Registration number:
SH ONLINE LTD
trading as
for the Year Ended 31 December 2025
SH ONLINE LTD
trading as SHO
Contents
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Company Information |
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Statement of financial position |
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Notes to the Unaudited Financial Statements |
SH ONLINE LTD
trading as SHO
Company Information
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Directors |
Mr S Heraghty Miss C Harpley |
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Registered office |
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Accountants |
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SH ONLINE LTD
trading as SHO
(Registration number: 09225833)
Statement of financial position as at 31 December 2025
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Note |
2025 |
2024 |
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Fixed assets |
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Intangible assets |
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Tangible assets |
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Current assets |
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Stocks |
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Debtors |
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Cash at bank and in hand |
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Creditors: Amounts falling due within one year |
( |
( |
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Net current assets |
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Total assets less current liabilities |
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Creditors: Amounts falling due after more than one year |
( |
( |
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Provisions for liabilities |
( |
( |
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Net assets |
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Capital and reserves |
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Called up share capital |
100 |
100 |
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Retained earnings |
1,381,007 |
827,185 |
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Shareholders' funds |
1,381,107 |
827,285 |
For the financial year ending 31 December 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
Directors' responsibilities:
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The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts. |
Approved and authorised by the
SH ONLINE LTD
trading as SHO
(Registration number: 09225833)
Statement of financial position as at 31 December 2025
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......................................... |
SH ONLINE LTD
trading as SHO
Notes to the Unaudited Financial Statements for the Year Ended 31 December 2025
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General information |
The company is a private company limited by share capital, incorporated in England.
The address of its registered office is:
The principal place of business is:
3-5 Horsley's Fields
King's Lynn
Norfolk
PE30 5DD
These financial statements were authorised for issue by the
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Accounting policies |
Summary of significant accounting policies and key accounting estimates
The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.
Statement of compliance
These financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).
Basis of preparation
These financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value. These individual financial statements have been prepared on a going concern basis. All accounting policies have been applied consistently. The financial statements are prepared in sterling, which is the functional currency of the entity. Figures are rounded to the nearest whole pound sterling.
SH ONLINE LTD
trading as SHO
Notes to the Unaudited Financial Statements for the Year Ended 31 December 2025
Judgements
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Revenue recognition
Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.
The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.
Foreign currency transactions and balances
Non-monetary items measured in terms of historical cost in a foreign currency are not retranslated.
Tax
The tax expense for the period comprises current and deferred tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.
The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.
SH ONLINE LTD
trading as SHO
Notes to the Unaudited Financial Statements for the Year Ended 31 December 2025
Deferred tax is recognised in respect of all timing differences between taxable profits and profits reported in the financial statements.
Unrelieved tax losses and other deferred tax assets are recognised when it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.
Deferred tax is measured using the tax rates and laws that have been enacted or substantively enacted by the reporting date and that are expected to apply to the reversal of the timing difference.
Tangible assets
Tangible assets are stated in the statement of financial position at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.
The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.
Moulds are depreciated over units of production, with a mould having an estimated maximum life of 20,000 units.
Depreciation
Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:
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Asset class |
Depreciation method and rate |
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Furniture, fittings and equipment |
15% reducing balance |
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Moulds |
Over mould usage |
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Computer equipment |
3 years straight line |
Intangible assets
Separately acquired trademarks and licences are shown at historical cost.
Trademarks, licences (including software) and customer-related intangible assets acquired in a business combination are recognised at fair value at the acquisition date.
Trademarks, licences and customer-related intangible assets have a finite useful life and are carried at cost less accumulated amortisation and any accumulated impairment losses.
Product development has been capitalised at cost within the financial statements, where deemed appropriate. Products created as a result of product development are to be sold over an extended period of time and are amortised over their useful economic life.
Amortisation
Amortisation is provided on intangible assets so as to write off the cost, less any estimated residual value, over their useful life as follows:
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Asset class |
Amortisation method and rate |
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Website |
10% Straight Line |
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Patents and Trademarks |
5 Years Straight Line |
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Product development |
5 Years Straight Line |
SH ONLINE LTD
trading as SHO
Notes to the Unaudited Financial Statements for the Year Ended 31 December 2025
Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.
Trade debtors
Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.
Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.
Stocks
Stocks are stated at the lower of cost and estimated selling price less costs to complete and sell.
The cost of finished goods and work in progress comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition. At each reporting date, stocks are assessed for impairment. If stocks are impaired, the carrying amount is reduced to its selling price less costs to complete and sell; the impairment loss is recognised immediately in profit or loss.
Trade creditors
Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.
Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.
Borrowings
Interest-bearing borrowings are initially recorded at fair value, net of transaction costs. Interest-bearing borrowings are subsequently carried at amortised cost, with the difference between the proceeds, net of transaction costs, and the amount due on redemption being recognised as a charge to the statement of comprehensive income over the period of the relevant borrowing.
