The directors present the strategic report for the year ended 31 December 2025.

Milltown Partners is a global advisory firm specialising in reputation and public policy. Our clients include established and emerging technology companies, global investors, iconic sports franchises and entertainment brands, and influential individuals. As a Group, we are a team of 162 experienced professionals across offices in London, San Francisco, New York and Brussels, with deep expertise in corporate and financial communications, policy communications, crisis management, public affairs, and audience research.

2025 was the first year of our new three-year strategy. We are strengthening the foundations that allow us to grow with greater scale, sustainability and international reach, investing in our people, our technology and our operations.

Key performance indicators

2025 was a year of investment and growth. We welcomed more than 60 new clients, reflecting the strength of our positioning and the continued appeal of our offer to category-defining organisations around the world. Gross profit reached £15.6m, up 11% on 2024, with operating profit of £1.98m. Despite a period of significant investment to support our new three-year strategy, operating profit remained broadly stable compared to 2024. As a wider Group including Milltown Partners GBR Limited, we invested an additional £1.2m in our people, making 49 new hires and ending the year with 162 colleagues and voluntary attrition of 11%, low by industry standards.

Key Performance Drivers

As an advisory firm, our people remain our most important asset. In 2025 we invested in them, and in the systems, culture and technology that allow them to do their best work. Performance was driven by investments in our strategic priorities:

Becoming the advisors of choice for category-definers

Our strategy is built around our clients: organisations and individuals whose inventions, investments and creativity change the world. We call these clients category-definers, and in 2025 we sharpened our focus on serving them better and attracting more of them. That focus paid off, with 80% of our revenue coming from category-definers across technology, venture capital, sport and entertainment, and more than 60 new clients welcomed across these sectors.

We experienced more client turnover than in previous years in the first half, a reality of operating in a period of significant change across our key sectors. We responded by investing more deliberately in the depth and quality of our client relationships, resulting in strong renewals of our retained relationships into 2026.

AI and technology-enhanced advisory

In 2025 we moved from talking about AI to embedding it. We put our entire global team through a two-day AI bootcamp, building fluency, confidence and practical capability across the organisation. We also launched new AI-enhanced products, including stakeholder mapping and media intelligence tools, that allow us to deliver advice with a speed, precision and depth that would not otherwise be possible.

We are embedding AI into the substance of our advisory work, not just its administration, elevating the quality and impact of what we deliver to clients. We are already helping some of our technology clients navigate their own AI transformations, drawing on years of experience advising the organisations at the frontier of the technology. That is a genuine differentiator, and one we are building from a position of credibility.

Investing in our people and culture

As a Group, 49 new colleagues joined Milltown Partners in 2025, bringing expertise from in-house technology roles, media, policy and government. Alongside new hires, we invested in the infrastructure around our people: a new Global People Director, a new talent lead in the US, a strengthened finance function, and a new US Chief Operating Officer.

Our new Global People Director implemented a talent strategy to recognise and reward exceptional performance. Meanwhile members of our consulting team took on new responsibilities as Culture and Team Engagement Leads in each of our four offices. As we grow internationally, sustaining the culture that has underpinned our success requires deliberate focus. These investments mean our team is more engaged, more collaborative and better equipped to deliver the integrated, cross-disciplinary work our category-defining clients demand.

Tech policy leadership

Our tech policy offer continued to grow in 2025, building on the integration of Taso Advisory and our established position as leading advisors on UK and European technology regulation. While our current strength remains in Europe, we grew our policy and policy communications work across all offices, including in the US, in 2025. The combination of deep political intelligence with research-led policy strategy has strengthened our offer to technology clients navigating an increasingly complex regulatory environment on both sides of the Atlantic.

Geographic expansion

We expanded our US teams in both New York and San Francisco, bringing in senior talent to serve our growing client base in North America. To capitalise on the increasing demand for our policy and policy communications expertise in the US we also announced the opening of a Washington DC office, planned for 2026. This will extend our transatlantic policy capability and allow us to serve clients who require genuinely cross-jurisdictional strategic advice.

Diversity, equity and inclusion remains a core commitment at Milltown Partners. In 2025 we continued to build a diverse pipeline of candidates, embedding inclusive practices into our hiring, development and promotion processes. Our pro bono programme had a positive impact on 13 organisations during the year, consistent with our targets and our values. We continue to hold ourselves accountable through measurable targets across representation, inclusion and community impact, as we work towards our goal of colleagues at every level being representative of our communities by 2027.

Our business does not expose us to risks outside the normal course of commercial trading. The list set out below is not exhaustive or intended to imply any ranking based on likelihood or materiality.

Performance and competition. The market for communications and policy advisory services remains competitive. Our strategy of focusing on category-defining clients, combined with our investment in AI-enhanced delivery and deep sector expertise, distinguishes our offer from traditional competitors and has led to strong client retention at year end and a robust pipeline of new opportunities.

