REGISTERED NUMBER: 09214168 (England and Wales)

Financial Statements for the Year Ended 31 December 2025

for

Game Analytics Limited

Page

Company Information

1

Statement of Financial Position

2

Notes to the Financial Statements

3

DIRECTOR:

M E Wulff

REGISTERED OFFICE:

Spaces Mappin House

4 Winsley Street

London

W1W 8HF

REGISTERED NUMBER:

09214168 (England and Wales)

AUDITORS:

Shinewing Wilson Accountancy Limited

Chartered Certified Accountants

and Statutory Auditors

9 St Clare Street

London

EC3N 1LQ

FIXED ASSETS

Intangible assets

4

1,834,143

2,213,620

Tangible assets

5

1,948

6,569

1,836,091

2,220,189

CURRENT ASSETS

Debtors

6

368,331

847,287

Cash at bank

176,166

91,221

544,497

938,508

CREDITORS

Amounts falling due within one year

7

4,058,849

4,226,142

NET CURRENT LIABILITIES

(3,514,352

)

(3,287,634

)

TOTAL ASSETS LESS CURRENT LIABILITIES

(1,678,261

)

(1,067,445

)

PROVISIONS FOR LIABILITIES

1,642

1,642

NET LIABILITIES

(1,679,903

)

(1,069,087

)

CAPITAL AND RESERVES

Called up share capital

1

1

Other reserves

865,164

830,115

Retained earnings

(2,545,068

)

(1,899,203

)

SHAREHOLDERS' FUNDS

(1,679,903

)

(1,069,087

)

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the director and authorised for issue on 23 June 2026 and were signed by:

M E Wulff - Director

1.	STATUTORY INFORMATION

Game Analytics Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).

2.	ACCOUNTING POLICIES

Basis of preparation

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Going Concern

The company had net current liabilities of £3.51 million at the balance sheet mainly due to the amounts owed to the intermediate parent company, no short-term demand on the repayment of the funds is expected to be instructed. The ultimate parent company has confirmed in writing to continue support the company for 12 months from the date of signing the financial statements, therefore the director considered that the company has adequate resources to continue its operational existence for the foreseeable future, hence the company continues to adopt the going concern basis in preparing its financial statements.

Turnover

Revenue is measured at the fair value of the consideration received or receivable and represents the amount receivable for services rendered, net of discounts and rebates allowed by the company and value added taxes.

The company recognises revenue when all of the following conditions are satisfied:

- the amount of revenue can be measured reliably;

- it is probable that the company will receive the consideration due under the contract;

- the stage of completion of the contract at the end of the reporting period can be measured reliably; and

- the costs incurred and the costs to complete the contract can be measured reliably.

Income from management service provided to the group company is recognised using staff costs mark up method.

Income from data analysis service is recognised on monthly basis for the services provided.

Other income

Other income is recognised when it is probable that the economic benefit will flow to the company, and the amount of revenue can be measured reliably.

Intangible fixed assets

Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Licences are being amortised evenly over their estimated useful life of ten years.

Tangible fixed assets

Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.

Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives:

Computer equipment over 3 years

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in the Income Statements.

Financial instruments

The company has elected to apply the provisions of Section 11 'Basic Financial Instruments' of FRS 102 to all of its financial instruments.

Financial instruments are recognised when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include trade and other receivables and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the financial asset is measured at the present value of the future receipts discounted at a market rate of interest.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including trade and other payables, and loans from group undertakings, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest.

Debt instruments are subsequently carried at amortised cost, using the effective interest method.

Share capital

Financial instruments issued by the company are classified as equity only to the extent that they do not meet the definition of a financial liability or financial asset.

The company's ordinary shares are classified as equity instruments.

Taxation

Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the statement of financial position date.

Deferred tax

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the statement of financial position date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Research and development

Expenditure on research and development is written off in the year in which it is incurred.

