Cx Strategy Ltd

	Page
Balance Sheet	1—2
Notes to the Financial Statements	3—6

1. General Information

Cx Strategy Ltd is a private company, limited by shares, incorporated in England & Wales, registered number 15210017 . The registered office is 20 Northcroft The Park, Cheltenham, Gloucestershire, GL50 2NL.

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

The presentational currency of the financial statements is Pounds Sterling, being the functional currency of the primary economic environment in which the company operates. Monetary amounts in these financial statements are rounded

to the nearest Pound.

2.2. Going Concern Disclosure

The directors have not identified any material uncertainties related to events or conditions that may cast significant doubt about the company's ability to continue as a going concern.

2.3. Significant judgements and estimations

In the application of the company's accounting policies, the directors are required to make judgements, estimates and

assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The

estimates and associated assumptions are based on historical experience and other factors that are considered to be

relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are

recognised in the period in which the estimate is revised if the revision affects only that period, or in the period of the

revision and future periods if the revision affects both current and future periods.

Judgements

No significant judgements have been made by management in preparing these financial statements.

Key sources of estimation uncertainty

No key sources of estimation uncertainty have been identified by management in preparing these financial statements

other than those detailed in these accounting policies.

2.4. Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Sale of goods

Turnover from the sale of goods is recognised when the significant risks and rewards of ownership of the goods has transferred to the buyer. This is usually at the point that the customer has signed for the delivery of the goods.

Rendering of services

Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.

2.5. Intangible Fixed Assets and Amortisation - Other Intangible

Separately acquired intangible assets are stated in the balance sheet at cost less any subsequent accumulated

amortisation and subsequent accumulated impairment losses.

Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their

useful economic life.

Franchise fees are amortised over their estimated useful useful economic life of 5 years.

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Cx Strategy Ltd

Notes to the Financial Statements (continued)

For The Year Ended 31 October 2025

2.6. Tangible Fixed Assets and Depreciation

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses.

The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Computer Equipment

25% Straight line

2.7. Financial Instruments

Classification

Financial instruments are classified and accounted for according to the substance of the contractual arrangement, as

financial assets, financial liabilities or equity instruments. An equity instrument is any contract that evidences a

residual interest in the assets of the company after deducting all of its liabilities. Where shares are issued, any

component that creates a financial liability of the company is presented as a liability on the balance sheet. The

corresponding dividends relating to the liability component are charged as interest expenses in the profit and loss

account.

Recognition and measurement

All financial assets and liabilities are initially measured at transaction price (including transaction costs), except for

those financial assets classified as at fair value through profit or loss, which are initially measured at fair value (which

is normally the transaction price excluding transaction costs), unless the arrangement constitutes a financing

transaction. If an arrangement constitutes a financing transaction, the financial asset or financial liability is measured

at the present value of the future payments discounted at a market rate of interest for a similar debt instrument.

Impairment

Assets, other than those measured at fair value, are assessed for indicators of impairment at each balance sheet date.

If there is objective evidence of impairment, an impairment loss is recognised in profit or loss as described below. A

non financial asset is impaired where there is objective evidence that, as a result of one or more events that occurred

after initial recognition, the estimated recoverable value of the asset has been reduced. The recoverable amount of an

asset is the higher of its fair value less costs to sell and its value in use. Where indicators exist for a decrease in

impairment loss, the prior impairment loss is tested to determine reversal. An impairment loss is reversed on an

individual impaired asset to the extent that the revised recoverable value does not lead to a revised carrying amount

higher than the carrying value had no impairment been recognised. For financial assets carried at amortised cost, the

amount of an impairment is the difference between the asset's carrying amount and the present value of estimated

future cash flows, discounted at the financial asset's original effective interest rate. For financial assets carried at cost

less impairment, the impairment loss is the difference between the asset's carrying amount and the best estimate of

the amount that would be received for the asset if it were to be sold at the reporting date. Where indicators exist for a

decrease in impairment loss, and the decrease can be related objectively to an event occurring after the impairment

was recognised, the prior impairment loss is tested to determine reversal. An impairment loss is reversed on an

individual impaired financial asset to the extent that the revised recoverable value does not lead to a revised carrying

amount higher than the carrying value had no impairment been recognised.

2.8. Foreign Currencies

Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.

2.9. Taxation

Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

...CONTINUED

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Cx Strategy Ltd

Notes to the Financial Statements (continued)

For The Year Ended 31 October 2025

2.9. Taxation - continued

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Current and deferred tax are recognised in profit or loss for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.

2.10. Share capital

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other

resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and

the time value of money is material, the initial measurement is on a present value basis.

Dividends

Dividend distribution to the company's shareholders is recognised as a liability in the financial statements in the reporting period in which the dividends are declared.

3. Average Number of Employees

Average number of employees, including directors, during the year was: 1 (2024: 1)

4. Intangible Assets

	Franchise fees
	£
Cost
As at 1 November 2024	29,950

As at 31 October 2025	29,950

Amortisation
As at 1 November 2024	4,493
Provided during the period	5,990

As at 31 October 2025	10,483

Net Book Value
As at 31 October 2025	19,467

As at 1 November 2024	25,457

5. Tangible Assets

	Computer Equipment
	£
Cost
As at 1 November 2024	419
Additions	416

As at 31 October 2025	835

...CONTINUED

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Cx Strategy Ltd

Notes to the Financial Statements (continued)

For The Year Ended 31 October 2025

Depreciation
As at 1 November 2024	44
Provided during the period	209

As at 31 October 2025	253

Net Book Value
As at 31 October 2025	582

As at 1 November 2024	375

6. Debtors

	2025	2024
	£	£
Due within one year
Other debtors	2,665	11,883

7. Creditors: Amounts Falling Due Within One Year

	2025	2024
	£	£
Bank loans and overdrafts	3,776	3,433
Other creditors	51,899	47,466
Taxation and social security	-	741

	55,675	51,640

8. Creditors: Amounts Falling Due After More Than One Year

	2025	2024
	£	£
Bank loans	10,829	14,507

Bank loans includes a loan for a principal amount of £19,800 which is denominated in GBP and bears interest at a rate of 9.5% per year. This balance is repayable in monthly instalments of £416.01 during the term of the facility, with the balance falling due in March 2029. The carrying amount at the year end is £14,605 (2024 - £17,940) with £3,776 (2024 - £3,433) falling due within one year.

The loan is secured by a personal guarantee of £19,800.

9. Share Capital

	2025	2024
	£	£
Allotted, Called up and fully paid	1	1

Called up share capital

This represents the nominal value of the issued equity share capital of the company.

Profit and loss account

This represents the cumulative profits or losses, net of dividends paid and other adjustments.

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		2025		2024
	Notes	£	£	£	£
FIXED ASSETS
Intangible Assets	4		19,467		25,457
Tangible Assets	5		582		375

			20,049		25,832
CURRENT ASSETS
Debtors	6	2,665		11,883
Cash at bank and in hand		3,195		5,690

		5,860		17,573
Creditors: Amounts Falling Due Within One Year	7	(55,675 )		(51,640 )

NET CURRENT ASSETS (LIABILITIES)			(49,815 )		(34,067 )

TOTAL ASSETS LESS CURRENT LIABILITIES			(29,766 )		(8,235 )

Creditors: Amounts Falling Due After More Than One Year	8		(10,829 )		(14,507 )

NET LIABILITIES			(40,595 )		(22,742 )

CAPITAL AND RESERVES
Called up share capital	9		1		1
Profit and Loss Account			(40,596 )		(22,743 )

SHAREHOLDERS' FUNDS			(40,595)		(22,742)