Sector concentration. Our specialism in technology means we remain exposed to movements in that market. The deliberate diversification of our client base across venture capital, sport, entertainment and other sectors continues to mitigate this risk. In 2025, work with category-definers across these sectors accounted for over 80% of our revenue, reducing our dependence on any single part of the technology industry.

Technology disruption. Generative AI continues to reshape the consultancy landscape. We view this primarily as an opportunity. Our experience advising frontier AI organisations, combined with our own investment in AI-enhanced products and capabilities, positions us to benefit from this transition. We continue to monitor short-term market adjustment risks while investing for the long-term opportunity.

Regulatory and legal. Our clients operate at the frontier of technology and, as a consequence, are frequently involved in litigation and regulatory proceedings. Our standard client contracts include clauses making clients liable for associated litigation costs. We maintain adequate levels of corporate liability insurance and strong outside counsel relationships.

IT and data security. The Company maintains a range of electronic systems and data in order to operate effectively. We have adequate controls in place to mitigate systems failure, including back-up systems, business recovery plans, virus protection and network security controls. Online data protection training is required by all staff globally on an annual basis. We achieved our Cyber Essentials certification for the first time in 2025 and propose to maintain this ongoing.

Credit risk. The Company has credit control measures in place to manage risk from trade receivables. The total loss arising as a result of bad debts was less than 0.1% of total revenues in 2025. A majority of invoices are raised monthly in advance with payment on 14-30 day terms, and members of the finance team are responsible for ensuring swift payment.

Currency risk. The Company's exposure to currency risk is significant due to its US operations. To mitigate currency risk, the Company has implemented hedging strategies, including forward contracts and currency options, to reduce the impact of unfavourable exchange rate fluctuations where they arise.

Liquidity risk. The Company retains sufficient cash for ongoing and future operations as a result of our prudent cash flow strategy.

Talent and culture. As we scale, maintaining the quality of our culture and the calibre of our people becomes increasingly critical. Our substantial investments in training, development and culture initiatives reflect the importance we place on this area, which is fundamental to our competitive advantage.

2025 was a year of building. The investments we made in AI, in people, in our operational infrastructure and in our international footprint were deliberate choices designed to generate returns over the full three years of our strategy.

The early evidence is encouraging. We enter 2026 with the strongest new business pipeline we have seen in a decade, with practically all retained clients having extended their relationships with us, and with a Washington DC office opening that will materially extend our transatlantic capability. Our first quarter is on track to be our strongest ever.

The Company has had a strong start to the new financial year and the Directors are confident that the foundations laid in 2025 position us to grow with greater scale, quality and reach and to demonstrate that the most ambitious organisations in the world are best served by advisors who are working to define their own category.

This report was approved by the Board and signed on its behalf by:

The directors present their annual report and financial statements for the year ended 31 December 2025.

The principal activity of the company continued to be the provision of PR and communications services.

The results for the year are set out on page 10.

Ordinary dividends were paid amounting to £3,000,000. The directors do not recommend payment of a further dividend.

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

The auditor, Moore Kingston Smith LLP, is deemed to be reappointed under section 487(2) of the Companies Act 2006.

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.

The directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law, the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period.

In preparing these financial statements, the directors are required to:

• select suitable accounting policies and then apply them consistently;

• make judgements and accounting estimates that are reasonable and prudent; and

• prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

We have audited the financial statements of Milltown Partners GBR Limited (the 'company') for the year ended 31 December 2025 which comprise the Statement of Comprehensive Income, the Balance Sheet, the Statement of Changes in Equity and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

• give a true and fair view of the state of the company's affairs as at 31 December 2025 and of its profit for the year then ended;

• have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

• have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

• the information given in the Strategic Report and the Directors' Report for the financial year for which the financial statements are prepared is consistent with the financial statements; and

• the Strategic Report and the Directors' Report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Directors' Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

• adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or

• the financial statements are not in agreement with the accounting records and returns; or

• certain disclosures of directors' remuneration specified by law are not made; or

• we have not received all the information and explanations we require for our audit.

As explained more fully in the Directors' Responsibilities Statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional scepticism throughout the audit. We also:

• Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

• Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purposes of expressing an opinion on the effectiveness of the company’s internal control.

• Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by the directors.

• Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the company’s ability to continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions may cause the company to cease to continue as a going concern.

• Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and whether the financial statements represent the underlying transactions and events in a manner that achieves fair presentation.

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit.

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below.

The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks of material misstatement due to fraud, through designing and implementing appropriate responses to those assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. However, the primary responsibility for the prevention and detection of fraud rests with both management and those charged with governance of the company.

Our approach was as follows:

• We obtained an understanding of the legal and regulatory requirements applicable to the company and considered that the most significant are the Companies Act 2006, UK financial reporting standards as issued by the Financial Reporting Council, and UK taxation legislation.

• We obtained an understanding of how the company complies with these requirements by discussions with management and those charged with governance.

• We assessed the risk of material misstatement of the financial statements, including the risk of material misstatement due to fraud and how it might occur, by holding discussions with management and those charged with governance.

• We inquired of management and those charged with governance as to any known instances of non-compliance or suspected non-compliance with laws and regulations.

