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Registration number: 02992544

Walden Page Ballard Limited
Unaudited Filleted Abridged Financial Statements
for the Period from 1 October 2024 to 31 December 2025

Walden Page Ballard Limited

Contents

Company Information | 1
Abridged Balance Sheet | 2 to 3
Notes to the Unaudited Abridged Financial Statements | 4 to 9

Walden Page Ballard Limited

Company Information

Directors | Martin Wiggins Matthew Smith

Registered office | Unit 4 11-29 Fashion Street London E1 6PX

Walden Page Ballard Limited

(Registration number: 02992544)
Abridged Balance Sheet as at 31 December 2025

| Note | 2025 £ | 2024 £
Current assets |  |  |
Debtors | 5 | 134,043 | 139,722
Cash at bank and in hand |  | 123,889 | 200,085
|  | 257,932 | 339,807
Prepayments and accrued income |  | - | 1,169
Creditors: Amounts falling due within one year |  | (106,962) | (109,368)
Total assets less current liabilities |  | 150,970 | 231,608
Creditors: Amounts falling due after more than one year |  | - | (19,472)
Accruals and deferred income |  | (16,756) | (15,300)
Net assets |  | 134,214 | 196,836
Capital and reserves |  |  |
Called up share capital | 6 | 120 | 120
Retained earnings |  | 134,094 | 196,716
Shareholders' funds |  | 134,214 | 196,836

For the financial period ending 31 December 2025 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

• | The members have not required the company to obtain an audit of its accounts for the period in question in accordance with section 476; and
• | The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These financial statements have been prepared in accordance with the special provisions relating to companies subject to the small companies regime within Part 15 of the Companies Act 2006.

All of the company’s members have consented to the preparation of an Abridged Balance Sheet in accordance with Section 444(2A) of the Companies Act 2006.

These financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime. As permitted by section 444 (5A) of the Companies Act 2006, the directors have not delivered to the registrar a copy of the Profit and Loss Account.

Walden Page Ballard Limited

(Registration number: 02992544)
Abridged Balance Sheet as at 31 December 2025

Approved and authorised by the Board on 24 July 2026 and signed on its behalf by:

.........................................

Martin Wiggins

Director

.........................................

Matthew Smith

Director

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2024 to 31 December 2025

1 | General information

The company is a private company limited by share capital, incorporated in England.

The address of its registered office is:
Unit 4 11-29 Fashion Street
London
E1 6PX

These financial statements were authorised for issue by the Board on 24 July 2026.

2 | Accounting policies

Summary of significant accounting policies and key accounting estimates

The principal accounting policies applied in the preparation of these financial statements are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Statement of compliance

These abridged financial statements have been prepared in accordance with Financial Reporting Standard 102 Section 1A smaller entities - 'The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland' and the Companies Act 2006 (as applicable to companies subject to the small companies' regime).

Basis of preparation

These abridged financial statements have been prepared using the historical cost convention except that as disclosed in the accounting policies certain items are shown at fair value.

Going concern

The financial statements have been prepared on a going concern basis.

Revenue recognition

Turnover comprises the fair value of the consideration received or receivable for the sale of goods and provision of services in the ordinary course of the company’s activities. Turnover is shown net of sales/value added tax, returns, rebates and discounts.
The company recognises revenue when:
The amount of revenue can be reliably measured;
it is probable that future economic benefits will flow to the entity;
and specific criteria have been met for each of the company's activities.

Tax

The tax expense for the period comprises current tax. Tax is recognised in profit or loss, except that a change attributable to an item of income or expense recognised as other comprehensive income is also recognised directly in other comprehensive income.

The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the reporting date in the countries where the company operates and generates taxable income.

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2024 to 31 December 2025

Tangible assets

Tangible assets are stated in the balance sheet at cost, less any subsequent accumulated depreciation and subsequent accumulated impairment losses.
The cost of tangible assets includes directly attributable incremental costs incurred in their acquisition and installation.

Depreciation

Depreciation is charged so as to write off the cost of assets, other than land and properties under construction over their estimated useful lives, as follows:

Asset class | Depreciation method and rate
Furniture and fittings | 15% reducing balance
Office equipment | 33% reducing balance

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand and call deposits, and other short-term highly liquid investments that are readily convertible to a known amount of cash and are subject to an insignificant risk of change in value.

Trade debtors

Trade debtors are amounts due from customers for merchandise sold or services performed in the ordinary course of business.
Trade debtors are recognised initially at the transaction price. They are subsequently measured at amortised cost using the effective interest method, less provision for impairment. A provision for the impairment of trade debtors is established when there is objective evidence that the company will not be able to collect all amounts due according to the original terms of the receivables.

Trade creditors

Trade creditors are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Accounts payable are classified as current liabilities if the company does not have an unconditional right, at the end of the reporting period, to defer settlement of the creditor for at least twelve months after the reporting date. If there is an unconditional right to defer settlement for at least twelve months after the reporting date, they are presented as non-current liabilities.
Trade creditors are recognised initially at the transaction price and subsequently measured at amortised cost using the effective interest method.

