needs. Our expertise extends to managing merchandise sales at live events, operating permanent retail stores and pop-up shops, and implementing licensing programs. Additionally, EM manages global e-commerce platforms, ensuring seamless direct-to-consumer experiences.
We are committed to delivering exceptional products and services that exceed client expectations, enhance fan engagement, and elevate brand perceptions. Our team excels in design, procurement, quality control, logistics, and shipping, while our agile approach ensures consistently outstanding results. At EM, our mission is to turn every interaction into a memorable event.
Through our proprietary software, we have streamlined ordering, processing, and supply chain operations, enabling rapid and efficient fulfilment for our clients. Our customer base spans multiple industries, including sports, entertainment, corporate events, film, and charities.
Event Merchandising faces several risks and uncertainties inherent to the retail sector, such as market volatility and competitive pressures. To address these challenges, we focus on delivering value-added services and maintaining swift response times in both product delivery and customer service.
The business experiences seasonal variations, with activity levels typically peaking during the second half of the financial year, establishing a fellow subsidiary Event Merch Retail Limited.
Following the United Kingdom’s exit from the European Union (EU), we have taken proactive steps to mitigate potential disruptions. These measures include establishing a subsidiary in Germany to address risks associated with international sales, supply chain logistics, foreign exchange fluctuations, and employee well-being. By closely monitoring political developments and implementing targeted strategies, we continue to navigate these challenges effectively.
The business experiences seasonal variations, with activity levels typically peaking during the second half of the financial year, establishing a fellow subsidiary Event Merch Retail Limited.
Following the United Kingdom’s exit from the European Union (EU), we have taken proactive steps to mitigate potential disruptions. These measures include establishing a subsidiary in Germany to address risks associated with international sales, supply chain logistics, foreign exchange fluctuations, and employee well-being. By closely monitoring political developments and implementing targeted strategies, we continue to navigate these challenges effectively.
KPI’s used to monitor the performance of the business include turnover, gross profit margin and profit before tax:
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EVENT MERCHANDISING LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
The company regularly reviews other key performance indicators (KPIs) across several critical areas:
• eCommerce: growth and management of new online accounts within 6 months periods.
• Health and Safety: Routine risk assessments are conducted to identify and mitigate potential hazards, ensuring a safe environment for all stakeholders.
• Environmental Responsibility: EM has implemented a robust environmental policy focused on compliance and sustainability. We actively measure and reduce greenhouse gas emissions and hold ISO 14001 and ISO 9001 certifications.
• Employee Welfare: EM prioritises attracting and retaining motivated, high-performing employees. Our low employee turnover reflects the success of these efforts and our commitment to staff well-being.
• eCommerce: growth and management of new online accounts within 6 months periods.
• Health and Safety: Routine risk assessments are conducted to identify and mitigate potential hazards, ensuring a safe environment for all stakeholders.
• Environmental Responsibility: EM has implemented a robust environmental policy focused on compliance and sustainability. We actively measure and reduce greenhouse gas emissions and hold ISO 14001 and ISO 9001 certifications.
• Employee Welfare: EM prioritises attracting and retaining motivated, high-performing employees. Our low employee turnover reflects the success of these efforts and our commitment to staff well-being.
This report was approved by the board and signed on its behalf.
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EVENT MERCHANDISING LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 30 JUNE 2025
The directors present their report and the financial statements for the year ended 30 June 2025.
The directors are responsible for preparing the Strategic report, the Directors' report and the financial statements in accordance with applicable law and regulations.
In preparing these financial statements, the directors are required to:
∙select suitable accounting policies for the Company's financial statements and then apply them consistently;
∙make judgments and accounting estimates that are reasonable and prudent;
∙prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Company's transactions and disclose with reasonable accuracy at any time the financial position of the Company and to enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.
The profit for the year, after taxation, amounted to £1,462,431 (2024 - £1,498,085).
Dividends for the year, amounted to £1,948,000 (2024: Nil)
The directors who served during the year were:
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EVENT MERCHANDISING LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 30 JUNE 2025
Expanding Our Offering in Existing Verticals
Event Merchandising is committed to enhancing our services within our established verticals. To meet the
evolving demands of our sophisticated clientele, we are strategically growing our retail team by bringing in
experts in experiential retailing.
This forward-thinking initiative reflects the ongoing shift in customer expectations, with an increasing preference
for immersive and engaging retail experiences over conventional transactional models. At Event Merchandising,
we understand the importance of providing innovative, memorable, and distinctive retail experiences that set our
clients apart.
Global Expansion: Unlocking Opportunities Worldwide
As a dynamic global enterprise with a history of success, Event Merchandising recognises the vast potential in
broadening our geographic footprint. We aim to replicate the achievements of our UK and European events,
festivals, and pop-up retail stores across new international markets.
The United States represents a key growth opportunity, offering an ideal alignment between our service
offerings and the preferences of US-based clients. Drawing on our core expertise in retail and our extensive
global network, we are well-equipped to support international brands in any country. As we continue to explore
new markets, we remain dedicated to identifying and capitalising on opportunities that drive growth and deliver
exceptional results for our clients.
