for the Period Ended 30 June 2025
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| Community Interest Report |
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The notes form part of these financial statements
The directors have chosen not to file a copy of the company's profit and loss account.
This report was approved by the board of directors on
and signed on behalf of the board by:
Name:
Status: Director
The notes form part of these financial statements
for the Period Ended 30 June 2025
Basis of measurement and preparation
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Overview TRIBE Digital Media CIC was incorporated on 22 June 2024 as a community interest company limited by guarantee. The company was established, in significant part, to provide a properly constituted community-interest vehicle through which River Walk Music - a free outdoor community concert programme that had grown substantially since its founding in 2021 - could be formally received, funded, administered and developed at scale. Alongside River Walk Music, the company operates a wider portfolio of community media activity across West Kent, East Sussex and the surrounding area. The company's constitutional objects, set out at Article 5 of its Articles of Association, are to carry on activities which benefit the community and in particular: -The advancement of citizenship and community development. -The advancement of the arts. -The advancement of education. The activities described in this report deliver against all three of these objects: Advancement of citizenship and community development - through the provision of digital media services, online broadcasting and community-focused programming that connects, informs and includes the local community. Advancement of the arts - through the curation, financial underwriting and operational delivery of free live music events, principally River Walk Music. Advancement of education - through vocational, technical and skills-development opportunities for volunteers participating in the online radio service and in the company's event-delivery activities. The beneficiary community, as declared at incorporation in the company's CIC36 community-interest statement, comprises residents, artists, musicians, performers, businesses, community groups, charitable organisations and non-profit entities of West Kent, East Sussex and the surrounding area. During the financial year the company delivered three principal areas of activity, each described in turn below. Activity 1 - River Walk Music (the company's free outdoor concert series) River Walk Music is the company's flagship community programme: a series of free, open-air concerts produced and delivered by the company, held on Friday evenings each summer from mid-July through to the first week of September. All concerts are free to attend, with no admission charge, ticketing or pre-registration. Background and origins River Walk Music was founded in 2021 as a grassroots community initiative by a local resident. Two members of what has become the programme's volunteer organising team - Adam Howe and Rayan Choudhury, both now directors of TRIBE Digital Media CIC - became involved during the first and second seasons respectively. Over subsequent seasons the organising team has settled into a core group of six community volunteers. The programme has grown markedly season by season - from a first event in 2021 attended by approximately 25 people, to its current scale at which audiences number in the high hundreds per concert. That growth, sustained over successive summers, reflects organic demand from the local community for free, accessible, outdoor live music. In its early years the programme was funded by direct public donations collected at events and by sponsorship from a small number of local supporters who were willing to channel their contributions through a personal bank account, because no formal entity existed to receive funds. As the programme grew, the limitations of this informal arrangement became increasingly apparent: receiving sponsorship from larger or more institutional sources, providing donors and sponsors with the assurance of a properly governed and accountable structure, and applying for grants or other forms of external support, all required a formal corporate vehicle with appropriate community-interest credentials. A concrete catalyst for incorporation came when Kent County Council indicated that it could offer grant support to the concert series but required a formal entity and bank account to receive any funds. This crystallised the need the organisers had already recognised. The company was incorporated in June 2024 to address this need. Since incorporation, TRIBE Digital Media CIC has been the formal organiser of the programme, taking on all financial administration, performer engagement, equipment provision and operational delivery, working closely with the six-person volunteer organising team. Programme delivered during the year During the financial year the company delivered the 2024 season of River Walk Music: eight Friday-evening concerts on River Walk and Barons Walk in Tonbridge, Kent - the riverside setting in front of Tonbridge Castle, on the banks of the River Medway - featuring performances by a range of musicians and bands. The programme provides a sustained, predictable summer cultural offer for the local community across approximately eight weeks of the year, in a publicly accessible and visible setting at the heart of the town. Reach and audience Audience attendance across the 2024 season was substantial and sustained: Approximately 499 people attended each concert on average. Across the eight-concert programme this represents in the region of 3,992 attendances in total. A meaningful proportion of the audience attended on a recurring basis week after week, indicating that River Walk Music functions not only as a series of one-off events but as an established recurring community gathering point during the summer months. Programme delivery and funding As principal and organiser of the event series, the company carried out all aspects of production, including: Curation and booking of performers across the eight-concert programme. Approximately eight musicians and bands were paid to perform across the season. Provision and operation of sound and lighting equipment at every concert. Nearly all of the equipment used by the company in delivering the programme is supplied to it at no cost under loan arrangements with companies under the control of a director - described under 'Resources and equipment' later in this Part. Coordination of the volunteer team supporting event delivery on the ground. All event-management functions including site logistics, liaison with venue and any required permissions. Engagement with sponsors and supporters, and active fundraising at concerts through public donations. Payment of all performers, suppliers and service providers engaged in the delivery of the programme. The programme is funded by a combination of public donations collected at concerts and sponsorship from local businesses, all received directly by the company as income for the