• Based on this understanding, we designed specific appropriate audit procedures to identify instances of non-compliance with laws and regulations. This included making enquiries of management and those charged with governance and obtaining additional corroborative evidence as required.

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

Use of our report

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.

The Profit and Loss Account has been prepared on the basis that all operations are continuing operations.

Milltown Partners GBR Limited is a private company limited by shares incorporated in England and Wales. The registered office is 10 Bloomsbury Way, London, United Kingdom, WC1A 2SL.

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

This company is a qualifying entity for the purposes of FRS 102, being a member of a group where the parent of that group prepares publicly available consolidated financial statements, including this company, which are intended to give a true and fair view of the assets, liabilities, financial position and profit or loss of the group. The company has therefore taken advantage of exemptions from the following disclosure requirements:

• Section 7 ‘Statement of Cash Flows’: Presentation of a statement of cash flow and related notes and disclosures;

• Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instrument Issues: Interest income/expense and net gains/losses for financial instruments not measured at fair value; basis of determining fair values; details of collateral, loan defaults or breaches, details of hedges, hedging fair value changes recognised in profit or loss and in other comprehensive income;

• Section 33 ‘Related Party Disclosures’: Compensation for key management personnel.

The financial statements of the company are consolidated in the financial statements of Milltown Partners Group Limited. These consolidated financial statements are available from its registered office.

At the time of approving the financial statements, the directors have considered forecasts covering a period of at least 12 months from the date of approval, including profit and loss and cash flow projections. These forecasts reflect actual results to May 202true6 and reasonable assumptions for the remainder of the forecast period. Based on this assessment, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Accordingly, the directors continue to adopt the going concern basis of accounting in preparing the financial statements.

Turnover comprises income recognised by the company in respect of services supplied during the year, net of Value Added tax.

Any income received relating to incomplete projects is deferred to the extent that the proportion of that project is incomplete at the year end.

In respect of contracts for ongoing services, turnover represents the value of work done in the year and is recognised to the extent that is probable that the economic benefits will flow to the company and the turnover can be reliably measured. Turnover in respect of such contracts is recognised by reference to the stage of completion.

Intangible assets acquired separately from a business are recognised at cost and are subsequently measured at cost less accumulated amortisation and accumulated impairment losses.

Intangible assets acquired on business combinations are recognised separately from goodwill at the acquisition date where it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity and the fair value of the asset can be measured reliably; the intangible asset arises from contractual or other legal rights; and the intangible asset is separable from the entity.

Amortisation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Tangible fixed assets are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's balance sheet when the company becomes party to the contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Other financial assets, including investments in equity instruments which are not subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the transaction price. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less impairment.

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.

Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as being measured at fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

The tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the profit and loss account because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

Provisions are recognised when the company has a legal or constructive present obligation as a result of a past event, it is probable that the company will be required to settle that obligation and a reliable estimate can be made of the amount of the obligation.

The amount recognised as a provision is the best estimate of the consideration required to settle the present obligation at the reporting end date, taking into account the risks and uncertainties surrounding the obligation. Where the effect of the time value of money is material, the amount expected to be required to settle the obligation is recognised at present value. When a provision is measured at present value, the unwinding of the discount is recognised as a finance cost in profit or loss in the period in which it arises.

The costs of short-term employee benefits are recognised as a liability and an expense.

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

Payments to defined contribution retirement benefit schemes are charged as an expense as they fall due.

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leased asset are consumed.

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

The following judgements (apart from those involving estimates) have had the most significant effect on amounts recognised in the financial statements.

In accordance with the accounting policy, management consider the criteria for the revenue recognition from the provision of services, and in particular, whether the income and expenditure for contracts has been recognised so that it reflects the partial performance of the contractual obligations and the value of the work performed.

Employee bonus

In accordance with the accounting policy, management consider the provision for longer term employee bonuses to be a significant estimate due to judgement around the interest rate applied to discount the financial liability over its 10 year life.

The average monthly number of persons (including directors) employed by the company during the year was:

Their aggregate remuneration comprised:

The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

The following are the major deferred tax liabilities and assets recognised by the company and movements thereon:

The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund. There were outstanding pension contributions at year end of £nil (2024: £66,893).

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

No guarantees have been given or received.

As permitted by FRS 102 Section 33.1A "related party disclosures", the financial statements do not disclose transactions with other members of a wholly owned group.

During the year, the company made sales of £177,727 (2024: £50,000) to Phoenix Court Limited, a customer connected to a close family member of key management personnel. £30,000 (2024: £Nil) was outstanding at year end in respect of this transaction.

During the year, the company made sales of £30,000 (2024: £272,048) to Bruin Sports Capital LLC, a customer connected to a member of key management personnel. £Nil (2024: £30,000) was outstanding at year end in respect of this transaction.

The parent undertaking is Milltown Partners Group Limited, a company incorporated in England and Wales. The entire share capital of Milltown Partners Group Limited is owned by the Milltown Partners Employee Ownership Trust.