Share capital

Ordinary shares are classified as equity. Equity instruments are measured at the fair value of the cash or other resources received or receivable, net of the direct costs of issuing the equity instruments. If payment is deferred and the time value of money is material, the initial measurement is on a present value basis.

Defined contribution pension obligation

A defined contribution plan is a pension plan under which fixed contributions are paid into a pension fund and the company has no legal or constructive obligation to pay further contributions even if the fund does not hold sufficient assets to pay all employees the benefits relating to employee service in the current and prior periods.
Contributions to defined contribution plans are recognised as employee benefit expense when they are due. If contribution payments exceed the contribution due for service, the excess is recognised as a prepayment.

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2024 to 31 December 2025

3 | Staff numbers

The average number of persons employed by the company (including directors) during the period, was 2 (2024 - 3).

4 | Tangible assets

| Furniture, fittings and equipment £ | Total £
Cost or valuation
At 1 October 2024 | 27,881 | 27,881
At 31 December 2025 | 27,881 | 27,881
Depreciation
At 1 October 2024 | 27,881 | 27,881
At 31 December 2025 | 27,881 | 27,881
Carrying amount
At 31 December 2025 | - | -

5 | Debtors

Debtors includes £Nil (2024 - £Nil) due after more than one year.

6 | Share capital

Allotted, called up and fully paid shares

| 2025 | 2024
| No. | £ | No. | £
ordinary of £1 each | 120 | 120 | 120 | 120

7 | Related party transactions

Summary of transactions with parent

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2024 to 31 December 2025

Walden Page Ballard Limited and The Chair Consultancy Limited are both wholly owned subsidiaries of Walden Page Smith Comms Limited.
Walden Page Smith Comms Limited is 80% owned by WHJE Limited.
During the year, Walden Page Smith Comms Limited provided management and operational support to Walden Page Ballard Limited.
.
WHJE Limited provided management and operational support to Walden Page Ballard Limited, and Walden Page Ballard provided services to WHJE Limited.

Summary of transactions with entities with joint control or significant interest

Walden Page Smith Comms Limited owns 60% of Cloth Court Communications Limited, 75% of Grey Matter Marketing Solutions Limited, 60% of Sonderseen Limited and 100% of The Chair Consultancy Limited. Grey Matter Marketing Solutions Limited owns 100% of Mortgage Marketing Forum Limited.
WHJE Limited owns 80% of Walden Page Smith Comms Limited, 100% of Full Circle Corporate Communications Limited, 95% of For The Win Digital Limited, and 60% of Hut Eight Digital Development Limited,
During the year, Walden Page Ballard Limited provided management and operational support to Cloth Court Communications Limited and Grey Matter Marketing Solutions Limited.
Walden Page Balard Limited has a loan relationship with Mortgage Marketing Forum Limited and The Chair Consultancy Limited.
For The Win Digital, Cloth Court Communications Limited, Sonderseen Limited, and Full Circle Corporate Communications Limited provided services to Walden Page Ballard Limited.

Income and receivables from related parties

2025 | Parent £ | Entities with joint control or significant influence £
Receipt of services | 6,523 | 38,808
Amounts receivable from related party | 10,413 | 8,000

2024 | Parent £ | Entities with joint control or significant influence £
Receipt of services | 3,242 | 10,031
Amounts receivable from related party | 3,890 | 8,580

Expenditure with and payables to related parties

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2024 to 31 December 2025

2025 | Parent £ | Entities with joint control or significant influence £
Rendering of services | - | 215,282
Amounts payable to related party | (4,500) | 52,045

2024 | Parent £ | Entities with joint control or significant influence £
Rendering of services | 159,000 | 75,904
Amounts payable to related party | 7,400 | 47,099

Loans to related parties

2025 | Parent £ | Entities with joint control or significant influence £ | Total £
At start of period | - | 56,318 | 56,318
Advanced | 123,767 | 2,516 | 126,283
Repaid | (112,240) | (51,149) | (163,389)
At end of period | 11,527 | 7,685 | 19,212

2024 | Entities with joint control or significant influence £ | Total £
At start of period | 5,169 | 5,169
Advanced | 51,149 | 51,149
At end of period | 56,318 | 56,318

Loans from related parties

2025 | Parent £ | Total £
At start of period | 19,470 | 19,470
Repaid | (18,473) | (18,473)
At end of period | 997 | 997

Walden Page Ballard Limited

Notes to the Unaudited Abridged Financial Statements for the Period from 1 October 2024 to 31 December 2025

2024 | Parent £ | Total £
At start of period | 19,294 | 19,294
Advanced | 882 | 882
Repaid | (706) | (706)
At end of period | 19,470 | 19,470

8 | Parent and ultimate parent undertaking

The company's immediate parent is Walden Page Smith Comms Limited, incorporated in England.
The ultimate parent is WHJE Limited, incorporated in England.
The most senior parent entity producing publicly available financial statements is WHJE Limited.