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REGISTERED NUMBER: 10543152 (England and Wales)
























Unaudited Financial Statements

for the Year Ended 31 December 2025

for

Deluxe Dogs Limited

Deluxe Dogs Limited (Registered number: 10543152)






Contents of the Financial Statements
for the Year Ended 31 December 2025




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


Deluxe Dogs Limited

Company Information
for the Year Ended 31 December 2025







DIRECTORS: Ms G O'Connell
N H Friedman





REGISTERED OFFICE: 19 Cavendish Close
London
NW6 7XU





REGISTERED NUMBER: 10543152 (England and Wales)





ACCOUNTANTS: James, Stanley & Co. Limited
1,733 Coventry Road
South Yardley
Birmingham
West Midlands
B26 1DT

Deluxe Dogs Limited (Registered number: 10543152)

Balance Sheet
31 December 2025

31.12.25 31.12.24
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 5 2,370 2,737
Property, plant and equipment 6 19,221 24,486
21,591 27,223

CURRENT ASSETS
Inventories 7 802 3,009
Debtors 8 12,206 4,765
Cash at bank 272,124 364,952
285,132 372,726
CREDITORS
Amounts falling due within one
year

9

52,667

236,635
NET CURRENT ASSETS 232,465 136,091
TOTAL ASSETS LESS CURRENT
LIABILITIES

254,056

163,314

PROVISIONS FOR LIABILITIES 778 1,211
NET ASSETS 253,278 162,103

CAPITAL AND RESERVES
Called up share capital 10 12,500 12,500
Retained earnings 240,778 149,603
SHAREHOLDERS' FUNDS 253,278 162,103

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2025.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2025 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

Deluxe Dogs Limited (Registered number: 10543152)

Balance Sheet - continued
31 December 2025


The financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors and authorised for issue on 14 July 2026 and were signed on its behalf by:





N H Friedman - Director


Deluxe Dogs Limited (Registered number: 10543152)

Notes to the Financial Statements
for the Year Ended 31 December 2025

1. STATUTORY INFORMATION

Deluxe Dogs Limited is a private company, limited by shares , registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. STATEMENT OF COMPLIANCE

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" including the provisions of Section 1A "Small Entities" and the Companies Act 2006. There was no material departure from this standard.

3. ACCOUNTING POLICIES

Basis of preparing the financial statements
The financial statements have been prepared under the historical cost convention.

Turnover
Revenue is measured at the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.

Capitalised branding costs are written off over their estimated useful life of eight years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Plant and machinery - 20% on reducing balance
Motor vehicles - 25% on reducing balance
Computer equipment - 33% on cost

Stocks
Inventories are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow moving items.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or substantively enacted by the balance sheet date.


Deluxe Dogs Limited (Registered number: 10543152)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2025

3. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods different from those in which they are recognised in financial statements. Deferred tax is measured using tax rates and laws that have been enacted or substantively enacted by the year end and that are expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Loans from directors
As a small entity the company measures a basic financial liability that are loans from directors at transaction price.

4. EMPLOYEES AND DIRECTORS

The average number of employees during the year was NIL (2024 - NIL).

5. INTANGIBLE FIXED ASSETS
Branding
costs
£   
COST
At 1 January 2025
and 31 December 2025 2,933
AMORTISATION
At 1 January 2025 196
Amortisation for year 367
At 31 December 2025 563
NET BOOK VALUE
At 31 December 2025 2,370
At 31 December 2024 2,737

Deluxe Dogs Limited (Registered number: 10543152)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2025

6. PROPERTY, PLANT AND EQUIPMENT
Plant and Motor Computer
machinery vehicles equipment Totals
£    £    £    £   
COST
At 1 January 2025 8,748 21,018 1,363 31,129
Additions 534 - 310 844
At 31 December 2025 9,282 21,018 1,673 31,973
DEPRECIATION
At 1 January 2025 3,024 2,627 992 6,643
Charge for year 1,243 4,598 268 6,109
At 31 December 2025 4,267 7,225 1,260 12,752
NET BOOK VALUE
At 31 December 2025 5,015 13,793 413 19,221
At 31 December 2024 5,724 18,391 371 24,486

7. INVENTORIES
31.12.25 31.12.24
£    £   
Stocks 802 3,009

8. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.25 31.12.24
£    £   
Trade debtors 4,746 1,440
Other debtors 5,546 1,550
Prepayments and accrued income 1,914 1,775
12,206 4,765

9. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.12.25 31.12.24
£    £   
Trade creditors 914 -
Tax 12,686 5,762
Social security and other taxes 17,055 1,872
Other creditors 322 162,110
Directors' current accounts 16,360 61,561
Accruals and deferred income 5,330 5,330
52,667 236,635

10. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.12.25 31.12.24
value: £    £   
12,500 Ordinary £1 12,500 12,500

Deluxe Dogs Limited (Registered number: 10543152)

Notes to the Financial Statements - continued
for the Year Ended 31 December 2025

11. CAPITAL COMMITMENTS
31.12.25 31.12.24
£    £   
Contracted but not provided for in the
financial statements - -

12. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The company uses a credit card facility, of which the directors may have provided personal guarantees; the outstanding balance at the year end was £322.

13. RELATED PARTY DISCLOSURES

Loans from key management personnel are unsecured and interest free with no specific repayment terms.