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Company Registration No. 02485587 (England and Wales)
Serious Brands Limited Unaudited accounts for the year ended 31 March 2026
Serious Brands Limited Unaudited accounts Contents
Page
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Serious Brands Limited Company Information for the year ended 31 March 2026
Director
AL J Pratt
Company Number
02485587 (England and Wales)
Registered Office
Serious Readers 15-16 Faraday Road Rabans Lane Industrial Area Aylesbury Buckinghamshire HP19 8RY England
Accountants
Kathryn Green 6 The Paragon Clifton clifton Bristol Somerset BS8 4LA
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Serious Brands Limited Statement of financial position as at 31 March 2026
2026 
2025 
Notes
£ 
£ 
Fixed assets
Tangible assets
27,582 
44,685 
Investments
1 
1 
27,583 
44,686 
Current assets
Inventories
824,811 
728,649 
Debtors
442,839 
223,863 
Cash at bank and in hand
249,183 
174,930 
1,516,833 
1,127,442 
Creditors: amounts falling due within one year
(901,791)
(900,647)
Net current assets
615,042 
226,795 
Total assets less current liabilities
642,625 
271,481 
Creditors: amounts falling due after more than one year
(3,759)
(3,531)
Net assets
638,866 
267,950 
Capital and reserves
Called up share capital
170,100 
170,100 
Profit and loss account
468,766 
97,850 
Shareholders' funds
638,866 
267,950 
For the year ending 31 March 2026 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies. The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with the provisions of FRS 102 Section 1A - Small Entities. The profit and loss account has not been delivered to the Registrar of Companies.
The financial statements were approved by the Board and authorised for issue on 27 July 2026 and were signed on its behalf by
AL J Pratt Director Company Registration No. 02485587
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Serious Brands Limited Notes to the Accounts for the year ended 31 March 2026
1
Statutory information
Serious Brands Limited is a private company, limited by shares, registered in England and Wales, registration number 02485587. The registered office is Serious Readers, 15-16 Faraday Road, Rabans Lane Industrial Area, Aylesbury, Buckinghamshire, HP19 8RY, England.
2
Compliance with accounting standards
The accounts have been prepared in accordance with the provisions of FRS 102 Section 1A Small Entities. There were no material departures from that standard.
3
Accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out below and have remained unchanged from the previous year, and also have been consistently applied within the same accounts.
Basis of preparation
The accounts have been prepared under the historical cost convention as modified by the revaluation of certain fixed assets.
Presentation currency
The accounts are presented in £ sterling.
Tangible fixed assets and depreciation
Tangible assets are included at cost less depreciation and impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives:
4
Tangible fixed assets
Land & buildings 
Fixtures & fittings 
Total 
£ 
£ 
£ 
Cost or valuation
At cost 
At cost 
At 1 April 2025
342,356 
713,041 
1,055,397 
Disposals
- 
(6,822)
(6,822)
At 31 March 2026
342,356 
706,219 
1,048,575 
Depreciation
At 1 April 2025
339,990 
670,722 
1,010,712 
Charge for the year
474 
9,807 
10,281 
At 31 March 2026
340,464 
680,529 
1,020,993 
Net book value
At 31 March 2026
1,892 
25,690 
27,582 
At 31 March 2025
2,366 
42,319 
44,685 
5
Investments
Subsidiary undertakings 
£ 
Valuation at 1 April 2025
1 
Valuation at 31 March 2026
1 
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Serious Brands Limited Notes to the Accounts for the year ended 31 March 2026
6
Debtors
2026 
2025 
£ 
£ 
Amounts falling due within one year
Trade debtors
58,106 
62,063 
Deferred tax asset
311,944 
Accrued income and prepayments
22,591 
86,731 
Other debtors
50,198 
68,658 
442,839 
217,452 
Amounts falling due after more than one year
Other debtors
- 
6,411 
7
Creditors: amounts falling due within one year
2026 
2025 
£ 
£ 
Bank loans and overdrafts
- 
10,417 
VAT
256,277 
152,495 
Trade creditors
592,405 
661,413 
Taxes and social security
25,675 
17,315 
Loans from directors
23,900 
- 
Accruals
3,534 
59,007 
901,791 
900,647 
8
Creditors: amounts falling due after more than one year
2026 
2025 
£ 
£ 
Bank loans
3,531 
3,531 
Other creditors
228 
- 
3,759 
3,531 
9
Deferred taxation
2026 
2025 
£ 
£ 
Accelerated capital allowances
(311,944)
- 
2026 
2025 
£ 
£ 
Credited to the profit and loss account
(311,944)
- 
Provision at end of year
(311,944)
- 
Deferred tax (paste into the free-text box under the Deferred Tax note) A deferred tax asset of £311,944 has been recognised for the first time in the current year in respect of unrelieved trading losses, measured at the main rate of corporation tax of 25%. The directors consider it probable that the asset will be recovered against forecast taxable profits in future periods.
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Serious Brands Limited Notes to the Accounts for the year ended 31 March 2026
10
Loans to directors
Brought Forward 
Advance/ credit 
Repaid 
Carried Forward 
£ 
£ 
£ 
£ 
AL J Pratt
5,619 
(29,519)
- 
(23,900)
5,619 
(29,519)
- 
(23,900)
11
Post balance sheet events
1. Tangible fixed assets (paste into the free-text/additional disclosure box under the Tangible Fixed Assets note) During the year the company migrated its accounting records to a new accounting system. On migration the fixed asset register was reviewed and restated. The carrying value of fixtures and fittings reduced by £19,520 in the year, reflecting depreciation charged and the derecognition of assets no longer in use. A motor vehicle was disposed of, the proceeds being settled through the director's loan account; the asset and related accumulated depreciation have been eliminated from the register. These adjustments are not considered material to the financial statements. 2. Prior period adjustment (paste into the Prior Period Adjustment note, or add as a free-text note; also reflected in reserves) A prior period adjustment has been recognised to correct an error identified in the year ended 31 March 2024, in which purchases and the corresponding creditors were understated by £96,216.71. The correction has been reflected against reserves brought forward. The error had no effect on the current year's result. 3. Deferred tax (paste into the free-text box under the Deferred Tax note) A deferred tax asset of £311,944 has been recognised for the first time in the current year in respect of unrelieved trading losses, measured at the main rate of corporation tax of 25%. The directors consider it probable that the asset will be recovered against forecast taxable profits in future periods.
12
Average number of employees
During the year the average number of employees was 0 (2025: 0).
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