Event Merchandising is committed to enhancing our services within our established verticals. To meet the
evolving demands of our sophisticated clientele, we are strategically growing our retail team by bringing in
experts in experiential retailing.
This forward-thinking initiative reflects the ongoing shift in customer expectations, with an increasing preference
for immersive and engaging retail experiences over conventional transactional models. At Event Merchandising,
we understand the importance of providing innovative, memorable, and distinctive retail experiences that set our
clients apart.
Global Expansion: Unlocking Opportunities Worldwide
As a dynamic global enterprise with a history of success, Event Merchandising recognises the vast potential in
broadening our geographic footprint. We aim to replicate the achievements of our UK and European events,
festivals, and pop-up retail stores across new international markets.
The United States represents a key growth opportunity, offering an ideal alignment between our service
offerings and the preferences of US-based clients. Drawing on our core expertise in retail and our extensive
global network, we are well-equipped to support international brands in any country. As we continue to explore
new markets, we remain dedicated to identifying and capitalising on opportunities that drive growth and deliver
exceptional results for our clients.
There have been no significant events affecting the Company since the year end.
The auditors, Adler Shine LLP, will be proposed for reappointment in accordance with section 485 of the Companies Act 2006.
This report was approved by the board and signed on its behalf.
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EVENT MERCHANDISING LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF EVENT MERCHANDISING LIMITED
We have audited the financial statements of Event Merchandising Limited (the 'Company') for the year ended 30 June 2025, which comprise the Statement of comprehensive income, the Balance sheet, the Statement of changes in equity and the related notes, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the United Kingdom, including the Financial Reporting Council's Ethical Standard and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
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EVENT MERCHANDISING LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF EVENT MERCHANDISING LIMITED (CONTINUED)
The other information comprises the information included in the Annual Report other than the financial statements and our Auditors' report thereon. The directors are responsible for the other information contained within the Annual Report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.
We have nothing to report in this regard.
In our opinion, based on the work undertaken in the course of the audit:
∙the information given in the Strategic report and the Directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and
∙the Strategic report and the Directors' report have been prepared in accordance with applicable legal requirements.
In the light of the knowledge and understanding of the Company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic report or the Directors' report.
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EVENT MERCHANDISING LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF EVENT MERCHANDISING LIMITED (CONTINUED)
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:
We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and then design and perform audit procedures responsive to those risks, including obtaining audit evidence that is sufficient and appropriate to provide a basis for our opinion.
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, we have:
• considered the nature of the industry and sectors, control environment and business performance;
• made enquires of management about their own identification and assessment of the risk of irregularities;
• performed audit work over the risk of management override of controls, including testing of journal entries and other adjustments for appropriateness and reviewing accounting estimates for bias;
• reviewed minutes of meetings;
• undertaken appropriate sample based testing of bank transactions;
• identified and evaluated compliance with relevant laws and regulations and made enquiries of any instances of non-compliance;
• discussed matters among the audit engagement team regarding how and where fraud might occur in the financial statements and potential indicators of fraud.
Because of the inherent limitations of an audit, there is a risk that we will not detect all irregularities, including those leading to a material misstatement in the financial statements or non-compliance with regulation. This risk increases the more that compliance with a law or regulation is removed from the events and transactions reflected in the financial statements, as we will be less likely to become aware of instances of non-compliance. The risk is also greater regarding irregularities occurring due to fraud rather than error, as fraud involves intentional concealment, forgery, collusion, omission or misrepresentation.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' report.
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EVENT MERCHANDISING LIMITED
INDEPENDENT AUDITORS' REPORT TO THE MEMBERS OF EVENT MERCHANDISING LIMITED (CONTINUED)
This report is made solely to the Company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the Company's members those matters we are required to state to them in an Auditors' report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the Company's members, as a body, for our audit work, for this report, or for the opinions we have formed.
for and on behalf of
Chartered Accountants
Statutory Auditor
Aston House
Cornwall Avenue
N3 1LF
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EVENT MERCHANDISING LIMITED
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 30 JUNE 2025
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EVENT MERCHANDISING LIMITED
REGISTERED NUMBER: 01618411
BALANCE SHEET
AS AT 30 JUNE 2025
The financial statements were approved and authorised for issue by the board and were signed on its behalf by:
The notes on pages 12 to 26 form part of these financial statements.
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EVENT MERCHANDISING LIMITED
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 30 JUNE 2025
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
Event Merchandising Limited is a private company limited by shares. The company is incorporated in
England and Wales and its trading address is Unit 11 The Edge, Humber Road, London NW2 6EW. The
registered number is 01618411.
England and Wales and its trading address is Unit 11 The Edge, Humber Road, London NW2 6EW. The
registered number is 01618411.
2.Accounting policies
The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies (see note 3).