delivery of its own community activity. Funds are applied to the operational costs of the programme, principally payments to performers and to suppliers. Community benefit River Walk Music delivers community benefit on a sustained and visible basis: Free access to live music for the local community across the eight-concert summer programme - accessible to all without admission charge, ticketing barrier or financial means test. Reach of approximately 3,992 attendances across the 2024 season, with around 499 people at each concert. Activation of River Walk and Barons Walk - public outdoor space alongside the River Medway in front of Tonbridge Castle - as a recurring community gathering point on summer Friday evenings, supporting social cohesion and the use of shared community space at the heart of the town. Paid performance opportunities for musicians - most of whom are local, emerging or community-based artists for whom paid live work of this kind is meaningful - supporting local creative livelihoods. A platform for local businesses to support tangible, visible community activity through sponsorship of a high-profile and well-attended programme. Cross-generational and cross-community participation - open-air, free concerts of this kind reach audiences (including families, older people and those for whom commercial ticketed events are inaccessible) who might not otherwise engage with live music. Activity 2 - Equipment support for West Kent Radio During the year, the company provided sound equipment to West Kent Community Radio ("West Kent Radio" or "WKCR"), a registered DAB community radio CIO serving the Tunbridge Wells area. The equipment provided was drawn from the same loaned stock that the company holds under the arrangement described under 'Resources and equipment' later in this Part. Community radio in the United Kingdom is licensed by Ofcom on the basis of delivering social gain to a defined community. By providing sound equipment to West Kent Radio, the company has directly enabled the station to broadcast more reliably and to a higher technical standard, in turn improving the quality of the social-gain output that the station delivers to its listeners. The community benefit therefore extends beyond the equipment recipient: the ultimate beneficiaries are the listening community served by West Kent Radio. Activity 3 - Online radio: broadcasting and volunteer skills development The company operates an online radio service that broadcasts live, presenter-led content three days each week. The service was originally established during the COVID-19 pandemic in response to the social isolation, mental-health pressures and loss of community contact experienced by many people during lockdowns and the period that followed. It continues to operate as a community broadcast resource for West Kent, East Sussex and the surrounding area. Vocational training and skills development for volunteers The online radio service functions in practice as a working learning environment in which volunteers gain hands-on, practical experience across a range of vocational skills directly relevant to careers in media, broadcasting, content and communications. Through their participation in producing and delivering live programming, contributors develop competencies in: Audio production and engineering - operation of broadcast desks, microphones, processing and audio software. Live broadcasting and presenting - programme structure, on-air delivery, interview technique and engagement with live listeners. IT and digital media operations - streaming infrastructure, content scheduling, content management and the wider digital workflow of a live broadcast service. Public speaking and communication skills, of value far beyond broadcasting itself. Programme planning and content curation - the editorial and creative judgement involved in shaping a community broadcast service. This vocational training is delivered informally and continuously through active participation in the production of live broadcasts, rather than through formal certified courses. It represents one of the company's principal contributions to the advancement of education within its declared community-interest objects, and directly delivers against the "Provision of vocational training for volunteers" activity declared in the company's CIC36 community-interest statement. Wellbeing and community connection Beyond the skills-development dimension, the service delivers significant wellbeing and community-connection benefit on two fronts: For volunteer presenters and contributors, participation in the station provides creative expression, a regular routine, social interaction with fellow volunteers, and a sense of purpose and contribution to the wider community. For some contributors the role has continued to offer therapeutic value well beyond the immediate pandemic context. For listeners, the station provides companionship, a sense of community connection, and access to a curated, locally rooted broadcast environment. Live content - as distinct from automated playout - provides a real-time human presence which is particularly valued by listeners who are isolated, housebound, or who otherwise have limited social contact. The therapeutic and wellbeing value of participatory community broadcasting is well established. The company has continued to operate and develop this service post-pandemic precisely because the underlying community need - for connection, creative outlet and routine - did not end when lockdown measures were lifted. Summary of community benefit delivered against the company's objects Taken together, the company's activities during the year delivered tangible community benefit against all three of its constitutional objects: Advancement of the arts - delivered the 2024 season of River Walk Music: eight free, open-air community concerts across the summer season, with approximately 499 attendees per event and approximately 3,992 attendances in total across the season; providing free access to live music, supporting local performing musicians with paid work, and activating public outdoor space as a recurring community gathering point. Advancement of citizenship and community development - operated a live online radio service three days per week providing community-focused programming and a real-time human broadcast presence valued especially by isolated listeners; and improved the quality and reliability of community radio broadcasting locally through equipment support to West Kent Radio. Advancement of education - provided informal vocational training and hands-on skills development for volunteers in audio production, live broadcasting, IT and digital media operations, presenting and programme curation, through their active participation in the online radio service. Wellbeing and social connection (cross-cutting benefit) - supported mental health, wellbeing and social inclusion for both volunteer broadcasters and listeners through the live online radio service. Sustenance of a local cultural and broadcasting ecosystem - across West Kent, East Sussex and the surrounding area, that would be difficult to maintain on a purely commercial basis.
