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REGISTERED NUMBER: 14599837 (England and Wales)















Financial Statements for the Year Ended 30 June 2025

for

Smokeball UK Ltd

Smokeball UK Ltd (Registered number: 14599837)






Contents of the Financial Statements
for the Year Ended 30 June 2025




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 3


Smokeball UK Ltd

Company Information
for the Year Ended 30 June 2025







DIRECTORS: H A Steele
Ms J L Oxley



SECRETARY: Elemental Company Secretary Limited



REGISTERED OFFICE: 27 Old Gloucester Street
London
United Kingdom
WC1N 3AX



REGISTERED NUMBER: 14599837 (England and Wales)



SENIOR STATUTORY
AUDITOR:
Melissa Bowers FCCA



AUDITORS: Harts Limited
Westminster House
10 Westminster Road
Macclesfield
Cheshire
SK10 1BX

Smokeball UK Ltd (Registered number: 14599837)

Balance Sheet
30 June 2025

30.6.25 30.6.24
as restated
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 4 4,068 2,880

CURRENT ASSETS
Debtors: amounts falling due within one
year

5

278,474

44,562
Cash at bank 23,524 45,614
301,998 90,176
CREDITORS
Amounts falling due within one year 6 1,188,639 516,615
NET CURRENT LIABILITIES (886,641 ) (426,439 )
TOTAL ASSETS LESS CURRENT
LIABILITIES

(882,573

)

(423,559

)

CAPITAL AND RESERVES
Called up share capital 7 100 100
Retained earnings 8 (882,673 ) (423,659 )
SHAREHOLDERS' FUNDS (882,573 ) (423,559 )

The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 10 July 2026 and were signed on its behalf by:





H A Steele - Director


Smokeball UK Ltd (Registered number: 14599837)

Notes to the Financial Statements
for the Year Ended 30 June 2025

1. STATUTORY INFORMATION

Smokeball UK Ltd is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Presentation currency
The financial statements are prepared in sterling being the most relevant currency for the company
and rounded to the nearest pound £.

Turnover
Revenue from the rendering of services is recognized by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery etc - 20% on cost

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Smokeball UK Ltd (Registered number: 14599837)

Notes to the Financial Statements - continued
for the Year Ended 30 June 2025

2. ACCOUNTING POLICIES - continued

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Pension costs and other post-retirement benefits
The company operates a defined contribution pension scheme. Contributions payable to the company's pension scheme are charged to profit or loss in the period to which they relate.

Going concern
After reviewing the company's financial situation, the directors have a reasonable expectation that the company has adequate resources, including the continuing financial support of its parent company, to continue in operational existence for the foreseeable future. The company therefore continues to adopt the going concern basis in preparing its financial statements.

Commission
Sales commissions are paid to Account Executives based on the Total Contract Value (TCV) of customer contracts secured. Customer contracts are typically entered into for terms of 12 or 36 months, with commission payments made one month in arrears.

In accordance with FRS 102 Section 23 Revenue, commissions that qualify as incremental costs of obtaining a contract are recognised as a commission asset on the balance sheet, provided that recovery of those costs is expected. These costs are therefore not expensed immediately upon incurrence.

The commission asset is subsequently amortised on a straight-line basis over the term of the related customer contract (either 12 or 36 months). This treatment ensures that commission expense is recognised systematically and consistently with the pattern of revenue recognition associated with the underlying customer contracts.

3. EMPLOYEES AND DIRECTORS

The average number of employees during the year was 5 (2024 - 2 ) .

Smokeball UK Ltd (Registered number: 14599837)

Notes to the Financial Statements - continued
for the Year Ended 30 June 2025

4. TANGIBLE FIXED ASSETS
Plant and
machinery
etc
£   
COST
At 1 July 2024 3,120
Additions 2,173
At 30 June 2025 5,293
DEPRECIATION
At 1 July 2024 240
Charge for year 985
At 30 June 2025 1,225
NET BOOK VALUE
At 30 June 2025 4,068
At 30 June 2024 2,880

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
30.6.25 30.6.24
as restated
£    £   
Trade debtors 170,792 8,712
Other debtors 107,682 35,850
278,474 44,562

Short term debtors are measured at transaction price (which is usually the invoice price), less any impairment losses for bad and doubtful debts. Loans and other financial assets are initially recognised at transaction price including any transaction costs and subsequently measured at amortized cost determined using the effective interest method, less any impairment losses for bad and doubtful debts.

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
30.6.25 30.6.24
as restated
£    £   
Trade creditors 6,426 28,432
Amounts owed to group undertakings 594,776 285,531
Taxation and social security 51,406 20,540
Other creditors 536,031 182,112
1,188,639 516,615

Smokeball UK Ltd (Registered number: 14599837)

Notes to the Financial Statements - continued
for the Year Ended 30 June 2025

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR - continued

Short term creditors are measured at transaction price (which is usually the invoice price). Loans and other financial liabilities are initially recognised at transaction price net of any transaction costs and subsequently measured at amortized cost determined using the effective interest method.

7. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 30.6.25 30.6.24
value: £    £   
100 Ordinary £1 100 100

8. RESERVES
Retained
earnings
£   

At 1 July 2024 (423,659 )
Deficit for the year (459,014 )
At 30 June 2025 (882,673 )

9. DISCLOSURE UNDER SECTION 444(5B) OF THE COMPANIES ACT 2006

The Report of the Auditors was unqualified.

Melissa Bowers FCCA (Senior Statutory Auditor)
for and on behalf of Harts Limited

10. RELATED PARTY DISCLOSURES

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party transactions with wholly owned subsidiaries within the group.

11. ULTIMATE CONTROLLING PARTY

ATI Global Limited is regarded by the director as being the ultimate parent company by virtue of its 100% holding of the shares.

Group accounts will be available from this address and can be accessed as needed.

The registered address for ATI Global Limited is:
200 Barangaroo Ave
Barangaroo NSW 2000
Australia

Smokeball UK Ltd (Registered number: 14599837)

Notes to the Financial Statements - continued
for the Year Ended 30 June 2025

12. PRIOR YEAR ADJUSTMENT

During the year, the Company changed its accounting policy for the recognition of commission costs. Previously, such commission costs were recognised immediately as an expense as incurred. Under the revised policy, commission costs that are incremental to obtaining a contract and are expected to be recoverable, are recognised as an asset and amortised over the period in which the related contract income is recognised.

The directors believe that the revised accounting policy provides more reliable and relevant information by better matching the recognition of commission costs with the related contract revenue. In accordance with FRS 102, the change in accounting policy has been applied retrospectively and the comparative figures have been restated.

The effect of the change in accounting policy on the comparative balance sheet at 30 June 2024 was an increase in current assets and an increase in profit of £33,406. There is no tax impact.

The company also reviewed the classification of the lease discount on long term revenue contracts. Therefore, the measurement of the deferred income now includes the lease discount provision rather than this being shown separately under debtors.

The effect of the change in accounting policy on the comparative balance sheet at 30 June 2024 was a reduction in current assets and a reduction in current liabilities of £22,800. There is no tax impact.

A small discrepancy was identified in relation to the original lease discount provision of £3,764; this has been corrected and therefore the current assets have further reduced by this amount, and the profit and loss has also reduced by the same. There is no tax impact.

There is no impact on the Company's cash flows.

Overall as a consequence of the above adjustments the comparative profit for the prior year has increased by £29,642 and in the balance sheet, current assets have increased by £6,842 and current liabilities have decreased by £22,800.