Foreign currencies

Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the statement of financial position date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Lease commitments - company as lessee

Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits

The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Share based payment

The company’s employees have been granted share options by the ultimate parent company, Mobvista Inc.The Group issues equity-settled share options to certain employees within the company. Equity-settled share-based payment transactions are measured at fair value based on Mobvista Inc. share price at the Stock Exchange of Hong Kong (01860.HK) at the date of grant. The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the vesting period.

3.	EMPLOYEES AND DIRECTORS

The average number of employees during the year was 10 (2024 - 11 ) .

4.	INTANGIBLE FIXED ASSETS

Other

intangible

assets

£

COST

At 1 January 2025

and 31 December 2025

3,794,778

AMORTISATION

At 1 January 2025

1,581,158

Charge for year

379,477

At 31 December 2025

1,960,635

NET BOOK VALUE

At 31 December 2025

1,834,143

At 31 December 2024

2,213,620

5.	TANGIBLE FIXED ASSETS

Plant and

machinery

etc

£

COST

At 1 January 2025

and 31 December 2025

110,902

DEPRECIATION

At 1 January 2025

104,333

Charge for year

4,621

At 31 December 2025

108,954

NET BOOK VALUE

At 31 December 2025

1,948

At 31 December 2024

6,569

6.

DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.25

31.12.24

£

£

Trade debtors

73,375

49,787

Amounts owed by group undertakings

73,526

551,299

Other debtors

221,430

246,201

368,331

847,287

Amounts owed by group undertakings are unsecured, interest free, without a fixed date of repayment and repayable on demand.

7.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.25

31.12.24

£

£

Trade creditors

61,718

73,190

Taxation and social security

8,825

11,846

Other creditors

3,988,306

4,141,106

4,058,849

4,226,142

An amount of £3.72 million (2024: £3.99 million) included in Other creditors is other loan from an intermediate parent company (Note 11).

8.

LOANS

An analysis of the maturity of loans is given below:

31.12.25

31.12.24

£

£

Amounts falling due within one year or on demand:

Other loans

3,717,196

3,990,741

The company’s financing facility is loan from an intermediate parent company with principal of USD 5 million, the loan is unsecured, interest free and repayment on demand.

9.	DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Nijendra Dhungana FCCA (Senior Statutory Auditor)

for and on behalf of Shinewing Wilson Accountancy Limited

10.	RELATED PARTY DISCLOSURES

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

11.	ULTIMATE CONTROLLING PARTY

The immediate parent company is Game Analytics APS, a company registered in Denmark and the ultimate parent company is Guangzhou Mobvista Co., Limited, a company registered in China.

The smallest and largest undertaking for which the company is a member and for which group financial statements are prepared is Mobvista Inc., the copies of the consolidated financial statements can be obtained from https://www.mobvista.com/en/investor/.

The ultimate controlling party is W Duan.

12.	SHARE-BASED PAYMENT TRANSACTIONS

On 10 June 2020, the Company's ultimate parent company, Mobvista Inc. granted 2,172,915 shares as a restricted share incentive scheme for the primary purpose of providing incentives to eligible employees, on 10 March 2020 further 60,000 shares granted. On 10 June 2022, 223,900 shares were granted by Mobvista Inc. as restricted share incentive scheme, followed by an addition of 101,018 shares granted on 10 August 2022. On 10 October 2023, 536,000 shares were granted by Mobvista Inc. as restricted share incentive scheme, followed by an addition of 30,000 shares granted on 10 December 2023. As the share options granted are conditional upon the employee’s remaining in the company for the next four years, the total staff service costs will be recognized as an expense in profit or loss over the four years’ vesting period. The fair value of each share option was based on the share price of Mobvista Inc. at Hong Kong stock exchange at the date of grant.

The Company recognised the total expense of £35,049 (2024: £45,394) in the year in relation to restricted shares granted to the employees of the Company.

A reconciliation of share option movements over the year ended 31 December 2025 is shown below:

2025

2024

Outstanding at 1 January

209,122

796,290

Granted

-

-

Forfeited

(4,750

)

(440,942

)

Exercised

(109,061

)

(146,226

)

Outstanding at 31 December

95,311

209,122