Startpulsing Limited

	Page
Balance Sheet	1—2
Notes to the Financial Statements	3—6

1. General Information

Startpulsing Limited is a private company, limited by shares, incorporated in England & Wales, registered number 07716920 . The registered office is 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ.

The presentation currency of the financial statements is the Pound Sterling (£).

2. Accounting Policies

2.1. Basis of Preparation of Financial Statements

The financial statements have been prepared under the historical cost convention and in accordance with Financial Reporting Standard 102 section 1A Small Entities "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

The Company is a parent undertaking of a small group and as such is not required by the Companies Act 2006 to

prepare group accounts. These financial statements therefore present information about the Company and not about

its group.

2.2. Going Concern Disclosure

Whilst the business has been loss making in the financial year and the balance sheet presents a net liability position,

the Directors regularly review the cash forecast and believe there is sufficient funds to pay liabilities as they fall due.

As such, the Directors agree the going concern basis is the appropriate method to prepare these financial statements.

2.3. Turnover

Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.

Rendering of services

Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.

2.4. Tangible Fixed Assets and Depreciation

Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:

Office Equipment

Straight line over 3 years

2.5. Leasing and Hire Purchase Contracts

Rentals applicable to operating leases where substantially all of the benefits and risks of ownership remain with the lessor are charged to the profit and loss account as incurred.

2.6. Financial Instruments

The company has elected to apply the provisions of Section 11 Basic Financial Instruments and Section 12 Other

Financial Instruments Issues of FRS 102 to all of its financial instruments.

Financial instruments are recognised in the company's balance sheet when the company becomes party to the

contractual provisions of the instrument.

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a

legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to

realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include debtors and cash and bank balances, are initially measured at transaction price

including transaction costs and are subsequently carried at amortised cost using the effective interest method, unless

the arrangement consitutes a financing transaction, where the transaction is measured at the present value if the

future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not

amortised.

Classification of financial instruments

...CONTINUED

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Startpulsing Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 July 2025

2.6. Financial Instruments - continued

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements

entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after

deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including creditors, bank loans, loans from fellow group companies and preference shares that

are classified as debt, are initially recognised at transaction price unless the arrangement constitute and financing

transaction, where the debt instrument is measured at the present value of future payments discounted at a market

rate of interest. Financial liabilities classified as payable within one year are not amortised.

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Trade creditor are obligations to pay for goods or services that have been acquired in the ordinary course of business

from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not,

they are presented as non-current liabilities. Trade creditors are recognised initially at transaction price and

subsequently at amortised cost using the effective interest method.

2.7. Foreign Currencies

Monetary assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate ruling on the date of the transaction. Exchange differences are taken into account in arriving at the operating profit.

2.8. Taxation

Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and assets reflect the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.

Current and deferred tax are recognised in profit or loss for the year, except when they relate to items that are recognised in other comprehensive income or directly in equity, in which case current and deferred tax are recognised in other comprehensive income or directly in equity respectively.

2.9. Cash and cash equivalents

Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not

more than 24 hours.

3. Average Number of Employees

Average number of employees, including directors, during the year was: 7 (2024: 8)

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Startpulsing Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 July 2025

4. Tangible Assets

	Office Equipment
	£
Cost
As at 1 August 2024	51,386
Additions	4,526
Disposals	(1,018 )

As at 31 July 2025	54,894

Depreciation
As at 1 August 2024	47,409
Provided during the period	3,641
Disposals	(1,018 )

As at 31 July 2025	50,032

Net Book Value
As at 31 July 2025	4,862

As at 1 August 2024	3,977

5. Investments

	Subsidiaries
	£
Cost or Valuation
As at 1 August 2024	43

As at 31 July 2025	43

Provision
As at 1 August 2024	-

As at 31 July 2025	-

Net Book Value
As at 31 July 2025	43

As at 1 August 2024	43

6. Debtors

	2025	2024
	£	£
Due within one year
Trade debtors	634,514	348,847
Other debtors	114,397	120,739

	748,911	469,586

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Startpulsing Limited

Notes to the Financial Statements (continued)

For The Year Ended 31 July 2025

7. Creditors: Amounts Falling Due Within One Year

	2025	2024
	£	£
Trade creditors	242,301	378,191
Bank loans and overdrafts	8,773	10,289
Other loans	481,939	242,223
Amounts owed to group undertakings	43,849	106,865
Other creditors	1,744,053	1,627,216
Taxation and social security	220,756	339,038

	2,741,671	2,703,822

8. Creditors: Amounts Falling Due After More Than One Year

	2025	2024
	£	£
Bank loans	-	8,773
Other loans	39,114	57,853

	39,114	66,626

Convertible loan notes were in issue during the year. During the year, notes with a carrying value of £23,141, including reversal of fair value adjustments previously recognised and accrued interest, were converted into equity.

The remaining notes are unsecured, interest-free and convertible into ordinary shares at a 20% discount on a future sale.

9. Share Capital

	2025	2024
	£	£
Allotted, Called up and fully paid	3,199	3,105

10. Related Party Transactions

Included in creditors falling due within one year, are amounts of £43,849 (2024:£106,865 due from) due to a subsidiary company OnePulse Inc. balances are incurred through operating cost recharges made at arms length throughout the year.

The company had the following loan balances outstanding with directors during the year:

£7,147 from director Mr C Gordon and £27,193 from director Mr M Billingsley, which are both unsecured, interest free, and repayable on demand.
£76,240 from director Mr M Billingsley, which is unsecured, conducted at arm’s length terms, with interest accruing and periodic repayments made in line with agreed repayment schedules.

11. Ultimate Controlling Party

There is no ultimate controlling party.

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		2025		2024
	Notes	£	£	£	£
FIXED ASSETS
Tangible Assets	4		4,862		3,977
Investments	5		43		43

			4,905		4,020
CURRENT ASSETS
Debtors	6	748,911		469,586
Cash at bank and in hand		123,551		183,304

		872,462		652,890
Creditors: Amounts Falling Due Within One Year	7	(2,741,671 )		(2,703,822 )

NET CURRENT ASSETS (LIABILITIES)			(1,869,209 )		(2,050,932 )

TOTAL ASSETS LESS CURRENT LIABILITIES			(1,864,304 )		(2,046,912 )

Creditors: Amounts Falling Due After More Than One Year	8		(39,114 )		(66,626 )

NET LIABILITIES			(1,903,418 )		(2,113,538 )

CAPITAL AND RESERVES
Called up share capital	9		3,199		3,105
Share premium account			11,280,320		10,885,373
Profit and Loss Account			(13,186,937 )		(13,002,016 )

SHAREHOLDERS' FUNDS			(1,903,418)		(2,113,538)