Interest expense is recognised on the basis of the effective interest method and is included in interest payable and similar charges.
Borrowings are classified as current liabilities unless the company has an unconditional right to defer settlement of the liability for at least twelve months after the reporting date.
SH ONLINE LTD
trading as SHO
Notes to the Unaudited Financial Statements for the Year Ended 31 December 2025
Provisions
Provisions are recognised when an event has taken place that gives rise to a legal or constructive obligation, a transfer of economic benefits is probable and a reliable estimate can be made. Provisions are measured as the best estimate of the amount required to settle the obligation, taking into account related risks and uncertainties.
Environmental Liabilities and Packaging Extended Producer Responsibility (pEPR)
The Company recognises a provision for environmental obligations when a present legal or constructive obligation exists as a result of past events, it is probable that an outflow of resources will be required to settle the obligation, and the amount can be reliably estimated. In accordance with the UK Producer Responsibility Obligations (Packaging and Packaging Waste) Regulations, the company recognises a provision for pEPR household waste disposal fees at the point the obligating criteria are met. These fees are measured using the latest available data submitted to the national regulatory body and estimated eco-modulated fee structures.
Leases
Leases in which substantially all the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments made under operating leases are charged to profit or loss on a straight-line basis over the period of the lease.
Share capital
Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.
Defined contribution pension obligation
A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.
Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.
Financial instruments
A financial asset or a financial liability is recognised only when the entity becomes a party to a contractual provisions of the instrument.
Basic financial assets and liabilities are initially recognised at the transaction price and subsequently measured at amortised cost. Debt instruments that are payable or receivable within one year are measured at the undiscounted amount of the cash or other consideration expected to be paid or received, net of impairment.
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.
SH ONLINE LTD
trading as SHO
Notes to the Unaudited Financial Statements for the Year Ended 31 December 2025
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Staff numbers |
The average number of persons employed by the company (including directors) during the year, was
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Intangible assets |
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Trademarks, patents and licenses |
Internally generated software development costs |
Other intangible assets |
Total |
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Cost or valuation |
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At 1 January 2025 |
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Additions acquired separately |
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At 31 December 2025 |
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Amortisation |
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At 1 January 2025 |
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Amortisation charge |
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At 31 December 2025 |
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Carrying amount |
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At 31 December 2025 |
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At 31 December 2024 |
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Individually material intangible assets
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SH ONLINE LTD
trading as SHO
Notes to the Unaudited Financial Statements for the Year Ended 31 December 2025
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Tangible assets |
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Furniture, fittings and equipment |
Total |
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Cost or valuation |
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At 1 January 2025 |
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Additions |
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Disposals |
( |
( |
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At 31 December 2025 |
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Depreciation |
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At 1 January 2025 |
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Charge for the year |
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Eliminated on disposal |
( |
( |
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At 31 December 2025 |
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Carrying amount |
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At 31 December 2025 |
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At 31 December 2024 |
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Stocks |
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2025 |
2024 |
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Finished goods and goods for resale |
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Debtors |
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Current |
2025 |
2024 |
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Trade debtors |
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Prepayments |
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Other debtors |
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SH ONLINE LTD
trading as SHO
Notes to the Unaudited Financial Statements for the Year Ended 31 December 2025
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Creditors |
Creditors: amounts falling due within one year
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Note |
2025 |
2024 |
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Due within one year |
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Loans and borrowings |
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Trade creditors |
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Amounts due to related parties |
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Social security and other taxes |
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Other payables |
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Accruals |
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Tax liability |
222,883 |
82,988 |
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Due after one year |
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Loans and borrowings |
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Creditors include unsecured loans payable in instalments of £47,697 (2024 - £101,466).
Creditors due after one year include unsecured loans payable in instalments of £105,195 (2024 - £152,892).
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Share capital |
Allotted, called up and fully paid shares
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2025 |
2024 |
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No. |
£ |
No. |
£ |
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75 |
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75 |
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25 |
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25 |
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Each share is entitled to one vote in any circumstances and each share is also entitled pari passu to dividend payments or any other distribution, including a distribution arising from a winding up of the company.
SH ONLINE LTD
trading as SHO
Notes to the Unaudited Financial Statements for the Year Ended 31 December 2025
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Obligations under leases and hire purchase contracts |
Operating leases
The total of future minimum lease payments is as follows:
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2025 |
2024 |
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Not later than one year |
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Later than one year and not later than five years |
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The amount of non-cancellable operating lease payments recognised as an expense during the year was £
Other Financial Commitments
As at the balance sheet date the company held open forward contracts with a commitment to purchase $240,000 USD by 31 March 2026 (2024 - $Nil USD).
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Related party transactions |
Loans from related parties
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2025 |
Key management |
Total |
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At start of period |
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Repaid |
( |
( |
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At end of period |
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2024 |
Key management |
Total |
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At start of period |
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Advanced |
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At end of period |
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Terms of loans from related parties