The following principal accounting policies have been applied:
The Company has taken advantage of the following disclosure exemptions in preparing these financial statements, as permitted by the FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland":
∙the requirements of Section 7 Statement of Cash Flows;
∙the requirements of Section 3 Financial Statement Presentation paragraph 3.17(d);
∙the requirements of Section 11 Financial Instruments paragraphs 11.42, 11.44 to 11.45, 11.47, 11.48(a)(iii), 11.48(a)(iv), 11.48(b) and 11.48(c);
∙the requirements of Section 12 Other Financial Instruments paragraphs 12.26 to 12.27, 12.29(a), 12.29(b) and 12.29A;
∙the requirements of Section 33 Related Party Disclosures paragraph 33.7.
This information is included in the consolidated financial statements of Event Merchandising Holdings Limited as at 30 June 2024 and these financial statements may be obtained from Companies House.
The financial statements have been prepared on a going concern basis which assumes that the Company will be able to continue trading for the foreseeable future.
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
2.Accounting policies (continued)
Functional and presentation currency
Transactions and balances
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
2.Accounting policies (continued)
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
2.Accounting policies (continued)
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, on a reducing balance basis.
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
2.Accounting policies (continued)
The Company has elected to apply the provisions of Section 11 “Basic Financial Instruments” of FRS 102 to all of its financial instruments.
The Company has elected to apply the recognition and measurement provisions of IFRS 9 Financial Instruments (as adopted by the UK Endorsement Board) with the disclosure requirements of Sections 11 and 12 and the other presentation requirements of FRS 102.
Financial instruments are recognised in the Company's Balance sheet when the Company becomes party to the contractual provisions of the instrument.
Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Basic financial assets
Basic financial assets, which include trade and other debtors, cash and bank balances, are initially measured at their transaction price (adjusted for transaction costs except in the initial measurement of financial assets that are subsequently measured at fair value through profit and loss) and are subsequently carried at their amortised cost using the effective interest method, less any provision for impairment, unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest.
Discounting is omitted where the effect of discounting is immaterial. The Company's cash and cash equivalents, trade and most other debtors due with the operating cycle fall into this category of financial instruments.
Other financial assets
Other financial assets, which includes investments in equity instruments which are not classified as subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the recognised transaction price. Such assets are subsequently measured at fair value with the changes in fair value being recognised in the profit or loss. Where other financial assets are not publicly traded, hence their fair value cannot be measured reliably, they are measured at cost less impairment.
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
2.Accounting policies (continued)
Impairment of financial assets
At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.
Financial assets are impaired when events, subsequent to their initial recognition, indicate the estimated future cash flows derived from the financial asset(s) have been adversely impacted. The impairment loss will be the difference between the current carrying amount and the present value of the future cash flows at the asset(s) original effective interest rate.
If there is a favourable change in relation to the events surrounding the impairment loss then the impairment can be reviewed for possible reversal. The reversal will not cause the current carrying amount to exceed the original carrying amount had the impairment not been recognised. The impairment reversal is recognised in the profit or loss.
Basic financial liabilities
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after the deduction of all its liabilities.
Basic financial liabilities, which include trade and other creditors, bank loans and other loans are initially measured at their transaction price (adjusting for transaction costs except in the initial measurement of financial liabilities that are subsequently measured at fair value through profit and loss). When this constitutes a financing transaction, whereby the debt instrument is measured at the present value of the future payments discounted at a market rate of interest, discounting is omitted where the effect of discounting is immaterial.
Debt instruments are subsequently carried at their amortised cost using the effective interest rate method.
Trade creditors are obligations to pay for goods and services that have been acquired in the ordinary course of business from suppliers. Trade creditors are classified as current liabilities if the payment is due within one year. If not, they represent non-current liabilities. Trade creditors are initially recognised at their transaction price and subsequently are measured at amortised cost using the effective interest method. Discounting is omitted where the effect of discounting is immaterial.
Other financial instruments
Derivatives, including forward exchange contracts, futures contracts and interest rate swaps, are not classified as basic financial instruments. These are initially recognised at fair value on the date the derivative contract is entered into, with costs being charged to the profit or loss. They are subsequently measured at fair value with changes in the profit or loss.
Debt instruments that do not meet the conditions as set out in FRS 102 paragraph 11.9 are subsequently measured at fair value through the profit or loss. This recognition and measurement would also apply to financial instruments where the performance is evaluated on a fair value basis as with a documented risk management or investment strategy.
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
2.Accounting policies (continued)
Derecognition of financial instruments
Derecognition of financial assets
Financial assets are derecognised when their contractual right to future cash flow expire, or are settled, or when the Company transfers the asset and substantially all the risks and rewards of ownership to another party. If significant risks and rewards of ownership are retained after the transfer to another party, then the Company will continue to recognise the value of the portion of the risks and rewards retained.
Derecognition of financial liabilities
Financial liabilities are derecognised when the Company's contractual obligations expire or are discharged or cancelled.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
Analysis of turnover by country of destination:
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
11.Taxation (continued)
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
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EVENT MERCHANDISING LIMITED
NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2025
The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £27,492 (2024 - £21,954). Contributions totalling £9,642 (2024 - £2,808) were payable to the fund at the balance sheet date and are included in creditors.
In October 2024, the company and its immediate parent company was acquired by Event Group Holdings Limited, whose ultimate parent company was Wavecrest Holdings A/S, a company registered in Denmark.
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