Who the company's stakeholders are The company identifies the following groups as its principal stakeholders: -The six-person volunteer organising team of River Walk Music, who together direct the programme and whose continued involvement and input is central to the company's delivery of River Walk Music. Two of the six are also directors of TRIBE Digital Media CIC; the other four are independent community volunteers. -Audiences attending the River Walk Music concert series - members of the local community who attend the free open-air summer concerts. -Performing musicians engaged by the company to perform at River Walk Music concerts. -Donors who contribute at River Walk Music concerts and other supporters of the programme. -Local business sponsors of River Walk Music. -Suppliers and service providers engaged in the delivery of River Walk Music. -Volunteer presenters and contributors to the online radio service. -Listeners of the online radio service. -West Kent Community Radio (CIO no. 1180738) - as a partner organisation receiving equipment support. -The wider community of West Kent, East Sussex and the surrounding area, who benefit from the company's activities through access to free community music events, community broadcasting and volunteer skills-development opportunities. How stakeholders were engaged during the year The company engaged its stakeholders through the following ongoing channels during the financial year: -Continuous, ongoing engagement with the six-person volunteer organising team of River Walk Music, who direct the programme jointly with the company. Decisions about programme content, performer selection, scheduling and operational delivery are taken in dialogue with the organising team, ensuring that the community spirit and direction of the programme established before incorporation is preserved and developed. -Direct engagement with audiences at each of the River Walk Music concerts during the summer programme - informal feedback on programming, attendance levels and audience composition observed and acted upon across the season. -Direct working relationships with performing musicians engaged for River Walk Music -including discussion of programming, set length, technical requirements and fair terms of engagement. -Engagement with sponsoring local businesses regarding the basis of sponsorship and the visibility and acknowledgement provided to sponsors at the events and in associated communications. -Engagement with suppliers and service providers regarding terms of engagement and prompt payment, ensuring that the company operates as a reliable and respectful counterparty. -Direct liaison with West Kent Radio regarding equipment requirements and technical needs, ensuring that the support provided matched the station's actual operational requirements. -Continuous, real-time interaction with online radio presenters during the course of producing and delivering live programming three days per week. Programme content, scheduling and on-air format are developed iteratively with input from the volunteer presenter group. -Listener interaction with the online radio service through digital channels (online chat, social media engagement and direct messaging during live broadcasts), providing ongoing informal feedback on programming. Action taken in response to stakeholder input Stakeholder input during the year directly informed the company's allocation of resources and operational decisions. In particular: -The River Walk Music programme - including line-up, scheduling, technical set-up and audience-facing arrangements - was shaped season-on-season by audience response, sponsor input and performer feedback gathered during the previous summer's concerts. -Equipment provided to West Kent Radio was specified in direct consultation with the station to ensure it met their actual operational needs. -The online radio schedule, presenter roster and content mix were maintained and adjusted on the basis of feedback from volunteer presenters about what was sustainable, and feedback from listeners about what was valued.
No remuneration was received
No transfer of assets other than for full consideration
This report was approved by the board of directors on
8 July 2026
And signed on behalf of the board by:
Name: Adam Howe
Status: Director